Australia towards 2020 event recap

Wednesday, August 10, 2016

Last Thursday night it was our privilege to co-host the Australia Towards 2020 Networking Event in partnership with our friends at Thrive PR.

Thank you to the Thrive team for hosting us in their wonderful Thrive360 space, Salts Meats Cheese for the divine grazing table and of course a big thank you to all those in attendance. For those who missed the night, here is an event recap. 

As guests arrived it was great to experience a time of networking with McCrindle and Thrive clients.

Mark McCrindle opened the night by looking back at the changes we’ve seen since this decade began, back in 2010. As we approach 2020, he uncovered some of the megatrends that are redefining Australia. Not only is our population growing, but we are also moving, ageing and transitioning generationally. Mark reminded us that to engage with the emerging generations that are digital, mobile, visual and social is vital, and that we need to not only understand the shifts taking place around us, but to respond to them and remain relevant in these ever changing times.

A copy of Mark's presentation from the event is available for download here.

Next we heard from Leilani Abels, Managing Director of Thrive PR on her insight into effective communications. Leilani reassured us that storytelling in marketing and communications will become more important than ever as we approach 2020, and that technology advancement will see storytelling take on new forms and levels of sophistication. Leilani reinforced the importance of analytics and measurement in marketing, the important role PR agent’s play in establishing this for clients, and that data will become the biggest production material in the future.

We then had a short time for questions with Mark and Leilani, and received some fantastic questions about the content of their presentations and how we can apply this as we approach 2020.

We’d like to say a big thank you to all of our valued clients and friends who attended the night. Be sure to look out for our upcoming Australian Communities Forum taking place in Sydney, and if there is anything we can assist with in the way of research or providing a keynote speaker, please don’t hesitate to get in touch!

About McCrindle and Thrive

McCrindle is a research based communications agency that conducts research across a range of industries. Thrive is a PR, media and digital agency assisting clients with traditional and online media activity. Throughout the year, McCrindle and Thrive work closely together to conduct consumer research for clients for product and brand positioning, helping organisations uncover insights and shape strategy.

A recent project that we recently worked on with Thrive was for Optus, to uncover the attitudes, behaviours and technology trends of Australian renters, to develop the Renter of the Future Report. This national research has been launched in partnership with Optus and their Home Wireless Broadband Internet offering, and revealed some interesting insights into who is renting, what defines their situation and what they are looking for in a rental property.

The report highlights that 3 in 10 renters are 'choice renters'. “There’s this idea that the great Aussie dream is to move into a home that you own and if you haven’t done that then the dream hasn’t come true for you. But with generational change that’s just not true. You’ve got a lot of people who are the choice renters because they prefer the lifestyle. And they themselves might be landlords so financially they’re rocketing ahead." - Mark McCrindle.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


