Australia in 2015 [In the media]

Monday, February 16, 2015

What does the Australia of today really look like? With the typical length of employment being 3.3 years and Australians today working on average 17 jobs in their lifetime, we are seeing a shift from job stability to job flexibility. The rise of the couple only household means the nuclear family is on the decline. Because kids are staying at home longer, they've been named the KIPPERS (Kids in Parents Pockets Eroding Retirement Savings). And in the midst of the current baby boom, Australian's are having children later in life.


Nuclear family no longer most common household

For the first time in Australia's history, the nuclear family will no longer be the most common household – while today they make up 33% of all households, within just a year the couple only household will be the most common type of household.

Multigenerational households

With the decline of the nuclear household structure, we are often seeing three generations living under one roof: Baby boomers are being sandwiched by taking care of their own parents (the builders), while still having their Gen Y children living with them and studying.

Boomerang Kids

This type of arrangement is a significant financial advantage for Gen Y KIPPERS (Kids In Parents’ Pockets Eroding Retirement Savings) who may be saving $15,000 per year on rent alone by living with their parents. For mum and dad, however, retirement plans are delayed and retirement savings significantly decrease. Baby Boomer parents, while enjoying the social interactions available in a multigenerational household, can often feel the pressure and may feel like their hard work is being taken for granted.

Household size grows after a century of shrinkage

Household size has been declining for the last 100 years. In 1911, the average household size for Australia was 4.5. By 2006, it had fallen to 2.53. But in 2011, something remarkable happened. Household size increased. Only by a small amount, but enough to raise it to the current 2.6 people per household. The multi-gen household and boomerang kids have turned around a 100-year trend and created expanding household size.

Employment and Job Mobility

Australia is approaching 24 million people, and our labour force is close to half our total population at 11.7 million people. Of these, 70% are employed on a full time basis and 30% are part time workers. Currently our unemployment rate is at about 6.2%.

Australia’s job mobility is a long way from job for life- in fact it’s closer to three jobs per decade! Today the national average tenure in a job is 3.3 years (3 years and 4 months), based on voluntary turnover of around 15% per annum.

If this plays out consistently in the life of a school leaver today, and assuming they start their working life aged 18 (in a part-time role) and are retired from all work by 75, they will have 17 different employers in their lifetime. Based on 3 jobs before upskilling or career changing, this means that they will also have 5 separate careers in their lifetime.

Record births, older parents, increase in family size

We are currently experiencing a baby boom in Australia, with birth numbers setting new records and exceeding 300,000 per year, more than were born in the original baby boom post WWII. It is not that more women are deciding to have children, but those that are having children are deciding to have more than previously, and as a result Australia is seeing an increase in the family size.

Gen Y will produce more children than any previous generation in Australia’s history. While the number of children per Gen Y family is significantly less than that of their grandparents (in 1961 the total fertility rate hit 3.5 births per woman), Generation Y parents are having more children per couple than Generation X did. When Generation X were in their peak fertility years (turning 31 in 2001), this coincided with the very year Australia hit its lowest birth rate ever recorded in Australia (1.7). Now as Generation Y are reaching their peak fertility years we have a birth rate significantly higher, hovering around 1.9.

Natural increase and Migration

Australia's annual growth rate is 1.6% which equates to 364,800 people over the last year. In 2008 net overseas migration was 459,904 (therefore population growth numbers in the last year were 95, 104 less than they were 7 years ago).

Annual growth is comprised of two factors: natural increase (births minus deaths) and net overseas migration (permanent arrivals minus permanent departures). A permanent arrival is defined by someone living in Australia for 12 months or more (or 12 months over a 16 month period). The same time frames apply to permanent departures.

58% of Australia’s population increase is through migration which was 212,500 people last year. In 2008 net overseas migration was 315,700 which equates to 103,200 fewer last year than 7 years ago. 42% of Australia’s population growth was through natural increase which was 152,300 people.



The above data has also been visualised in the infographic, Australia's Population Map and Generational Profile:

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

case study Christmas lunch future proofing leader visual affordability Tuesday Trends goals housing growth interactive annual income social trends report marriages JOMO product house price rise lalor park consumerism Canberra wages coffee hornsby wealth wealth distribution sunny days suburbs careers mover and shaker employment Hornsby Shire Council snapshot Wagga Wagga HSC baby boom ease of travel Word Up mccrindle average aussie presentations tv tableau growth organisations hills shire qualitative research 2020 graphs deloitte keynote rise of local house prices shifts demographic offenders cost rain professional speaker celebration VIC Australia Day 2017 challenge economy Aussie housing trends financial earnings investing intern future of education Northern Beaches New South Wales research data training google wellbeing emerging trends ultimo staff Res Vis responsive consumer focus group define business index in the media 2016 retirement Australian Trends business university home owner manly tips socialising national private wealth data visualisation urban taskforce engagement New Zeland social analysis ethnography communications wedding gen z internet kate middleton typical australian woolworths environmental scanning Bathburst investor weather suburb marriage Myth housing population small business communicate victoria etiquette townhouses shbc Adelaide sydney speaker 24 million research entrepreneur jobs of the future builders research visualisation cash Gen Y schools students media debt Geoff Brailey Western Australia trend tuesday Channel 7 skills wealth and income distribution marketing university degree megatrends Sydney keynote speaker researcher high density living event easy rider national crime rates career domestic brisbane GPO pyrmont education future report australian communities forum royal influence teachers participants rich menai gen alpha technology CBD Valentine’s Day healthy future hopes christianity office opening education research baby names the changing face of gold coast cloudy days 1994 Northern beaches Event population growth social research plans housing affordability meetings norwest cold mother's day brands church volunteers online shopping WA recap future proof winter blues sector wide Population Clock slideshare Australian Census trends of 2017 communication aged care curiosity generation Z Queensland generations dream ashley mckenzie DESTEL middle class leadership workshop omnibus politics charity millenials 1980 hobart generation alpha research pack schools property price Australian communities dessert capital city mining boom sentiments house price population map digital brand experience friendship educhat list tattoos lifestyle bondi insight Assistant Store Manager non profit royal baby millionth sector cancelling event social commentator investment social commentary media commentary eliane teacher commute shopping proactive video Wellington pharmacy faux-cilising customer capital cities young people New Zealand meals Sydney crows nest communities sunburnt country ABS increasing densification brand school satisfaction summer dreaming mateship the australian dream "know the times" happiness relevant entertainment stats buildings priorities apartment wolloomooloo newspaper ACT Generation X residents work-life generation households Generation Y social life workshop ideas global generations anzac 23 million high density public holiday learn new york times internships perth professional development divorce EFF tuesday goal transport men personal growth australia sector wide study high density apartments religion education sustainable christmas Tasmania property market REIV National Conference mortgage Crime Rates holiday states financial dreams group conference presentation NEETs stay home award Do It Yourself baby society trends optus my business awards ACF 2016 dare to dream financial independence study finance friends community event NT work mates couple Financial Planning Association youth unemployment Mark McCrindle Royals teleworking repayments spend area resilience experience acf15 program survey design home ownership nfp alpha selfie demographic trends The ABC of XYZ cartodb follow social salary networking workforce know the times sydneycity Kirsten Brewer national wealth high school families results prince george generational trends infographic society rental stress relational easter marrickville thought leadership Financial Planning Association of Australia debate social media conference language cars energy divorce rate Real Estate Institute of Victoria owning a home earning Netflix moreton bay land of the middle class identity The Daily Edition moderators guide family Merry Christmas trends of 2016 PSI ageing darwin australian social research world youth day year 12 Australians authenticity long weekend collaboration global learning children events NSW mccrindle tea budget future-proof demographics infographic wall Love resource innovative group session online neutral bay cancelling plans forecasting baby name predictions 40 million environment IT Specialists Territory leadership Northern Territory World Water Day social researchers australian communities trends report teaching royal social shifts presentation rent collaborative life Aussies learner narcissism office cultural diversity hello fresh names state twentyseventeen baby name trends vegemite panel 2014 parents government population milestone social lives Australian demographics entrepreneurs of today financial future fresh System's Architect Scouts survey gender mythbusters poor Education Future Forum not for profit safe analysis February 16 clothing criminal keynote speaker public speaking princess charlotte social enquiry house 10 years visualisation Caregiver balance greatness speakers community Melbourne equip sydneysiders father's day 2013 low density growing population affordable student local communities engage village sports South Australia water Christmas season market research food in depth interviews tertiary education census urban millennials suburban living ipswich conference speaker tea youth January 26th Australia Day urban living work crime emerging generations mccrindle research blaxland motivate conferences Australian Dream social change child care home city wealth and income trends analyst faux-cilise ashley fell publication staying in huffington post australians staying home more 1975 vegetarian Christchurch statistics Australian Home Northern Beaches Christian School aussie culture mentor renting paying to work data analyst futurist SMSF waverton shopper's pick Queensland: QLD litter 2012 unaffordable Australian Bureau of Statistics aged care puzzle Australian Communities Trends cooking wage socialites Australian schools social researcher quote cancel plans poker master education sector Real Estate property workplace culture insights young australians future media activity rising house prices trend supply and demand educated English earn forecast sun overcast Deaths cost of living change geomapping data Social Trend Kiwi future of work going out TAS income living workplace economic not-for-profit Gen X organisational culture REIV Conference baby boomers ACF world thrive local Engineering Manager Charlotte McCrindle Speakers learning styles education future bureau global financial crisis ageing population demographic transformations DIY 2017 SA internship Christmas presents 2015 faux-ciliser culture potts point 1968 year 7 eliane miles employers jobs women winter mobile urban living index Channel Seven demographer click optus community engagement mythbusting Australian Families google for education new office household weekly earnings emerging technologies renter of the future media release fears grandparents Births personalities Research Executive Tuesday Trend medicine FOMO school students TDE entrepreneurial daily commute innovation professional holidays pharmacies mccrindle in the media toys focus groups facts school monarchy royal family sydney event FPA office space trends social impact Financial Planning Week parenting forum Duchess of Cambridge outsourcing students housing market post rationalism teach optimistic news research services seasons logan real storytelling daily telegraph rule keeper baby name 24,000,000 Wodonga unemployment

Archive