Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


Northern beaches Event rain parents collaboration megatrends ACF Queensland: QLD average sydneysider house prices trends analyst workshop South Australia crows nest equip future of education manly supply and demand land of the middle class Vocational education New South Wales Real Estate demographer Deaths publication professional services NBRS study ACF2017 follow anzac suburban living Australian community trends Res Vis house price tattoos grandparents government wages the changing face of Adelaide grave decision village communicate Australian Home living goals ease of travel university environmental scanning authenticity sydneysiders cancelling plans infographics financial Royals millennials Tasmania average Australian the hills infographic Kirsten Brewer etiquette Australian Census screenage Hills Shire Council Research Executive housing sydney event house sports church census data New Zealand volunteers rising house prices NBRS Architecture holiday Australian Families future of work income gig the average aussie social impact Canberra state wealth distribution snapshot award professional speaker travelling owning a home townhouses impact leader breakfast mythbusters click 23 million offenders Australian Communities Trends faith in the media Word Up daily commute young people new office data visualisation James Ward data fresh census results christian father's day narcissism high school greatness quote language entrepreneurial Do It Yourself menai Sydney Aussies cancelling event employers insights Aussie long weekend nfp jobs ageing Hornsby Shire Council baby names social research dream marketing university degree professional Netflix results technology car 2016 census growing population ideas census 2016 sydneysider professional development visual post rationalism social commentary training product population milestone cloudy days System's Architect researcher interactive pyrmont February 16 celebration high density apartments volunteer growth child care 1994 australian survey community engagement 24,000,000 business performance social mccrindle research learning educated eliane miles area qualitative research workforce social shifts shopping centre potts point forum names survey design clothing Melbourne digital HSC cica shbc conference sydneycity Christchurch faux-ciliser relevant jobs of the future Skilling huffington post economy WA household work demographic trends Assistant Store Manager ferry australian communities forum Work place community office space media activity alpha logan pharmacy earnings unaffordable teleworking Sydney Hills Business Chamber social researcher Christmas presents aged care puzzle Northern Beaches energy repayments debate keynote speaker define capital cities speakers experience FOMO tips sustainable social enquiry Financial Planning Association Western Australia professional presenters emerging technologies transport sydney hills Channel 7 focus groups Macquarie University VET sector students ashley mckenzie belief organisational culture student personal growth weather victoria crime live the dream internships JOMO daily telegraph the hills shire VET Mark McCrindle learner city Christmas season wealth and income distribution event vegemite Education Future Forum NSW goal Financial Planning Week social researchers participants waverton education sector mythbusting households research personalities rule keeper spend wealth school students poor ABS dessert friends storytelling mortgage newspaper Research Director kate middleton Duchess of Cambridge business index baby boomers graphs aged care World Water Day brands budget weekly earnings property market Tuesday Trend home social media train tertiary education volunteering australians staying home more unemployment not-for-profit baby boom SMSF life conference presentation summer research services culture environment Australia street TED 2016 perth google for education 1975 tuesday CBD Love proactive 40 million pharmacies finance global generations vegetarian society trends #censusfail urban living future proof renting moderators guide NFP event career 2016 census results Valentine’s Day new york times winter blues generation Z Queensland Australian schools society engage McCrindle Speakers workplace culture resource low density winter news future of shopping ACT work mates Australia Day chairty education Gen X baby name predictions lalor park Wagga Wagga Geoff Brailey organisations Australian Trends australian social research staying in learning styles innovation housing trends public speaker January 26th wolloomooloo work-life New Zeland economic national wealth volunteering data consumerism emerging generations non profit ACF17 contiki market research apartments brisbane brand experience group Australian Dream priorities litter home ownership trades suburbs shopping states Australia Day 2017 christmas overcast meals CPI social trends financial fears 2020 cold TED talk events children SMART conferences cultural diveristy small business the great screenage marriage sydney metro fears The ABC of XYZ trends of 2017 10 years average aussie gen alpha infographic wall cash 2013 easy rider deloitte generation alpha office opening Social Trend housing market schools students stats commuters bureau lifestyle Financial Planning Association of Australia going out school rental stress national private wealth omnibus insight water world financial planning mother's day networking rich shopper's pick EFF friendship social analysis responsive visualisation Australian Population communications public holiday coffee socialising affordable hornsby Christmas lunch thought leadership mccrindle ethnography increasing densification residents GPO in depth interviews mccrindle in the media trend TEDx 24 million housing growth case study "know the times" communities baby name twentyseventeen urban wealth and income sector wide study focus group curiosity TAS The Daily Edition 2015 local communities Merry Christmas australian community trends report learn baby names report forecasting norwest annual income social lives criminal Crime Rates builders earn investing video tea families hello fresh ipswich darwin divorce rate future-proof financial dreams Myth employment media release urban taskforce year 7 population map mccrindle tea housing affordability wellbeing demographic transformations the australian dream Territory Kiwi media showreel 1968 census communication hobart online shopping marriages story toys neutral bay global world youth day keynote generational trends trends data analyst 1980 workplace teaching dare to dream Tuesday Trends optus my business awards earning divorce Wodonga cooking social change aussie culture local community optimistic REIV Conference consumer future proofing cost princess charlotte monarchy salary high density national crime rates optus geomapping woolworths internet Wellington school satisfaction Engineering Manager local selfie socialites capital city parenting young australians year 12 meetings gig economy renter of the future education research rise of local engagement sector wide PSI census fail Andrew Duffin mateship conference speaker VIC tableau office Australian demographics stay home brand easter speakers pack couple financial independence social life outsourcing australia Australian communities trends of 2016 real mover and shaker 2017 REIV National Conference marrickville sunny days millenials investor Real Estate Institute of Victoria collaborative eliane purpose research pack gender community event relational not for profit buildings financial future travel Northern Territory motivate DIY gold coast facts TDE list wage 2014 futurist teachers analysis generation hills shire DESTEL media commentary youth royal baby micro apartments mentor group session domestic high density living suburb Scouts australian communities trends report middle class demographic paying to work wedding cultural diversity identity poker master demography mining boom forecast cost of living leadership intern balance Bathburst faux-cilise property price faux-cilising report sydney speaker slideshare blaxland teach politics sector money social issues mobile baby research report cars customer royal Sydney keynote speaker prince george royal family Generation Y future schools 2012 spirituality NT baby name trends cancel plans moreton bay sun panel challenge population healthy future speaker gen z charities youth unemployment English trend tuesday staff demographics award winner careers micro ashley fell men presentation educhat presentations bus women food house price rise affordability skills SRE retirement medicine dreams Generation X urban living index population growth shifts changing face of sydney education future report business Charlotte Northern Beaches Christian School resilience typical australian home owner hopes cartodb leadership workshop entrepreneur royal influence generations Caregiver property hills FPA care support teacher global financial crisis change happiness religion know the times Channel Seven tv social commentator innovative Australian Bureau of Statistics Births NEETs ultimo IT Specialists thrive research data holidays apartment research visualisation Population Clock education future acf15 entrepreneurs of today rent google dreaming sunburnt country SA debt Gen Y millionth online entertainment ACF 2016 culturally diverse sentiments charity internship recap casual program bondi christianity seasons commute plans emerging trends baby names australia report ageing population statistics investment Australians family safe choice workers public speaking