2016 Australian Communities Forum Recap

Tuesday, October 18, 2016

Last Thursday, McCrindle Research and R2L&Associates were proud to present the Sydney Australian Communities Forum (ACF) at Customs House in Sydney. The ACF featured 15 brilliant speakers and 4 jam-packed sessions.


We began the day with tea and coffee on arrival before kicking off our first session, which focused on the research results from the Australian Communities Trends Report into Australia's not-for-profit sector. Before we launched into the findings we received a warm welcome from the honourable Catherine Cusack MLC, Parliamentary secretary to the Premier of NSW, and Professor Kerryn Phelps AM, Deputy Lord Mayor on behalf of our principal event sponsor, the City of Sydney.

SESSION 1 - introduction

Mark McCrindle opened Session 1 with an introduction to Australia's generational landscape and gave a snapshot of the key factors influencing Australian communities and some surprising findings from the just-completed Australian Communities Report. Mark provided an overview of giving in Australia, indicating that 4 in 5 Australians give financially to charities / not-for-profits, and that 1 in 4 give at least once a month.

McCrindle Team Leader of Analytics, Annie Phillips continued to share about the quantitative insights from the research, identifying the top 7 causes Australians support (Children's charities, medical research, animal welfare, disaster response in Australia, disability, homelessness and mental health), the 5 charity essentials and the top communication channels. Annie also provided an explanation of the Net Promotor Score (29) and Net Culture Score (21) for the sector, which were both very high.

Sophie Rention, Research Executive at McCrindle then communicated some of the key qualitative findings from the Australian Communities Trends Report. Sophie highlighted the key blockers (e.g. complex giving process) and enablers (e.g. personal connection) to charitable giving for Australians, as well as the next steps for charities including creating multi-tiered levels of engagement, community building, effective communication of results and fun and engaging experiences. 

We then heard from John Rose, principal at R2L&Associates about what this research means for community organisations and how they can best respond to the findings. In his insights and applications John reminded our delegates that in the midst of changes in the marketplace, trust and relevance is essential. John then presented 5 key issues for charities to keep in mind when engaging with the ever-changing supporter which included aligning, defining, communicating, engaging and leading.

Each of our delegates also received a copy of The Australian Communities Trends Infographic which contains the top line findings from the national study into Australian giving and how charities can engage.


SESSION 2 - keynotes

After a networking break over morning tea Eliane Miles, Research Director at McCrindle shared an engaging keynote presentation on Leading teams and managing change in transformative times. In the post linear, post literate and post logical workforce, Eliane reminded us that to engage and inspire our workplaces we need to ensure a culture of contribution, challenge and celebration within our teams. To attract and retain, to lead and inspire, we need to cultivate authenticity. 

Our next keynote, Josh Hawkins emphasised the importance of creativity in social media and marketing campaigns. Josh showed us that creative and fun campaigns are the ones that get cut through. Josh also inspired us to be authentic with our marketing and leadership to under 30's. Through humour, engaging videos and key takeaways, Josh's presentation reminded us that when you "Give someone a task you'll get what you ask for". But when you "Give them a vision you'll get more than you could ever ask for". 

Our final keynote speaker before lunch was Ivan Motley, found of .id The Population Experts. Specialising in using data to inform decisions and shape the future, Ivan and his team talked us through how analytics can shape the quality of education, housing, health, the environment and education. Using some practical case studies, the id. team showed us why we should be using local data to understand our communities, and how information and data can help transform communities.

SESSION 3 - streams

Stream 1: Understanding Australian Communities

In this stream Geoff Brailey, Research Executive at McCrindle began by giving an overview of the next generation of volunteers and donors, and tips on how to engage and motivate them. This was followed by Nic Bolto who encouraged us to do the hard work as leaders and how to effectively implement insights in organisations. Our last stream speaker for this session was James Ward, a Director at NBRS Architecture who showed us, through a case study, how understanding spaces and building communities can help to improve people's lives.

