Australia's Cooking Landscape for Hello Fresh [Case Study]

Wednesday, February 15, 2017

We were delighted to partner with Hello Fresh in conducting new research into Australians weeknight cooking behaviours and decision-making processes.

The Report

These insights are explored in the thought leadership report titled Australia’s Cooking Landscape, which reveals the research insights into Australian weeknight cooking behaviours and decision-making processes.

The full report is available for download here.

The Infographic

The key insights have been pulled together in the infographic below, titled A week in the life of cooks in the Aussie home and reveals how:

  • Australians value homemade meals,
  • Many find it difficult to find time to plan for their weekly meals,
  • Despite being busy and time poor, many Australians still allocate time in their week to spend at the grocery story,
  • Not only are Australians finding it stressful cooking for their household, but ‘food inspiration can sometimes create overwhelming expectations’, and
  • Australians have a strong desire to be more adventurous in the kitchen and to create a variety of healthy weeknight dinners.


For more information on our research and visualisation services, please feel free to check out our Research Pack, or get in touch!

P: 02 8824 3422


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


engage 10 years event 2016 census results The ABC of XYZ prince george weekly earnings data visualisation professional presenters owning a home ageing grave decision gold coast Netflix townhouses the great screenage priorities internet finance baby names housing trends New South Wales financial independence social media religion recap royal influence father's day hopes socialising sydney metro ipswich collaborative high density living Kirsten Brewer Valentine’s Day logan demography data analyst house prices thrive TAS 1994 publication Hills Shire Council change focus groups toys travel authenticity workshop customer dreaming Northern Beaches Christian School 2012 Canberra optus my business awards tv parenting research data impact apartment tableau graphs online leader Territory office opening environment micro growing population increasing densification states Australian Census learner REIV Conference long weekend consumer moderators guide teaching ageing population housing market national crime rates communicate Australian Families ACF17 divorce population mccrindle in the media cica office space royal family summer work-life national private wealth JOMO investor gender 1968 product education cultural diveristy government sports consumerism the hills volunteering data litter mover and shaker NBRS apartments Wellington World Water Day Real Estate sydneysiders volunteers shopper's pick young people Merry Christmas home ownership hello fresh house price faith house high density apartments 2015 low density Wodonga media release volunteering community engagement millionth easter resource forum etiquette hobart friendship tuesday housing aged care professional staff relevant TED census 2017 paying to work royal baby marrickville speakers travelling Crime Rates high school average Australian proactive megatrends entrepreneurs of today NFP event belief Australian communities TED talk community event safe demographer case study sunburnt country small business tea education sector debate brand mother's day Western Australia poker master mythbusters casual equip rent stats social commentator marriages REIV National Conference affordability curiosity wolloomooloo rise of local holiday 1980 darwin celebration fresh FOMO GPO university real survey design networking Love Charlotte budget ACT careers lifestyle Australian Communities Trends office cold social lives Word Up panel australian real estate workplace career trends of 2016 trades financial future identity millenials neutral bay not for profit Population Clock NEETs Myth christianity financial fears weather jobs of the future teleworking faux-cilising lalor park work earnings trend mccrindle research 2016 keynote speaker brisbane tattoos australian australians staying home more outsourcing faux-ciliser trend tuesday 2013 social change workplace culture researcher environmental scanning ease of travel live the dream the hills shire keynote 1975 income australian social research ferry thought leadership narcissism training NBRS Architecture builders HSC fears wealth and income #censusfail contiki VET Queensland: QLD wealth the average aussie demographic trends cash Kiwi internships blaxland 23 million ultimo Gen X housing affordability geomapping PSI repayments household easy rider australian communities trends report charities wealth distribution census 2016 education future report Australians care support optimistic business index selfie gig SA sector social research story mentor Christchurch speaker know the times food baby names report growth state investing CBD learn national wealth choice workers vegemite optus personalities wealth and income distribution report global financial crisis millennials youth unemployment world youth day annual income generations VIC alpha Australian community trends language resilience global generations ABS study politics Real Estate Institute of Victoria Australia street google for education suburban living sydney speaker leadership English award goal medicine school satisfaction baby shifts future proofing aged care puzzle Generation Y non profit professional services australian community