2016 Australian Communities Forum Recap

Tuesday, October 18, 2016

Last Thursday, McCrindle Research and R2L&Associates were proud to present the Sydney Australian Communities Forum (ACF) at Customs House in Sydney. The ACF featured 15 brilliant speakers and 4 jam-packed sessions.

 

We began the day with tea and coffee on arrival before kicking off our first session, which focused on the research results from the Australian Communities Trends Report into Australia's not-for-profit sector. Before we launched into the findings we received a warm welcome from the honourable Catherine Cusack MLC, Parliamentary secretary to the Premier of NSW, and Professor Kerryn Phelps AM, Deputy Lord Mayor on behalf of our principal event sponsor, the City of Sydney.


SESSION 1 - introduction

Mark McCrindle opened Session 1 with an introduction to Australia's generational landscape and gave a snapshot of the key factors influencing Australian communities and some surprising findings from the just-completed Australian Communities Report. Mark provided an overview of giving in Australia, indicating that 4 in 5 Australians give financially to charities / not-for-profits, and that 1 in 4 give at least once a month.


McCrindle Team Leader of Analytics, Annie Phillips continued to share about the quantitative insights from the research, identifying the top 7 causes Australians support (Children's charities, medical research, animal welfare, disaster response in Australia, disability, homelessness and mental health), the 5 charity essentials and the top communication channels. Annie also provided an explanation of the Net Promotor Score (29) and Net Culture Score (21) for the sector, which were both very high.


Sophie Rention, Research Executive at McCrindle then communicated some of the key qualitative findings from the Australian Communities Trends Report. Sophie highlighted the key blockers (e.g. complex giving process) and enablers (e.g. personal connection) to charitable giving for Australians, as well as the next steps for charities including creating multi-tiered levels of engagement, community building, effective communication of results and fun and engaging experiences. 


We then heard from John Rose, principal at R2L&Associates about what this research means for community organisations and how they can best respond to the findings. In his insights and applications John reminded our delegates that in the midst of changes in the marketplace, trust and relevance is essential. John then presented 5 key issues for charities to keep in mind when engaging with the ever-changing supporter which included aligning, defining, communicating, engaging and leading.

Each of our delegates also received a copy of The Australian Communities Trends Infographic which contains the top line findings from the national study into Australian giving and how charities can engage.

 

SESSION 2 - keynotes

After a networking break over morning tea Eliane Miles, Research Director at McCrindle shared an engaging keynote presentation on Leading teams and managing change in transformative times. In the post linear, post literate and post logical workforce, Eliane reminded us that to engage and inspire our workplaces we need to ensure a culture of contribution, challenge and celebration within our teams. To attract and retain, to lead and inspire, we need to cultivate authenticity. 


Our next keynote, Josh Hawkins emphasised the importance of creativity in social media and marketing campaigns. Josh showed us that creative and fun campaigns are the ones that get cut through. Josh also inspired us to be authentic with our marketing and leadership to under 30's. Through humour, engaging videos and key takeaways, Josh's presentation reminded us that when you "Give someone a task you'll get what you ask for". But when you "Give them a vision you'll get more than you could ever ask for". 


Our final keynote speaker before lunch was Ivan Motley, found of .id The Population Experts. Specialising in using data to inform decisions and shape the future, Ivan and his team talked us through how analytics can shape the quality of education, housing, health, the environment and education. Using some practical case studies, the id. team showed us why we should be using local data to understand our communities, and how information and data can help transform communities.


SESSION 3 - streams

Stream 1: Understanding Australian Communities

In this stream Geoff Brailey, Research Executive at McCrindle began by giving an overview of the next generation of volunteers and donors, and tips on how to engage and motivate them. This was followed by Nic Bolto who encouraged us to do the hard work as leaders and how to effectively implement insights in organisations. Our last stream speaker for this session was James Ward, a Director at NBRS Architecture who showed us, through a case study, how understanding spaces and building communities can help to improve people's lives.

Stream 2: Engaging Australian Communities

In Stream 2, McCrindle Team Leader of Communications Ashley McKenzie began this session by giving practical tips and insights on how to communicate complex data in message saturated times. Following on was Salvation Army officer Bryce Davies who shared how The Salvation Army build community in areas of social challenge by creating communities focused on respect, encouragement and belonging. Our final stream 2 speaker Greg Low, co-founder of R2L&Associates gave us five essentials to make your next marketing or fundraising campaign thrive.


