Aussie sentiment towards Christmas 2016

Tuesday, December 20, 2016

Our recent survey of 1,001 Australians revealed that while Christmas is primarily about spending time with family/friends and the Christmas food and cheer, experiences top our wish list for 2016. Our research also reveals who Australians have dubbed the worst and best gift givers, and revealed that most Aussies (even tech savvy Gen Y) would prefer to receive a traditional Christmas card in the mail, over an E-card!

Family and food what we most look forward to

Christmas is a season to gather loved ones together after a long year, and Australians are prioritising time with family and friends (70%) over gifts and shopping (24%). Christmas food and celebrations (43%) and the mood/Christmas cheer (34%) is also what Aussies are looking forward to this Christmas. Along with the celebrations, two in five (39%) are also looking forward to Christmas shopping, gift giving and the Boxing Day sales.

Females (29%) are twice as likely as males (14%) to look forward to shopping and gift-giving. Comprising most of our current workforce, it is not surprising that Gen Y (31%) and Gen X (35%) are more likely to look forward to time off work than the Baby Boomers (13%). On the other hand, more Baby Boomers (70%) are most looking forward to spending time with their family, compared to 56% of Gen Y and 52% Gen X.

Experiences top Australia’s 2016 wish list

Experiences (12%) are our top most hoped for gift this Christmas. While technology (11%) closely follows, as the most preferred gift this Christmas, it has dropped since 2013 when it topped the list (18% hoped most for a technological gift in 2013).

Of those who selected ‘other’, two in five (42%) did not want anything in particular for Christmas. 17% also hope more for time spent with family, peace or happiness over Christmas. 10% prefer money or gift cards, giving themselves the freedom to choose their own present.

“The most hoped for present this Christmas for 4 in 10 Australians is…nothing in particular” stated Mark McCrindle. “It seems that Australians feel that they have enough stuff with “experiences” coming in second” he said.

“In an era of technology saturation, even early adopting Australians, while still keen on technology have seen this category drop significantly down the wish list from almost 1 in 5 a few years ago to just 1 in 10 today” Mark McCrindle continued.

The best gift givers … and the worst

It’s official – spouse/partners (28%) and mums (28%) are the best Christmas givers. While dads made the top 3, just 6% of Australians think they give the best Christmas presents.

Extended family members like aunts and cousins have been dubbed the worst gift givers (15%), perhaps because Christmas may be the only time of year when Australians see these extended family members. A lack of personal interaction could be the reason that work colleagues (10%) and boss’ (7%) also made the list of worst gift givers.

So what are the dodgy Christmas we receive? Well previous research has showed that fridge magnets (how many can one use?), ornamental figurines (special mention for the ones that have batteries and make sounds), handkerchiefs (in an era of tissues), soap packs (does anyone actually use those loofahs?) and potpourri fall into the worst present categories. Our previous research has also showed that a quarter (23%) of us would re-gift a dodgy present! That’s a lot of bath salts circulating!

The younger a person is, the more likely they are to consider their mother to be the best Christmas gift giver (38% Gen Y compared to 21% Gen X and 15% Baby Boomers). Conversely, more than one in three (36%) Baby Boomers consider their spouse or partner to be the best present givers, compared to 1 in 5 (21%) Gen Y’s and one in four (26%) Gen X’s.

Christmas cards are (still) in

Australians are twice as likely (41%) to prefer receiving a traditional Christmas card in the mail than a Christmas E-card (21%). This is even true for tech-savvy Gen Y, with more than a third (36%) preferring to receive a Christmas card in the mail, than an E-card (26%).

The sentimental value of receiving a traditional Christmas card in the post is reflected among the Baby Boomers, with almost half (48%) indicating that they would prefer receiving a Christmas card in the mail than an e-card when compared with Gen Y (36%). On the other hand, tech-savvy Gen Y Australians indicated that they would somewhat or much prefer Christmas ecards (26%) than their older counterparts from the Baby Boomers (15%).

Merry Christmas from McCrindle!

