Bringing Research Data to Life

Thursday, March 10, 2016

Last week Mark delivered the keynote address at the Tableau Data Conference 2016 on Bringing Research Data to Life. Here is an excerpt of his presentation:

Management expert Tom Peters is well known for his phrase “What gets measured gets done.” But we could add to that: what gets visualised gets read. What gets effectively communicated gets acted upon!

That’s why research is at its best when it tells a story, when it paints a picture, when it’s visual, when it’s research you can see.

World’s-best research will only spread as far as the look of it allows. World-changing data will have no impact unless it is well designed. World-class information will remain unshared unless it is easily understood.

Here at McCrindle, we’re social researchers. But in many ways we’re all social researchers. We all observe our society, study the patterns, and draw insights and conclusions from what we see.

But more than that. We’re all visual researchers. We gather information from what we see, we gather data from what we observe. It is the research that we see that we respond to best. When making decisions, it is the visual cues which guide us. Wear marks in grass show the most popular path, a show of hands, the length of a queue- these are visual research methods we employ to make decisions.

We live in a visual world. Languages are not universal but symbols are. Pictures not statistics connect across the generations.

And so we’re moving from an information era to an infographic era. In a world of big data- we need visual data.

It’s called reSEARCH for a reason, They’re called inSIGHTS on purpose, it’s more about visuals that tables, graphics not just analytics – you’ve got to see it before you can act upon it! Inaccessible research in the form of statistical tables and lengthy explanations won’t transform organisations.

Statistics should be fun- like animation. People should be able to play with data. Research reports should not sit on shelves but be interacted with, and shared on social media, or printed on book marks or beamed onto buildings.

Big data doesn’t have to be boring data!

Data is too important to be left in the hands of statisticians alone. Research needs to get beyond the researchers. We’re in an era of the democratisation of information. For this to be realised, big data has to be set free- and research has to be made accessible to everyone.

Research methodologies matter. Quality analysis is important. But making the data visual, creating research that you can see, ensuring the information tells a story - that’s absolutely critical.

Research that makes a difference has to be seen with the eyes of your head as well as the eyes of your heart. It makes sense rationally, and connect with it viscerally.

It’s about turning tables into visuals, statistics into videos and big data into visual data.

But research can’t be applied until it’s been understood.

It needs to be seen not just studied.

And until the last excel table has been transformed there’s work to be done.