SESSION 4

Following afternoon tea and some great networking, we gathered back together to hear from our last two speakers, Caitlin Barrett from Love Mercy and Andy Gourley from Red Frogs. 


Caitlin Barrett, CEO of the Love Mercy Foundation kicked off our afternoon session by telling us the engaging story of how Love Mercy was founded after Australian Olympian met Ugandan Olympian and former child soldier Julius Achon. After sharing the vision and mission of Love Mercy, Caitlin shared how they engage the community through telling personal stories, the importance of finding the right audience for the right story and telling the right details to provide an experience.  


Our last speaker for the day was Andy Gourley, founder and director of Red Frogs Australia. After having founded Red Frogs in 1997, Red Frogs is now the largest support network in Australia for Schoolies, festivals and universities. Through the use of engaging stories and hard-hitting realities, Andy effectively communicated how Red Frogs was founded and the crucial role they play in safeguarding vulnerable young people at events like Schoolies and festivals.  



We would like to thank all of our speakers and delegates for making the 2016 Australian Communities Forum a fantastic event. A big thank you to our sponsors, The City of Sydney, Pro Bono Australia, Hope 103.2 and ConnectingUp as well for your support in making this event happen.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

VIC jobs online crime program men society Crime Rates city speakers survey design future proof infographic wall collaboration ferry house price charity housing communications Adelaide panel relational monarchy investment innovative demographics forecast sydney metro geomapping networking vegetarian Channel Seven cancel plans housing affordability EFF SRE entrepreneur Mark McCrindle women Generation Y Engineering Manager aged care puzzle proactive victoria finance mortgage holiday Australian Trends winter blues hobart marriage demography leader nfp criminal Births cloudy days staying in waverton learn conference presentation event population environmental scanning Wellington bondi urban taskforce society trends ultimo toys wages keynote speaker baby name trends parents workplace culture learner commuters friendship typical australian WA data financial independence capital city national crime rates slideshare huffington post sydneycity pharmacy social shifts students learning Christmas lunch woolworths stats wolloomooloo debate Northern beaches Event winter annual income optus keynote Australian Communities Trends mover and shaker shbc in the media pharmacies Northern Beaches Christian School lalor park rich Australian Bureau of Statistics gold coast tattoos Love baby names australia report grave decision staff TDE Channel 7 HSC resilience financial future identity change challenge office opening work-life crows nest mythbusting house price rise ABS technology financial organisational culture australians staying home more darwin national wealth global report Australian Dream social life office focus groups Do It Yourself manly group tips sector schools faux-cilising buildings trends Macquarie University local Gen X local communities social children data visualisation trends of 2016 snapshot school satisfaction ease of travel social commentator not-for-profit cooking royal baby seasons newspaper university house new york times baby boom equip researcher 2016 2014 infographic Tuesday Trend insight sydneysiders celebration conference church quote moderators guide shopping centre conferences gen z lifestyle Social Trend media activity education sector average sydneysider princess charlotte business define VET sector not for profit social research budget workplace volunteers February 16 Northern Territory The ABC of XYZ sector wide study sunny days 24 million home Australian schools renter of the future customer group session cars professional religion baby names spend unaffordable mccrindle in the media capital cities research Sydney mentor media release daily telegraph Hills Shire Council internship fears wage click faith year 7 trades follow results urban living sports supply and demand innovation generation alpha home owner ageing population the changing face of emerging technologies events consumerism Netflix generation FOMO social commentary young australians australian communities trends report sydney event Scouts world cancelling plans tv presentations community youth energy online shopping tuesday hornsby property Financial Planning Week 1994 increasing densification demographic transformations Christmas presents housing growth Kirsten Brewer South Australia rental stress ACF overcast entertainment christmas new office sector wide futurist Western Australia community engagement optus my business awards know the times learning styles spirituality engage hills shire marrickville baby name predictions sunburnt country royal family education future report faux-ciliser cartodb communication apartments participants Canberra medicine responsive micro friends christian bus public holiday video culture Wodonga leadership workshop family IT Specialists social researchers google for education future-proof tertiary education repayments high school weather ipswich dessert economic cold household GPO