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


wedding DIY social impact world youth day TDE ashley mckenzie workshop medicine 2014 low density business index young australians Australia street crime learning styles Melbourne 2016 census results baby name trends 2020 Financial Planning Association poker master population growth infographics eliane Geoff Brailey conference presentation priorities generation alpha Gen Z Expert employment Adelaide going out professional development volunteers Christmas season sydneycity neutral bay research report market research sydney property market Real Estate SMSF commute new office child care educhat social researcher meals weekly earnings census data renting toys online shopping middle class australia capital cities growth of sydney schools students insights coffee living Cobbitty-Leppington office opening charity millionth Christmas presents outsourcing emerging trends recap researcher do people still change their surname after marriage? national private wealth US WA renter of the future care support mccrindle research Vocational education data visualisation leadership aged care puzzle census results Wodonga Gen Y future of education Christmas in Australia communities travel politics media commentary 24 million jobs hopes James Ward Population Clock home ownership Word Up average aussie financial fears goal religion 2013 Mark McCrindle media release social trends Sydney keynote speaker population milestone litter lalor park survey design new york times presentation food NT Sydney Hills Business Chamber alpha Sydney’s south west Sydney population wealth and income healthy future cooking trend tuesday volunteering data trends tableau house price ferry students contiki life live the dream story money ACF2017 Tuesday Trends debate emerging technologies Real Estate Institute of Victoria holiday growing population work mates annual income organisations innovative trades village maiden personalities baby boomers 2016 census professional speaker australians staying home more non profit professional services cultural diversity rise of local rich shifts urban taskforce thought leadership research on coffee home owner women Australian Communities Trends wealth Performance Sentiment Index CBD know the times global list speakers pack residents Aussies Charlotte food insecurity anzac social change cancel plans men affordable baby names australia report Channel 7 states technology menai career generation Z christmas trees train house price rise ACT royal family 24,000,000 February 16 cica entrepreneurial high density living sydney speaker school students wealth and income distribution community engagement local sydney hills Australia Day 2017 father's day commuting education sector faux-ciliser parenting royal influence micro crows nest global financial crisis Business analysis GPO Australian Bureau of Statistics entrepreneurs of today environmental scanning social analysis social enquiry NFP event TED talk cold households employmer PSI FOMO employers average sydneysider DESTEL marrickville consumerism the average aussie public holiday high school screenagers shopper's pick huffington post culturally diverse Black Friday in Australia personal growth #censusfail internship aged care workplace culture millenials slideshare investor newspaper social issues Research Executive cost future proofing Australian community trends shopping centre income report learn population map speajer change Channel Seven sydney metro 2016 spend winter blues education future REIV Conference Caregiver Elderslie-Harrington park relevant Christmas day omnibus nativity scene baby not for profit research business performance bus gen z population area hills shire cartodb impact Education Future Forum poor January 26th clothing travelling hobart professional presenters Netflix ageing population award summer future Hills Shire Council The Daily Edition Generation X long weekend stay home economy marriage financial dreams Australian Trends future-proof Australian demographics eliane miles TEDx Speaker brisbane ACF plans careers relational media VET sector social commentator keynote prince george optus my business awards sydneysider skills dream Res Vis South Australia trends analyst census 2016 australian cars leadersip blaxland surname state research services CPI 1975 volunteering unemployment suburbs cloudy days government mythbusters ABS balance university System's Architect ideas car charities Assistant Store Manager fresh statistics VET wage infographic marriages teaching Crime Rates baby names Bathburst Australia Day society mining boom learning cancelling plans training cancelling event tattoos sunburnt country national wealth ease of travel Northern Territory responsive trends of 2017 average Australian sydney market leader qualitative research Christmas day weather offenders future proof NEETs Wellington maiden names Financial Planning Week royal baby real school satisfaction Macquarie University changing face of sydney mother's day demographer 1980 daily telegraph salary mccrindle in the media generational trends culture communications schools increasing densification teleworking tertiary education baby name predictions screenage quote Wagga Wagga the hills bondi waverton group session SRE Australian Dream geomapping wages interactive earn spirituality tips workforce work from home house sector criminal teacher entrepreneur investing safe apartments