Australia in 2015 [In the media]

Monday, February 16, 2015

What does the Australia of today really look like? With the typical length of employment being 3.3 years and Australians today working on average 17 jobs in their lifetime, we are seeing a shift from job stability to job flexibility. The rise of the couple only household means the nuclear family is on the decline. Because kids are staying at home longer, they've been named the KIPPERS (Kids in Parents Pockets Eroding Retirement Savings). And in the midst of the current baby boom, Australian's are having children later in life.

Research director Claire Madden gives insight into these trends and the changing Australian landscape, and the importance of understanding the shifts and trends occurring in our society today.

Nuclear family no longer most common household

For the first time in Australia's history, the nuclear family will no longer be the most common household – while today they make up 33% of all households, within just a year the couple only household will be the most common type of household.

Multigenerational households

With the decline of the nuclear household structure, we are often seeing three generations living under one roof: Baby boomers are being sandwiched by taking care of their own parents (the builders), while still having their Gen Y children living with them and studying.

Boomerang Kids

This type of arrangement is a significant financial advantage for Gen Y KIPPERS (Kids In Parents’ Pockets Eroding Retirement Savings) who may be saving $15,000 per year on rent alone by living with their parents. For mum and dad, however, retirement plans are delayed and retirement savings significantly decrease. Baby Boomer parents, while enjoying the social interactions available in a multigenerational household, can often feel the pressure and may feel like their hard work is being taken for granted.

Household size grows after a century of shrinkage

Household size has been declining for the last 100 years. In 1911, the average household size for Australia was 4.5. By 2006, it had fallen to 2.53. But in 2011, something remarkable happened. Household size increased. Only by a small amount, but enough to raise it to the current 2.6 people per household. The multi-gen household and boomerang kids have turned around a 100-year trend and created expanding household size.

Employment and Job Mobility

Australia is approaching 24 million people, and our labour force is close to half our total population at 11.7 million people. Of these, 70% are employed on a full time basis and 30% are part time workers. Currently our unemployment rate is at about 6.2%.

Australia’s job mobility is a long way from job for life- in fact it’s closer to three jobs per decade! Today the national average tenure in a job is 3.3 years (3 years and 4 months), based on voluntary turnover of around 15% per annum.

If this plays out consistently in the life of a school leaver today, and assuming they start their working life aged 18 (in a part-time role) and are retired from all work by 75, they will have 17 different employers in their lifetime. Based on 3 jobs before upskilling or career changing, this means that they will also have 5 separate careers in their lifetime.

Record births, older parents, increase in family size

We are currently experiencing a baby boom in Australia, with birth numbers setting new records and exceeding 300,000 per year, more than were born in the original baby boom post WWII. It is not that more women are deciding to have children, but those that are having children are deciding to have more than previously, and as a result Australia is seeing an increase in the family size.

Gen Y will produce more children than any previous generation in Australia’s history. While the number of children per Gen Y family is significantly less than that of their grandparents (in 1961 the total fertility rate hit 3.5 births per woman), Generation Y parents are having more children per couple than Generation X did. When Generation X were in their peak fertility years (turning 31 in 2001), this coincided with the very year Australia hit its lowest birth rate ever recorded in Australia (1.7). Now as Generation Y are reaching their peak fertility years we have a birth rate significantly higher, hovering around 1.9.

Natural increase and Migration

Australia's annual growth rate is 1.6% which equates to 364,800 people over the last year. In 2008 net overseas migration was 459,904 (therefore population growth numbers in the last year were 95, 104 less than they were 7 years ago).

Annual growth is comprised of two factors: natural increase (births minus deaths) and net overseas migration (permanent arrivals minus permanent departures). A permanent arrival is defined by someone living in Australia for 12 months or more (or 12 months over a 16 month period). The same time frames apply to permanent departures.

58% of Australia’s population increase is through migration which was 212,500 people last year. In 2008 net overseas migration was 315,700 which equates to 103,200 fewer last year than 7 years ago. 42% of Australia’s population growth was through natural increase which was 152,300 people.



The above data has also been visualised in the infographic, Australia's Population Map and Generational Profile:

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

2013 careers news rent intern workforce baby boom presentation perth online shopping mccrindle tea sydney speaker year 7 trends researcher visual monarchy christmas Res Vis Australian Dream insights emerging technologies sports Australian Census REIV Conference buildings sun staff workplace moreton bay engagement Christmas season educhat year 12 Scouts royal finance mccrindle research media earn marrickville rule keeper DESTEL easy rider grandparents focus groups plans sydneycity work mates Assistant Store Manager relevant 2012 royal influence employers learning styles acf15 conference presentation social analysis long weekend weekly earnings professional development brisbane weather results marketing cold rich overcast growth demographer 1968 anzac economic thought leadership ACF suburbs new york times Sydney keynote speaker Netflix Australian Trends census mortgage investment teach sector wide study rental stress 1980 visualisation winter child care WA millionth 40 million identity easter data ACF 2016 Australian Families generation learning offenders mccrindle cancelling event social enquiry coffee Australia Day 2017 national wealth menai real teaching training urban living index personal growth energy sustainable cloudy days Hornsby Shire Council going out faux-ciliser speakers internship personalities mentor Christmas lunch NT christianity baby boomers high density living charity residents lifestyle innovation forum priorities Australian Home daily commute optus my business awards balance work-life mining boom EFF crime social shifts volunteers cost generational trends FPA winter blues cancel plans meals income panel Real Estate Institute of Victoria state church global community engagement marriages ethnography Births Tuesday Trends hornsby 24 million brand crows nest commute Social Trend learner social researchers waverton greatness market research communicate national private wealth ease of travel cash Financial Planning Association narcissism report social media release google environment royal baby recap teleworking mother's day communications Queensland Sydney renter of the future leadership dessert optimistic resilience 2020 world Financial Planning Week January 26th domestic divorce rate focus group sector consumerism eliane emerging trends socialites follow resource public speaking workshop rise of local Research Executive families neutral bay young people social commentary potts point Kiwi business social life parents business index low density rain challenge New Zealand ashley fell NSW royal family tea society online education research lalor park collaborative Myth tertiary education public holiday NEETs South Australia australian social research forecasting 1994 change Deaths financial mythbusters ACT communities TDE wealth distribution owning a home property market list unemployment australian communities forum religion debate area pyrmont education future selfie capital city schools trend tuesday technology Gen Y entrepreneur debt sector wide education future report wolloomooloo women etiquette home owner safe kate middleton slideshare financial dreams Australian demographics workplace culture Aussies Northern beaches Event cultural diversity staying in Wodonga media commentary Northern Beaches Christian School Territory australians staying home more ageing population research services Australian Bureau of Statistics states wedding The ABC of XYZ future of work urban living relational community event schools students logan trends analyst shopping Generation Y stay home in the media internet education sector non profit 2014 aussie culture home ownership marriage Geoff Brailey conference average aussie social impact baby name trends wealth and income distribution facts mccrindle in the media capital cities litter financial independence sydney event teachers hello fresh youth unemployment millenials Australia Day mythbusting research visualisation gen alpha sydneysiders urban in depth interviews leadership workshop VIC TAS Caregiver Adelaide not-for-profit infographic poker master Merry Christmas demographic trends skills Do It Yourself The Daily Edition research data Northern Beaches Population Clock group session wellbeing trend futurist housing market parenting presentations tips 24,000,000 urban taskforce professional clothing Queensland: QLD baby name social researcher unaffordable property price population milestone young australians Channel Seven darwin wages language australia Kirsten Brewer moderators guide generation Z Duchess of Cambridge tableau society trends shopper's pick know the times group brands Charlotte mateship salary sunburnt country investor suburb builders poor keynote speaker gen z ABS future proofing suburban living February 16 student increasing densification townhouses summer vegetarian mobile post rationalism World Water Day victoria future of education curiosity Gen X event demographic interactive baby food hobart award 2017 faux-cilise small business sentiments Tuesday Trend students dare to dream responsive analysis define collaboration earnings the changing face of networking megatrends shbc nfp insight English men Generation X middle class village holiday Western Australia Valentine’s Day data analyst organisations huffington post land of the middle class not for profit Australian communities housing affordability local communities educated spend quote Bathburst IT Specialists goal 2016 CBD click typical australian children communication environmental scanning learn 1975 school satisfaction repayments FOMO Christmas presents hills shire household emerging generations conference speaker global financial crisis home population growth Australians prince george future alpha participants seasons program brand experience affordable budget holidays Aussie friends study innovative economy wealth research pack organisational culture shifts father's day population map vegemite high density renting experience teacher media activity city publication research professional speaker national crime rates events proactive manly toys tv entertainment annual income life career social media Wagga Wagga names blaxland jobs keynote global generations government house price entrepreneurial princess charlotte cost of living ashley mckenzie woolworths criminal deloitte bondi statistics social commentator future-proof trends of 2016 Canberra twentyseventeen social change property HSC Northern Territory demographics Crime Rates divorce qualitative research education culture customer Christchurch consumer friendship cancelling plans Australian Communities Trends politics Word Up daily telegraph housing Royals world youth day engage snapshot Australian schools stats university degree trends of 2017 hopes couple DIY water New South Wales faux-cilising generation alpha socialising local households paying to work optus wealth and income SA Love eliane miles equip population Melbourne McCrindle Speakers data visualisation ipswich Channel 7 graphs social trends social lives living transport product housing trends dreaming System's Architect fresh survey design community high density apartments generations apartment 2015 future proof ultimo affordability Wellington cars tuesday financial future cartodb university 10 years sunny days demographic transformations Tasmania retirement Engineering Manager baby name predictions celebration "know the times" social research video family PSI authenticity cooking work ideas newspaper youth motivate Real Estate tattoos REIV National Conference Education Future Forum 23 million housing growth case study millennials thrive house prices JOMO goals rising house prices survey gold coast high school omnibus outsourcing mover and shaker jobs of the future school australian communities trends report employment New Zeland google for education school students digital geomapping leader happiness internships entrepreneurs of today baby names dream fears GPO gender growing population Mark McCrindle house Financial Planning Association of Australia

Archive