trends report car research services demographic not-for-profit population map emerging trends generation Z new office SMSF hills shire friends moreton bay Births manly students cooking year 12 aussie culture statistics conference presentation cancelling event cancelling plans Social Trend baby boom entertainment society responsive area housing growth affordable population milestone victoria renting families cultural diversity offenders city TDE baby name trends culturally diverse jobs ACF2017 professional development emerging generations coffee christmas business shbc going out money Generation X bureau presentations communication micro apartments norwest anzac generation wedding high density stay home South Australia social trends world rich faux-cilise TEDx year 7 meals sydney event organisational culture Northern Territory Australian Population mythbusting names rental stress New Zealand Australia Day Tuesday Trend marriage earn February 16 princess charlotte Caregiver future of shopping water socialites events social issues survey Deaths the australian dream newspaper twentyseventeen bus intern Australia Day 2017 dreams mccrindle tea Australian demographics parents Tuesday Trends chairty future proof NT motivate baby names australia report Christmas lunch cancel plans supply and demand define clothing demographic transformations Tasmania Northern Beaches social shifts post rationalism CPI Adelaide census fail sentiments balance Do It Yourself pharmacies financial demographics internship media commentary Gen Y slideshare education future holidays workforce criminal Sydney Hills Business Chamber greatness speakers pack men daily commute wellbeing rain Financial Planning Week January 26th wages domestic school students Melbourne visualisation plans challenge potts point children the changing face of train nfp shopping acf15 research visualisation click research report video census results school healthy future NSW breakfast local community communications 2016 census sydney hills baby name ashley mckenzie land of the middle class analysis church gig economy social public holiday tertiary education conference property price Financial Planning Association of Australia home debt innovative Work place mining boom dessert urban retirement emerging technologies new york times ACF 2016 Australian Bureau of Statistics royal unaffordable generational trends happiness urban living seasons Northern beaches Event employers wage 24,000,000 charity market research skills renter of the future SRE EFF sunny days visual Aussie future schools students earning social analysis hornsby results ideas spend future of work local communities village crime program sun education research in depth interviews focus group staying in goals baby boomers australia futurist generation alpha 2014 award winner Australian Home living baby name predictions deloitte unemployment DESTEL showreel women Sydney commuters Hornsby Shire Council life daily telegraph society trends urban taskforce urban living index Andrew Duffin mortgage experience bondi census data 24 million collaboration divorce rate rising house prices Christmas presents future-proof menai IT Specialists social enquiry rule keeper educated entrepreneurial Mark McCrindle huffington post monarchy Duchess of Cambridge screenage home owner Vocational education interactive households property qualitative research learning styles Education Future Forum australian communities forum vegetarian research pack sydneysider in the media sector wide professional speaker overcast "know the times" financial planning economic Queensland winter blues pyrmont innovation grandparents pharmacy System's Architect leadership workshop forecasting media eliane miles tips work mates educhat data dream digital average sydneysider gen alpha presentation financial dreams organisations Engineering Manager perth energy public speaking typical australian Assistant Store Manager Research Director teacher future of education cartodb mobile ethnography Australian Dream global McCrindle Speakers participants Channel 7 investment business performance New Zeland brand experience technology employment public speaker Christmas season media activity SMART social researcher cost of living changing face of sydney population growth young australians Skilling teachers snapshot Bathburst group session youth insights crows nest social researchers university degree storytelling sustainable cloudy days dare to dream insight sector wide study communities couple sydneycity woolworths hills Sydney keynote speaker local residents schools 40 million trends of 2017 suburbs eliane google ashley fell forecast trends culture entrepreneur omnibus Macquarie University mateship teach follow The Daily Edition Australian schools mccrindle social impact engagement cars marketing facts trends analyst list waverton shopping centre Research Executive DIY economy child care group online shopping social commentary infographic brands Australian Trends average aussie christian personal growth commute Financial Planning Association James Ward Res Vis winter volunteer conferences social life Wagga Wagga Aussies property market student community purpose transport meetings news gen z learning spirituality Scouts research salary wealth inequality Channel Seven WA family infographic wall ACF Geoff Brailey cost kate middleton house price rise capital city Royals quote capital cities conference speaker infographics middle class relational suburb VET sector poor buildings FPA 2020