Australian mums speak: Guidance on gifts this Mother's Day

Friday, May 06, 2016

As Australians, we love the chance to give back to our mothers, especially on Mother’s Day. For many Australians, Mother’s Day is regarded as the most meaningful special day, superseding the importance of Valentine’s Day and Father’s Day.

Choosing the right gift on Mother’s Day isn’t always an easy task. Our time-poor schedules often act as a deterrent to activating the genuine, heartfelt generosity we feel towards our mums. In a recent nationwide study of 1,008 respondents, we asked 323 mothers around Australia what they really want this Mother’s Day.

Mums most desired gift is ‘something for her’

This Mother’s Day, mums would most like to receive something for them personally (20%) or something hand-made (15%). This aspect highlights the non-materialistic nature of mums generally, and that for mums, Mother’s Day isn’t about getting more stuff but about the experience and about the thought and intention behind the gift.

The least desirable categories of Mother’s Day gifts according to mums themselves is something for the home (5%) and least of all, something that can be used for cooking or cleaning (2%).

“Interestingly, flowers, which people often think to buy when Mother’s Day approaches, is one of the least desirable gifts for mums, so we may need to reconsider. Mums also don’t want something that will just sit around the home, and they certainly aren’t hoping for another appliance related to domestic duties.” – Mark McCrindle.

Aussie’s on point with gifts for mum

This Mother’s Day, Australians will most likely be gifting their mums with something for her (10%), which we know is what most mothers would like to receive. We will also be gifting our mums with something for her home (10%), however we know this is lower down on her wish list. At least only 5% plan on buying our mums an appliance she can use!

Avoid gifts that create more work!

When asked about the worst gifts ever received for Mother’s Day, mothers repeatedly said that the worst ‘gifts’ they had received are ‘no-gifts’ – having their spouse/children give unappealing or dying flowers, not receiving a gift or receiving only a card.

In a more tangible sense, there were a number of gifts that mothers received that were undesirable, including:

“A Toilet Seat.”

“Toiletries gift basket.”

“A pet rock.”

Gifts that show you don’t know your mother, such as buying her earrings when her ears aren’t pierced, gifts that show it was a last minute purchase and gifts that create more work for her are also likely to be listed on the ‘worst received list’ by Aussie mums.

“I gave her flowers- she is allergic.”;

“I forgot [Mother’s Day] and just took something from my grandmother’s collection.”

“[I gave] some flowers that were not as fresh as they could have been, they were limp by Sunday and died within a couple of days.”

“I gave her a saucepan – it was very expensive but she hated it!”

Mums are gracious, after all

What showcased itself most clearly in our research is that mothers are unconditional in their love and appreciate every gift. Mothers also noted that oftentimes, while not being overly enthusiastic about a particular item, they treasure any gift as an expression of their children/spouse’s love for them:

“I love every gift given to me as it's specially chosen for me by my precious children and hubby.”

“No gift is bad because it is something the kids think is great hence you think it’s great regardless – they buy it out of love.”

“Anything given with love is fantastic.”

