Aussie sentiment towards Christmas 2016

Tuesday, December 20, 2016

Our recent survey of 1,001 Australians revealed that while Christmas is primarily about spending time with family/friends and the Christmas food and cheer, experiences top our wish list for 2016. Our research also reveals who Australians have dubbed the worst and best gift givers, and revealed that most Aussies (even tech savvy Gen Y) would prefer to receive a traditional Christmas card in the mail, over an E-card!

Family and food what we most look forward to

Christmas is a season to gather loved ones together after a long year, and Australians are prioritising time with family and friends (70%) over gifts and shopping (24%). Christmas food and celebrations (43%) and the mood/Christmas cheer (34%) is also what Aussies are looking forward to this Christmas. Along with the celebrations, two in five (39%) are also looking forward to Christmas shopping, gift giving and the Boxing Day sales.

Females (29%) are twice as likely as males (14%) to look forward to shopping and gift-giving. Comprising most of our current workforce, it is not surprising that Gen Y (31%) and Gen X (35%) are more likely to look forward to time off work than the Baby Boomers (13%). On the other hand, more Baby Boomers (70%) are most looking forward to spending time with their family, compared to 56% of Gen Y and 52% Gen X.

Experiences top Australia’s 2016 wish list

Experiences (12%) are our top most hoped for gift this Christmas. While technology (11%) closely follows, as the most preferred gift this Christmas, it has dropped since 2013 when it topped the list (18% hoped most for a technological gift in 2013).

Of those who selected ‘other’, two in five (42%) did not want anything in particular for Christmas. 17% also hope more for time spent with family, peace or happiness over Christmas. 10% prefer money or gift cards, giving themselves the freedom to choose their own present.

“The most hoped for present this Christmas for 4 in 10 Australians is…nothing in particular” stated Mark McCrindle. “It seems that Australians feel that they have enough stuff with “experiences” coming in second” he said.

“In an era of technology saturation, even early adopting Australians, while still keen on technology have seen this category drop significantly down the wish list from almost 1 in 5 a few years ago to just 1 in 10 today” Mark McCrindle continued.

The best gift givers … and the worst

It’s official – spouse/partners (28%) and mums (28%) are the best Christmas givers. While dads made the top 3, just 6% of Australians think they give the best Christmas presents.

Extended family members like aunts and cousins have been dubbed the worst gift givers (15%), perhaps because Christmas may be the only time of year when Australians see these extended family members. A lack of personal interaction could be the reason that work colleagues (10%) and boss’ (7%) also made the list of worst gift givers.

So what are the dodgy Christmas we receive? Well previous research has showed that fridge magnets (how many can one use?), ornamental figurines (special mention for the ones that have batteries and make sounds), handkerchiefs (in an era of tissues), soap packs (does anyone actually use those loofahs?) and potpourri fall into the worst present categories. Our previous research has also showed that a quarter (23%) of us would re-gift a dodgy present! That’s a lot of bath salts circulating!

The younger a person is, the more likely they are to consider their mother to be the best Christmas gift giver (38% Gen Y compared to 21% Gen X and 15% Baby Boomers). Conversely, more than one in three (36%) Baby Boomers consider their spouse or partner to be the best present givers, compared to 1 in 5 (21%) Gen Y’s and one in four (26%) Gen X’s.

Christmas cards are (still) in

Australians are twice as likely (41%) to prefer receiving a traditional Christmas card in the mail than a Christmas E-card (21%). This is even true for tech-savvy Gen Y, with more than a third (36%) preferring to receive a Christmas card in the mail, than an E-card (26%).

The sentimental value of receiving a traditional Christmas card in the post is reflected among the Baby Boomers, with almost half (48%) indicating that they would prefer receiving a Christmas card in the mail than an e-card when compared with Gen Y (36%). On the other hand, tech-savvy Gen Y Australians indicated that they would somewhat or much prefer Christmas ecards (26%) than their older counterparts from the Baby Boomers (15%).

Merry Christmas from McCrindle!

