Lifestyle trends & property market – Mark McCrindle interview

Thursday, February 25, 2016

Social Researcher, Mark McCrindle chats to Kevin Turner about some of the lifestyle trends and their impact on where and how we live and the obvious impact on property.

LISTEN TO THE FULL INTERVIEW HERE

Kevin: You might recall a couple of weeks ago, I chatted to Mark McCrindle and we were talking about the Urban Living Index. Mark joins me once again. Good morning, Mark.

Mark: Good morning, Kevin. Great to be with you.

Kevin: Thanks again for your time. Mark, a very interesting conversation we had a couple of weeks ago on the show about the Urban Living Index. I wanted to come back and discuss that with you again.

Just a bit of fun now, Mark. Let’s have a look at some of the lifestyle trends that we’re expecting to see this year, 2016.

Mark: Probably one of those is just how we work. We’re continually seeing changes in our lifestyles. We’ve seen teleworking. People work a bit more from home. People work through technology. We see even the new developments now where you have mixed planning. You have residential nearby to business parks or offices, and of course, retail in the mix of that. People want to work and live and play and connect in a community, in an environment where they don’t separate each of those.

One of the trends we’re predicting for 2016, we call it power working, which is the work equivalent of power napping. Power napping is where you sleep in non-traditional times and places. You just have a quick zap. Power working’s a bit like that. We get people now working more on their commute. They’re working in cafes. They’re working before or after work, sometimes in front of another screen, even unwinding at night. Work is not just a nine to five, you’re at the desk, in the workplace phenomena anymore; it’s changed. With apps and devices and technologies and the expectation of quicker response times from clients, we’re going to see continual changes in what work looks like and where it’s done from.

Kevin: Mark, of course, with so many people concentrated, living on the eastern seaboard in our major capital cities, I guess that type of lifestyle change is going to encourage more people to move into some of those regional areas, which will probably have an impact on prices there, do you think?

Mark: That’s right. We’re certainly seeing growth in the regional market because they’re being priced out of the cities, and the price rises in our capitals have been pretty crazy. People are saying, look, the regions are not isolated anymore. You have great lifestyle. You have excellent affordability. Of course, the technology, the infrastructure out there is fantastic.

You can get out of the rat race of the city, take a bit of a breather on the mortgage, get some pretty nice lifestyle for what you get out of that house from the city, and of course, the kids have some good schools. Again, the cafe lifestyle and the technology, even running a small business working from home, all of that is possible pretty much anywhere in Australia now, not just in the cities alone.

Kevin: Mark is one of the authors of the Urban Living Index, which we mentioned. I might just touch on that if I may. By the way, the website for that is UrbanLivingIndex.com. A great report. Mark, it pretty much focused on Sydney, but one of the interesting points I noticed is that the high density living in Sydney seems to be increasing. If you look at detached housing around Australia, I think the percentages are lower in Sydney. Are more people preferring to live in more high-density areas?

Mark: Yes, that’s correct. There’s this little demographic measure called the center of population of a city, which is the point in the city where in the whole catchment of the city where you have as many people west as east, as many people north as south. Now, in our eastern capitals, that center of population was continually heading west because the urban sprawls were heading further and further west. Interestingly, in Sydney – and we’re going to see the same thing in the Brisbane market – it stopped; it’s not heading further west. That’s because for each new housing development that is taking place in the urban sprawl further out, you have an infield development, a densification development to the east of that center.

It’s interesting that it seems as if the center of population, the sprawl is slowing because people are now opting for those densified living options. That is because of the location. They don’t want to travel further and further into the city or into the lifestyle areas on those motorways or public transport. At some point, it’s so far out that they say, “You know what? I think I’ll opt for a different style of living, a vertical option rather than just that house with the block out the back.”

Kevin: Yes, if you look at the map that’s on the UrbanLivingIndex.com website, if you look at the spread of the population, I wonder what sort of story it tells between that northern part of Sydney up to Newcastle and the southern part going down to Wollongong as to whether we’re going to see in-fill there. You’re right. You can see it looks almost out of proportion moving out toward the west.

