Four key takeaways from the Australian Community Trends Report

Wednesday, August 02, 2017

The industry that does the most to support and develop our communities is the not-for-profit sector. This is recognised by Australians and practically lived out by the four in five adults who give financially to such organisations and the one in four who give at least once a month. However, McCrindle’s data on the sector shows that there is a long-term engagement challenge, with Australians twice as likely to make a one-off donation than a regular one, and volunteers most likely to participate in a stand-alone event rather than make an ongoing contribution.

Amidst the message saturation, digital disruption, generational change and increasingly complex lives, communicating and connecting with donors requires a more sophisticated strategy than what worked in the past.

Research Methodology

This report was compiled through findings received from a national survey, focus groups conducted in Sydney and Melbourne and interviews with expert leaders in the not-for-profit sector.

The key takeaways for charitable organisations are outlined below

1. Multi-tiered levels of engagement 

There is a desire from Australians to be involved in charities, however increasingly this is to be on their own terms. Charitable givers do not want to be locked into long-term contracts, but desire flexibility in donation amounts and involvement. Older generations suggest they are  time-poor, however younger generations state they don’t have as much money to give yet still want to be involved.

2. Community building 

Particularly in the younger generations there is a desire to be part of a community that brings about social change. They want to be involved in something bigger than themselves with the knowledge that together they can make a difference. This gathering of community is not just in the online space but in the physical space as well and often achieved through events that bring people together.

3. Effective communication of results 

Donors state that they want to see the results of where their investment is going. They want to know how has it practically helped people in need. When participants they know their donation is being effective and making a material difference, there is a desire to continue engaging with the charity.

4. Create engaging and fun experiences 

Supporters, particularly in the younger generation, desire to be involved in experiences with charitable organisations. Rather than simply givingtheir money and movingon they want to feel some level of partnership with the cause. Their desire is for the donation experience to be convenient, meaningful and fun.

The Report

For more insights and to download your free copy of the 88-page 2016 Australian Communities Trends Report, please visit

These insights alongside fresh 2017 research will be presented at The Australian Communities Forum in September 2017. Tickets are available here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