weather brand sustainable data events TED IT Specialists australian communities trends report conferences christmas 2017 aussie culture social analyst purpose brand experience Deaths repayments participants program Retail property market wellbeing sports friends budget ethnography Christmas data focus group demographic trends investment mobile communicate event forum Australian Home wolloomooloo property holidays research visualisation Lower Hunter Region bureau australian community trends report twentyseventeen grandparents builders SA sentiments award winner media activity Western Australia gig economy educated case study McCrindle Keynote Speakers paying to work celebration finance mateship McCrindle Speaker townhouses public speaking tea education emerging generations megatrends study energy Territory property price results year 7 sydneysiders snapshot housing trends Maxim Accounting moderators guide acf15 ultimo showreel Christmas research group World Water Day cultural diveristy financial planning VIC 2017 sunny days engage Jura Australia pharmacies Sydney breakfast analysis couple Jura Coffee logan financial future of work Scouts marketing not for profit staff ACT Report wealth distribution generation goals census fail futurist Births transport customer mccrindle tea seasons rising house prices city rent casual housing affordability employmee high density presentations post rationalism Australian communities wealth inequality thrive forecast 1994 house prices urban living Mount Annan-Currant Hill ACF17 perth retirement business REIV National Conference australian communities forum FPA cost of living in the media affordability donation social life social dreams shopping darwin national crime rates mythbusting Hunter Valley socialites facts vegemite mccrindle capital city happy holidays kate middleton New Zeland HSC innovation typical australian Aussie storytelling property development earning Sydney Lifestyle Study ashley fell food bank demography manly internet curiosity video younger generations church social media research digital economy 10 years buildings McCrindle Speakers census friendship Research Director demographic transformations greatness parents land of the middle class gen alpha Black Friday suburb micro apartments donate vegetarian teachers coffee lovers baby names report Australian Population christianity student NBRS Architecture Australians gender global generations urban living index ipswich optimistic faux-cilising divorce surnames Myth year 12 public transport social shifts christmas dessert Merry Christmas Canberra organisational culture keynote speaker 23 million Andrew Duffin Engineering Manager learner commuters the changing face of children click speaker mccrinlde equip The ABC of XYZ the lucky country urban development dreaming social researchers JOMO financial future gold coast hello fresh social commentary conference speaker education future report mentor data analyst grave decision daily commute resilience home Do It Yourself entertainment apartment visual potts point product lifestyle meetings housing growth australian real estate victoria australian social research Northern beaches Event communication ageing resource Love teach New South Wales Duchess of Cambridge online Generation Y Kiwi suburban living Northern Beaches household Skilling NSW youth research pack consumer Work place hunger professional financial independence rule keeper 1968 high density apartments housing conference social research identity motivate society trends trend debt Christchurch overcast sydney event local community stats baby name follow workplace gig Kirsten Brewer What is food insecurity? TEDx demographics winter Christmas Stats pharmacy forecasting dare to dream work owning a home English McCridle jobs of the future focus groups happiness Social Trend divorce rate education research norwest insight faux-cilise SMART Northern Beaches Christian School digital socialising Tuesday Trend university degree who is generation z ACF 2016 unaffordable Black Friday Sales networking 2012 experience in depth interviews news NBRS office sun EFF cash Royals shbc Mark McCrindle in the media trends of 2016 mortgage easy rider public speaker visualisation authenticity water Queensland: QLD etiquette define easter global retail youth unemployment TAS supply and demand earnings brands Lower Hunter housing market millennials sector wide study panel Tasmania speakers belief faith moreton bay giving selfie volunteer Christmas lunch fears internships challenge narcissism Australian Census Gen X nfp local communities chairty environment "know the times" monarchy publication rain proactive royal the great screenage Financial Planning Association of Australia staying in christian 2015 the australian dream tv 40 million community mover and shaker social lives woolworths the hills shire Queensland economic not-for-profit google for education New Zealand seasons greetings research data survey language infographic wall names leadership workshop generations engagement Australian schools school small business community event future of shopping world choice workers google urban family Valentine’s Day intern Hornsby Shire Council graphs families office space domestic young people hills collaborative rental stress baby boom deloitte princess charlotte demographic sector wide hornsby pyrmont optus HR work-life tuesday collaboration growth Australian Families Willowdale