Australian attitudes towards coffee

Thursday, October 12, 2017

We were delighted to partner with Jura Australia to conduct new research to better understand Australian perspectives, attitudes and behaviours towards coffee.

Coffee is crucial for the survival of more than one in four Australians.

The love of coffee is strong in Australia, with more than one in four (27%) indicating they cannot survive the day without it, and 9 in 10 (88%) stating they like it to some extent.

Australia’s younger generations have a greater dependency on coffee, with around a third needing it to survive the day (33% Gen Y and 30% Gen X). By comparison the Builders generation are the most likely to see coffee as something nice to have but don't need it (45%).

We also don’t mind paying for what we love, with more than four in five Australians (84%) spending money on coffee in an average week.

Three quarters of Australians have at least one cup a day.

Three in four Australians (75%) enjoy at least one cup of coffee per day, and of those, 28% have three or more cups per day! Those who prefer instant coffee are the most likely to have three or more cups per day.

Instant Vs espresso, who wins?

Australian coffee drinkers are evenly divided between those who prefer instant coffee (39%) and espresso coffee (39%).

Older generations are likely to prefer instant coffee, whilst a preference for espresso coffee is higher among Australia’s younger generations. The Builders generation are the exception, with two in five (42%) preferring espresso coffee.

Coffee is most enjoyed at home.

The majority of Australians who drink coffee will make a coffee at home on a usual weekday (86%). However, when it comes to purchasing a coffee from a café, younger generations are more likely to do so than their older counterparts (61% Gen Z, 53% Gen Y cf. 36% Gen X, 33% Baby Boomers, 26% Builders).

Coffee drinkers who prefer espresso coffee are the most likely to purchase their coffee from a cafe (60% cf. 36% coffee pods, 22% instant coffee). More than three quarters of those who prefer espresso coffee (77%), however, will make a coffee at home on an average weekday.

Research Methodology

This research is a collation of data gained through an online national representation survey of 1,000 Australians over the age of 18 across the different generations, genders and states in Australia.

Get In Touch

If we can assist with any research, event speaking or infographic design please feel free to get in touch:

P: +61 2 8824 3422

E: info@mccrindle.com.au

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

skills medicine aged care future children Canberra infographics Territory NFP event aged care puzzle micro seasons greetings sunburnt country happy holidays research on coffee financial dreams growth of sydney tattoos leader tv mccrindle research average Australian group ashley mckenzie Assistant Store Manager Wagga Wagga impact earnings marriages survey Australian Home 2017 keynote speaker ACF research pack dessert townhouses staying in not for profit research forecast sydney market year 12 poker master mother's day Generation Y village middle class presentation social research rule keeper bus Australian demographics maiden names census 2016 renter of the future Christmas presents young people demography Christmas in Australia motivate news cancelling plans SMART sector collaborative hunger gig budget world cultural diveristy choice workers McCrindle Keynote Speakers visual housing growth work from home local communities rise of local crime 2020 2015 small business NEETs cooking property development trends analyst IT Specialists TED talk income culture investor future proof national crime rates internet names high school greatness ABS twentyseventeen consumer Sydney keynote speaker employmee futurist ultimo optus my business awards Population Clock 1980 personal growth vegetarian do people still change their surname after marriage? cancel plans real Queensland: QLD Gen Z Expert the changing face of supply and demand teacher Res Vis financial independence business index Valentine’s Day education future report crows nest innovative ageing schools high density living Financial Planning Association of Australia data sydneysiders entrepreneur residents breakfast social researchers house price rise follow marrickville media release Financial Planning Week coffee pyrmont spirituality panel workplace commuting case study Gen X dare to dream winter office space aussie culture 1975 Black Friday Sales selfie princess charlotte coffee lovers home ownership list sydneysider year 7 charities global generations 1968 victoria goals cloudy days school affordable mover and shaker 2016 census results market research spend debt online younger generations paying to work litter christmas James Ward tea urban development future proofing video sydneycity clothing business performance Vocational education Deaths screenage food insecurity energy insights social enquiry ACF2017 education research tuesday sydney property market innovation Australian Communities Trends friends Northern Beaches Christian School holidays wolloomooloo public speaker FOMO newspaper megatrends Tuesday Trends environment royal going out careers Word Up local community SRE safe low density school students office opening baby names report generations mythbusters marketing professional services Elderslie-Harrington park Business analysis unemployment child care ashley fell Generation X suburb alpha proactive lalor park unaffordable Royals authenticity australian community trends report World Water Day media commentary cancelling event the average aussie socialising teleworking sydney speaker Real Estate Crime Rates career offenders donation Gen Y population Wellington recap volunteering data Australians Lower Hunter Region ipswich sun Retail census data Love youth unemployment public speaking employmer census results FPA facts parents divorce rate rising house prices food holiday mccrindle showreel happiness "know the times" royal family English casual GPO Mark McCrindle in the media cica communities McCrindle Speaker woolworths kate middleton Engineering Manager demographer religion sunny days schools students infographic wall nfp wellbeing the australian dream darwin Mount Annan-Currant Hill faux-cilising changing face of sydney DIY Christchurch 24 million ideas travelling Sydney population slideshare program wages new office sector wide study future of shopping Merry Christmas waverton Australian Census generation alpha meals car ACF17 the great screenage research report analysis not for profit earn population map leadership thrive Jura Australia mateship Australia street dream maiden Social Trend responsive cold forecasting NSW fresh christmas trees faith the hills eliane miles Lower Hunter relevant grave decision social commentator mining boom research ACF 2016 baby names transport communications event high density apartments Births entrepreneurial bureau salary australian communities trends report Wodonga urban taskforce South Australia gen z Real Estate Institute of Victoria conferences cost repayments housing trends christian daily commute retirement census HSC winter blues menai post rationalism faux-ciliser ACT public holiday CBD trends of 2017 society food bank consumerism pharmacies JOMO faux-cilise future-proof millennials in the media work live the dream celebration Australian Trends trends of 2016 rental stress the lucky country property Financial Planning Association communication DESTEL Charlotte Hills Shire Council trends urban living research visualisation pharmacy financial planning Myth research data future of work 2012 huffington post award toys brand experience brands mccrinlde train emerging trends mobile media activity events Australian community trends CPI capital cities hornsby potts point sydney event leadersip thought leadership micro apartments change EFF politics Adelaide social researcher national wealth wealth and income distribution norwest Geoff Brailey growing population anzac lifestyle debate teachers affordability survey design The Daily Edition population growth social change experience giving New Zealand Christmas day weather TED Aussies data visualisation product housing market baby names australia report digital summer engage national private wealth wage ageing population households nativity scene land of the middle class priorities cultural diversity 2014 research services states social issues population milestone Australian Bureau of Statistics storytelling 2013 gig economy Sydney Hills Business Chamber deloitte generation moderators guide office story university degree rain dreaming relational global TEDx Speaker NT New Zeland goal trend employment REIV National Conference social commentary average sydneysider 10 years Queensland emerging technologies resource long weekend media jobs curiosity social impact speakers pack global financial crisis house socialites etiquette conference presentation sydney metro Performance Sentiment Index google for education 23 million learner christmas 2017 cost of living speaker social media communicate internship leadership workshop results gold coast education demographic trends click conference Tasmania SA school satisfaction shopping Cobbitty-Leppington living generation Z Melbourne bondi not-for-profit mortgage work-life domestic educated Caregiver suburbs Northern Beaches wedding plans January 26th apartment rent professional PSI donate future of education overcast networking apartments chairty economic Channel 7 social social lives group session entrepreneurs of today report narcissism investment housing affordability organisational culture rich ease of travel travel financial future university Northern Territory REIV Conference cash The ABC of XYZ volunteer qualitative research housing dreams entertainment infographic weather learn Australian Population 2016 census healthy future know the times social analysis families hills shire conference speaker Christmas season surnames hopes men state trades volunteers Northern beaches Event work mates learning styles mccrindle tea hills logan ACT Report financial fears teach customer demographic transformations surname wealth and income young australians grandparents typical australian social analyst baby name optimistic wealth inequality cartodb WA builders the hills shire social shifts commuters Western Australia australian communities forum non profit home owner challenge What is food insecurity? Sydney Lifestyle Study contiki collaboration Australian schools sector wide friendship house prices interactive educhat Mark McCrindle speakers data analyst urban living index water australians staying home more geomapping TDE gender money internships increasing densification government mentor study millenials demographic Australian Dream renting high density VET sector royal influence Research Executive focus group System's Architect Skilling Australian communities staff prince george daily telegraph Duchess of Cambridge meetings wealth christianity father's day Christmas data tertiary education Netflix eliane statistics tips Research Director resilience shopping centre weekly earnings Kirsten Brewer brisbane presentations researcher identity australian social research stay home #censusfail Andrew Duffin sports city New South Wales home who is generation z hello fresh Christmas lunch Bathburst divorce Do It Yourself speajer owning a home optus sentiments McCrindle Speakers australia volunteering SMSF VET VIC blaxland Channel Seven Christmas Stats local property market wealth distribution business Willowdale culturally diverse world youth day workplace culture gen alpha baby boomers easter Australian Families employers perth finance snapshot community monarchy tableau charity organisations household australian sydney hills australian real estate annual income 2016 emerging generations urban royal baby participants sustainable workforce suburban living engagement fears financial Australia Day seasons Sydney education sector investing shifts census fail neutral bay Education Future Forum average aussie property price Christmas day earning community event social trends marriage life Tuesday Trend Maxim Accounting family women belief student vegemite 40 million parenting ferry trend tuesday couple shbc Work place moreton bay stats poor focus groups online shopping TEDx HR mythbusting Australia Day 2017 NBRS Sydney’s south west Hornsby Shire Council Jura Coffee 24,000,000 house price mccrindle in the media McCridle US publication TAS brand keynote award winner education future Hunter Valley commute forum buildings baby boom outsourcing social life baby name trends Black Friday in Australia personalities balance area graphs NBRS Architecture shopper's pick youth workshop millionth Black Friday ethnography google quote visualisation digital economy professional development baby name predictions cars training generational trends omnibus baby intern screenagers Scouts professional presenters language students church easy rider Kiwi Christmas research 1994 environmental scanning care support society trends manly Aussie economy Macquarie University acf15 demographics global retail purpose in depth interviews hobart new york times define professional speaker equip learning public transport technology growth teaching February 16 criminal capital city insight jobs of the future community engagement

Archive