Australia's Kitchen Revolution

Monday, March 14, 2016

We were delighted to partner with Mitsubishi Electric to produce and launch the "Kitchen Revolution" report.

Canvassing more than 2,000 household grocery buyers across the country, the survey reveals the cooking and grocery purchasing habits of modern Australian families.

A change can be seen throughout Australian kitchens, relating to how often Australians cook at home, to how often they read ingredient labels and buy fresh produce. Today, cooking is not just about food provision but social connection, nutrition and expression.

Our research found three key findings:

1. Cooking and the Modern Man

Traditional gender roles are blurring thanks to men’s increasing interest in preparing meals at home and entertaining guests. The result is greater equality in the kitchen than in previous generations.

2. Generation Y Leading the Home Cooking Revolution

Generation Y is among the nation’s biggest cooking show fans, which may be impacting the generation’s evolving cooking values and habits.

3. Desire for Healthier, Family-Centric Homes

Australian families show a propensity for traditional, family-centric values with a growing preference for fresh, home cooked meals and the desire to know more about their food.

Bringing the research to life

Research is at its best when it tells a story, when it paints a picture, when it’s visual, when it’s research you can see. World’s-best research will only spread as far as the look of it allows. World-changing data will have no impact unless it is well designed. World-class information will remain unshared unless it is easily understood. It was fantastic to see this research being launched and explored at an event. Research is best when it is brought to life.


About McCrindle Research Solutions

For great organisations, innovation is the oxygen of success. To innovate effectively, organisations need to understand the times and track the trends. Our market and social research services not only utilise the best research tools but ensure that the findings can be implemented by incorporating the most useful research output. Check our our Research Solutions pack to see how we can assist your organisation today.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


