• About Us
  • Our Expertise
  • Our Clients
  • Our Research Sites
  • Ethics Charter
• Research Services
  • Commissioned Research
  • Research Packages
  • PR Package
  • Online Panel & Surveys
  • Research Rooms
• Keynotes & Workshops
  • Keynotes
  • Public Seminars
• Research & Resources
  • McCrindle Monitor
  • Enter Monitor
• Media
  • Media Appearances
  • Media Releases
  • WHAT'S HAPPENING
• Shop
• Contacts

Keynote Presentations & Workshops

Keynote presentations

Mark McCrindle is a social researcher with an international reputation for tracking the emerging trends and analysing the diverse generations.  He is the Director of McCrindle Research, whose clients include over 100 multinational organisations.  His highly valued research and reports have developed his renown as a futurist, demographer and social commentator.

Mark is highly regarded for his engaging presentations whether they be keynote addresses at conferences, boardroom briefings or facilitated workshops.

Keynote topics

Mark McCrindle's most requested keynote topics include:

Changing Times, Changing Trends: A snapshot of modern consumers, and an analysis of our fast moving times: from the demographics and household trends to an analysis of the social trends redefining our times.

The Future Forums: A strategic analysis of the emerging issues that shape the future.  It is a turbo-charged workshop which presents research-based future scenarios and equips teams to thrive amidst the shifts.

From Boomers & Xers to Generation Y & Z: A snapshot of the seismic demographic and generational shifts and their business impacts.  An analysis of today's generations and a guide to effectively bridge the gaps.

The Boomer Boom: Provides an analysis of the world's wealthiest generation, the ageing population and how to better market, manage, and engage with the over 50's.

Engaging with Today's Students: A session which will equip teachers and trainers with the knowledge and skills to engage this post-literate, multi-modal, tech-savvy generation.

Marketing and Selling to the New Generation: Based on the latest research, this session will provide insights into the influences, attitudes and aspirations of the ever-changing customer.

Recruiting, Retaining and Training Diverse Generations: An overview of the best HR and management practices that connect with an intergenerational workforce.  From attraction and engagement strategies that work to motivating and managing today's staff.

Leadership & Communication Skills for the 21st Century: In a world of flat structures and consultative practices, coaching and mentoring has replaced commanding and controlling.  This session unpacks the latest research on how to best communicate, engage and lead teams in these 21st Century times.

Workshops

Mark McCrindle is called on by many of Australia's Top 500 Companies to conduct in-house workshops. He is well regarded for combining expert facilitation with key insights and specific industry, workplace and marketing applications.