A Snapshot of the Changes Transforming Real Estate

Tuesday, September 06, 2016

Change. It’s happening all around us, and it’s easy to be intimidated by the scope and scale of it, but if we can observe the trends and the shifts, then we don’t have to become victims of change but rather we can proactively respond. That’s what’s key. Having the confidence to move forward strategically and proactively, to embrace the trends rather than hide from them.

Earlier this year Mark McCrindle presented Understanding the Times, Shaping the Trends: A Snapshot of the Changes Transforming Real Estate at the Real Estate Institute of Victoria National 2016 Conference. Here are some of his thoughts on trends shaping the Real Estate Industry.



How are generational differences impacting the REAL Estate industry?

Generationally, it is more important than ever to understand the six generations that we have in Australia. While the younger generations might not be active clients in terms of real estate vendors, they do influence parental purchasing and decisions a lot.

We can sometimes pre-qualify people based on our perception of where they’re at in their life stage, but actually there are a lot of people in their late 70’s who are still active in property, perhaps downsizing to buy their next place. Then you’ve got someone in their early 20’s who’s maybe not buying their own place, but perhaps looking at an expensive home because they will be living in that home with their parents. We have to understand the diversity of the generations and all of them may well be active influencers in the buying decision.

Do you have any recommendations on how the Real Estate industry can engage their community?

Sometimes the best connections are actual connections, not just personal ones. The events, the openings, the events where we invite the community along and talk about the area and what’s happening. That brand experience, where people can come to meet and greet with free pizza or cocktails, that sort of thing is what works well, people are looking for that social interaction.

Any tips for those working in real estate?

Well I’d sum it up with the 4 R’s of Real Estate in the 21st Century:

REAL

Keep it real and authentic

RELEVANT

To adjust and adapt

RELATIONAL

Keep it relational in terms of how we connect

RESPONSIVE

We can’t just rely on yesterday’s wins, we have to adjust and adapt to remain responsive to the needs of today


