Four key takeaways from the Australian Community Trends Report

Wednesday, August 02, 2017

The industry that does the most to support and develop our communities is the not-for-profit sector. This is recognised by Australians and practically lived out by the four in five adults who give financially to such organisations and the one in four who give at least once a month. However, McCrindle’s data on the sector shows that there is a long-term engagement challenge, with Australians twice as likely to make a one-off donation than a regular one, and volunteers most likely to participate in a stand-alone event rather than make an ongoing contribution.

Amidst the message saturation, digital disruption, generational change and increasingly complex lives, communicating and connecting with donors requires a more sophisticated strategy than what worked in the past.

Research Methodology

This report was compiled through findings received from a national survey, focus groups conducted in Sydney and Melbourne and interviews with expert leaders in the not-for-profit sector.

The key takeaways for charitable organisations are outlined below

1. Multi-tiered levels of engagement 

There is a desire from Australians to be involved in charities, however increasingly this is to be on their own terms. Charitable givers do not want to be locked into long-term contracts, but desire flexibility in donation amounts and involvement. Older generations suggest they are  time-poor, however younger generations state they don’t have as much money to give yet still want to be involved.

2. Community building 

Particularly in the younger generations there is a desire to be part of a community that brings about social change. They want to be involved in something bigger than themselves with the knowledge that together they can make a difference. This gathering of community is not just in the online space but in the physical space as well and often achieved through events that bring people together.

3. Effective communication of results 

Donors state that they want to see the results of where their investment is going. They want to know how has it practically helped people in need. When participants they know their donation is being effective and making a material difference, there is a desire to continue engaging with the charity.

4. Create engaging and fun experiences 

Supporters, particularly in the younger generation, desire to be involved in experiences with charitable organisations. Rather than simply givingtheir money and movingon they want to feel some level of partnership with the cause. Their desire is for the donation experience to be convenient, meaningful and fun.


The Report

For more insights and to download your free copy of the 88-page 2016 Australian Communities Trends Report, please visit australiancommunities.com.au

These insights alongside fresh 2017 research will be presented at The Australian Communities Forum in September 2017. Tickets are available here







Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

ageing faux-cilise gen alpha easter balance educated renter of the future community engagement new york times education research new office learning styles outsourcing generational trends visual census leadership Foodbank Australia Do It Yourself Australia Day 2017 ACT Report rising house prices innovative nativity scene Performance Sentiment Index financial christian national private wealth population milestone maiden names consumerism spend pharmacies households social lives the changing face of relevant spirituality mover and shaker Mount Annan-Currant Hill divorce Population Clock education future report generation Z Royals social commentator research pack professional development annual income careers debt learning cash financial fears financial future speakers pack car 24,000,000 Word Up residents supply and demand study logan meals skills australian communities forum youth unemployment norwest wage in depth interviews blaxland wolloomooloo ashley fell SA sunny days post rationalism analysis goal Adelaide christmas 2012 energy crows nest global volunteering Sydney’s south west networking authenticity buildings royal social commentary screenagers Tuesday Trends transport trend housing trends economic office media commentary financial independence sydney hills impact the great screenage JOMO Kirsten Brewer Millennial housing growth tableau jobs of the future Vocational education Cobbitty-Leppington What is food insecurity? millenials Understanding and Engaging with Generation Z divorce rate ultimo train professional Australian demographics not for profit research visualisation darwin The Daily Edition organisations results Netflix builders educhat communication christianity research report apartments dare to dream investor HSC christmas trees employmer optus poor social issues dream brand trends of 2016 conference data analysis storytelling curiosity thrive tv generations plans McCrindle Speaker know the times poker master Black Friday in Australia Research Executive property price entrepreneurial weather education hunger world travelling pharmacy Christmas presents bondi Mark McCrindle prince george ipswich The ABC of XYZ data visualisation relational weekly earnings tea statistics sports McCridle ACF etiquette English grandparents suburbs 2016 census 2013 Christmas Stats ferry research on coffee leadersip potts point presentations rumbling tummies finance property development internships define increasing densification Territory futurist teacher data analyst Christchurch environment graphs high density baby boom award baby names home owner New South Wales speakers #censusfail collaboration Scouts forecast growing population TAS Real Estate Institute of Victoria commute FOMO South Australia capital cities event TED talk New Zeland entrepreneur tuesday program demographic transformations belief mythbusters teleworking Macquarie University future generations society case study acf15 paying to work forum environmental scanning earning work mates stats demographer mentor market research area Sydney keynote speaker the average aussie trends analyst household baby boomers social trends non profit kate middleton World Water Day GPO commuting coffee lovers shopping centre australia entertainment food bank 2009 income long weekend men 2016 census results winter blues sentiments house prices workplace digital economy Christmas day lalor park medicine Christmas research quote young people future proof earnings gender sustainable faux-ciliser facts list Generation Y food housing market visualisation mobile Christmas day weather china aged care puzzle CPI Financial Planning Week keynote speaker schools healthy future 40 million suburb hello fresh do people still change their surname after marriage? Christmas data high density apartments easy rider Assistant Store Manager "know the times" Wellington story urban living index Australian Families property market child hunger rule keeper baby social media deloitte professional speaker Northern Beaches Christian School census fail socialites office opening rain Elderslie-Harrington park stay home world youth day happiness criminal speajer 1980 James Ward Australian Census VET sector System's Architect royal baby children online christmas 2017 cost presentation Kiwi shifts Australian Population public holiday news ease of travel wages Aussie EFF social life housing living rental stress conference speaker challenge eliane surname Canberra VET CBD women growth baby names australia report FPA high school travel giving SMSF 2014 the future wealth inequality insights student Australian Bureau of Statistics manly Queensland Financial Planning Association media release public speaking moderators guide gig economy housing affordability Jura Coffee engage cancel plans nfp Australia Day australian social research USA group wealth distribution Gen Y public transport crime infographic wall jobs resilience REIV Conference social enquiry change REIV National Conference Channel Seven ACF 2016 huffington post identity bureau year 7 population Christmas lunch city sunburnt country geomapping house price rise toys brisbane shopper's pick names faith Real Estate fresh product community global generation investing demographic trends Generation X Jura Australia census results urban taskforce gold coast bus tertiary education Hills Shire Council leader Queensland: QLD 10 years McCrindle Keynote Speakers engagement cancelling event population map NT ageing population teachers optimistic events sydney speaker the australian dream financial planning shbc donate growth of sydney apartment choice workers cold DIY debate marriages cultural diversity Res Vis salary communicate grave decision employmee social analyst 24 million budget Bathburst food insecurity Australian communities royal influence researcher average aussie money mythbusting the hills shire training cars SMART tattoos millennials global generations groceries NBRS report ethnography pyrmont young australians home internet schools students keynote hills breakfast school satisfaction innovation future 2016 trends conferences royal family online shopping ACF2017 global retail megatrends real Business analysis purpose WA future of education Andrew Duffin teaching urban development resource Engineering Manager Retail trends of 2017 social shifts twentyseventeen socialising anzac litter NBRS Architecture 2020 award winner retirement TEDx Speaker life emerging trends motivate affordable in the media charities donation lifestyle urban australian real estate university degree millionth trades alpha Sydney population Love Crime Rates McCrindle Speakers video marrickville sector wide study Sydney Lifestyle Study trend tuesday work contiki 1975 optus my business awards mortgage digital generation alpha proactive water forecasting changing face of sydney Channel 7 education future PSI small business learn global generaion social researchers Maxim Accounting princess charlotte unaffordable friends speaker ACF17 domestic Hornsby Shire Council culture Work place 23 million house price language local communities internship parenting mccrindle research parents insight charity high density living community event youth personal growth cultural diveristy friendship Northern beaches Event staying in capital city family 2017 demography property focus group TDE infographics social publication university school waverton owning a home school students brands government aussie culture sydney market leadership workshop collaborative Charlotte HR DESTEL families work from home earn society trends demographic marriage dreaming sector wide child care gig mother's day January 26th couple 1968 infographic the lucky country mccrindle tea Wodonga state Australian Communities Trends US surnames safe intern sydneysider volunteers clothing sydney property market qualitative research TED future of work learner demographic analysis Valentine’s Day Australia street population growth emerging technologies year 12 education sector woolworths rent winter local follow staff faux-cilising Mark McCrindle in the media focus groups not for profit research financial dreams average Australian australians staying home more going out 1995 workshop menai Hunter Valley career business index social analysis perth rich states communities Myth house celebration repayments February 16 slideshare showreel average sydneysider volunteer live the dream media workforce thought leadership Christmas season Deaths wellbeing Gen Z Expert Sydney students wealth and income business ideas omnibus father's day narcissism Black Friday global financial crisis fears sydneysiders Wagga Wagga research equip religion sun faith and belief cica aged care tips vegemite ACT 2015 land of the middle class village Australians census 2016 daily commute business performance sydneycity wealth and income distribution census data overcast local community workplace culture sydney event New Zealand national wealth VIC rise of local ashley mckenzie research data offenders work-life moreton bay survey design summer church Merry Christmas media activity participants emerging generations Australian community trends baby names report sophie renton unemployment urban living australian communities trends report politics social researcher Lower Hunter Region low density google mccrinlde consumer Northern Territory wedding teach Australian schools Sydney Hills Business Chamber micro panel screenage Births NSW Caregiver social change Research Director the hills NEETs Education Future Forum mining boom goals younger generations affordability home ownership neutral bay baby name trends australian customer Australian Dream daily telegraph SRE maiden holiday volunteering data Australian Home greatness hopes who is generation z chairty casual national crime rates IT Specialists research services cooking social research seasons greetings Financial Planning Association of Australia Melbourne selfie Aussies wealth future-proof holidays hills shire dreams future proofing Australian Trends google for education Tuesday Trend not-for-profit experience cartodb marketing future of shopping public speaker townhouses Lower Hunter snapshot victoria baby name renting baby name predictions ABS typical australian employment recap TEDx Western Australia Geoff Brailey Northern Beaches Duchess of Cambridge indonesia Black Friday Sales monarchy Skilling meetings NFP event demographics cost of living mccrindle in the media personalities culturally diverse entrepreneurs of today Gen X office space shopping hobart Christmas in Australia eliane miles group session data sector professional services hornsby gen z responsive Tasmania coffee suburban living priorities employers 1994 interactive brand experience generation middle class happy holidays conference presentation australian community trends report micro apartments dessert india newspaper cloudy days technology organisational culture click Willowdale cancelling plans social impact professional presenters mateship economy seasons mccrindle investment communications Social Trend commuters vegetarian care support sydney metro survey

Archive