Australian attitudes towards coffee

Thursday, October 12, 2017

We were delighted to partner with Jura Australia to conduct new research to better understand Australian perspectives, attitudes and behaviours towards coffee.

Coffee is crucial for the survival of more than one in four Australians.

The love of coffee is strong in Australia, with more than one in four (27%) indicating they cannot survive the day without it, and 9 in 10 (88%) stating they like it to some extent.

Australia’s younger generations have a greater dependency on coffee, with around a third needing it to survive the day (33% Gen Y and 30% Gen X). By comparison the Builders generation are the most likely to see coffee as something nice to have but don't need it (45%).

We also don’t mind paying for what we love, with more than four in five Australians (84%) spending money on coffee in an average week.

Three quarters of Australians have at least one cup a day.

Three in four Australians (75%) enjoy at least one cup of coffee per day, and of those, 28% have three or more cups per day! Those who prefer instant coffee are the most likely to have three or more cups per day.

Instant Vs espresso, who wins?

Australian coffee drinkers are evenly divided between those who prefer instant coffee (39%) and espresso coffee (39%).

Older generations are likely to prefer instant coffee, whilst a preference for espresso coffee is higher among Australia’s younger generations. The Builders generation are the exception, with two in five (42%) preferring espresso coffee.

Coffee is most enjoyed at home.

The majority of Australians who drink coffee will make a coffee at home on a usual weekday (86%). However, when it comes to purchasing a coffee from a café, younger generations are more likely to do so than their older counterparts (61% Gen Z, 53% Gen Y cf. 36% Gen X, 33% Baby Boomers, 26% Builders).

Coffee drinkers who prefer espresso coffee are the most likely to purchase their coffee from a cafe (60% cf. 36% coffee pods, 22% instant coffee). More than three quarters of those who prefer espresso coffee (77%), however, will make a coffee at home on an average weekday.

Research Methodology

This research is a collation of data gained through an online national representation survey of 1,000 Australians over the age of 18 across the different generations, genders and states in Australia.

Get In Touch

If we can assist with any research, event speaking or infographic design please feel free to get in touch:

P: +61 2 8824 3422


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


goals faith and belief happy holidays sustainable education sydney event the lucky country medicine World Water Day 2017 Aussie DIY sophie renton nativity scene stay home TEDx families Wagga Wagga Australian Home brisbane dreaming office supply and demand wealth living social impact high density living australian growth leadership society trends McCrindle Speakers data analyst debt hello fresh census fail spirituality define university degree shopper's pick qualitative research IT Specialists couple donation jobs national private wealth youth entrepreneurs of today gen alpha motivate Queensland divorce rate house Mark McCrindle Research Director baby names volunteering future of education social researchers global generaion cancelling event visual population entertainment educhat gen z sector sydneysiders wedding coffee lovers sector wide study learner social change mccrindle in the media shbc baby names australia report dessert fresh royal family engagement research pack national crime rates social enquiry follow Channel 7 US rising house prices stats "know the times" tattoos Jura Australia Foodbank Australia high density christian australian communities trends report Christmas day millennials report New Zealand Assistant Store Manager domestic home owner 2009 residents earnings Territory high density apartments ease of travel local Sydney keynote speaker parenting mentor mateship Netflix school satisfaction priorities urban taskforce student impact community engagement cold Research Executive baby high school buildings house price Northern Territory child care leader politics rise of local builders NBRS click event snapshot HSC REIV National Conference eliane social research work social life hobart breakfast demographic do people still change their surname after marriage? mccrindle research salary plans 10 years chairty NSW church learning styles victoria demographic transformations unemployment cash australian social research marriages global financial crisis relevant travelling learning economic Kirsten Brewer future proof 2016 census tips generation career university rent curiosity going out Black Friday commute Elderslie-Harrington park kate middleton 23 million norwest organisational culture shopping centre royal influence goal financial independence trends analyst purpose property price housing tertiary education pyrmont investor social trends wellbeing rule keeper Christmas day weather cancel plans infographic suburb consumerism Skilling aged care puzzle generational trends poker master winter blues economy christianity lifestyle not-for-profit home DESTEL South Australia panel networking work mates professional speaker tv identity Understanding and Engaging with Generation Z wealth and income finance hopes wealth inequality 2015 Australian Bureau of Statistics digital economy ACT Report SMSF data Black Friday Sales group Engineering Manager education future weather Australia street Australian schools emerging technologies Vocational education HR belief 24 million winter brands know the times Sydney population australian community trends report Duchess of Cambridge Financial Planning Association engage 2016 census results research on coffee communications poor moreton bay middle class NT volunteers vegetarian sydney speaker Real Estate 1980 gender social analysis contiki public holiday australian communities forum employers rental stress population growth innovative Australian community trends logan increasing densification public transport skills ageing brand experience suburban living schools students property market social issues environmental scanning local communities surname ACF christmas trees income brand train emerging generations personal growth father's day apartment The Daily Edition ashley fell media release pharmacies EFF baby boom proactive trend tuesday experience employmer WA GPO Australian Dream social shifts February 16 money Western Australia affordability hornsby outsourcing youth unemployment omnibus fears ferry thought leadership Tasmania Generation X research report Deaths mover and shaker demographer easter Business analysis socialites Gen X program royal Northern Beaches Christian School trends of 2016 global sydneycity cancelling plans educated safe data analysis social lives Kiwi Crime Rates responsive blaxland easy rider media commentary work from home screenagers 1968 Financial Planning Association of Australia change financial future millenials optus my business awards baby names report equip geomapping micro apartments care support participants holidays future generations faux-cilising Merry Christmas social commentary faux-cilise Social Trend Financial Planning Week aged care population milestone nfp not for profit generation alpha workforce investment ultimo balance ideas shopping gold coast marrickville thrive Millennial keynote social commentator collaboration Hunter Valley marriage leadership workshop ethnography communicate Maxim Accounting Wellington CPI conference speaker water religion customer national wealth Australians housing trends census results commuting travel challenge future TEDx Speaker insight cost Tuesday Trends survey design Australian Communities Trends greatness SA results organisations hunger property volunteer teach business index Christmas in Australia aussie culture average sydneysider wolloomooloo Performance Sentiment Index baby boomers TAS professional development visualisation January 26th new york times urban living index optimistic education sector trends of 2017 seasons greetings training food insecurity sun internship millionth investing clothing global generations shifts presentations VET sector conferences state woolworths grave decision staying in teaching speakers generations earn Christmas research affordable bureau average Australian google financial huffington post consumer Mount Annan-Currant Hill ACF2017 survey Australian Population Christmas season city intern debate criminal ageing population women hills shire dare to dream happiness india households Love financial planning wealth and income distribution Australian Trends townhouses Gen Z Expert video life digital 24,000,000 Australia Day 2017 staff data visualisation cartodb growth of sydney authenticity TDE monarchy choice workers emerging trends world youth day Jura Coffee groceries year 12 Education Future Forum Black Friday in Australia Tuesday Trend Australian Families daily commute school donate Lower Hunter news lalor park sunny days pharmacy daily telegraph office space child hunger wealth distribution friendship speajer weekly earnings What is food insecurity? census 2016 ACT workplace culture group session communities focus group media activity tuesday Channel Seven Royals ashley mckenzie moderators guide socialising entrepreneurial teleworking post rationalism publication small business sector wide 2013 tableau Births megatrends seasons case study workplace christmas optus NBRS Architecture meetings charity sydney metro alpha entrepreneur mythbusting business newspaper technology public speaking not for profit research Do It Yourself employmee Mark McCrindle in the media car 2014 community Australian demographics Charlotte storytelling ACF17 low density Christmas Stats housing market Canberra insights perth mortgage research services speaker faux-ciliser 2016 careers financial dreams keynote speaker cultural diversity speakers pack the average aussie future of shopping toys young people social demography community event 1994 real media 40 million Scouts learn wage potts point deloitte Hills Shire Council meals Generation Y commuters New Zeland society McCridle #censusfail men urban development litter Christmas data non profit education research bondi language long weekend healthy future TED talk graphs relational McCrindle Speaker new office government dream internships online ACF 2016 USA typical australian culture princess charlotte market research sydney hills the hills shire business performance Sydney’s south west communication vegemite VIC live the dream presentation personalities christmas 2017 culturally diverse summer paying to work Res Vis holiday indonesia list the future environment twentyseventeen micro forecast acf15 Geoff Brailey unaffordable land of the middle class conference presentation Melbourne village trend public speaker mccrindle gig economy social analyst Andrew Duffin friends jobs of the future narcissism cooking CBD Sydney mobile prince george Work place story McCrindle Keynote Speakers australian real estate sydney property market Bathburst Australian Census Macquarie University NFP event Hornsby Shire Council Sydney Lifestyle Study in the media mother's day product world children screenage neutral bay the changing face of cost of living growing population rain forum apartments generation Z changing face of sydney rich Retail giving futurist who is generation z infographics mining boom research data family research visualisation australians staying home more royal baby states food bank innovation Australia Day sydneysider china professional services house prices FOMO owning a home school students Christchurch office opening 2020 NEETs renting facts Northern beaches Event trends Caregiver Christmas presents students REIV Conference SMART dreams TED year 7 names demographics australia manly 2012 professional presenters casual census tea mccrinlde baby name predictions cars divorce Northern Beaches housing affordability Myth Lower Hunter Region household future of work retirement waverton overcast etiquette infographic wall financial fears demographic trends System's Architect repayments slideshare internet Adelaide maiden names housing growth suburbs eliane miles future-proof ABS anzac capital cities schools the hills transport cica study urban workshop food Australian communities future proofing mccrindle tea conference volunteering data sports focus groups online shopping VET cultural diveristy capital city demographic analysis forecasting award social researcher research darwin teachers energy gig statistics James Ward ipswich bus cloudy days Aussies SRE teacher local community analysis menai collaborative annual income earning education future report rumbling tummies Sydney Hills Business Chamber renter of the future The ABC of XYZ property development Cobbitty-Leppington wages Willowdale crime showreel coffee charities researcher spend young australians area New South Wales younger generations Valentine’s Day social media 1975 selfie faith trades sunburnt country Real Estate Institute of Victoria Word Up crows nest professional parents English the australian dream urban living leadersip google for education Gen Y resource sentiments home ownership baby name trends PSI budget JOMO Queensland: QLD sydney market population map hills quote average aussie Wodonga baby name house price rise celebration marketing award winner maiden census data global generation resilience events grandparents work-life FPA 1995 interactive global retail Christmas lunch the great screenage Population Clock employment surnames offenders in depth interviews mythbusters recap