Millennials in the Workplace [MEDIA]

Monday, May 30, 2016

Workplaces with swings, cubby houses, and video games might seem to belong more in a childcare centre than an office, but they’re the kind of workspaces being designed by the Millennials of today, with the reasoning that fostering creative energy at work makes for a more productive team.

Mark McCrindle defines Millennials (or ‘Generation Y’) as those born between 1980 and 1994, and hence, those who are coming of age or beginning their careers in the new millennium. Generation Y has a reputation for being the ‘selfie society’, infatuated with themselves, their smartphones, social media, and celebrities. However, their expertise in the harnessing of technology, coupled with an entrepreneurial spirit, could be an explanation for their ascent in the world at a rate faster than any other generation before them.

Millennials seek leadership opportunities, and desire to create jobs for themselves, rather than looking for a job – Generation Y is one that doesn’t need a job for survival and security reasons. Mark McCrindle attributes the Millennials’ changing ways of thinking as what has empowered them to become the ‘entrepreneurs of today’.

See the full story featuring Mark McCrindle below:


Top Baby Names Revealed

Wednesday, May 25, 2016

Around 1 in 10 Australian babies last year were given one of the Top 10 baby names; a total of 28,640 out of the total Australian annual births of 298,200. There were 2,283 boys named Oliver and 1,737 girls named Charlotte last year.


Charlotte takes top spot after Olivia’s 3 year reign

Charlotte, with 1,737 occurrences is the top girl baby name in Australia for 2015, taking the top spot from Olivia which is now in 2nd place.

Olivia was the most popular girls’ name in 2014 but has now fallen behind by 67 occurrences.

Charlotte was the most popular baby girls’ name in almost every state while Olivia was top in VIC and WA.


Oliver most popular in the states but Jack more popular in the territories

Keeping the top spot from 2014 is Oliver, the top boy baby name in Australia for 2015 having overtaken Jack and William which were 1st in 2011 and 2012 respectively.

Oliver was the top boys’ name in all 6 states (NSW, VIC, QLD, SA, WA, TAS) while Jack was the top boy baby name in the Northern Territory.

There were 421 more instances of Oliver than William, an increase on the margin of 191 from 2014. In 2015, there were 2,283 boys named Oliver, 1,862 named William and 1,802 named Jack which is a decrease for both William and Jack on 2014.



Top 10 Girl's name trends and insights

Most of the top 10 girls’ names from 2014 have held on to a top 10 ranking in 2015 except for Ruby which has slipped out of the top 10 down to 13th place. In Ruby’s place, Grace has reached top 10 status. Charlotte, Amelia, Sophia and Chloe all improved on their 2014 ranking with Olivia, Mia, Emily, Sophie and Ruby being the ones which have dropped. Ava was the only name to retain the same ranking.


Top 10 Boy’s name trends and insights

Oliver remains to be the top boy baby name of 2015, holding this position strongly since 2014. 9 out of the top 10 boys’ names held onto their top 10 ranking with Alexander falling out of the top 10 to 15th place, with Lachlan (rank 10th) taking his spot. While none of top 4 names changed positions, Jackson dropped from 5th to 7th and Thomas, James and Ethan increased their rank within the top 10 names.


7 new boy’s and 9 new girls’ names enter the top 100

The names Spencer, Jesse, Arlo, Harley, Darcy, Jett and Lewis have entered the list for the boys’ at the expense of Bailey, Mitchell, David, Aaron, John, Phoenix and Anthony.

As for the girls; Aurora, Billie, Eve, Daisy, Aisha, Leah, Gabriella, Maryam and Maggie have entered the top 100 with; Lexi, Jade, Indie, Pippa, Amelie, Amber, Elise, Natalie and Lacey dropping out of the list.


George and Charlotte; A royal influence

The original category of celebrities – the royals – have not only captured the loyalty and affections of modern Australians but continue to significantly influence their choice in baby names.