Mark: That’s right. In Sydney’s market, we are now seeing growth in the northwest corridor and the southwest corridor. In other words, where they’re putting in some infrastructure, now we have some metro, some rail lines going, both of those arteries, which really had been devoid of some rail, that is creating some great opportunities and some densification there.

Now in Sydney, we have not just the built-up areas within ten or 15 kilometers of the CBD itself, but now 20 or 30 kilometers away from the CBD, you have these hot spots of densification. You have these 10-, 15-, and now on the plans 20-story residential towers that are around these transport hubs, these interchanges, that are obviously a fair way from the city, but because the shopping centers, the transport hubs, the availability of accommodation, and of course, café lifestyle that goes with that, we’re getting a lot more people opting for that sort of living. In a sense, Sydney becomes a city of cities, and we’re going to see that with all of our 2,000,000+ capitals across Australia.

Kevin: I’ll get you back to talk more about that in some future shows, too, Mark, but I want to thank you for making your time available today. The two websites for Mark are, of course, the UrbanLivingIndex.com website we just mentioned, and there is another one, too, that’s simply called McCrindle.com.au.

Mark, thank you so much for your time.

Mark: You’re very welcome. Thanks, Kevin.

LISTEN TO THE FULL INTERVIEW HERE

ABOUT MARK MCCRINDLE

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


DOWNLOAD MARK'S SPEAKING PACK HERE

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

urban school cooking suburb focus groups 1980 research report education sector Canberra royal baby parenting business index SA population growth pharmacies Births unaffordable cash list names mateship earn millionth aussie culture ultimo Australian Bureau of Statistics work equip online shopping Queensland: QLD not for profit public holiday sydneycity gold coast System's Architect economic pharmacy collaborative sunny days increasing densification intern high density living Res Vis Queensland renting survey sector wide study office debt VET sector Charlotte curiosity nfp marrickville group session story cartodb Geoff Brailey geomapping Kiwi buildings Hills Shire Council follow generational trends Territory media release trend tuesday office opening renter of the future results group New Zealand toys coffee entrepreneur demographic trends students daily telegraph religion 2016 census housing affordability skills 1975 volunteers Real Estate Institute of Victoria hopes communities social trends water medicine optus princess charlotte Gen X aged care Word Up February 16 hobart Research Executive professional speaker retirement trends financial future home insight australian communities forum low density The ABC of XYZ cost Australian Trends baby neutral bay suburban living dare to dream house language cloudy days sydney event population sydney metro global generations australian communities trends report social travelling offenders urban living census results Bathburst trends analyst workplace culture affordable CBD child care social enquiry generations social life education research meals 2016 census results Andrew Duffin australian social research post rationalism population milestone ACF 2016 grave decision dream Australian Families study wedding state hello fresh community event conference speaker work-life daily commute Sydney ferry sydney hills rent young australians wealth and income goals monarchy finance sports Hornsby Shire Council optimistic optus my business awards change generation alpha leadership workshop online youth shopper's pick define know the times overcast Engineering Manager mother's day future-proof growing population speakers educated global happiness generation men real Western Australia learning in depth interviews sydney speaker world aged care puzzle teachers market research meetings communicate city Australia Day 2017 Christmas season priorities infographic the changing face of visualisation Australian Population Royals communications society trends click DIY research visualisation thrive report Australian Census poor resource easy rider menai baby names report Australian Communities Trends christianity career socialising environment teaching etiquette easter education future environmental scanning Australian Dream wealth and income distribution learner google for education young people pyrmont teach shbc New Zeland Northern Beaches Christian School social media data analyst tv community engagement rich award investor The Daily Edition JOMO stay home world youth day Skilling area teacher rain commute millenials royal influence travel media activity research sector professional services personal growth residents school satisfaction Social Trend faith balance work mates brand experience learn poker master 2020 internship marriage networking 2017 recap Tuesday Trend conference sydneysiders South Australia conference presentation energy food professional development personalities proactive baby boomers emerging technologies VET engage #censusfail Tasmania year 12 the average aussie vegemite prince george safe organisations ageing future of work business performance property price home ownership