Australia's Kitchen Revolution

Monday, March 14, 2016

We were delighted to partner with Mitsubishi Electric to produce and launch the "Kitchen Revolution" report.

Canvassing more than 2,000 household grocery buyers across the country, the survey reveals the cooking and grocery purchasing habits of modern Australian families.

A change can be seen throughout Australian kitchens, relating to how often Australians cook at home, to how often they read ingredient labels and buy fresh produce. Today, cooking is not just about food provision but social connection, nutrition and expression.

Our research found three key findings:

1. Cooking and the Modern Man

Traditional gender roles are blurring thanks to men’s increasing interest in preparing meals at home and entertaining guests. The result is greater equality in the kitchen than in previous generations.

2. Generation Y Leading the Home Cooking Revolution

Generation Y is among the nation’s biggest cooking show fans, which may be impacting the generation’s evolving cooking values and habits.

3. Desire for Healthier, Family-Centric Homes

Australian families show a propensity for traditional, family-centric values with a growing preference for fresh, home cooked meals and the desire to know more about their food.

Bringing the research to life

Research is at its best when it tells a story, when it paints a picture, when it’s visual, when it’s research you can see. World’s-best research will only spread as far as the look of it allows. World-changing data will have no impact unless it is well designed. World-class information will remain unshared unless it is easily understood. It was fantastic to see this research being launched and explored at an event. Research is best when it is brought to life.


About McCrindle Research Solutions

For great organisations, innovation is the oxygen of success. To innovate effectively, organisations need to understand the times and track the trends. Our market and social research services not only utilise the best research tools but ensure that the findings can be implemented by incorporating the most useful research output. Check our our Research Solutions pack to see how we can assist your organisation today.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