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


environment cancelling event lalor park brisbane education debate charity goal social researchers 1994 speakers keynote Gen X Australian Families conference study innovative demographics transport spend office nfp Caregiver population darwin researcher SMSF fears socialising weekly earnings South Australia New Zealand Social Trend offenders professional professional speaker schools students schools repayments graphs forecast news urban living index teleworking cash investor trends of 2016 world youth day earnings local communities men public speaker Channel 7 youth census housing trends survey design financial independence social trends train 1968 innovation vegetarian relevant relational Births Australian Home media activity keynote speaker tea seasons rise of local hopes mentor selfie census results entrepreneurs of today wealth and income distribution organisations dream Res Vis church Wellington crows nest cloudy days market research anzac award australians staying home more mccrindle responsive Australian Census social analysis brands Western Australia typical australian research data internship qualitative research 10 years families internet workshop CBD woolworths 2012 baby name sydneycity slideshare wealth and income Aussies generational trends award winner media list networking sustainable gold coast suburbs australia households christmas shbc aged care puzzle supply and demand public holiday World Water Day overcast workforce huffington post environmental scanning population map McCrindle Speakers mccrindle research financial fears Queensland: QLD unemployment Myth small business analysis low density change language the hills mortgage rule keeper year 12 2016 culture statistics Kiwi baby boomers recap insight HSC going out financial school earn results pyrmont click crime wages leader Research Executive research services school students demographic home prince george Queensland area mining boom social change etiquette ageing population EFF 2016 census results visual FPA grandparents 24,000,000 jobs of the future capital cities shifts divorce communications Real Estate friendship baby boom home ownership royal baby faux-cilising presentation princess charlotte deloitte social FOMO participants weather narcissism housing market NEETs data visualisation finance education sector financial dreams high density DESTEL energy property market Netflix mateship renter of the future townhouses social research apartment ageing Crime Rates national wealth ACT stats changing face of sydney 2015 event collaboration staff Deaths ashley mckenzie GPO women learner research pack office space victoria jobs sports teach know the times case study rich January 26th NSW ACF 2016 2016 census mythbusting life interactive dare to dream eliane long weekend salary car thrive millionth product ideas communities village stay home baby names trends analyst children parenting Wodonga New Zeland household newspaper income pharmacies social enquiry middle class mccrindle in the media Christmas season sun society urban taskforce generation Z work mates population milestone Bathburst happiness school satisfaction Word Up future of work Australian Trends the average aussie in the media tattoos pharmacy thought leadership focus groups Sydney keynote speaker sydney speaker faux-ciliser #censusfail Valentine’s Day define new office social life emerging trends media release father's day engage religion hello fresh demographer forecasting royal cars meals university Australian demographics marriage lifestyle the australian dream teaching state Canberra economy goals friends twentyseventeen millenials year 7 average aussie names rising house prices story owning a home conference presentation food demographic transformations future of education greatness contiki Gen Y norwest real curiosity city Education Future Forum "know the times" authenticity demographic trends baby name trends sydneysiders local entrepreneur outsourcing Do It Yourself house prices aussie culture training unaffordable rent perth business Northern Territory SA Australian Communities Trends The Daily Edition plans daily telegraph housing 2014 marketing balance google for education System's Architect focus group high school conference speaker wedding urban gen z alpha Sydney housing affordability wage REIV Conference social commentary annual income Channel Seven employment social commentator Tasmania trends sector wide moderators guide staying in research trends of 2017 retirement menai house price insights sentiments priorities sunny days professional development optimistic forum vegemite paying to work investment rental stress socialites professional services office opening in depth interviews Merry Christmas Real Estate Institute of Victoria debt water educhat emerging technologies program learning styles JOMO skills millennials sydney metro workplace ACF government cancelling plans community event identity cultural diversity 40 million easy rider travel collaborative ABS Australian schools Scouts bureau Melbourne Financial Planning Association of Australia ashley fell house leadership organisational culture tv consumer TDE buildings cost of living housing growth ferry resource summer educated national private wealth future proofing culturally diverse REIV National Conference February 16 leadership workshop politics presentations Australia Day 2017 rain digital survey bondi Charlotte future technology residents Population Clock holiday poor the hills shire online shopping Aussie property price gender generation alpha proactive brand experience Australian Dream 2017 sydney hills 1980 states future proof panel 2013 winter blues omnibus Love census fail toys TAS potts point neutral bay Australian communities infographic consumerism trend tuesday holidays population growth Tuesday Trends financial future communicate infographic wall dreaming young australians wealth eliane miles growth commuters Hornsby Shire Council Northern Beaches land of the middle class snapshot engagement cancel plans follow growing population baby name predictions Christmas lunch living 2020 experience entertainment moreton bay not for profit global generations NT social impact suburban living The ABC of XYZ 24 million tertiary education sector tuesday New South Wales affordability video motivate business index learn PSI baby capital city Mark McCrindle Northern beaches Event commute volunteers brand work-life kate middleton customer Royals increasing densification society trends research visualisation cooking cartodb resilience future-proof learning generations internships earning students christianity social shifts career trend non profit entrepreneurial Engineering Manager Northern Beaches Christian School affordable mythbusters education research teacher marriages optus my business awards conferences wellbeing Territory daily commute divorce rate work optus dessert wealth distribution post rationalism Geoff Brailey meetings Australians employers house price rise Australia Day australian social research facts new york times world Financial Planning Association report Assistant Store Manager parents monarchy English challenge gen alpha events communication storytelling Generation X high density living christian safe global teachers tips publication Generation Y easter Wagga Wagga domestic Kirsten Brewer google Christchurch economic fresh university degree litter renting social lives winter geomapping mobile data marrickville IT Specialists student generation poker master careers visualisation faux-cilise WA social issues education future report media commentary group session not-for-profit education future high density apartments cost hornsby suburb global financial crisis mover and shaker australian communities forum online ease of travel ultimo aged care mccrindle tea workplace culture community young people royal influence Adelaide social media social researcher shopper's pick national crime rates the changing face of DIY tableau Australian Bureau of Statistics property family wolloomooloo child care logan youth unemployment healthy future travelling census 2016 Christmas presents intern sector wide study public speaking hills shire emerging generations 23 million ethnography builders coffee couple Tuesday Trend royal family VIC acf15 equip Duchess of Cambridge futurist clothing sunburnt country hobart medicine data analyst personalities megatrends shopping sydney event criminal manly australian communities trends report community engagement mother's day investing quote urban living home owner cold ipswich personal growth group bus waverton 1975 budget Financial Planning Week celebration blaxland