Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


Australian Home builders challenge fears Wodonga SMSF professional development menai cars year 12 sydney metro follow curiosity suburb states slideshare environmental scanning christmas sector transport car bus tv waverton vegetarian optimistic social issues customer ethnography generation alpha dream Northern Beaches Hills Shire Council Australia Day 2017 Myth financial jobs of the future VIC energy global generations logan culturally diverse university degree shopping centre lalor park public speaking 2015 Do It Yourself group session wealth distribution census 2016 trades program DIY faith high density apartments growth national wealth faux-cilise 1975 Wagga Wagga society trends case study hopes office opening greatness mother's day life Wellington kate middleton survey design Australia street volunteering data holidays unaffordable social change Financial Planning Week social media presentations Caregiver earning Australia Day dreams generation tuesday the hills future-proof experience Generation X communications award goals investing group tea Res Vis money shopper's pick area ACF17 the australian dream urban living index perth housing story generations aussie culture baby names report victoria language meals public holiday youth unemployment rising house prices 2016 census housing trends eliane miles social life paying to work offenders sydney event australians staying home more Australian Population selfie purpose CBD list 1980 Deaths workshop in depth interviews home entrepreneur tattoos child care baby name NBRS darwin environment publication ease of travel English renter of the future suburbs winter faux-cilising children Charlotte home owner marketing 40 million networking future of work long weekend geomapping average aussie census communities new york times property price CPI wellbeing 2017 commuters aged care New Zealand royal baby storytelling Bathburst relevant dessert Real Estate Institute of Victoria baby names australia report Aussie Real Estate WA urban living young australians ABS insights urban taskforce marrickville workplace culture Scouts townhouses Canberra Financial Planning Association of Australia speajer IT Specialists princess charlotte 2012 winter blues Northern Territory data visualisation volunteers Mark McCrindle australia mentor event holiday Sydney’s south west buildings property demographics FOMO leadership socialising teacher etiquette poker master relational Channel Seven optus my business awards family millenials balance February 16 priorities shifts cloudy days micro apartments baby potts point census fail teleworking education research leader community intern wage global financial crisis facts rule keeper internship capital city professional ideas graphs pyrmont low density training Mount Annan-Currant Hill rental stress urban hobart educhat sun authenticity Sydney Hills Business Chamber wealth inequality Gen Y average sydneysider internships results Australian community trends resource omnibus parents shopping changing face of sydney Hornsby Shire Council ACF2017 commute teaching Valentine’s Day media schools students residents wages donation retirement Royals conference presentation mateship shbc typical australian SMART product Australian schools village stay home household dreaming learn google for education poor VET suburban living Births blaxland Australians visual australian communities forum world snapshot rise of local digital Australian communities ageing media activity leadership workshop What is food insecurity? mccrindle in the media coffee lovers fresh the changing face of house prices sunny days Tuesday Trend rain Generation Y google collaborative the hills shire Aussies sydneysiders acf15 vegemite education sector staff generation Z professional speaker mortgage the great screenage work mates school satisfaction hunger annual income safe NBRS Architecture mccrindle tea seasons demography australian real baby name predictions infographic wall Adelaide teachers The Daily Edition norwest ACF innovative NT breakfast narcissism proactive home ownership giving Jura Coffee high school increasing densification sustainable future of education employmer cooking Crime Rates Population Clock research data generational trends SA conference EFF new office donate belief society live the dream toys engage families sunburnt country eliane personal growth Tasmania australian community trends report the average aussie easy rider Jura Australia Skilling forum Kirsten Brewer baby name trends not for profit research middle class Andrew Duffin gig economic technology organisations cost hills survey cartodb national crime rates newspaper market research cold statistics grave decision social commentator work water Research Executive South Australia repayments couple wealth and income workforce Elderslie-Harrington park living choice workers qualitative research 23 million thought leadership 2016 business index business performance gender quote rent ageing population learning styles friends litter australian social research data housing affordability census data public speaker social trends Work place Christmas season Financial Planning Association salary Australian Communities Trends optus high density living know the times social impact McCridle tips The ABC of XYZ skills housing growth sentiments Gen X school trends of 2016 McCrindle Speakers study TED affordability non profit 2016 census results 2014 workplace Sydney outsourcing daily telegraph Willowdale woolworths earn staying in university social lives NEETs debate women engagement earnings video focus group business innovation student global responsive NFP event research services ACT Report cica identity house price rise local teach Word Up the lucky country demographic transformations social enquiry sports charities Duchess of Cambridge cash cancelling plans DESTEL Macquarie University baby names in the media religion entertainment high density summer ACF 2016 socialites meetings bondi forecast households participants social commentary careers brands unemployment future proof research on coffee megatrends faux-ciliser jobs wealth and income distribution pharmacies Sydney keynote speaker demographic trends VET sector Social Trend mythbusting financial fears baby boomers mover and shaker insight charity millionth conference speaker research report not-for-profit equip Channel 7 friendship gen alpha australian communities trends report aged care puzzle hello fresh income house System's Architect financial dreams plans Christmas lunch community engagement contiki pharmacy financial independence mining boom national private wealth manly monarchy 24 million keynote speaker not for profit media commentary schools sector wide study population map royal family education trends 1968 nfp sector wide easter students city 10 years casual Australian Trends Queensland news food gig economy brand experience royal supply and demand going out trend office space future of shopping REIV National Conference Territory 2013 food insecurity care support Merry Christmas gen z census results Engineering Manager moderators guide travelling 24,000,000 royal influence sydneycity brand 1994 speakers healthy future criminal volunteer train cost of living mccrindle research showreel divorce local community mccrindle TED talk TEDx education future report New South Wales trends of 2017 social analysis affordable NSW education future year 7 food bank Melbourne employers financial future January 26th prince george social shifts stats #censusfail learner visualisation social growing population resilience report cancel plans gold coast infographics presentation FPA World Water Day panel ashley mckenzie Australian demographics names tableau hills shire entrepreneurs of today domestic SRE wealth professional services interactive internet cancelling event capital cities future proofing young people ashley fell dare to dream wedding Australian Dream HSC TDE professional presenters debt goal "know the times" average Australian Christmas presents motivate volunteering online property market REIV Conference ipswich anzac ACT marriage clothing spend GPO cultural diversity marriages TAS housing market employment father's day work-life overcast house price medicine social research weather collaboration events coffee Australian Families data analyst economy mythbusters local communities investment Australian Census ultimo infographic media release investor small business wolloomooloo conferences rich trend tuesday twentyseventeen state huffington post culture parenting cultural diveristy chairty Northern beaches Event daily commute trends analyst church future post rationalism research land of the middle class career emerging generations communication Love communicate educated Research Director consumer celebration government James Ward analysis weekly earnings PSI sydneysider Northern Beaches Christian School Cobbitty-Leppington population 2020 australian real estate learning Western Australia Education Future Forum apartment micro personalities speaker online shopping moreton bay crime forecasting demographer research visualisation focus groups deloitte finance click politics bureau research pack JOMO impact Netflix award winner christianity grandparents Geoff Brailey consumerism alpha millennials entrepreneurial emerging technologies thrive keynote futurist social researcher mobile budget community event population milestone Kiwi Assistant Store Manager hornsby Australian Bureau of Statistics happiness spirituality apartments population growth emerging trends youth speakers pack demographic Queensland: QLD organisational culture financial planning Tuesday Trends travel Christchurch men brisbane lifestyle define social researchers office employmee ferry christian change divorce rate sydney speaker owning a home New Zeland screenage world youth day renting neutral bay researcher Vocational education school students tertiary education recap sydney hills baby boom crows nest