Attracting and retaining Millennials in the workplace

Wednesday, October 04, 2017

If you ask any HR department, attracting and retaining talent is not an easy task - especially when it comes to Gen Y - or the Millennials - as they are often known. Millennials are in their mid-20s and 30s and by 2020 they'll comprise more than a third of the workforce. Our Team Leader of Communications Ashley Fell spoke to Jon Dee on Sky News about how to get the best out of Millennials as employees.

What are some of the key differences between Millennials and the generations that went before them when it comes to careers and the workplace?

Millennials have spent longer in education than previous generations. More than 1 in 3 have a university degree compared to 1 in 5 Baby Boomers. With this comes greater expectations around career trajectory and opportunity. While the Baby Boomers were shaped in an era of greater job security and career stability, today’s emerging workforce have seen sectors like manufacturing decline and new jobs like App Developer, Cyber Security and Social Media Marketer become mainstream.

The rise of the gig economy where people may hold down multiple roles or are more freelancer, contractor and contingent worker than employee means that we have moved away from job for life, and career for life. The national average job tenure is three years per employer, which means that school leavers today will have 17 separate jobs across an estimated 5 careers. While Boomers developed their career by showing loyalty within an organisation and climbing the rank, Millennials are shaped in a work culture where careers are developed by moving across organisations, grabbing opportunities and gaining experience across organisations and industries.

When it comes to the workforce, what are Millennials looking for in their place of employment?

Millennials are looking for Culture, Purpose and Impact.

Culture refers to the workplace community, the way the staff interact, the values that they hold. It’s the ‘who’ of the organisation, the people, and how they do what they do. Culture is important to Millennials because the workplace is one of the main social crossroads through which todays Millennials now pass. They are looking for social interaction, professional collegiality and connection at work.

Purpose refers to the ‘why’ of an organisation. It’s the big picture of what the organisation is about, their reason for existence, their vision. Millennials are more likely to consider the ‘higher-order drivers’ (such as the triple bottom line, volunteer days, organisational values, corporate giving programs, further study, training and personal development) as important when looking for a job.

Impact refers to the contribution team members can make to achieve this vision. It’s no longer just enough to provide a fair days pay for a fair day’s work, this generation want to know that their own contribution is having an impact and making a difference.

What advice would you give to employers who steer clear of younger workers?

Every generation of young people throughout history has copped a bit of bad press from the older generations, and that’s not always without reason. Each generation has strengths, which we should connect with, and weaknesses which we need to keep an eye on.

But the fact is, Australia has an ageing population and with this an ageing workforce. It is just a basic factor of future proofing and forward planning for leaders to start to think about attracting the next layer of talent, leadership succession planning and staff development.

It’s important to remember that Millennials bring the latest education, an innate connection with technology and can connect with their cohort better than any other generation. Diversity – whether that be gender, cultural or generational diversity enhances our workplaces. An organisation gains strength when it not only resembles the society in which it operates but when it brings the different voices into the organisation as well.

BOOK ASHLEY AS YOUR NEXT CONFERENCE SPEAKER

Ashley Fell is a social researcher, TEDx speaker and Head of Communications at the internationally recognised McCrindle. As a trends analyst and media commentator she understands how to effectively communicate across diverse audiences. From her experience in managing media relations, social media platforms and content creation, Ashley advises on how to achieve cut through in message-saturated times. She is an expert in how to communicate across generational barriers.

Download Ashley's Speaker Pack here, and view her speakers reel below. 

