2015 in review: Top trends of the year

Wednesday, January 06, 2016

As we begin 2016, we have taken a retrospective look at 2015 and the trends that were...

Most searched

Top “How to” search on Google Australia How to Tie a Tie

Top “What is?” search on Google Australia – Netflix

Top recipe search on Google Australia – Pancake Recipe

Most Globally Googled Topic – Paris Under Attack – 897+m searches

Colour of the year

Oxford Word of the Year

"Face with tears of joy"

Biggest crowdsourced project of the year

Top 2015 Kickstarter Project – Pebble Time - $20.34m USD

Social media: Instagram

Most Liked Post

Kendall Jenner

Meme of the year

Most Reblogged Meme

Pepe the Frog

Background: Pepe the Frog is an anthropomorphic frog character from the comic series Boy’s Clubby Matt Furie. On 4chan, various illustrations of the frog creature have been used as reaction faces, including Feels Good Man, Sad Frog, Angry Pepe, Smug Frog and Well Meme’d.


Most Retweeted Tweet

Harry Styles

From boy band One Direction, Harry Styles’ tweet of gratitude to fans was sent after word came out that Zayn Malik was leaving the band. This tweet was retweeted almost 750,000 times, making it the most popular tweet of 2015 and one of the most popular messages ever published on the social media platform.

# of the year

Top Twitter Hashtags

  • Music = #OneDirection  
  • TV =  #KCA (2015 Nickelodeon Kid's Choice Awards)
  • Tech =  #iPad
  • News = #jobs
  • Stars =  #ArianaGrande


  • Top Place = Disney theme parks
  • Top Athlete = Floyd Mayweather Jnr.
  • Top Entertainer = Ed Sheeran
  • Top Movie = Star Wars: The Force Awakens
  • Top Politician = Barack Obama
  • Top Game = FIFA 15
  • Top TV Show = Game of Thrones 

Smartphone Apps

Top Smartphone App Released in 2015 – Apple Music with approx. 55m downloads.

Best Selling Album

25 by Adele

Best Selling Song

Thinking Out Loud by Ed Sheeran


Top Trending Video (Trending includes shares, comments and views)

Silento- Watch Me (Whip/Nae Nae) #WatchMeDanceOn

Most Watched YouTube Video Released in 2015

Wiz Khalifa - See You Again ft. Charlie Puth [Official Video] Furious 7 Soundtrack