contiki TED talk environmental scanning VIC Northern Territory Research Director the lucky country shopping innovative generation alpha Skilling home owner travel rise of local buildings organisational culture woolworths Engineering Manager growth ethnography professional development Jura Coffee Tuesday Trend financial Australian Trends Hills Shire Council small business non profit unemployment daily commute demographics 2013 award winner local communities huffington post skills aged care princess charlotte communicate society trends ashley mckenzie Kiwi census results research on coffee lifestyle McCridle suburban living investing easy rider 24,000,000 sydney metro global financial crisis ACF2017 meals click cost of living 40 million bureau 2017 Real Estate Institute of Victoria parents What is food insecurity? shopping centre demographer mover and shaker Channel 7 not for profit aged care puzzle economic SRE safe analysis The ABC of XYZ families house price rise money business performance royal influence capital cities ideas Merry Christmas weekly earnings coffee lovers market research dare to dream Generation Y society weather hornsby demographic transformations visual generational trends average aussie Crime Rates holiday royal family urban living index entertainment trades WA define faux-cilising food bank DESTEL internships census geomapping ABS future of work personalities twentyseventeen SMSF tea hopes generation social shifts unaffordable researcher keynote 1980 eliane purpose Education Future Forum staying in communication school satisfaction chairty conference presentation work mates university the average aussie demography professional speaker alpha social media balance pharmacy etiquette social social commentator grandparents toys data celebration rising house prices TEDx australians staying home more sector wide study millennials leadership wealth and income distribution teacher Births australian brand earning Sydney panel wellbeing faith medicine investment sunburnt country australian community trends report tertiary education Wodonga speakers future of shopping facts population quote trends analyst prince george survey design urban living list apartment The Daily Edition marketing South Australia energy McCrindle Speakers infographic wall optus baby name predictions baby names australia report ashley fell story Myth personal growth australian communities trends report employment education future report 2012 data visualisation Willowdale group session snapshot ipswich Northern beaches Event wealth Word Up low density future of education waverton ACT Report Macquarie University learn neutral bay wedding Kirsten Brewer 24 million online thrive child care Australian Families australian communities forum mateship media commentary omnibus CPI family faux-ciliser dream curiosity educated case study wealth distribution consumerism trend Valentine’s Day Financial Planning Week anzac customer media release social analysis proactive communities community Financial Planning Association future proofing youth unemployment rule keeper sydneycity tips Australia Day mccrindle tea giving Australian Census social research cold Financial Planning Association of Australia not-for-profit high density living teachers social trends year 12 Hornsby Shire Council news Geoff Brailey results house prices gig increasing densification volunteering data 23 million government dreams earn gen z monarchy bondi 2016 census results summer Northern Beaches Christian School baby boom Andrew Duffin research data children rich Assistant Store Manager home breakfast Tuesday Trends australian real estate cancelling plans English travelling sustainable paying to work teach rain marrickville shopper's pick presentation office mentor australian social research cancelling event spend events christianity choice workers sun Australia street urban taskforce 1975 lalor park shifts population growth bus Royals socialising January 26th state wealth inequality program brisbane hills shire local royal trend tuesday young people house price census fail financial planning screenage CBD politics Western Australia internet middle class Wagga Wagga area high density father's day wages gig economy rent Aussies year 7 intern collaboration housing trends 2016 narcissism household hello fresh future-proof office opening #censusfail selfie Social Trend hobart tattoos commute research report housing newspaper schools students fresh ACF 2016 long weekend Queensland Christmas presents stats megatrends mythbusting Tasmania menai ageing product training change culturally diverse learning university degree trends of 2017 life Duchess of Cambridge mortgage Cobbitty-Leppington cartodb Australia Day 2017 conference impact Research Executive follow google Australian Population relevant potts point mythbusters charity presentations IT Specialists award Generation X ACF Christchurch careers retirement cloudy days conference speaker gold coast social change nfp trends of 2016 google for education meetings Netflix wage census data social lives "know the times" supply and demand belief public holiday VET sector work Deaths EFF repayments communications future house Aussie priorities study tuesday winter budget employmer research pack new office population map shbc cancel plans acf15 tv innovation faux-cilise group ACF17 housing affordability economy internship cash media ACT recap motivate ease of travel statistics Jura Australia Australian schools global generations employmee living Work place average Australian sentiments Res Vis baby 10 years global crows nest online shopping Real Estate workshop marriages teaching social enquiry the great screenage the hills shire water event entrepreneur participants forum World Water Day relational video NT daily telegraph generation Z property market home ownership NBRS households millenials deloitte Melbourne REIV Conference poor capital city SA world youth day research visualisation mobile national wealth engage young australians Channel Seven environment authenticity live the dream goals goal business index staff infographics real the australian dream education research social life donate insights mccrindle in the media debt changing face of sydney earnings pyrmont sector future proof SMART post rationalism world school identity interactive holidays 2020 train optimistic wealth and income experience Australian demographics Love generations keynote speaker New South Wales commuters organisations ultimo jobs of the future 2016 census healthy future youth GPO research services dreaming professional services learner christmas affordability TED career litter James Ward the changing face of Australian communities national crime rates baby names charities networking religion TAS in depth interviews micro financial dreams dessert divorce rate census 2016 showreel leader fears demographic village couple church Do It Yourself sunny days cica New Zeland apartments donation coffee townhouses women brand experience marriage debate schools JOMO land of the middle class education thought leadership TDE affordable casual optus my business awards millionth states data analyst christian Christmas season Bathburst demographic trends mother's day parenting employers in the media eliane miles emerging trends city brands PSI men suburb friends slideshare Charlotte transport spirituality speakers pack offenders social researcher student office space high density apartments Australian community trends Christmas lunch Northern Beaches domestic car NBRS Architecture sydney event ageing population not for profit research cost crime norwest greatness typical australian speajer technology friendship NEETs qualitative research pharmacies salary school students population milestone forecasting high school students publication futurist income collaborative cultural diveristy Australians moreton bay victoria manly FPA renting housing growth property Sydney keynote speaker visualisation forecast Gen X residents HSC FOMO REIV National Conference wolloomooloo builders jobs cultural diversity australia names micro apartments Australian Bureau of Statistics overcast sydney hills storytelling work-life new york times perth 2014 rental stress local community growing population tableau entrepreneurs of today social commentary baby boomers social impact community event social issues sydney speaker care support 2015 workforce suburbs VET Canberra Mount Annan-Currant Hill poker master sydneysiders teleworking Sydney’s south west Australian Home ferry conferences culture financial independence going out mccrindle research NSW winter blues financial future annual income volunteer resource focus groups baby names report trends outsourcing grave decision urban System's Architect gender blaxland Population Clock plans DIY digital Gen Y professional NFP event investor know the times gen alpha finance graphs 1994 community engagement seasons renter of the future hills Elderslie-Harrington park sydneysider clothing Sydney Hills Business Chamber divorce national private wealth stay home equip baby name moderators guide Vocational education education future sports mining boom volunteers baby name trends language criminal happiness cars engagement social researchers cooking financial fears hunger sector wide professional presenters infographic media activity business Scouts Territory educhat easter Queensland: QLD 1968 leadership workshop Mark McCrindle entrepreneurial mccrindle vegemite vegetarian insight focus group February 16 responsive research education sector emerging technologies aussie culture Australian Communities Trends property price public speaking speaker learning styles housing market average sydneysider consumer New Zealand food kate middleton Australian Dream Adelaide report socialites volunteering food insecurity resilience the hills darwin logan challenge survey royal baby emerging generations workplace workplace culture Caregiver Wellington owning a home public speaker