A Snapshot of the Changes Transforming Real Estate

Tuesday, September 06, 2016

Change. It’s happening all around us, and it’s easy to be intimidated by the scope and scale of it, but if we can observe the trends and the shifts, then we don’t have to become victims of change but rather we can proactively respond. That’s what’s key. Having the confidence to move forward strategically and proactively, to embrace the trends rather than hide from them.

Earlier this year Mark McCrindle presented Understanding the Times, Shaping the Trends: A Snapshot of the Changes Transforming Real Estate at the Real Estate Institute of Victoria National 2016 Conference. Here are some of his thoughts on trends shaping the Real Estate Industry.



How are generational differences impacting the REAL Estate industry?

Generationally, it is more important than ever to understand the six generations that we have in Australia. While the younger generations might not be active clients in terms of real estate vendors, they do influence parental purchasing and decisions a lot.

We can sometimes pre-qualify people based on our perception of where they’re at in their life stage, but actually there are a lot of people in their late 70’s who are still active in property, perhaps downsizing to buy their next place. Then you’ve got someone in their early 20’s who’s maybe not buying their own place, but perhaps looking at an expensive home because they will be living in that home with their parents. We have to understand the diversity of the generations and all of them may well be active influencers in the buying decision.

Do you have any recommendations on how the Real Estate industry can engage their community?

Sometimes the best connections are actual connections, not just personal ones. The events, the openings, the events where we invite the community along and talk about the area and what’s happening. That brand experience, where people can come to meet and greet with free pizza or cocktails, that sort of thing is what works well, people are looking for that social interaction.

Any tips for those working in real estate?

Well I’d sum it up with the 4 R’s of Real Estate in the 21st Century:

REAL

Keep it real and authentic

RELEVANT

To adjust and adapt

RELATIONAL

Keep it relational in terms of how we connect

RESPONSIVE

We can’t just rely on yesterday’s wins, we have to adjust and adapt to remain responsive to the needs of today


