2016 Australian Communities Forum Recap

Tuesday, October 18, 2016

Last Thursday, McCrindle Research and R2L&Associates were proud to present the Sydney Australian Communities Forum (ACF) at Customs House in Sydney. The ACF featured 15 brilliant speakers and 4 jam-packed sessions.


We began the day with tea and coffee on arrival before kicking off our first session, which focused on the research results from the Australian Communities Trends Report into Australia's not-for-profit sector. Before we launched into the findings we received a warm welcome from the honourable Catherine Cusack MLC, Parliamentary secretary to the Premier of NSW, and Professor Kerryn Phelps AM, Deputy Lord Mayor on behalf of our principal event sponsor, the City of Sydney.

SESSION 1 - introduction

Mark McCrindle opened Session 1 with an introduction to Australia's generational landscape and gave a snapshot of the key factors influencing Australian communities and some surprising findings from the just-completed Australian Communities Report. Mark provided an overview of giving in Australia, indicating that 4 in 5 Australians give financially to charities / not-for-profits, and that 1 in 4 give at least once a month.

McCrindle Team Leader of Analytics, Annie Phillips continued to share about the quantitative insights from the research, identifying the top 7 causes Australians support (Children's charities, medical research, animal welfare, disaster response in Australia, disability, homelessness and mental health), the 5 charity essentials and the top communication channels. Annie also provided an explanation of the Net Promotor Score (29) and Net Culture Score (21) for the sector, which were both very high.

Sophie Rention, Research Executive at McCrindle then communicated some of the key qualitative findings from the Australian Communities Trends Report. Sophie highlighted the key blockers (e.g. complex giving process) and enablers (e.g. personal connection) to charitable giving for Australians, as well as the next steps for charities including creating multi-tiered levels of engagement, community building, effective communication of results and fun and engaging experiences. 

We then heard from John Rose, principal at R2L&Associates about what this research means for community organisations and how they can best respond to the findings. In his insights and applications John reminded our delegates that in the midst of changes in the marketplace, trust and relevance is essential. John then presented 5 key issues for charities to keep in mind when engaging with the ever-changing supporter which included aligning, defining, communicating, engaging and leading.

Each of our delegates also received a copy of The Australian Communities Trends Infographic which contains the top line findings from the national study into Australian giving and how charities can engage.


SESSION 2 - keynotes

After a networking break over morning tea Eliane Miles, Research Director at McCrindle shared an engaging keynote presentation on Leading teams and managing change in transformative times. In the post linear, post literate and post logical workforce, Eliane reminded us that to engage and inspire our workplaces we need to ensure a culture of contribution, challenge and celebration within our teams. To attract and retain, to lead and inspire, we need to cultivate authenticity. 

Our next keynote, Josh Hawkins emphasised the importance of creativity in social media and marketing campaigns. Josh showed us that creative and fun campaigns are the ones that get cut through. Josh also inspired us to be authentic with our marketing and leadership to under 30's. Through humour, engaging videos and key takeaways, Josh's presentation reminded us that when you "Give someone a task you'll get what you ask for". But when you "Give them a vision you'll get more than you could ever ask for". 

Our final keynote speaker before lunch was Ivan Motley, found of .id The Population Experts. Specialising in using data to inform decisions and shape the future, Ivan and his team talked us through how analytics can shape the quality of education, housing, health, the environment and education. Using some practical case studies, the id. team showed us why we should be using local data to understand our communities, and how information and data can help transform communities.

SESSION 3 - streams

Stream 1: Understanding Australian Communities

In this stream Geoff Brailey, Research Executive at McCrindle began by giving an overview of the next generation of volunteers and donors, and tips on how to engage and motivate them. This was followed by Nic Bolto who encouraged us to do the hard work as leaders and how to effectively implement insights in organisations. Our last stream speaker for this session was James Ward, a Director at NBRS Architecture who showed us, through a case study, how understanding spaces and building communities can help to improve people's lives.

Stream 2: Engaging Australian Communities

In Stream 2, McCrindle Team Leader of Communications Ashley McKenzie began this session by giving practical tips and insights on how to communicate complex data in message saturated times. Following on was Salvation Army officer Bryce Davies who shared how The Salvation Army build community in areas of social challenge by creating communities focused on respect, encouragement and belonging. Our final stream 2 speaker Greg Low, co-founder of R2L&Associates gave us five essentials to make your next marketing or fundraising campaign thrive.