income in the media australians staying home more community employers not-for-profit publication stats cold weekly earnings winter blues data visualisation census fail parents Crime Rates emerging trends high school national crime rates huffington post suburbs Education Future Forum research pack tips learning styles victoria holiday communication 2013 24,000,000 fresh women capital city resilience interactive relevant GPO new york times social analysis the australian dream January 26th identity mortgage households tea 2014 land of the middle class customer Merry Christmas thought leadership townhouses socialites motivate baby name divorce ABS social impact visual average aussie Vocational education bus presentations lalor park Adelaide digital 2016 responsive Love faux-ciliser year 7 kate middleton acf15 builders relational investment consumer mobile leader clothing panel cancelling event social researchers FPA housing growth "know the times" social lives office space divorce rate video Melbourne millennials Deaths Gen Y housing train schools workforce moderators guide the hills shire Australian demographics deloitte Mark McCrindle outsourcing Real Estate house price rise social shifts blaxland youth unemployment financial dreams logan contiki product life 2012 NT sector wide staying in university housing market internet Scouts dreaming Sydney Hills Business Chamber entertainment holidays Northern Beaches REIV National Conference Duchess of Cambridge Work place google ideas Aussies supply and demand hornsby megatrends marriages woolworths baby name trends student 40 million wages graphs research services earning paying to work potts point national private wealth economy Australian communities commuters social researcher NEETs selfie darwin forecasting Australian schools weather wage hills shire New South Wales leadership wealth social commentator gen alpha financial omnibus emerging generations Financial Planning Week transport cultural diversity national wealth friendship education future report church sentiments technology eliane James Ward household media commentary McCrindle Speakers children census society debate infographic wall social issues twentyseventeen schools students celebration World Water Day families conferences news Financial Planning Association narcissism Wodonga urban taskforce Generation Y shifts village car Caregiver annual income alpha investing ipswich non profit rising house prices Tuesday Trends the hills Assistant Store Manager mythbusting demographic housing trends capital cities living public speaker social commentary rental stress manly trends of 2017 gender qualitative research Channel 7 workplace Population Clock royal REIV Conference professional entrepreneurial public speaking Channel Seven crime father's day ethnography future proofing budget christian spend Sydney keynote speaker jobs Northern beaches Event mover and shaker organisational culture trades unemployment collaboration quote facts charity forum Wagga Wagga government careers experience breakfast SMSF event ageing population states presentation salary employment Christmas presents English earnings royal family NBRS Architecture winter award winner global financial crisis focus group home owner 10 years seasons greatness statistics waverton marketing financial fears Australia Day newspaper tertiary education Christchurch brisbane authenticity brand culture business Aussie local communities insights norwest small business repayments demographic transformations forecast census 2016 Macquarie University bondi Australian Home researcher Wellington wolloomooloo education TAS keynote speaker social research futurist Australians sustainable ease of travel teleworking culturally diverse EFF changing face of sydney baby boom 23 million property summer mccrindle in the media high density apartments IT Specialists lifestyle program ACF demographics baby name predictions dessert ACT mentor rule keeper Valentine’s Day gen z christmas rise of local mccrindle research growth Financial Planning Association of Australia local mccrindle new office 1994 cost of living plans tuesday Kirsten Brewer school students PSI tattoos long weekend friends data Christmas lunch survey design mining boom tableau cars engagement slideshare trends of 2016 family population map litter high density generation Z property market 2015 house price shopping training challenge going out snapshot entrepreneurs of today anzac 1968 baby names case study future proof middle class mccrindle tea australia politics educhat wellbeing VIC keynote staff domestic baby names australia report moreton bay trend mythbusters innovation brands ashley fell perth spirituality sun workshop future of education eliane miles Do It Yourself urban living index participants innovative Generation X grandparents future NSW fears jobs of the future couple analysis cancel plans apartment DESTEL Northern Territory affordability events university degree goal healthy future criminal FOMO cancelling plans bureau Netflix house prices research data 24 million SMART ashley mckenzie vegetarian NBRS owning a home Myth financial independence sunburnt country HSC faux-cilising WA wealth distribution crows nest internships consumerism TDE media demographer faux-cilise typical australian social change storytelling belief

Archive