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


volunteering tips etiquette ACT Report ethnography charities forecasting public speaking summer sector wide study consumer deloitte giving meals events New South Wales organisations Macquarie University social research darwin paying to work trends of 2017 census fail sentiments showreel wolloomooloo Cobbitty-Leppington schools students breakfast university degree ACT happiness poor local community Australian Families hornsby TEDx finance earn food insecurity forecast social commentary Christmas season equip offenders energy Research Executive winter domestic skills Australian Bureau of Statistics spend researcher youth unemployment Queensland: QLD leadership workshop Hornsby Shire Council fears challenge Generation Y geomapping acf15 define suburb names Christmas lunch future-proof volunteering data millenials motivate Scouts workplace culture investor participants internships Hills Shire Council business index average Australian world youth day insight small business monarchy Mount Annan-Currant Hill REIV Conference sydney speaker visualisation TAS Northern Beaches Christian School futurist the changing face of award winner parents SMSF Northern beaches Event typical australian greatness healthy future data visualisation population growth changing face of sydney priorities suburban living education research public speaker young australians repayments Australian community trends blaxland eliane schools news growing population January 26th unaffordable study Education Future Forum winter blues February 16 middle class sector Channel 7 office space lifestyle authenticity royal baby ashley mckenzie cloudy days house omnibus social commentator qualitative research optus South Australia not for profit research royal influence australian real estate ashley fell the hills residents socialising children Generation X stay home google in the media property faux-cilise quote mythbusters culture Population Clock students shopper's pick population map moderators guide educated census results home owner debt tertiary education overcast sustainable wages student McCridle Res Vis culturally diverse workshop national wealth commuters unemployment presentations australia earnings money learning styles Vocational education cancelling plans intern social issues property market award environmental scanning conferences career brand collaboration 1980 seasons donate mother's day dreaming Social Trend generation alpha transport office opening demographer tv online shopping speajer rent suburbs menai commute ultimo curiosity employers mentor men Aussie potts point house price volunteers volunteer optus my business awards politics trends religion easy rider ideas optimistic investment Australian demographics rich emerging trends ACF 2016 car wedding wealth and income distribution micro apartments demographic faith technology Sydney criminal employmee financial planning ACF2017 presentation relevant supply and demand logan royal family shbc Channel Seven baby boomers Tasmania baby name trends PSI living TED talk government tuesday daily telegraph Australian Trends speaker community engagement screenage hopes victoria housing trends wage school students Love australian social research Gen Y christmas social change entrepreneurs of today local conference church survey 24,000,000 national crime rates kate middleton tableau insights SMART christian teachers visual baby boom generation Z speakers Sydney Hills Business Chamber 2013 organisational culture dream trend tuesday young people JOMO trades future proof TED divorce education tattoos EFF Skilling Melbourne choice workers ipswich workforce goal teacher local communities Australian Home australian communities trends report rise of local house prices program anzac marrickville social lives hobart DESTEL Elderslie-Harrington park plans marriage group Duchess of Cambridge hunger socialites sydneysider New Zealand families non profit huffington post case study social trends gender innovation shopping centre New Zeland society trends James Ward resource sydney metro budget Australian Dream spirituality ageing cancelling event Caregiver couple population milestone ABS selfie census 2016 survey design financial fears national private wealth city urban living index millionth cartodb future Wodonga divorce rate mccrindle tea workplace FOMO Australian Census megatrends area analysis NEETs emerging generations baby names australia report the lucky country buildings conference presentation daily commute financial independence google for education Merry Christmas impact identity vegemite nfp meetings Bathburst story hills shire NBRS Architecture mortgage land of the middle class English Australian Population women leadership food bank travelling the hills shire stats language mining boom salary social cost of living brands cooking infographics travel media activity Sydney’s south west Northern Territory belief work-life baby name pharmacy sydneysiders brand experience Tuesday Trend environment clothing tea retirement parenting households sunny days states product future of shopping business performance australian community trends report live the dream poker master coffee lovers crime Australian schools TDE renting Mark McCrindle gen z home mythbusting VET sector demographic transformations house price rise VET responsive NSW mccrindle research 2016 census teaching mateship 1968 Australian Communities Trends child care not-for-profit perth learn ACF17 statistics bus Charlotte rule keeper australians staying home more youth baby annual income grandparents emerging technologies eliane miles crows nest follow Western Australia Work place Australia street infographic wall real communication pharmacies teach Real Estate 2020 research mover and shaker shifts 2014 princess charlotte global shopping conference speaker Engineering Manager cars Adelaide urban high density living employment easter social analysis focus groups 2017 media release post rationalism Myth Wagga Wagga housing market professional presenters average aussie REIV National Conference global generations household What is food insecurity? Willowdale entrepreneur home ownership economy jobs of the future neutral bay forum financial entrepreneurial growth Aussies Deaths university McCrindle Speakers world data analyst new york times public holiday personalities results #censusfail state population professional speaker increasing densification digital Financial Planning Week global financial crisis donation gen alpha research on coffee Jura Coffee communications sunburnt country future proofing Financial Planning Association of Australia the australian dream Andrew Duffin personal growth contiki publication research services Do It Yourself school satisfaction safe rising house prices mccrindle hello fresh ease of travel 2016 facts social impact earning charity friends vegetarian online thought leadership The ABC of XYZ Jura Australia debate micro census aged care puzzle high school infographic wellbeing employmer 2012 VIC cica baby name predictions social researchers Wellington networking education future report twentyseventeen 23 million speakers pack new office leader generational trends know the times hills SRE relational future of work experience social researcher market research average sydneysider woolworths media NBRS weekly earnings year 12 year 7 gold coast graphs holiday social media Territory census data norwest engagement outsourcing dare to dream "know the times" Royals research report affordability World Water Day weather careers marketing innovative keynote owning a home Assistant Store Manager professional services 2015 gig economy village wealth Real Estate Institute of Victoria 1994 life learner apartments 40 million prince george social shifts 10 years focus group ferry learning data father's day CPI food income future of education housing affordability brisbane demographic trends group session Australian communities financial dreams chairty capital cities dessert demographics educhat purpose trends analyst video bureau mobile Northern Beaches Word Up NFP event toys cancel plans casual research visualisation sector wide marriages society media commentary litter school Financial Planning Association mccrindle in the media research data builders water customer Australia Day holidays cash communities family recap christianity jobs keynote speaker bondi care support urban taskforce friendship the average aussie social enquiry dreams GPO not for profit storytelling wealth distribution social life sydney hills office Canberra 2016 census results resilience goals Christchurch urban living sydney event alpha business WA education future staying in internship IT Specialists Australia Day 2017 NT townhouses Births manly cultural diversity balance community event australian research pack change grave decision baby names report Netflix high density apartments economic internet renter of the future slideshare Christmas presents Gen X in depth interviews fresh entertainment Kirsten Brewer generations collaborative DIY thrive lalor park snapshot training event generation sun investing high density teleworking medicine FPA Queensland financial future Crime Rates Sydney keynote speaker aged care work work mates cultural diveristy faux-cilising engage click community 24 million gig the great screenage proactive Tuesday Trends property price sports Kiwi CBD Australians interactive waverton going out apartment report australian communities forum cost education sector coffee list long weekend Research Director professional development Valentine’s Day rain demography aussie culture SA baby names trends of 2016 capital city panel wealth inequality housing growth professional System's Architect wealth and income sydneycity newspaper affordable Geoff Brailey consumerism narcissism housing cold ageing population The Daily Edition HSC celebration pyrmont communicate millennials moreton bay royal low density ACF staff rental stress trend faux-ciliser 1975 train