The birth of the Royal Princess in May 2014 (Charlotte Elizabeth Diana) has also contributed to the royal baby name trend. Like George’s rank, which increased from 71st in 2012 to 36th in 2015, in 2015 we saw the name Charlotte gain 1st position, taking the top spot from Olivia in 2014.




Download Baby Names Australia 2016. 

Click here to download the full report.

McCrindle media coverage

Tuesday, May 17, 2016

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. From demographic analysis and future forecasts, to communication of key research findings and the identification of social trends, at McCrindle we are passionate about communicating insights in clear, accessible and useable ways.

We assist our clients in identifying newsworthy media angles in their research to assist them in communicating the insights effectively with the broader public.

Here are some of our recent media appearances:


Sydney is growing by 1600 people per week, which means one new Avalon suburb every 6 weeks. Mark McCrindle shares some of our research results into the future of Sydney, and how Sydneysiders think infrastructure will keep up with this growth, in response to Dick Smith's population growth media coverage.



If you go back three decades, the top 5 countries of Australians overseas born were all European countries with New Zealand in that mix. Today, three of the top five countries are in Asia. Over the next few decades we'll see that proportion of Sydneysiders born overseas, close in on the 1 in 2 figure, that halfway point. Mark McCrindle talks to SBS World News about migration as a key driver of Australia's population growth.



Sydney grows by more people every 13 days than the whole of Tasmania adds in an entire year. 5 million people will live in Sydney by the end of the year, and for young families, the west is where they can get those house and land packages, a bit more affordability and that's why there is growth there. Mark McCrindle talks to Seven News about the Urban Sprawl Sydney is currently experiencing.


Social researcher Mark McCrindle agrees that the e-change movement is a new phenomenon. With the cost of living and commute times in cities increasing — and affordable housing prospects dwindling — people are moving further away from the CBD. “While that goal of moving out of the big smoke on a tree-change or sea change has always been aspirational, it has suddenly become possible now with the new technology,” he confirms. So why are we swapping urban for suburban?

To view the full article, please click here.





The children of Australia are today's students and tomorrow's employees. And while each generation has passed through the student lifestage, Generation Z are the only ones to have done so in the 21st century. They can be defined as being post-linear, post-literate, and post-logical. They have been born into a time that has seen the printed word morph into an electronic form. Education is shifting from structured classrooms to collaborative means, from textbooks to tablets and from reports to infographics and video presentations. 

To view the full article, please click here.



Figures from the Australian Institute of Family Studies indicate that up to two-thirds of parents may be giving money towards living costs, or as a loan or gift to children in their mid-twenties. "The proportion of 25-year-olds still living in the parental home has doubled from one-in-six in 1976, to almost one-in-three today," adds Mark McCrindle. "The main reasons for this are economic - young people today are far more likely to be in the education system later in life than the previous generation were. Not only are they delaying their earning years, but the costs of moving out of home are significantly higher than those faced by previous generations because of the much higher house prices and resulting rental costs. And so, financial independence occurs later in life."

To view the full article, please click here.



As far back as 1996, the Australian Bureau of Statistics reported that 20 per cent of women remained childless at the end of their reproductive life. That figure has been increasing ever since; in 2006 women aged between 40 and 44 were twice as likely to be childless as their counterparts in 1961. Demographer Mark McCrindle says that social trends and the later age at which people start families has created this decline in the number of grandparents. “They are ‘in-waiting’ because their children don’t have kids and they are left bereft of that longed-for role,” he says.

To view the full article, please click here.

Understanding and supporting business in the Hills Shire: The second Hills Shire Business PSI

Thursday, May 12, 2016

2016 marks the second Hills Shire edition of the Business PSI, a tracking index created by McCrindle to measure business conditions, performance, and sentiment through a survey of businesses residing in the Hills Shire area. The Business PSI can be used across local governments and regions to better understand and support local business.

The Sydney Hills population is growing 20% faster than the national average (1.9% p.a. compared to 1.6% p.a.) at 169,872 people each year, with average households being significantly larger than the national average (3.1 compared to 2.6 people per household) and home to a higher proportion of students, university educated adults and full time workers than the national and state averages.