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


NEETs financial dreams workforce global growing population demographic transformations long weekend ACF17 supply and demand sydneycity christian 40 million owning a home future proofing Res Vis mining boom teacher average sydneysider Aussie EFF Aussies education research celebration parenting royal family 24,000,000 Netflix winter tips research pack wolloomooloo trends analyst cold recap mccrindle The Daily Edition gen alpha generational trends cash meals huffington post wealth distribution entertainment school leader cloudy days village teach omnibus the average aussie Christmas season social trends culture workplace culture ashley mckenzie social media Gen X the australian dream australian jobs weekly earnings greatness suburban living consumer safe demographics snapshot infographic acf15 Australian Bureau of Statistics 2012 census data slideshare data analyst baby name predictions Channel 7 financial future-proof travel Assistant Store Manager socialites overcast organisational culture technology property price NT Adelaide Real Estate 1975 aussie culture Do It Yourself crows nest economy emerging generations social enquiry jobs of the future young people Duchess of Cambridge ACF2017 selfie results social analysis future of education Australia Day 2017 salary Northern Territory home learn product google for education media commentary trends relational christmas unaffordable Channel Seven rich millionth marriages investing baby presentations goal forecasting economic high density living 2017 leadership workshop business average aussie NBRS panel deloitte builders Real Estate Institute of Victoria sydney event video Territory generation mccrindle in the media renting rising house prices breakfast cultural diversity experience hills New Zealand CBD couple the changing face of anzac Word Up dessert google story optus my business awards income students social commentary research Deaths wage trends of 2016 researcher public speaking February 16 sunburnt country aged care puzzle social impact research services teachers participants apartment living house price bureau goals baby boomers norwest offenders education future ethnography australian social research gender "know the times" etiquette faux-ciliser sunny days IT Specialists not-for-profit tableau chairty clothing dream debate public holiday keynote speaker father's day JOMO balance ACT millennials office opening eliane miles Merry Christmas work mates internet generation alpha aged care System's Architect research visualisation faux-cilise social research showreel residents ageing rise of local sector wages Christmas presents work-life infographics define insights know the times parents relevant society Births case study social commentator sydneysider daily telegraph TEDx communicate the hills summer household Christchurch australia personalities proactive PSI VIC TED talk hornsby energy men dreaming TED hobart Tuesday Trends 2013 public speaker typical australian employment marketing Myth baby name trends vegemite sports conference presentation volunteering data investment DESTEL tertiary education 23 million TAS winter blues qualitative research presentation award motivate mobile engagement communities training housing Generation Y world cooking house prices VET employers marriage intern shbc authenticity debt SMSF future GPO baby names report wealth manly infographic wall society trends Skilling in depth interviews online events survey program Macquarie University cica Sydney Hills Business Chamber brands 2020 investor holidays January 26th young australians pharmacy sydney hills learning Australians home owner medicine cost New South Wales names easter domestic faux-cilising survey design sydney speaker twentyseventeen travelling cultural diveristy poor Royals micro cars South Australia TDE shopper's pick Wagga Wagga Australia Day collaboration visualisation educated australians staying home more gen z Andrew Duffin middle class internships Australian Communities Trends Australia street moderators guide urban taskforce mentor state generations renter of the future Sydney pyrmont population map ashley fell land of the middle class Northern Beaches Christian School grandparents workplace religion 2014 impact responsive crime woolworths WA church education future report global generations hills shire high density low density REIV Conference going out affordability ideas media activity buildings #censusfail conference speaker gold coast graphs census housing growth sydneysiders university careers daily commute NSW fresh SA university degree wedding children seasons Queensland business performance REIV National Conference brand experience nfp interactive organisations event youth cartodb toys mother's day states language housing affordability entrepreneur hello fresh mortgage paying to work storytelling Canberra housing market census results Crime Rates Caregiver population Christmas lunch car high school Vocational education Australian Home small business property market culturally diverse potts point affordable families community wellbeing neutral bay population milestone conference bus women christianity Engineering Manager emerging technologies financial independence communication Australian community trends government Mark McCrindle healthy future CPI analysis eliane click australian communities forum staying in ultimo school satisfaction customer Financial Planning Association of Australia Hornsby Shire Council future of work professional speaker easy rider Australian Dream Social Trend finance online shopping stay home train new office hopes wealth and income entrepreneurial follow transport area study waverton kate middleton ipswich housing trends optimistic career business index holiday staff statistics future proof narcissism urban living index 24 million blaxland census fail entrepreneurs of today community engagement cancelling event generation Z perth social researchers tattoos baby names Research Executive Northern beaches Event in the media vegetarian meetings sentiments Wodonga home ownership suburbs census 2016 optus curiosity Charlotte newspaper VET sector environment 1980 post rationalism social researcher trend Tuesday Trend workshop report school students professional services volunteers child care challenge royal Scouts demographic trends group session lifestyle ferry speakers data year 12 publication mccrindle research speakers pack leadership Northern Beaches Kiwi FPA Australian Trends prince george conferences priorities faith 2016 census results megatrends Australian Population year 7 national wealth learner community event social engage 1968 earning royal influence Melbourne award winner futurist rent Work place local community communications water innovative retirement education sector Research Director tea networking personal growth dare to dream princess charlotte data visualisation brisbane commute facts NBRS Architecture sun baby names australia report suburb emerging trends changing face of sydney sydney metro office high density apartments ACF outsourcing resilience mythbusting millenials keynote demographer Australian demographics sector wide family DIY World Water Day market research Education Future Forum Gen Y Australian Families house social change logan stats life trades cost of living 2015 property 1994 belief media baby name lalor park growth poker master Western Australia HSC tuesday global financial crisis city tv cancelling plans non profit financial future wealth and income distribution forecast Kirsten Brewer happiness urban Australian Census Generation X cancel plans future of shopping Geoff Brailey national private wealth darwin earn schools students not for profit micro apartments annual income Queensland: QLD marrickville visual Tasmania Wellington contiki youth unemployment English monarchy ease of travel McCrindle Speakers townhouses menai criminal identity Bathburst the hills shire NFP event consumerism FOMO thought leadership demographic local volunteer litter professional development commuters moreton bay teaching social life research data royal baby work rule keeper demography educhat sector wide study urban living capital city alpha capital cities Australian communities friendship SRE quote group James Ward national crime rates earnings population growth focus group Financial Planning Association plans purpose Love thrive house price rise unemployment change social issues 2016 census food Financial Planning Week households mover and shaker apartments learning styles grave decision list screenage ABS rain digital coffee charity geomapping media release fears equip Hills Shire Council baby boom research report world youth day innovation real increasing densification new york times 2016 New Zeland divorce rate divorce schools social lives repayments spirituality resource professional average Australian local communities socialising brand mccrindle tea ageing population sustainable insight rental stress The ABC of XYZ shopping teleworking Population Clock 10 years news focus groups shopping centre speaker politics social shifts Australian schools spend budget the great screenage skills friends trends of 2017 professional presenters environmental scanning student mythbusters victoria financial fears pharmacies collaborative office space education bondi Valentine’s Day trend tuesday ACF 2016 mateship weather australian communities trends report Sydney keynote speaker internship forum shifts SMART