business performance summer English poker master emerging generations sun internet owning a home 2020 property market home ownership local community deloitte youth unemployment Real Estate Institute of Victoria real census results demographic education future analysis mythbusters insights anzac Sydney keynote speaker Work place millennials Hornsby Shire Council the australian dream Word Up marriages product easter water Res Vis Australian Families NBRS Architecture teachers 2016 census results potts point Real Estate 40 million Tasmania high density apartments Christchurch Wagga Wagga blaxland middle class research pack national private wealth population map royal trend tuesday twentyseventeen vegemite property price shopper's pick workshop System's Architect SMART work mates renting rent social issues wealth and income affordable Gen Y public speaker Vocational education micro apartments forum households norwest earning focus group outsourcing VET builders award social impact personal growth Duchess of Cambridge Queensland faux-cilise brand dreaming wealth distribution hello fresh kate middleton ideas presentation daily commute 1975 Sydney Hills Business Chamber Valentine’s Day year 12 Queensland: QLD market research James Ward demographic trends unemployment contiki australian communities forum eliane sydneysider hopes publication litter omnibus culturally diverse purpose social researcher 2016 census 1968 teaching language food future of education shopping population growth collaborative rain google global generations #censusfail REIV National Conference NBRS education research baby boomers communities curiosity meetings DESTEL suburbs Bathburst marketing etiquette New Zeland divorce rate school SMSF community event future media data analyst balance internships dream Geoff Brailey recap tableau sydney speaker McCrindle Speakers digital Northern Beaches pyrmont census mother's day census 2016 mccrindle research changing face of sydney acf15 Australian Census case study Territory trends analyst bureau fresh politics the average aussie weekly earnings grandparents social lives Christmas season 2017 "know the times" greatness baby names report survey January 26th Caregiver education 2012 urban living index income research services townhouses commute Australia Day 2017 priorities teach jobs of the future NEETs Merry Christmas Australia Day housing market social analysis aged care menai prince george workforce cica state ashley fell ashley mckenzie suburban living educated office space megatrends cash domestic public speaking living investor train high density living village salary university degree rise of local 1980 land of the middle class travel debt global financial crisis employers earn earnings engagement Aussie residents Royals sentiments cost of living suburb in depth interviews area research data socialites average Australian population milestone Aussies social enquiry qualitative research experience communicate neutral bay baby World Water Day career brands names cost trend easy rider storytelling christianity tea going out facts Charlotte mateship divorce wealth ACT sustainable millenials eliane miles careers the hills shire graphs entrepreneurs of today travelling optimistic social media ethnography professional services Myth economy ACF 2016 high density narcissism australian social research student post rationalism Kiwi skills cultural diversity social trends CBD NSW social change The Daily Edition holidays future of work personalities families growth safe paying to work low density NT resource New Zealand affordability wealth and income distribution future proofing schools students belief employment dare to dream intern statistics interactive 10 years Australians goal australia motivate Research Executive the hills healthy future socialising Deaths TAS work study 23 million mccrindle tea Australian Home future of shopping Generation X financial dreams generational trends transport research visualisation Financial Planning Association census fail school students rising house prices meals child care CPI 24,000,000 poor media commentary emerging trends professional speaker thrive New South Wales logan conference speaker apartment couple list REIV Conference news young people SA alpha business index Population Clock Australian communities brand experience mining boom Australian Population leadership selfie offenders award winner father's day JOMO parenting government authenticity gen alpha teleworking relevant world youth day happiness sydney hills professional development royal influence Andrew Duffin PSI training trends of 2017 life coffee generations impact FPA Australian demographics mccrindle wellbeing Financial Planning Association of Australia Assistant Store Manager visualisation perth growing population Melbourne 2015 financial fears states environment brisbane generation Z urban moreton bay entrepreneurial long weekend small business car non profit millionth research report cancelling event breakfast plans educhat forecasting visual stay home retirement rule keeper teacher consumer Skilling story aussie culture thought leadership investing Tuesday Trends mobile house prices gender 2013 ageing average aussie wedding demographer Education Future Forum clothing housing trends DIY baby name organisations shifts goals

Archive