The Hills Shire Business PSI is an important measure for an area that relies so heavily on small business as a driver of the local economy. The 2016 survey was conducted 6 months on from the initial survey and captures the constant change in the Hills Shire region.

Download the full report here.


Businesses expanding and growing in the Hills Shire

The results from 2016 show that the business environment is more positive 6 months on from the last survey with sentiment being significantly improved from last year. Businesses are expanding and projected to expand even more in the next 6 months, with business owners seeing this not only as a physical expansion but also due to increases in staffing levels, as the region continues to grow.


Business owners more positive about national economic conditions

Business owners perceive the economic conditions of our nation to be considerably better than 6 months ago with conditions expected to improve even more over the next 6 months. This increase was also reflected in perceptions of the local economic conditions.


New Additions to the PSI survey

The Net Promoter Score was introduced in 2016 as a measure of how likely business owners and managers are to recommend doing business in The Hills Shire to a friend or colleague. 78% indicated that they would probably or definitely recommend The Hills Shire as a place to do business to a friend or colleague, showing high levels of engagement.

Chairman of the Sydney Hills Business Chamber, Anthony Moss, in partnership with the Hills Shire Council, commissioned the Business PSI to measure the pulse of the Hills Shire. “The Business PSI survey results reflect a true snapshot of business in the region. We are thankful for those who completed the survey, including individuals representing businesses of all sizes including, medium to large (20+ staff), small (5-19 staff), micro (1-5 staff) and non-employing businesses.”

Hills Shire Council Mayor Dr Michelle Burns endorses the PSI tool. “The Sydney Hills Business Chamber and the team at McCrindle Research have done another fantastic job at measuring the sentiment of businesses in The Hills. It’s great to hear that the sentiment is generally improving – however it’s unsurprising that the main frustration of businesses is infrastructure.”

The results of the 2nd Hills Shire Business PSI were presented on 11 May 2016 at the Castle Hill RSL and are available for download via the Sydney Hills Business Chamber website.


 

Why organisations should participate in our ACT Study

Monday, May 09, 2016

Invitation for organisations to participate 



The Australian Community Trends Report is a not-for-profit sector wide study that began in 2015.

For smaller organisations research can be expensive. This project enables not-for-profit organisations to conduct research and also to bench mark organisations against the sector in a very cost effective way. The process is simple, a survey link and guide email is sent to organisations which is deployed within communications, with the analysis and a comprehensive research report returned to the organisation. All information is kept confidential for each organisation involved.


What participating organisations will receive from the study

  • An understanding Australian’s attitudes and behaviours towards engaging with you. What are regarded as giving blockers and enablers? How satisfied are your supporters?
  • Your organisation’s specific data - benchmarked against the national average. Net Promoter Score (NPS) – What is the probability of a supporter recommending your organisation to family and friends? Net Culture Score (NCS) – What is the level of satisfaction and engagement for staff and volunteers?
  • A strategically focused report with infographics, enabling you to easily communicate these insights

Overview of the study; Research methodologies

For further information

This study is a longitudinal study, conducted annually starting in 2015, and provides a detailed analysis of the effectiveness, engagement and awareness of the not-for profit sector. It continues to help organisations understand the Australian community – the emerging trends, the giving landscape, and the current and emerging supporter segments. The Australian Community Trends Report delivers a clear analysis of the social context in which the not-for-profit sector is operating.

Not-for-profit organisations are invited to participate in the Australian Community Trends Report, a national, comprehensive research study of the sector, conducted by McCrindle and R2L.


For more information, please contact Kirsten Brewer on:

E: kirsten@mcrindle.com.au

P: 02 8824 3422


W: australiancommunities.com.au

Australian mums speak: Guidance on gifts this Mother's Day

Friday, May 06, 2016

As Australians, we love the chance to give back to our mothers, especially on Mother’s Day. For many Australians, Mother’s Day is regarded as the most meaningful special day, superseding the importance of Valentine’s Day and Father’s Day.