Stream 2: Engaging Australian Communities

In Stream 2, McCrindle Team Leader of Communications Ashley McKenzie began this session by giving practical tips and insights on how to communicate complex data in message saturated times. Following on was Salvation Army officer Bryce Davies who shared how The Salvation Army build community in areas of social challenge by creating communities focused on respect, encouragement and belonging. Our final stream 2 speaker Greg Low, co-founder of R2L&Associates gave us five essentials to make your next marketing or fundraising campaign thrive.


Following afternoon tea and some great networking, we gathered back together to hear from our last two speakers, Caitlin Barrett from Love Mercy and Andy Gourley from Red Frogs. 

Caitlin Barrett, CEO of the Love Mercy Foundation kicked off our afternoon session by telling us the engaging story of how Love Mercy was founded after Australian Olympian met Ugandan Olympian and former child soldier Julius Achon. After sharing the vision and mission of Love Mercy, Caitlin shared how they engage the community through telling personal stories, the importance of finding the right audience for the right story and telling the right details to provide an experience.  

Our last speaker for the day was Andy Gourley, founder and director of Red Frogs Australia. After having founded Red Frogs in 1997, Red Frogs is now the largest support network in Australia for Schoolies, festivals and universities. Through the use of engaging stories and hard-hitting realities, Andy effectively communicated how Red Frogs was founded and the crucial role they play in safeguarding vulnerable young people at events like Schoolies and festivals.  

We would like to thank all of our speakers and delegates for making the 2016 Australian Communities Forum a fantastic event. A big thank you to our sponsors, The City of Sydney, Pro Bono Australia, Hope 103.2 and ConnectingUp as well for your support in making this event happen.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


