Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


research wealth and income distribution gender Valentine’s Day innovation sydney speaker SMART children Sydney’s south west group average aussie customer Tuesday Trends professional development Queensland motivate demographic trends ipswich Population Clock tips wealth distribution cooking DESTEL Education Future Forum communities JOMO financial media commentary entrepreneur suburb baby names faith Macquarie University affordable education future report nativity scene house prices sun REIV National Conference bureau case study news Financial Planning Association weekly earnings James Ward public speaker Jura Coffee kate middleton infographics tattoos nfp generation communication educhat tertiary education social trends tv new york times generations choice workers equip statistics consumerism mythbusters event hobart future of education life 2012 research pack wages media activity cartodb housing storytelling teach 1994 the hills shire Do It Yourself social lives cost of living government wealth inequality national crime rates shifts internet leadership workshop public transport gen z energy easter etiquette hills builders meals January 26th debate global generations trend tuesday learn aussie culture career future-proof ABS media stay home Royals wealth and income 2016 census results Christmas presents suburbs schools Christmas Stats food insecurity employmer relational screenage poker master financial independence perth money pyrmont chairty authenticity relevant Work place faux-cilising summer workplace culture employment future of shopping ashley fell sydney hills baby Social Trend lifestyle Northern beaches Event university list Australian Families data analyst religion socialites thought leadership Assistant Store Manager conference households workplace click typical australian sydney metro focus groups Australia Day giving area anzac cultural diveristy charities recap housing growth learner qualitative research faux-cilise sunny days christianity shopper's pick optus my business awards leadersip culturally diverse Gen Y national private wealth consumer organisations millionth graphs australian communities trends report snapshot high density apartments professional speaker baby names report going out social researcher 40 million 2020 growing population cost mythbusting breakfast aged care Research Executive royal family hello fresh mother's day investor financial future visualisation small business millennials coffee lovers NT McCrindle Speakers 2014 wage retirement friends repayments live the dream buildings google for education slideshare vegetarian internships infographic rain product salary aged care puzzle norwest contiki sentiments social shifts research visualisation work mccrindle earnings sydney market prince george mover and shaker McCrindle Speaker easy rider education research crows nest work mates urban development VET sector panel local communities social enquiry donation earn The Daily Edition daily telegraph Territory Black Friday in Australia capital cities bondi changing face of sydney sydney event public speaking NSW hills shire royal influence demographic shbc Australian Bureau of Statistics NBRS mateship divorce rate geomapping divorce priorities forecast low density SRE social analysis Maxim Accounting internship local community care support baby names australia report educated Wagga Wagga learning styles media release resource school 1968 staff renter of the future business census results in the media TDE urban living index year 7 omnibus investing tea not for profit research brand experience middle class world youth day communicate 2013 1975 quote Crime Rates impact the average aussie keynote speaker Caregiver dream hunger safe Financial Planning Association of Australia faux-ciliser capital city The ABC of XYZ australian community trends report culture Australian Home 24 million Elderslie-Harrington park baby name predictions population schools students supply and demand community clothing christmas 2017 land of the middle class Mark McCrindle in the media woolworths publication financial fears Aussie Hunter Valley population milestone surnames Western Australia do people still change their surname after marriage? pharmacies Sydney conference speaker commuters leader cancelling event Generation Y eliane miles economy Gen Z Expert education future teacher cica sydneysider millenials Christchurch purpose national wealth offenders GPO australians staying home more Australian community trends conference presentation forum Performance Sentiment Index careers engagement research on coffee identity church cultural diversity Hills Shire Council thrive Adelaide belief Australian Trends future proof Myth Financial Planning Week maiden names Vocational education generation Z TED engage forecasting outsourcing EFF balance unemployment events digital facts Cobbitty-Leppington trends of 2017 insight apartment townhouses ashley mckenzie house price economic young people home ownership public holiday grandparents 2017 McCridle sydneycity the australian dream entrepreneurs of today entrepreneurial alpha work-life TEDx rising house prices mccrindle in the media Australia street organisational culture property Tasmania holiday VIC Kiwi coffee society innovative growth volunteering data crime South Australia apartments Jura Australia population growth rent sunburnt country mobile resilience