Choosing the right gift on Mother’s Day isn’t always an easy task. Our time-poor schedules often act as a deterrent to activating the genuine, heartfelt generosity we feel towards our mums. In a recent nationwide study of 1,008 respondents, we asked 323 mothers around Australia what they really want this Mother’s Day.

Mums most desired gift is ‘something for her’


This Mother’s Day, mums would most like to receive something for them personally (20%) or something hand-made (15%). This aspect highlights the non-materialistic nature of mums generally, and that for mums, Mother’s Day isn’t about getting more stuff but about the experience and about the thought and intention behind the gift.

The least desirable categories of Mother’s Day gifts according to mums themselves is something for the home (5%) and least of all, something that can be used for cooking or cleaning (2%).

“Interestingly, flowers, which people often think to buy when Mother’s Day approaches, is one of the least desirable gifts for mums, so we may need to reconsider. Mums also don’t want something that will just sit around the home, and they certainly aren’t hoping for another appliance related to domestic duties.” – Mark McCrindle.

Aussie’s on point with gifts for mum


This Mother’s Day, Australians will most likely be gifting their mums with something for her (10%), which we know is what most mothers would like to receive. We will also be gifting our mums with something for her home (10%), however we know this is lower down on her wish list. At least only 5% plan on buying our mums an appliance she can use!

Avoid gifts that create more work!


When asked about the worst gifts ever received for Mother’s Day, mothers repeatedly said that the worst ‘gifts’ they had received are ‘no-gifts’ – having their spouse/children give unappealing or dying flowers, not receiving a gift or receiving only a card.

In a more tangible sense, there were a number of gifts that mothers received that were undesirable, including:

“A Toilet Seat.”

“Toiletries gift basket.”

“A pet rock.”

Gifts that show you don’t know your mother, such as buying her earrings when her ears aren’t pierced, gifts that show it was a last minute purchase and gifts that create more work for her are also likely to be listed on the ‘worst received list’ by Aussie mums.

“I gave her flowers- she is allergic.”;

“I forgot [Mother’s Day] and just took something from my grandmother’s collection.”

“[I gave] some flowers that were not as fresh as they could have been, they were limp by Sunday and died within a couple of days.”

“I gave her a saucepan – it was very expensive but she hated it!”

Mums are gracious, after all


What showcased itself most clearly in our research is that mothers are unconditional in their love and appreciate every gift. Mothers also noted that oftentimes, while not being overly enthusiastic about a particular item, they treasure any gift as an expression of their children/spouse’s love for them:

“I love every gift given to me as it's specially chosen for me by my precious children and hubby.”

“No gift is bad because it is something the kids think is great hence you think it’s great regardless – they buy it out of love.”

“Anything given with love is fantastic.”

The 5 Charity Essentials from our Australian Communities Trends Report

Monday, May 02, 2016


The Australian Community Trends Report is a not-for-profit sector wide study that began in 2015. The study in 2015 found the top 5 charity essentials for organisations to follow as highlighted by Australian charitable givers.


Transparency of admin costs

Supporters of charitable organisations are becoming increasingly wary about the percentage of their donation that goes straight into administration for the organisation. Organisations that are more upfront about what this amount is and can explain why it is necessary are preferred by supporters.


Reporting specific impacts and results

The best gift you can give your supporters is telling them the impact of their donation and what it has done. Charitable givers appreciate seeing the direct result of their giving and seeing the difference it has made.


Where donations are allocated

Charitable givers want transparency from the organisations they support on where donations are allocated and where each dollar goes. Showing the work that is done and where it is done is key for charitable givers.


Amount raised from appeals

Transparency of financial statements including sharing the amount raised from appeals is an important item for supporters to have access to. Having this data available and accessible, perhaps on your website helps to build trust with your current and potential supporters.