child care Wellington supply and demand 2017 ferry menai mining boom research holidays tableau Res Vis research data work-life australian communities forum crows nest renter of the future men curiosity marriages population milestone food shopper's pick sports local Assistant Store Manager google generational trends pharmacies rule keeper water workplace culture high school professional Australian Families tips poor demography rent VET sector New Zeland meals national wealth society case study brand couple online prince george millennials award educhat city economy Australian communities cancelling event poker master leader jobs of the future Macquarie University global generations slideshare economic culture travel forum internship local community mccrindle Queensland rise of local goal easter royal baby McCrindle Speakers proactive tattoos dare to dream internet social life social trends Adelaide anzac social researchers CBD baby wolloomooloo social enquiry tertiary education Territory healthy future graphs insights sector small business builders optus my business awards trend Canberra demographic trends recap earnings affordability leadership weather business performance shifts environment ashley mckenzie pyrmont ACF 2016 group living Aussie medicine program suburban living lalor park perth suburbs sydneycity sydneysiders schools students Christmas lunch wages personalities schools land of the middle class spirituality research report global financial crisis blaxland children trends analyst bondi 1975 baby boomers daily telegraph mobile faith educated criminal government Word Up home spend HSC resource ipswich business generation alpha easy rider millenials school students Australian Trends Northern Beaches Christian School census skills households low density 24 million australian communities trends report workshop teach Caregiver Financial Planning Week omnibus entrepreneurs of today future 1994 brisbane 23 million SMSF aussie culture Duchess of Cambridge rich wage 2012 VIC Do It Yourself infographic wall socialising rental stress population speakers cultural diveristy optus collaboration kate middleton education research conferences cash ultimo language financial future global commute Education Future Forum princess charlotte ACF winter blues NT social urban living index staying in internships royal influence 2016 culturally diverse forecast lifestyle panel earning DESTEL university train life year 12 mccrindle research leadership workshop growth sentiments Australian schools brands wealth and income product socialites christian housing infographic parenting WA relevant coffee google for education World Water Day professional development Real Estate winter click property price Royals generation community event potts point offenders report repayments salary stay home safe work mates aged care #censusfail Channel 7 father's day the changing face of capital city DIY baby name trends emerging generations media release increasing densification social research demographics moderators guide plans world youth day Kiwi affordable charity urban living award winner suburb dreaming 1968 data state vegemite event Gen X office opening technology investor cancelling plans professional speaker nfp wealth and income distribution marrickville shbc Northern Territory financial fears statistics Bathburst population growth personal growth TAS innovative 2020 Tasmania teaching Tuesday Trend learn communications researcher identity australian social research social change not-for-profit home ownership vegetarian national crime rates participants unaffordable victoria emerging trends twentyseventeen waverton media commentary bureau demographic transformations storytelling mccrindle tea SA mccrindle in the media interactive snapshot car GPO facts Merry Christmas Australia Day sydney hills income entrepreneurial keynote speaker darwin grandparents bus trends of 2016 communication FOMO thrive New South Wales innovation Wagga Wagga public speaking future-proof daily commute mythbusting The ABC of XYZ engagement friendship VET social analysis learner house prices entrepreneur university degree futurist study office greatness customer Myth domestic 2016 census results jobs post rationalism the hills shire Australian Census average sydneysider high density living sun middle class change community careers eliane overcast survey shopping belief neutral bay christianity marriage celebration Northern Beaches environmental scanning social issues research visualisation responsive equip intern huffington post entertainment teleworking relational politics 24,000,000 presentation Australians student moreton bay conference retirement non profit Australian demographics Scouts trends alpha Geoff Brailey average aussie sydney metro tuesday analysis mortgage organisations define optimistic Netflix Vocational education hopes future of education growing population hornsby learning styles Financial Planning Association visualisation mateship publication australians staying home more New Zealand long weekend national private wealth social lives February 16 fresh high density apartments ageing population litter Australian Dream contiki sydney speaker Love social media employers cars the average aussie norwest baby name work Melbourne holiday social impact census data FPA newspaper cancel plans sustainable wellbeing Crime Rates clothing workforce career dream wealth English sector wide study gen z friends debate stats mythbusters cold typical australian Social Trend keynote manly Generation X digital teachers cultural diversity future of shopping local communities workplace media activity education sector etiquette the australian dream trades 2014 Research Executive community engagement Mark McCrindle Financial Planning Association of Australia geomapping EFF going out 1980 The Daily Edition "know the times" Kirsten Brewer Hills Shire Council 2013 ageing household wedding conference speaker baby boom future proofing logan Australian Bureau of Statistics news year 7 names public holiday faux-cilise story SMART data analyst finance cost of living crime know the times baby names report thought leadership meetings ACT residents presentations Valentine’s Day australia trend tuesday mover and shaker Work place follow demographer deloitte financial dreams tea baby names australia report Births collaborative Skilling NBRS Architecture communicate area hello fresh students women generation Z commuters focus group Western Australia gender NSW faux-cilising 10 years James Ward transport research pack 2016 census Sydney keynote speaker the hills cooking real data visualisation list Sydney Hills Business Chamber January 26th forecasting 40 million demographic renting new york times investment rain goals divorce paying to work youth unemployment System's Architect in depth interviews annual income earn Hornsby Shire Council baby name predictions IT Specialists online shopping priorities energy outsourcing urban not for profit focus groups wealth distribution urban taskforce village generations families 2015 family baby names mother's day survey design marketing Australian Home ashley fell Christmas season gen alpha results acf15 housing affordability impact micro church summer tv eliane miles youth challenge Australia Day 2017 REIV National Conference states high density NEETs property market employment toys house price rise Population Clock Christchurch sunburnt country sector wide media buildings trends of 2017 dessert megatrends Queensland: QLD selfie changing face of sydney shopping centre South Australia seasons townhouses grave decision census 2016 resilience Aussies Channel Seven Deaths Wodonga cica TDE Northern beaches Event experience consumerism future of work housing trends social commentator public speaker society trends purpose housing market millionth ideas divorce rate Generation Y REIV Conference house micro apartments investing networking ABS cost travelling narcissism average Australian faux-ciliser group session hills shire office space learning Australian Communities Trends professional services aged care puzzle qualitative research Engineering Manager balance cartodb communities sydneysider market research breakfast social commentary mentor sunny days christmas royal family events weekly earnings debt Tuesday Trends apartment school owning a home parents housing growth woolworths in the media home owner cloudy days conference presentation teacher Sydney SRE education future rising house prices budget PSI Real Estate Institute of Victoria future proof population map financial independence new office NBRS staff brand experience engage young people JOMO happiness capital cities organisational culture training social researcher emerging technologies Andrew Duffin sydney event Gen Y quote census fail fears apartments hobart monarchy royal authenticity house price unemployment Charlotte ease of travel consumer world census results video school satisfaction visual Christmas presents research services religion education future report social shifts property young australians education Australian Population financial business index CPI ethnography volunteers motivate pharmacy insight gold coast