ABOUT MARK MCCRINDLE

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


DOWNLOAD MARK'S SPEAKING PACK HERE

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

infographic Charlotte changing face of sydney Northern Beaches Christian School TED talk research report teaching learning children Wagga Wagga average Australian sunny days results financial Australia Day Aussies Bathburst brisbane optus showreel rain apartment speakers pack 24 million Deaths dreaming Channel Seven couple office space program sun cancel plans earnings crows nest optimistic storytelling baby names australia report urban living index REIV Conference Social Trend jobs report socialites social commentary participants school learner brand experience culturally diverse change year 12 JOMO DIY leadership workshop presentation fears global generations omnibus national wealth curiosity NT hello fresh real property in depth interviews 2012 happiness VIC the hills shire census 2016 40 million engagement youth unemployment blaxland menai dare to dream ageing population quote household learning styles Scouts generation organisational culture PSI define future proofing new office aged care future of work Kirsten Brewer financial independence public speaking rise of local teleworking social change mortgage christian investing divorce spirituality Generation Y #censusfail Births huffington post housing affordability income food environment educhat office research visualisation online wealth and income distribution ACF 2016 housing growth ethnography entertainment communication Australian Trends urban living mythbusters men spend Northern beaches Event weekly earnings infographic wall suburb February 16 growing population census results travelling Tasmania the australian dream FOMO thrive Population Clock Australian Home conference presentation housing trends brand Aussie communications digital trends workforce Australian schools high density living cost hobart business index royal family newspaper micro apartments ageing Gen X wealth and income youth New Zeland presentations futurist internship baby boom future of education 2017 high density Hornsby Shire Council Tuesday Trends networking lalor park national private wealth religion housing sector wide average aussie rich in the media suburbs travel mother's day moreton bay easter etiquette acf15 data mobile group priorities World Water Day repayments NSW environmental scanning social research long weekend shopper's pick dream neutral bay social commentator responsive work pyrmont local communities social issues christmas mccrindle child care families overcast TDE demography sports charity innovative data analyst winter population growth sydney speaker house price rise trends of 2017 land of the middle class capital city earning wages bondi slideshare sector schools students Sydney keynote speaker generation Z teach employers brands Christmas season Real Estate Institute of Victoria pharmacy mateship sydneycity social ABS wellbeing Sydney grave decision media activity faith future proof Gen Y recap deloitte rent speaker hills shire census fail church wealth distribution twentyseventeen forecasting townhouses know the times royal baby meals Christmas presents social enquiry earn commuters high school australians staying home more TED Australian Population investor customer belief focus group Australia street shopping world house prices society rule keeper James Ward internet government population map click area weather 1975 baby name trends cancelling plans media release news vegemite city REIV National Conference financial fears insights cloudy days renting debt plans SA australian communities forum dessert mccrindle research manly case study community event google for education goals training Research Executive Canberra The ABC of XYZ SMSF shopping centre Western Australia 2013 bureau young australians Merry Christmas grandparents conference speaker 1968 faux-cilise speakers low density living geomapping Andrew Duffin cost of living women WA socialising Financial Planning Association survey design equip consumerism DESTEL winter blues Crime Rates Royals wage life 24,000,000 2020 conferences professional builders easy rider urban taskforce media society trends focus groups Financial Planning Week Australian Communities Trends social researchers poor high density apartments divorce rate authenticity resilience megatrends schools market research property price cold growth publication Myth christianity fresh owning a home summer stats CBD shbc professional presenters Tuesday Trend mccrindle tea ACF product Australian Census Do It Yourself social lives analysis baby names report TEDx trends of 2016 new york times hills housing market research challenge group session trend tuesday sentiments marrickville anzac video engage Australia Day 2017 Work place baby name predictions leader mining boom the changing face of Mark McCrindle bus financial dreams criminal work-life census data culture moderators guide insight narcissism world youth day urban ferry wolloomooloo language social media Wellington teachers technology father's day economy NBRS sydneysiders parents visualisation goal mythbusting millionth The Daily Edition sector wide study personal growth mccrindle in the media daily commute emerging generations researcher Financial Planning Association of Australia transport South Australia energy interactive Australian Bureau of Statistics communicate economic daily telegraph selfie professional services professional development small business jobs of the future post rationalism forecast research services collaborative baby name learn the great screenage home ownership tattoos baby names NBRS Architecture eliane medicine entrepreneurs of today parenting Generation X Real Estate politics survey award winner resource Christchurch australia study friends property market sydney metro unaffordable cooking careers future-proof wedding online shopping year 7 friendship annual income generation alpha screenage local darwin alpha statistics mentor australian communities trends report middle class global financial crisis safe marriage apartments emerging technologies ease of travel house graphs home unemployment university degree internships Australians education research demographic australian social research "know the times" work mates royal seasons Res Vis education future report future Kiwi tips eliane miles poker master cancelling event facts gen alpha community engagement the average aussie school students village budget snapshot cultural diveristy social life trend debate Queensland: QLD baby marriages VET forum non profit ultimo Netflix shifts EFF demographics baby boomers tv 10 years intern cica New South Wales kate middleton 1994 outsourcing Melbourne millenials story Education Future Forum faux-cilising social analysis Channel 7 data visualisation HSC tertiary education sustainable balance Valentine’s Day visual domestic McCrindle Speakers water Queensland social trends gen z typical australian Australian Families SRE university New Zealand Christmas lunch Hills Shire Council GPO education future public speaker Duchess of Cambridge supply and demand community Northern Beaches Australian communities keynote 2016 census results cultural diversity 2016 panel Macquarie University Australian Dream System's Architect celebration consumer 2016 census prince george finance education house price qualitative research purpose impact gender family rising house prices financial future young people offenders Love Northern Territory Skilling capital cities retirement school satisfaction follow workshop English research pack 23 million state not for profit award going out train faux-ciliser business sydney event micro waverton mover and shaker trades Australian demographics event social researcher perth thought leadership nfp Vocational education coffee ashley mckenzie crime keynote speaker local community buildings monarchy entrepreneurial google innovation media commentary increasing densification princess charlotte meetings investment events teacher affordable optus my business awards victoria January 26th IT Specialists holidays cartodb FPA potts point communities Adelaide skills households educated office opening not-for-profit 1980 stay home relevant royal influence relational NEETs leadership education sector CPI TAS sydneysider hornsby career business performance generational trends professional speaker experience trends analyst tea population milestone organisations logan gold coast marketing greatness Word Up social shifts tuesday states commute demographic trends future of shopping research data names Territory public holiday 2015 pharmacies affordability infographics students the hills renter of the future Geoff Brailey volunteers population ipswich entrepreneur motivate average sydneysider VET sector personalities home owner staff staying in conference SMART demographer aussie culture aged care puzzle woolworths cars clothing workplace culture hopes lifestyle demographic transformations national crime rates census ACT global Engineering Manager proactive employment tableau toys wealth breakfast ashley fell suburban living Wodonga social impact millennials salary norwest vegetarian sydney hills workplace list ideas rental stress collaboration litter car paying to work identity healthy future emerging trends cash holiday student sunburnt country generations residents Assistant Store Manager Sydney Hills Business Chamber 2014 contiki Research Director Caregiver

Archive