Details of executives/ governance

Sharing the who’s who of the organisation is more important than you may think for charitable givers. Your current and potential supporters want to have access to be able to find out who your key leaders are so they can be sure the organisation is in good hands.


About the Australian Community Trends Report 2016 Study

This study is a longitudinal study, conducted annually starting in 2015, and provides a detailed analysis of the effectiveness, engagement and awareness of the not-for profit sector. It continues to help organisations understand the Australian community – the emerging trends, the giving landscape, and the current and emerging supporter segments. The Australian Community Trends Report delivers a clear analysis of the social context in which the not-for-profit sector is operating.

Not-for-profit organisations are invited to participate in the Australian Community Trends Report, a national, comprehensive research study of the sector, conducted by McCrindle and R2L.


For more information, please contact Kirsten Brewer on:

E: kirsten@mcrindle.com.au

P: 02 8824 3422


W: australiancommunities.com.au

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

Australians GPO micro apartments social economic facts 1968 ipswich trends Scouts Australian communities high density Geoff Brailey ashley mckenzie tattoos work trends of 2017 news staff Macquarie University Australian Home commuters salary waverton Australia Day 2017 wage australian communities trends report futurist geomapping area Financial Planning Association of Australia moderators guide moreton bay life suburban living earning winter sentiments google for education internet statistics Australian Trends google mccrindle research recap baby boom contiki social trends visualisation suburbs 2015 income resilience engage workforce System's Architect work-life sports world demographic brands gen alpha entrepreneurs of today newspaper cooking children overcast outsourcing train media millennials trend tuesday small business state housing professional development mccrindle in the media hobart 24,000,000 entertainment winter blues debt earnings apartments typical australian trends analyst average sydneysider conference speaker pharmacy responsive NSW emerging trends events families cars priorities the average aussie future of work university degree Gen Y fears megatrends aged care puzzle renter of the future mythbusters wealth kate middleton Netflix office housing affordability demography dare to dream australia conference presentation the changing face of australians staying home more faux-ciliser Assistant Store Manager eliane generation Z housing market communities innovative social change media commentary online social commentary focus groups royal influence Kiwi generational trends data analyst not for profit house price rise in the media perth Gen X social researcher politics easter skills residents households community event student NT learn staying in Australian Bureau of Statistics world youth day sydney hills resource Hornsby Shire Council urban living index social impact charity youth repayments emerging technologies new york times australian communities forum CPI society trends Mark McCrindle supply and demand narcissism results unaffordable The ABC of XYZ Deaths sydney speaker presentations consumerism ageing population millionth 2016 not-for-profit criminal volunteers infographic cultural diveristy Wellington dream travelling housing growth Real Estate debate in depth interviews suburb hopes 1980 dreaming cancel plans micro population milestone trends of 2016 toys 40 million Population Clock unemployment learning educhat Wodonga Western Australia brand digital business performance society land of the middle class greatness buildings shbc sydneysider car tv VET sector conference hills shire leader long weekend JOMO research services keynote speaker couple home demographic trends click pharmacies christian darwin ACF 2016 hornsby Res Vis conferences financial future father's day aussie culture baby names report cancelling event mateship demographics education balance school students WA healthy future 24 million mobile researcher public speaker technology social lives Queensland focus group rule keeper women bondi manly mover and shaker year 7 global generations baby shopping ideas economy teachers FPA future proof commute plans SMART tips renting eliane miles optus my business awards wealth and income distribution Work place census results goal collaborative South Australia local community sun research visualisation DIY townhouses blaxland award winner communicate award travel sector keynote Merry Christmas youth unemployment experience 2016 census shopping centre census data Word Up Christchurch Myth social analysis know the times family mother's day 1975 spirituality future of shopping offenders census 2016 belief culturally diverse collaboration Births domestic environment proactive growing population ACT sydney event transport fresh future marriage wedding financial fears weekly earnings social enquiry internships baby names SA education research CBD property price online shopping cica average Australian sydneysiders