ABOUT MARK MCCRINDLE

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


WATCH MARK'S TEDX TALK ON BRINGING RESEARCH DATA TO LIFE HERE

DOWNLOAD MARK'S SPEAKING PACK HERE

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

gen z trends SMART research pack teleworking population futurist pharmacy Australian demographics Australian Bureau of Statistics students suburb public speaking media belief newspaper Sydney Hills Business Chamber new york times James Ward food digital holiday 1994 middle class slideshare meetings REIV Conference graphs household cold 2020 The ABC of XYZ sun media commentary buildings coffee criminal authenticity Australian communities balance commuters HSC community engagement 2016 census fresh office opening internship transport NEETs educated qualitative research shopper's pick in depth interviews NT collaboration in the media not for profit dessert trends of 2017 women fears Word Up online presentation geomapping baby names award winner future of education wages investing 2017 Australian Communities Trends households winter blues EFF house follow faux-cilise Christchurch cancelling plans The Daily Edition results 1980 easy rider social analysis national private wealth leadership workshop tv social life training dare to dream experience megatrends seasons identity wealth distribution logan staying in keynote speakers SMSF collaborative statistics focus groups data visualisation panel McCrindle Speakers the hills demographic 10 years Adelaide eliane miles work ageing population kate middleton Australian Population Wodonga sydney speaker house prices weather Assistant Store Manager Do It Yourself australian social research education research government Tuesday Trends mobile unemployment communicate bus celebration hopes research report study REIV National Conference focus group keynote speaker entrepreneurial survey earning contiki Channel 7 video responsive trades mythbusting Tasmania Gen X the average aussie trends analyst business performance easter omnibus supply and demand selfie water English demographic trends community event Financial Planning Association 24,000,000 royal optus my business awards vegemite blaxland global financial crisis social issues Engineering Manager proactive waverton employment menai New South Wales NBRS news FOMO public speaker renting education sector Territory state generational trends lalor park mccrindle tea New Zealand global generations Andrew Duffin Work place workplace culture marrickville ipswich cost deloitte Wagga Wagga population map cars learn affordable volunteers not-for-profit Aussie urban living index financial social researchers twentyseventeen repayments employers Education Future Forum cash business index property bondi entrepreneurs of today paying to work city urban moderators guide home owner dreaming ABS brand conference speaker the australian dream growth media activity researcher parents travel challenge analysis Geoff Brailey suburban living Social Trend social shifts TDE vegetarian children entertainment cultural diversity socialising education shifts Hills Shire Council program sydney metro tattoos etiquette WA university australia Real Estate Institute of Victoria Valentine’s Day Tuesday Trend Deaths social change local consumerism Christmas season shopping teach long weekend Aussies teachers motivate clothing Australian Families hills shire tips rain schools students gender Australia Day mccrindle research trend Australian Dream communication brand experience youth unemployment rising house prices participants goal South Australia snapshot car tuesday storytelling anzac engage wealth and income consumer baby name predictions research data group charity suburbs rise of local high density living tertiary education stats office space tableau millionth financial dreams tea future-proof change weekly earnings moreton bay NSW culture curiosity social media event VIC financial independence skills crime royal family capital city spirituality online shopping gold coast mythbusters sentiments Christmas lunch innovation publication Australia Day 2017 woolworths greatness cost of living workplace school students spend Mark McCrindle summer visual marriages cancel plans Canberra click ageing Population Clock apartment baby boomers marriage Financial Planning Association of Australia year 7 learner communities emerging generations Res Vis wage research visualisation priorities financial fears men residents personal growth group session Real Estate year 12 couple darwin wedding mining boom report emerging trends society educhat cooking families mccrindle unaffordable Northern Beaches eliane Caregiver Western Australia generation Z ferry events cancelling event owning a home community high school census 2016 meals list sector wide study presentations wealth and income distribution teaching professional VET sector Australians mccrindle in the media healthy future jobs millennials social researcher housing trends System's Architect cloudy days increasing densification shbc youth ethnography mentor language forum poor family Northern beaches Event quote forecast baby boom 2016 resource breakfast Love learning styles father's day national wealth organisational culture land of the middle class names relational resilience baby name trends Kirsten Brewer New Zeland interactive global networking nfp population growth financial future plans sector commute salary builders neutral bay home earn Queensland: QLD pyrmont research services rent sydneycity demographic transformations census crows nest work-life life sports holidays forecasting retirement research dream 1975 happiness recap faux-ciliser 23 million workshop office rich parenting optimistic Australian Trends royal baby Births train social commentary high density apartments work mates census fail typical australian wolloomooloo social impact winter affordability real future sydneysiders narcissism leader prince george church 2016 census results Myth Duchess of Cambridge Generation Y social lives insight sydney hills facts thought leadership Hornsby Shire Council census results Vocational education Australian Home aged care medicine media release future proofing changing face of sydney ashley mckenzie career insights poker master school satisfaction toys careers Sydney education future alpha aussie culture norwest child care entrepreneur Sydney keynote speaker sustainable Bathburst university degree Scouts future proof post rationalism conference presentation local communities hobart DIY potts point friendship internships overcast Kiwi national crime rates domestic mother's day engagement area "know the times" Melbourne energy February 16 DESTEL property market income average aussie sunburnt country rule keeper home ownership generation future of work 2013 townhouses victoria 2012 market research sunny days conference infographic wall Northern Territory young australians Financial Planning Week australian communities forum population milestone data house price divorce rate high density internet culturally diverse learning Netflix Royals royal influence urban living low density professional speaker economic Crime Rates non profit visualisation society trends outsourcing infographic investor education future report christianity gen alpha Merry Christmas village australians staying home more 2015 emerging technologies manly aged care puzzle religion teacher small business innovative staff ACT living mover and shaker hello fresh FPA princess charlotte wellbeing sydney event professional development Christmas presents 1968 daily telegraph sector wide generations baby Macquarie University urban taskforce environmental scanning faux-cilising VET TAS capital cities housing thrive Australian schools define ashley fell survey design generation alpha socialites baby names australia report faith trends of 2016 social research the hills shire bureau huffington post NBRS Architecture australian communities trends report intern debate mortgage demographer Wellington professional services hornsby the changing face of demographics environment christian grave decision organisations investment renter of the future Channel Seven millenials growing population #censusfail baby names report earnings young people acf15 brisbane communications travelling pharmacies new office divorce states personalities Northern Beaches Christian School daily commute monarchy stay home 2014 property price jobs of the future social commentator 40 million lifestyle annual income school schools economy award leadership product Australian Census housing growth perth going out Gen Y ideas cartodb mateship January 26th ACF Generation X budget Queensland christmas ease of travel business student safe know the times friends google for education data analyst grandparents rental stress housing affordability social trends world youth day finance Research Executive Charlotte JOMO trend tuesday conferences 24 million marketing social enquiry social IT Specialists brands goals World Water Day CBD technology customer Skilling optus relevant ultimo offenders google politics housing market story case study workforce house price rise litter world wealth public holiday equip debt baby name SA GPO PSI ACF 2016

Archive