stay home house price rent healthy future population milestone energy Social Trend moderators guide 2015 visualisation brands real motivate monarchy easter workforce EFF local NBRS marriage rise of local property census 2016 40 million world land of the middle class society Word Up VET sector personalities Financial Planning Association of Australia IT Specialists resource future proofing data school satisfaction sydney hills ferry future of work stats Generation X the hills language media commentary consumer Netflix year 7 rental stress state in the media mateship learning styles couple typical australian insight commute communicate infographic Adelaide bus darwin changing face of sydney trends emerging generations future Australian schools huffington post forum sydney metro Australian demographics staff baby names Education Future Forum infographic wall politics families social researchers deloitte 1975 marriages social lives high school the average aussie renter of the future employers Northern Beaches learner educhat google for education financial fears housing trends high density Melbourne 2016 census earn environment personal growth pyrmont bureau outsourcing conference speaker demographic trends ethnography grave decision FOMO trend professional social media car tips water leadership workshop christian year 12 vegetarian Christmas lunch Christmas season marrickville generational trends cartodb social change mythbusting gender cloudy days mining boom village sustainable market research recap poker master Research Executive transport New Zealand Wodonga 2014 mccrindle research ashley mckenzie Kiwi neutral bay new york times aged care mythbusters WA Real Estate Institute of Victoria study belief children urban in depth interviews Scouts storytelling Sydney 23 million 2016 presentations unemployment victoria blaxland NBRS Architecture suburban living long weekend train economic World Water Day VIC gold coast System's Architect non profit housing dare to dream #censusfail investment Tuesday Trend financial mccrindle tea sydney event property price university low density sector wide study Australia Day australians staying home more father's day housing market royal family baby name predictions spend know the times global friends engage office opening dessert tableau housing affordability offenders Australia Day 2017 teleworking 2013 jobs faux-cilising participants social research data visualisation builders trends analyst SA internship shbc teachers Australian Census Real Estate Andrew Duffin sydneycity James Ward visual moreton bay panel social trends housing growth click education growth divorce rate 2017 lalor park social life Australian communities royal baby career ideas demographics survey wealth and income distribution internet 24,000,000 Australians townhouses students future of education generation alpha cancel plans faux-cilise newspaper innovation entrepreneurs of today the hills shire Work place wellbeing wedding living entrepreneur ACT ageing graphs social impact census retirement millennials cars gen z customer consumerism social commentator ashley fell church Aussie Sydney keynote speaker urban living happiness mortgage future-proof home owner NSW SMART analysis emerging trends leadership Tuesday Trends not-for-profit area public speaking domestic education research property market interactive Generation Y dreaming dream social shifts baby name trends optus follow buildings ACF office space youth unemployment global generations hobart education future collaborative nfp Australian Dream celebration statistics generation hopes balance online crows nest video Territory goal investor Tasmania "know the times" rule keeper sunny days religion forecasting ipswich demographer toys entrepreneurial workplace culture event research pack Royals men HSC earnings online shopping case study national wealth Duchess of Cambridge young people trades shifts REIV Conference Vocational education supply and demand etiquette logan christianity affordable small business waverton thought leadership weather not for profit communication Bathburst brisbane DESTEL geomapping middle class FPA PSI presentation brand experience keynote speaker house focus group world youth day rain intern learning conference South Australia census results Wellington program award winner group session cooking mobile the changing face of list CBD Australian Trends plans Northern Territory residents cancelling plans weekly earnings summer states Canberra proactive insights GPO socialites Macquarie University focus groups meals JOMO teaching food community event christmas hills shire Love emerging technologies Geoff Brailey cancelling event income 24 million vegemite culture research report gen alpha annual income norwest VET Merry Christmas rich Australian Families brand trends of 2016 wealth tuesday schools Do It Yourself census fail financial independence new office child care culturally diverse workplace award crime trend tuesday omnibus Christchurch population growth twentyseventeen digital relational Population Clock hello fresh environmental scanning Australian Population repayments Queensland social issues networking innovative budget perth research services entertainment australian social research population map research data bondi facts overcast financial dreams home optimistic generations Aussies speakers daily telegraph community engagement baby boomers baby names report office shopping identity princess charlotte faith work megatrends google salary global financial crisis australian communities forum conferences Assistant Store Manager media activity education future report SMSF owning a home youth narcissism spirituality litter 2020 medicine 1968 capital cities potts point economy holiday winter blues Hills Shire Council debate keynote professional development grandparents Queensland: QLD Hornsby Shire Council cost woolworths Financial Planning Association finance baby Gen X national crime rates easy rider McCrindle Speakers curiosity holidays school students public speaker employment renting cash household group Australian Home learn travelling 2016 census results collaboration survey design alpha February 16 English paying to work wolloomooloo criminal public holiday sector wide The ABC of XYZ sunburnt country suburbs Kirsten Brewer contiki Res Vis millionth media Mark McCrindle ACF 2016 tertiary education 1980 unaffordable research ease of travel media release faux-ciliser Gen Y mother's day Financial Planning Week researcher forecast business performance Channel Seven product Australian Communities Trends New Zeland ABS careers social commentary wealth and income cost of living pharmacy Charlotte eliane sun poor average aussie social analysis jobs of the future authenticity Australian Bureau of Statistics events organisational culture educated aged care puzzle trends of 2017 Western Australia fresh optus my business awards results increasing densification daily commute quote Channel 7 selfie manly baby name Deaths divorce society trends professional services high density apartments family relevant menai parents safe earning local communities demographic transformations meetings the australian dream charity high density living ageing population skills financial future socialising challenge report technology story city teacher rising house prices marketing qualitative research aussie culture national private wealth internships social baby boom coffee urban taskforce business households breakfast teach work-life TAS seasons communications Caregiver investing Skilling sector generation Z student population names social enquiry demographic community Northern Beaches Christian School 1994 pharmacies professional speaker debt government change greatness equip sports engagement millenials TDE sydneysiders REIV National Conference australia responsive leader Crime Rates affordability shopper's pick women growing population research visualisation lifestyle experience wealth distribution staying in workshop home ownership cold Northern beaches Event baby names australia report Sydney Hills Business Chamber going out slideshare cultural diversity tv New South Wales tea news clothing priorities Myth royal house price rise university degree anzac post rationalism work mates social researcher snapshot training NT capital city Engineering Manager eliane miles The Daily Edition australian communities trends report young australians life sentiments travel urban living index ultimo house prices goals thrive volunteers Births Christmas presents hornsby 2012 publication sydney speaker apartment acf15 business index prince george education sector organisations future proof kate middleton suburb Valentine’s Day NEETs mccrindle communities tattoos school wage data analyst winter mover and shaker define 10 years Wagga Wagga friendship DIY conference presentation fears commuters futurist parenting mentor January 26th schools students mccrindle in the media resilience wages royal influence