product quote report research report education future report national wealth communication case study Charlotte deloitte jobs rising house prices food alpha wolloomooloo business index Sydney keynote speaker baby name trends teaching Generation X tuesday high density apartments annual income school satisfaction communications selfie etiquette vegetarian follow social researchers faux-cilising VIC rain story bureau 23 million Christmas lunch NBRS Architecture interactive Australian schools meetings teach analysis wealth distribution shopper's pick schools finance World Water Day optimistic affordable Do It Yourself Caregiver Skilling village customer teleworking demographic transformations sustainable celebration holiday 2020 trades young people training speakers prince george DESTEL logan church acf15 Australian Census research pack men future proofing Sydney Hills Business Chamber sector wide study dessert professional TAS friends spend wages Northern beaches Event the hills shire public speaking parents McCrindle Speakers list summer public holiday litter educated culture grandparents video Bathburst Aussies cloudy days education future child care faux-cilise work mates future of education aged care safe urban taskforce equip Education Future Forum global social research demographer house price Tuesday Trend property market baby name predictions home owner urban business James Ward Wagga Wagga city going out Australia Day urban living post rationalism christianity qualitative research retirement affordability motivate shifts event baby boomers earn Australian Families community Hills Shire Council vegemite Melbourne cost marrickville growth visual education sector rich consumer 2013 New Zeland Territory investor government omnibus HSC wellbeing financial dreams capital cities research christmas relational innovation mortgage high density living daily commute group session rise of local presentation wealth and income Australian Communities Trends TDE rental stress New South Wales English local communities cartodb office space twentyseventeen careers Vocational education ACF professional services personalities ABS local house social issues trend middle class media release Financial Planning Week poker master owning a home New Zealand coffee national crime rates REIV Conference names survey cold anzac ease of travel Christmas presents crows nest nfp relevant poor Financial Planning Association authenticity challenge population growth Queensland: QLD Valentine’s Day royal family real change financial independence media activity Royals entrepreneurial group Christmas season parenting teacher Adelaide paying to work Australian demographics thought leadership lalor park mccrindle tea brand experience environmental scanning royal internship menai organisations social commentator social life data 2016 census results ethnography goals forum SMSF rent define social media employment monarchy mentor Duchess of Cambridge holidays networking forecast Northern Territory gen z house prices data visualisation storytelling financial Aussie census career young australians census fail global financial crisis snapshot brisbane FOMO tea Canberra new office friendship tableau Generation Y cash Australian Population curiosity budget Andrew Duffin 2012 language survey design seasons engagement leadership workshop students Research Executive infographic wall baby name cancelling plans clothing "know the times" university REIV National Conference high school professional speaker population tertiary education VET baby names australia report population map cultural diversity generations home ownership princess charlotte marketing daily telegraph Channel Seven purpose research data sunburnt country January 26th breakfast program stay home cost of living 1994 mythbusting water Love Tuesday Trends royal baby market research stats ferry impact organisational culture ultimo socialites housing trends generation Social Trend low density Northern Beaches Christian School office opening increasing densification weather medicine 2017 leadership generation alpha jobs of the future sector wide workshop energy forecasting ageing capital city year 12 insights 10 years The Daily Edition Northern Beaches property Real Estate Institute of Victoria participants household Kirsten Brewer ashley fell happiness investment religion huffington post slideshare living sydney metro NBRS PSI learning styles social shifts community engagement gender easy rider lifestyle builders socialising neutral bay states average aussie mccrindle meals the australian dream marriages NEETs employers sydneycity entrepreneur the hills Engineering Manager 2014 identity insight woolworths #censusfail publication divorce rate workplace culture victoria hello fresh February 16 Tasmania apartment millenials mining boom norwest changing face of sydney national private wealth IT Specialists panel workplace intern Channel 7 Sydney Crime Rates australian social research bus crime school sunny days pyrmont EFF personal growth grave decision Australian Dream gold coast potts point study graphs future-proof optus learner schools students non profit thrive divorce investing faith emerging generations SRE

Archive