Following afternoon tea and some great networking, we gathered back together to hear from our last two speakers, Caitlin Barrett from Love Mercy and Andy Gourley from Red Frogs. 

Caitlin Barrett, CEO of the Love Mercy Foundation kicked off our afternoon session by telling us the engaging story of how Love Mercy was founded after Australian Olympian met Ugandan Olympian and former child soldier Julius Achon. After sharing the vision and mission of Love Mercy, Caitlin shared how they engage the community through telling personal stories, the importance of finding the right audience for the right story and telling the right details to provide an experience.  

Our last speaker for the day was Andy Gourley, founder and director of Red Frogs Australia. After having founded Red Frogs in 1997, Red Frogs is now the largest support network in Australia for Schoolies, festivals and universities. Through the use of engaging stories and hard-hitting realities, Andy effectively communicated how Red Frogs was founded and the crucial role they play in safeguarding vulnerable young people at events like Schoolies and festivals.  

We would like to thank all of our speakers and delegates for making the 2016 Australian Communities Forum a fantastic event. A big thank you to our sponsors, The City of Sydney, Pro Bono Australia, Hope 103.2 and ConnectingUp as well for your support in making this event happen.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


population milestone urban living index plans charity statistics mortgage hills crows nest stats economic choice workers future proofing social impact trend growth village social research repayments professional speaker happiness Hornsby Shire Council millionth home ownership dreaming bureau jobs VET sector recap anzac apartments researcher manly Word Up organisational culture communities prince george trends analyst goal learning census 2016 JOMO holiday dare to dream collaborative investing communications financial fears home year 7 baby names vegetarian engage ashley fell follow change high density report focus group ACF17 news tableau royal baby social issues 24 million wolloomooloo meetings mccrindle tea marketing work mates pharmacies twentyseventeen waverton school satisfaction Christmas season overcast marrickville housing trends national crime rates relational media activity divorce rate young people easter facts FPA the australian dream meals affordable Queensland faux-cilise social life conference speaker sydneycity publication workforce government education sector student rising house prices bondi income youth insight urban living community engagement ACF house rain office space EFF speaker families capital city tips list Royals baby boomers generation demographic transformations Canberra digital australian community trends report suburb wages cancelling event going out research data Social Trend sunburnt country innovative nfp Australian Families social commentator Australian Dream interactive group social shifts James Ward property market Australian Population 2013 1975 personal growth data analyst city staff middle class keynote daily commute Merry Christmas presentation baby names report market research demographic trends visual daily telegraph DIY insights social commentary SRE learning styles Deaths Crime Rates professional services youth unemployment language schools forecast states award Skilling Kiwi residents educated area money ultimo business baby name predictions 1980 the hills Territory ashley mckenzie the average aussie typical australian monarchy challenge presentations research services teaching local NFP event winter research hopes easy rider social media poor customer World Water Day engagement small business coffee TAS breakfast suburbs Do It Yourself forecasting GPO The ABC of XYZ logan vegemite click belief professional presenters moderators guide households business performance Australian communities CPI focus groups organisations equip medicine Tuesday Trends cultural diversity Australian demographics System's Architect chairty ACF2017 financial future sustainable Australian Communities Trends case study South Australia spirituality eliane miles parenting litter 2016 socialites brand experience eliane Tasmania mythbusters curiosity seasons global financial crisis know the times housing market internship data renter of the future Christmas presents dreams school students high density apartments Netflix blaxland FOMO intern faux-cilising group session gig marriages "know the times" Australian schools NSW tea Australian Home education future report Financial Planning Association royal family speakers property price public speaker rule keeper February 16 volunteering grandparents #censusfail media commentary personalities shopper's pick economy showreel house price rise Northern Beaches Christian School salary conference culturally diverse wealth distribution ferry DESTEL hello fresh Melbourne micro January 26th women demographer car Assistant Store Manager internships generations social analysis house price Andrew Duffin generation alpha unemployment 1994 panel program identity entrepreneur census fail conferences huffington post gold coast property Australian community trends communication mythbusting trends 40 million Financial Planning Association of Australia low density wealth and income Sydney keynote speaker not-for-profit future of education sector Res Vis New South Wales unaffordable English volunteering data australia Generation X PSI Australia Day tv trends of 2016 