townhouses Gen Y event train mobile capital cities poor greatness communications research internships Adelaide wolloomooloo charity mccrindle Valentine’s Day future proof emerging technologies census fail World Water Day anzac school students church innovation Charlotte Australian communities google marriages Hornsby Shire Council mccrindle research marrickville new york times meetings nfp Channel Seven environmental scanning Duchess of Cambridge goals buildings sydney metro post rationalism Merry Christmas baby name gen alpha royal influence wellbeing litter faux-cilising average aussie 2020 changing face of sydney life office space priorities selfie equip DIY baby boom new office father's day grandparents WA ashley mckenzie women list analysis ease of travel mccrindle tea generation Z rent crime consumerism JOMO social acf15 property food car deloitte research pack trends analyst house price financial independence hobart education future careers teachers daily telegraph keynote fresh Australia Day forecast dessert kate middleton leadership workshop brisbane australian communities trends report optus my business awards cost of living Real Estate Institute of Victoria prince george learner finance commute pharmacy suburbs twentyseventeen focus groups earn living celebration optimistic communicate Wagga Wagga urban taskforce sydney hills investment speakers blaxland CBD workplace culture 2016 census royal family Tasmania FPA global internet jobs Australian Families victoria transport market research gender social researchers office opening urban living index thought leadership omnibus school satisfaction January 26th award winner the changing face of home ownership experience survey design personalities Australian demographics aged care puzzle balance fears customer tattoos typical australian Christmas lunch supply and demand poker master millionth potts point australians staying home more plans growth contiki economic public speaking financial future organisations year 12 newspaper future proofing learn online Channel 7 NT workplace define weekly earnings university degree conferences home owner SA builders schools millenials high school DESTEL Wodonga housing market increasing densification high density living meals New Zealand digital Res Vis mythbusters skills story 2017 leader sydney speaker wealth future survey System's Architect sydney event entertainment Northern Territory financial dreams small business ACT data cooking social impact trend IT Specialists ageing population mover and shaker friends environment change schools students village university dream land of the middle class interactive happiness tea 2016 census results sydneycity cancelling event Australian Communities Trends visualisation child care the hills local forum 23 million employment lalor park commuters news know the times mortgage population growth presentations darwin divorce hills shire ipswich cancel plans clothing ethnography financial sustainable high density generations city training 2013 divorce rate NSW Kiwi PSI Word Up participants ABS resilience community house prices Christmas presents perth bus public speaker mythbusting population milestone brands organisational culture Australian Trends non profit resource media activity australian communities forum Queensland: QLD mccrindle in the media Canberra global financial crisis New South Wales SMSF the australian dream employers quote Gen X authenticity collaboration shopper's pick sports Northern beaches Event REIV Conference family mateship cultural diversity stats volunteers Education Future Forum FOMO Geoff Brailey Generation X cash not-for-profit young people community event product vegemite coffee names social researcher rise of local snapshot eliane baby career tv faux-cilise growing population teach Northern Beaches Christian School christmas salary easter eliane miles bondi Generation Y teacher entrepreneurs of today school investor household hello fresh thrive weather geomapping business Population Clock moreton bay baby boomers sydneysiders spend wealth distribution "know the times" trends of 2017 2012 aged care princess charlotte summer capital city challenge award demographic trends dare to dream educated renter of the future generational trends teleworking click states real media release social research networking christianity researcher social life qualitative research GPO cars communication engage royal baby paying to work futurist Royals Sydney keynote speaker rule keeper medicine affordability social change innovative water baby names Do It Yourself education future report emerging generations HSC huffington post budget entrepreneur millennials economy global generations relational norwest shifts Myth workshop language NEETs visual crows nest households engagement criminal men conference presentation bureau sunburnt country faux-ciliser social commentator Tuesday Trends research data area forecasting Financial Planning Association of Australia hopes the average aussie Tuesday Trend education sector not for profit narcissism youth energy TDE aussie culture young australians gold coast society owning a home South Australia Bathburst ideas waverton earning lifestyle offenders cold ACF megatrends friendship recap australia debt Financial Planning Association menai Love Australian schools society trends entrepreneurial wealth and income Research Executive motivate publication proactive Western Australia infographic wall cartodb social media winter vegetarian online shopping New Zeland wage mother's day social analysis jobs of the future social shifts Social Trend professional speaker Northern Beaches presentation student community engagement in depth interviews urban living population REIV National Conference sentiments dreaming unemployment Mark McCrindle Financial Planning Week property price intern Aussies mining boom baby name predictions annual income The Daily Edition EFF cancelling plans hornsby Australia Day 2017 rich trends demographic shopping marriage cost holidays professional development brand learning Christchurch Kirsten Brewer Births February 16 Queensland rising house prices follow population map socialising future-proof group professional services census 2016 1994 collaborative easy rider 40 million media tableau events technology internship 1975 urban social trends insight tertiary education children cloudy days 2016 rental stress #censusfail research visualisation generation alpha media commentary Deaths report state Aussie Crime Rates social lives healthy future australian social research 2014 winter blues panel pharmacies goal students ashley fell work sun census 2015 wedding royal census results going out tuesday staying in earnings Sydney 10 years leadership infographic relevant property market data visualisation manly personal growth investing learning styles house ageing 24 million financial fears work-life wealth and income distribution facts daily commute Wellington repayments Australian Dream Christmas season Australian Bureau of Statistics parenting The ABC of XYZ national private wealth communities demographics sector wide study Melbourne work mates future of work statistics responsive office marketing renting generation gen z graphs ACF 2016 data analyst google for education consumer case study apartment conference Engineering Manager public holiday world youth day low density sunny days rain staff culturally diverse woolworths program monarchy workforce year 7 alpha group session housing affordability safe ferry pyrmont income demographer affordable social issues video holiday house price rise research services identity politics slideshare emerging trends TAS culture sector Netflix travelling Australian Census Australian Home Scouts Assistant Store Manager toys Territory 1968 social commentary socialites business index conference speaker retirement travel couple insights education research seasons unaffordable parents debate professional moderators guide home 1980 demographic transformations shbc Real Estate etiquette middle class government focus group residents domestic neutral bay tips study the hills shire future of education local communities overcast English housing trends suburb VIC mentor youth unemployment educhat McCrindle Speakers keynote speaker curiosity outsourcing storytelling optus world long weekend trends of 2016 suburban living education sector wide wages ultimo Australians in the media national wealth 24,000,000 housing growth teaching trend tuesday logan high density apartments national crime rates religion brand experience christian housing stay home families baby name trends results social enquiry Caregiver