ABOUT MARK MCCRINDLE

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


DOWNLOAD MARK'S SPEAKING PACK HERE

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

Wellington local communities goals typical australian entrepreneur System's Architect wealth distribution speajer emerging trends seasons personal growth Channel 7 wealth and income JOMO growing population religion the hills shire population milestone real Mark McCrindle in the media earning media commentary Christchurch research visualisation apartment Northern Beaches Christian School Sydney Hills Business Chamber 2014 sydneycity ACT gen alpha urban sports ageing population optus my business awards insights tattoos bondi the great screenage australian real estate Lower Hunter royal baby TED talk ipswich tertiary education generation Z Res Vis SA acf15 food insecurity casual economy ACF 2016 24 million future of work Lower Hunter Region leadership workshop resource daily commute households staying in sector wide dream balance 2013 cica prince george infographic christmas trees story collaboration do people still change their surname after marriage? sydneysiders government affordable communicate ferry presentations showreel work mates careers mining boom logan wealth house price rise workshop live the dream shopper's pick residents optus Merry Christmas equip experience shopping Andrew Duffin who is generation z outsourcing Queensland employmer Performance Sentiment Index earnings gold coast market research millennials high density survey Australia Day Research Executive schools darwin trend the hills Population Clock living cash learning styles suburbs DESTEL high school TEDx staff demographic property price micro shbc in depth interviews February 16 Deaths meals keynote speaker visual rise of local population growth Australians huffington post baby names australia report geomapping follow futurist group session Sydney Lifestyle Study grave decision income twentyseventeen Real Estate Institute of Victoria ACT Report NBRS Architecture local sentiments Myth hills IT Specialists safe work cancel plans demographic transformations group low density authenticity not for profit research women australian royal family local community Australian Home national private wealth ideas Charlotte TDE manly TEDx Speaker award winner forecasting housing market care support work-life mccrindle tea aged care community TED office christmas 2017 surname emerging technologies toys the average aussie innovation city australian community trends report marriages spend small business sunburnt country future of shopping video social issues cancelling event program customer brand storytelling ageing townhouses personalities ACF17 volunteering wealth and income distribution builders environmental scanning states engagement friendship NEETs selfie trends annual income brand experience hunger fears house demographic trends Netflix divorce mccrindle Gen X the changing face of James Ward SRE 23 million commuting property development chairty overcast statistics christmas year 7 mythbusters jobs NBRS Financial Planning Week learner students Australian Families unaffordable Sydney population census fail entrepreneurial Financial Planning Association of Australia baby name trends faux-ciliser average Australian surnames study Western Australia financial fears ABS workplace culture communication high density apartments culturally diverse English financial planning resilience education future report church research McCridle leadersip "know the times" census long weekend nativity scene Mark McCrindle brisbane leader student marriage What is food insecurity? 2020 mateship plans ACF emerging generations baby boomers national crime rates US trend tuesday dreams volunteers impact house prices average aussie cartodb insight Real Estate forum presentation relevant global focus groups mortgage purpose australian social research offenders employment year 12 demographer social commentary curiosity moderators guide digital focus group lifestyle average sydneysider snapshot holiday financial mother's day tips data analyst cultural diveristy politics HR population map 1968 Hornsby Shire Council teach middle class narcissism research data internet workforce January 26th educhat engage economic baby names report investor Black Friday change survey design commuters donation cost of living internship priorities population travel GPO digital economy Sydney keynote speaker financial independence waverton going out McCrindle Speaker sun forecast sustainable growth in the media researcher entrepreneurs of today 2016 census Kiwi Melbourne australian communities trends report 10 years wedding work from home victoria Generation X giving Macquarie University Australian demographics financial dreams cultural diversity youth unemployment earn tea results Black Friday Sales Australian Trends NT ashley fell omnibus Work place potts point Duchess of Cambridge clothing belief NSW house price media Aussies professional Territory networking coffee capital cities The Daily Edition world youth day urban development rental stress educated 1980 rule keeper retirement unemployment suburban living communities debt micro apartments cancelling plans Geoff Brailey census data award cost SMSF menai quote Wodonga mobile society trends crows nest ease of travel commute professional development public transport Canberra interactive budget teacher celebration office opening analysis slideshare Christmas day weather Australian communities young australians Australian Census contiki World Water Day Engineering Manager keynote sydney metro consumerism NFP event thought leadership social Births thrive future-proof rain household Financial Planning Association millionth PSI Queensland: QLD child care innovative future of education click stay home Love screenagers Christmas lunch high density living career Skilling coffee lovers global financial crisis employers pharmacies trades australia tv business performance gig easy rider royal leadership Christmas Stats hobart brands criminal the australian dream weather trends analyst urban taskforce demographics food media release gig economy maiden names collaborative 1975 growth of sydney food bank identity water census results qualitative research product happy holidays names happiness Australian schools parents urban living index Gen Z Expert home ownership buildings society maiden non profit norwest school satisfaction speakers social enquiry Northern Beaches tableau socialising challenge suburb men summer Research Director investment alpha baby boom salary Australia street Tuesday Trends baby name Tasmania Adelaide REIV National Conference technology mccrindle research charities not-for-profit renting pharmacy social research father's day social impact employmee The ABC of XYZ eliane data visualisation sydney hills property market volunteering data Word Up Mount Annan-Currant Hill repayments culture goal generations VET teaching pyrmont mccrinlde new office media activity Australian community trends finance family Willowdale megatrends Social Trend entertainment generation alpha organisational culture baby sydney property market divorce rate property holidays younger generations Jura Coffee graphs tuesday socialites news moreton bay charity Bathburst mccrindle in the media supply and demand debate urban living christian case study future proofing renter of the future faux-cilising wages australians staying home more online Crime Rates donate aussie culture events social life global retail skills Education Future Forum gen z facts medicine baby names business index bus school students speaker woolworths speakers pack New Zealand education sector etiquette Wagga Wagga sector world wolloomooloo REIV Conference australian communities forum daily telegraph kate middleton 24,000,000 ashley mckenzie Gen Y education research New Zeland crime faith dare to dream Christmas data #censusfail research services post rationalism SMART recap weekly earnings easter infographics deloitte CPI state ACF2017 South Australia hornsby social researcher professional services 2016 sector wide study panel report community event sunny days FOMO social change 1994 anzac 40 million gender Australian Bureau of Statistics Vocational education Scouts Elderslie-Harrington park VIC Retail Hills Shire Council conference Royals EFF Australian Communities Trends millenials jobs of the future winter screenage capital city aged care puzzle FPA national wealth training rising house prices bureau cars youth Christmas in Australia Australia Day 2017 newspaper participants ultimo Jura Australia wage social lives Christmas presents university not for profit apartments paying to work demography transport education village generational trends social analysis cloudy days young people new york times McCrindle Keynote Speakers Northern Territory shifts Christmas research motivate 2016 census results sydney event public speaker conference presentation Assistant Store Manager learning VET sector Kirsten Brewer define trends of 2017 seasons greetings communications hello fresh google for education 2015 research on coffee money public speaking Generation Y car conference speaker conferences investing trends of 2016 language choice workers intern census 2016 shopping centre meetings blaxland rich relational Tuesday Trend owning a home breakfast sydney speaker home owner area McCrindle Speakers Channel Seven office space environment land of the middle class public holiday WA social researchers fresh dessert monarchy baby name predictions home teleworking Christmas day children housing cold consumer data 2017 community engagement lalor park christianity Do It Yourself rent sydneysider social shifts social media visualisation Christmas season Caregiver New South Wales Business analysis housing growth marrickville Australian Dream HSC changing face of sydney school affordability Maxim Accounting google volunteer DIY increasing densification Sydney’s south west wellbeing research pack social commentator workplace responsive social trends internships university degree greatness poor couple winter blues organisations energy ethnography Australian Population event the lucky country social analyst nfp professional presenters generation hills shire professional speaker Hunter Valley mover and shaker TAS life research report mentor list teachers online shopping royal influence cooking Sydney housing affordability hopes vegetarian Northern beaches Event perth CBD travelling future business healthy future infographic wall neutral bay learn spirituality housing trends grandparents eliane miles dreaming proactive friends Valentine’s Day domestic wealth inequality faux-cilise stats publication train Aussie Cobbitty-Leppington financial future vegemite know the times Black Friday in Australia mythbusting 2012 parenting marketing schools students global generations future proof optimistic princess charlotte education future litter poker master families sydney market

Archive