investor communicate emerging generations ageing Aussies sydney event budget entrepreneurial geomapping qualitative research urban taskforce sports ACF 2016 society trends mobile sector wide consumerism financial independence gen alpha Population Clock teachers Mark McCrindle demographic internet long weekend toys increasing densification ABS workplace culture weekly earnings earning megatrends sydney hills gender events infographic wall potts point mining boom population growth priorities google WA census data divorce ideas The Daily Edition learner office opening ethnography networking HSC Love conference presentation Real Estate Institute of Victoria 2012 Northern beaches Event australian social research community dessert careers Financial Planning Week gen z thrive SMSF responsive care support christmas commute politics 2016 census results Valentine’s Day father's day NEETs Research Executive thought leadership newspaper infographics cultural diveristy hobart cancelling plans aged care puzzle VET online shopping 2017 Australian Bureau of Statistics demography sydneysider financial data visualisation study balance leadership jobs of the future cica pharmacy charities emerging trends ipswich Research Director VIC professional development holidays teach infographic population living media marriage volunteers 2014 keynote speaker workshop baby boom house prices brands Queensland: QLD university degree owning a home quote winter blues pyrmont Northern Territory trends of 2017 employers gig economy mccrindle research Northern Beaches darwin SMART mother's day SA lalor park online future of work university neutral bay travel relevant snapshot future of shopping TDE grave decision social Work place mccrindle in the media staying in TEDx shbc Australians sydney metro the hills shire mccrindle social change wage global future spend baby name trends professional consumer ageing population financial planning video state 2015 non profit townhouses poker master aged care Macquarie University slideshare summer New Zealand 2020 millenials wealth and income distribution social lives Vocational education volunteer public holiday Wellington mateship social researcher buildings financial dreams earn CBD faux-ciliser Gen Y annual income celebration work Engineering Manager kate middleton criminal cloudy days teleworking menai weather norwest Sydney Hills Business Chamber google for education IT Specialists casual TED talk trades baby names australia report office community event Australian Trends travelling Christmas lunch not for profit cars environmental scanning authenticity Adelaide research report Australia Day 2017 Education Future Forum offenders future-proof futurist australian communities forum religion Myth analysis apartment Scouts commuters NT New Zeland greatness storytelling aussie culture transport participants energy optimistic etiquette crime 24,000,000 trend tuesday stay home media release capital cities sydneysiders proactive builders rich social trends Western Australia fears church culture leadership workshop graphs REIV Conference land of the middle class work-life safe social enquiry contiki Hills Shire Council home owner wealth global generations purpose year 12 brisbane social researchers society shopping collaboration Channel 7 10 years acf15 cooking high density living leader emerging technologies growing population impact 23 million Geoff Brailey cancel plans housing growth royal outsourcing cartodb housing affordability NBRS Architecture employment education future finance TED real new york times in the media 2016 census resilience school household national wealth students hornsby australians staying home more technology princess charlotte define train ACT men parents christian teacher research visualisation baby motivate screenage generation Z names high school story deloitte earnings sentiments resource local communities the changing face of friends live the dream mentor micro apartments rent innovation environment national private wealth mover and shaker lifestyle rental stress tattoos rise of local domestic career 1968 optus my business awards housing Kirsten Brewer children workplace wedding Births survey design local community census results experience affordability cold research pack woolworths retirement event educhat average sydneysider dream NBRS Charlotte Australian Census McCrindle Speakers Christchurch future proof australian communities trends report skills speakers pack education research demographics award winner post rationalism generational trends the great screenage clothing Channel Seven training cash royal influence average aussie investment alpha hills shire Sydney fresh millennials Gen X education victoria product visualisation public speaking water paying to work healthy future optus cost Real Estate wellbeing Australia street tuesday child care entrepreneurs of today goals supply and demand christianity sydney speaker bus results ease of travel business index shifts australian suburban living socialising forum changing face of sydney Bathburst young australians friendship average Australian Wodonga tertiary education Wagga Wagga Tuesday Trend debate survey population map selfie Duchess of Cambridge sun family learn faith urban shopping centre world food Aussie moreton bay omnibus schools students narcissism perth world youth day Caregiver Generation Y cost of living couple life renting sunny days census entertainment baby name in depth interviews debt brand new office sector wide study REIV National Conference