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

daily telegraph events proactive list identity education future work going out resource earnings economic personalities jobs social issues wolloomooloo February 16 dreams Valentine’s Day Sydney’s south west house networking the hills shire Word Up sentiments weather social researchers Gen Y aged care puzzle volunteering demographer local communities Births EFF ACT global generations keynote holiday the average aussie celebration What is food insecurity? average Australian case study English Wellington priorities royal influence divorce workforce global financial crisis community event earning SMART easy rider Jura Australia investing research services motivate living Real Estate Institute of Victoria school satisfaction VET sector ACF 2016 social research financial VET housing market career rental stress #censusfail nfp dreaming graphs faux-cilising high density waverton futurist James Ward wealth and income overcast house price rise marketing local community emerging generations goals states house price customer tertiary education PSI Bathburst narcissism social lives emerging technologies sydneysiders visualisation professional development socialising rule keeper schools students australian families cold video Duchess of Cambridge eliane define holidays group young australians cica clothing household careers staff social commentary FPA life friendship results focus groups future-proof Population Clock not for profit research summer leader father's day Australian demographics jobs of the future authenticity market research high density apartments earn teacher wealth distribution real twentyseventeen Charlotte researcher South Australia 40 million finance non profit moreton bay social analysis world youth day low density royal baby Jura Coffee Elderslie-Harrington park 2012 charities baby name ultimo screenage NT internship builders entrepreneurial social researcher pyrmont employment sydney event generational trends budget infographic goal TED Tuesday Trends rich youth mythbusters conference presentation baby boom donation change christian Australian communities presentations parents area training teleworking manly Australia street social shifts culture mortgage learn future proof cost of living teaching REIV National Conference baby names speajer google capital cities apartments social change presentation church government trends of 2017 ease of travel The ABC of XYZ SA faith the australian dream residents Australian Dream urban taskforce statistics social life communications breakfast Australian community trends shopper's pick generation Christmas lunch property price Australian Families workplace culture Andrew Duffin mentor Generation X hopes Gen X relational education sector year 12 engage lifestyle SRE australian community trends report participants litter education REIV Conference Kiwi slideshare Geoff Brailey education future report shopping centre 23 million food insecurity monarchy healthy future stay home national crime rates Myth internet forum paying to work curiosity hobart rent social trends australian social research australian real estate cancelling event energy capital city cost workshop rain townhouses royal aged care sector wide study gig economy educhat house prices growth ACF australian communities trends report education research sports keynote speaker Sydney keynote speaker TEDx society business prince george NSW urban Christmas presents balance follow australian communities forum 2013 sunburnt country Australian Home relevant analysis social commentator Real Estate office space gen alpha new office GPO demography economy fresh changing face of sydney showreel Assistant Store Manager tattoos deloitte infographic wall product perth national wealth future of education politics commuters ACT Report sustainable post rationalism faux-cilise men new york times mccrindle Sydney women learning collaborative google for education social enquiry wealth Engineering Manager communicate conference speaker Northern beaches Event Deaths travelling public holiday Hills Shire Council baby boomers winter population map culturally diverse crime sydney speaker panel belief employmee NBRS couple Caregiver hello fresh transport aussie culture suburban living baby name trends weekly earnings the changing face of engagement experience rise of local annual income potts point giving offenders organisations young people work mates census results population skills TED talk digital New South Wales learner collaboration personal growth acf15 24,000,000 environment supply and demand generation alpha research on coffee mythbusting gender kate middleton dare to dream McCrindle Speakers small business financial dreams affordable sydneycity language environmental scanning financial future typical australian neutral bay Merry Christmas ferry work-life housing affordability daily commute Territory optus huffington post debt ACF17 student teachers infographics increasing densification charity Education Future Forum Christmas season Northern Territory financial independence office dessert donate consumer year 7 Tuesday Trend Canberra brands mccrindle research HSC mccrindle tea ageing parenting meals the great screenage business performance global SMSF optimistic Queensland mateship australians staying home more communication train salary Willowdale income Work place not-for-profit average aussie households technology meetings pharmacy professional bondi high density living cars Research Executive darwin owning a home conferences employmer impact sydney metro car urban living storytelling public speaker growing population purpose shifts volunteering data optus my business awards resilience chairty omnibus event trend tuesday report innovation fears Wodonga research visualisation shbc learning styles norwest tips grave decision contiki travel internships social media release hornsby insight ethnography ashley fell leadership gold coast home owner professional speaker geomapping public speaking mobile know the times outsourcing mover and shaker 2016 census results princess charlotte cancel plans Vocational education future professional presenters publication volunteers speaker hills unemployment stats food lalor park demographic trends population growth media commentary trend woolworths seasons New Zeland cultural diversity Aussie 24 million research blaxland child care casual not for profit friends village forecast baby name predictions local 2020 cultural diveristy DESTEL investor domestic emerging trends Do It Yourself innovative Netflix society trends Financial Planning Week Res Vis media activity housing repayments equip poker master university degree hills shire recap Northern Beaches Christian School renter of the future employers Generation Y medicine Australian Trends leadership workshop educated middle class crows nest qualitative research Australia Day trends long weekend housing growth city children challenge religion newspaper grandparents social media future proofing spirituality award ideas census data bus rising house prices suburbs the hills media shopping sydneysider focus group home Australians Australian Population home ownership Sydney Hills Business Chamber generations sunny days apartment Kirsten Brewer spend wages census 2016 brisbane sector wide ageing population TDE school students wealth inequality Hornsby Shire Council 1994 future of shopping micro apartments selfie NBRS Architecture trends analyst Northern Beaches greatness millenials tv Channel 7 coffee lovers ABS property market faux-ciliser vegemite organisational culture ipswich Adelaide JOMO care support winter blues micro CPI mccrindle in the media baby names australia report millennials Social Trend entertainment cloudy days financial fears online shopping social impact CBD census school poor Melbourne baby national private wealth 2015 sun 2016 DIY marrickville baby names report intern The Daily Edition toys anzac McCridle victoria forecasting easter FOMO Australian Communities Trends demographic transformations vegetarian story business index VIC data visualisation eliane miles brand experience responsive royal family Cobbitty-Leppington NFP event live the dream in depth interviews names Tasmania money university community renting cancelling plans brand schools Macquarie University census fail IT Specialists Queensland: QLD New Zealand group session Channel Seven world snapshot demographic NEETs communities land of the middle class retirement population milestone food bank suburb commute Scouts urban living index visual World Water Day australia property facts ACF2017 January 26th TAS online dream entrepreneurs of today coffee award winner trends of 2016 megatrends quote Skilling Mount Annan-Currant Hill gen z wellbeing plans divorce rate christmas office opening safe research data program family etiquette community engagement Western Australia the lucky country speakers 1980 Love conference ashley mckenzie volunteer 2017 workplace Wagga Wagga mother's day thought leadership investment youth unemployment "know the times" Christchurch study Australian Bureau of Statistics logan choice workers Australian schools cash high school demographics professional services in the media moderators guide christianity generation Z alpha entrepreneur consumerism insights Financial Planning Association of Australia marriage sector System's Architect Australian Census marriages tuesday survey research pack millionth Aussies data analyst Crime Rates criminal WA thrive data Australia Day 2017 Financial Planning Association state trades Mark McCrindle happiness socialites 2014 pharmacies Royals sydney hills speakers pack average sydneysider teach bureau housing trends unaffordable 2016 census 1968 debate buildings future of work students Research Director news affordability 1975 tea wage water 10 years interactive cooking wealth and income distribution menai mining boom financial planning cartodb staying in wedding research report survey design gig hunger click tableau

Archive