DIY research data learning change increasing densification logan ACF17 rich overcast "know the times" digital economy office social commentator celebration define rule keeper Res Vis Christmas research victoria collaborative non profit Skilling owning a home surname christian moderators guide women shopping centre NEETs New Zeland research services sector Sydney keynote speaker education keynote ACF domestic Canberra business index 10 years Tuesday Trend cancelling plans christmas trees hopes twentyseventeen generation alpha socialising daily commute census fail networking TAS Christmas day high density living employers community engagement potts point environment rise of local wellbeing parenting insights australian real estate new office demographic transformations environmental scanning Real Estate Institute of Victoria cancel plans mining boom demographics future proofing Business analysis business performance baby boom eliane marriage entertainment survey personal growth collaboration Willowdale high school spend Kirsten Brewer teachers Charlotte NFP event grave decision the lucky country HR volunteering housing affordability Australian communities Real Estate Sydney population Northern Territory showreel staying in happy holidays personalities story micro apartments ideas Netflix online group session results australian darwin optimistic christmas commute Christmas data who is generation z train travel property price Bathburst FOMO newspaper presentations SMSF professional services intern infographic wall HSC sector wide friendship global retail princess charlotte future of work New South Wales Channel 7 emerging trends casual sector wide study training Research Director school satisfaction New Zealand neutral bay workforce suburban living city Gen X FPA jobs census data emerging generations criminal baby name trends education sector Northern Beaches unaffordable IT Specialists professional Australian Communities Trends online shopping winter blues lalor park weather follow demography Melbourne speakers royal baby brisbane professional presenters video donate CBD sustainable ACT Australia Day 2017 Christmas season stats office space medicine acf15 sydneysiders Mark McCrindle February 16 screenagers challenge demographer village award winner plans skills ferry System's Architect survey design interactive dare to dream families debt youth unemployment 23 million know the times house Lower Hunter young australians seasons #censusfail australian communities forum hornsby rental stress winter child care trend high density trends analyst gen alpha fears office opening What is food insecurity? household McCrindle Keynote Speakers participants housing trends Australian Dream census 2016 futurist award brands mccrindle tea travelling Generation X social research living cars social media dreaming state social commentary US narcissism australian social research australia goals school students researcher home owner ethnography maiden the great screenage water cold responsive society trends analysis dreams Queensland: QLD the hills food marketing ACT Report tableau property market Australian Population Hornsby Shire Council volunteers not-for-profit sports VET fresh youth growth of sydney Aussies SA TED talk global 24,000,000 urban living selfie charity housing market Scouts ACF 2016 shopping social issues huffington post happiness renting jobs of the future mccrinlde average Australian Geoff Brailey father's day 2016 census emerging technologies trades TEDx Speaker report Channel Seven Christmas lunch World Water Day community event Word Up proactive ease of travel house price rise future Christmas day weather bus trends of 2016 gold coast wolloomooloo parents trends cloudy days ACF2017 social life Christmas in Australia post rationalism Wodonga earning toys Sydney Hills Business Chamber politics Black Friday Sales in depth interviews Duchess of Cambridge financial planning NBRS Architecture volunteer google social change the changing face of transport vegemite family income paying to work younger generations micro program Northern Beaches Christian School Merry Christmas moreton bay population map generational trends Deaths teleworking wealth Mount Annan-Currant Hill English social Australians litter greatness teaching 1980 data visualisation holidays real brand Australian schools Australian Census cash states residents poor data not for profit Births megatrends social researchers research report food bank optus speakers pack urban taskforce long weekend Lower Hunter Region healthy future social analyst speaker ageing market research budget ultimo work from home deloitte seasons greetings urban royal WA students year 12 university degree presentation average sydneysider PSI Engineering Manager study conferences affordability Black Friday investment marrickville communications ageing population mortgage experience baby name language spirituality Wellington annual income meetings gig car finance speajer waverton property development blaxland student social impact baby boomers pharmacy mentor local world financial dreams marriages goal men visual 2015 employmee Sydney Lifestyle Study menai CPI REIV Conference wedding leadership Love curiosity sydney property market gig economy census commuting tuesday dessert mccrindle research workshop global financial crisis 2016 Andrew Duffin names Retail monarchy Australian demographics manly couple focus group technology home