social issues supply and demand kate middleton weather Australia Day future-proof Channel 7 high density apartments generation alpha cars interactive eliane rise of local presentations REIV National Conference chairty SMSF group public speaker ashley mckenzie children graphs live the dream engagement moderators guide trends analyst optus educated unaffordable demographic trends choice workers wolloomooloo casual business index land of the middle class sydneysider NBRS house prices spend ageing population optus my business awards Social Trend narcissism impact sydneycity divorce rate learning social lives trades households social researcher trends of 2017 budget woolworths 24,000,000 experience buildings mentor socialites brand experience census "know the times" victoria organisational culture the australian dream New South Wales professional development sydney hills mccrindle tea Australian communities financial future education future report giving ethnography Generation Y financial dreams focus group sydney metro housing market English ease of travel wages marriages shopping centre easter balance James Ward Education Future Forum megatrends friendship Love marketing Skilling internship Canberra princess charlotte research mccrindle research selfie criminal survey mccrindle australian real estate technology debate employers Research Executive city communities infographics 2016 census results jobs australians staying home more goal housing Australian Population gig investment keynote ageing data analyst local communities Australia street neutral bay property motivate McCridle Aussies proactive plans global financial crisis event perth Australian Dream acf15 mobile royal baby tea hornsby research report 1980 The Daily Edition housing affordability australian social research employmer volunteering data cost 24 million careers poker master Andrew Duffin research data environmental scanning Tuesday Trends Research Director publication newspaper aged care puzzle salary JOMO Elderslie-Harrington park New Zealand suburbs home 23 million work travel 1975 define house price rise learner shopping crows nest CBD World Water Day mateship Northern Territory insight teach engage communications Word Up money average aussie research pack church high density holidays home ownership professional services award internships housing growth earn financial fears stats VET sector ipswich wealth and income distribution Australian Families Caregiver global generations Gen Y baby name low density affordable repayments food bank coffee lovers sunburnt country speajer video summer brands Australian schools hobart huffington post trends Christmas lunch increasing densification slideshare thought leadership visualisation gen alpha townhouses sentiments personal growth training crime energy baby names australia report SMART System's Architect Northern beaches Event capital cities national private wealth intern paying to work growth demographer office marrickville social enquiry monarchy leadership workshop medicine future proofing christian future of education Sydney’s south west leader property price wedding education February 16 world Christmas season brand forum Australian Census Do It Yourself deloitte Charlotte seasons hills shire commuters gig economy EFF social analysis generations visual Engineering Manager urban grave decision office opening learn Scouts winter Myth vegemite Australian community trends group session youth unemployment Births demographic transformations results presentation socialising cultural diveristy grandparents royal influence society cold future proof ACF food purpose Australian demographics mover and shaker teleworking speaker child care equip jobs of the future professional speaker What is food insecurity? GPO know the times customer speakers pack 2014 environment sector wide study leadership debt belief renting financial planning rain blaxland commute rental stress IT Specialists pharmacies social researchers transport future couple economic infographic eliane miles changing face of sydney social commentary rising house prices not-for-profit Queensland VIC residents mining boom twentyseventeen real future of shopping TAS South Australia DIY language generation Z challenge Royals generation daily telegraph qualitative research growing population participants ideas cica hills Mark McCrindle professional presenters NT Res Vis Tuesday Trend wealth communication aussie culture social impact year 7 going out meetings lifestyle hello fresh weekly earnings ACF 2016 analysis suburban living sports Willowdale business performance micro families contiki geomapping identity TEDx finance school donate story baby name trends product public speaking sector wide financial SRE royal divorce Bathburst learning styles staying in WA retirement trend tuesday events showreel renter of the future future of work infographic wall 2017 emerging technologies focus groups 1968 research services CPI local community mother's day entrepreneurs of today travelling NEETs school students volunteers NSW hunger coffee clothing Aussie baby names forecasting ultimo Gen X Cobbitty-Leppington workshop consumerism research on coffee career pyrmont priorities village annual income optimistic investor employmee volunteering culturally diverse quote recap Australian Bureau of Statistics Kiwi emerging trends cancel plans names gen z workforce water pharmacy TED storytelling poor school satisfaction social trends entrepreneur high school communicate follow Crime Rates year 12 news mythbusters demographic charity the hills data visualisation faux-ciliser Assistant Store Manager happiness online cultural diversity government micro apartments shopper's pick consumer dessert screenage baby boomers goals rich community engagement Financial Planning Week new office Merry Christmas house Sydney middle class community event social shifts media commentary ACT Netflix New Zeland January 26th census results darwin in the media average sydneysider Northern Beaches Christian School home owner nfp wage urban living father's day 2012 the great screenage the average aussie google ashley fell religion sydney speaker litter baby names report small business mccrindle in the media Christchurch tableau panel PSI fresh manly internet wellbeing social brisbane australian communities trends report population growth schools Australians owning a home work-life parenting Macquarie University TDE list snapshot students not for profit research Hills Shire Council statistics non profit emerging generations facts sunny days holiday Work place skills states cartodb Real Estate census fail sun dreams faith resource train Wodonga lalor park bureau FOMO young australians Western Australia prince george long weekend employment men curiosity REIV Conference state cooking mortgage healthy future NFP event greatness report baby shbc daily commute 2013 Channel Seven Financial Planning Association 1994 responsive sustainable census 2016 life logan student ACF17 Melbourne young people dreaming media release faux-cilising case study tv Vocational education Northern Beaches online shopping outsourcing ferry TED talk affordability demography Australian Trends housing trends millionth wealth inequality suburb workplace dare to dream aged care sydney event social research Australian Communities Trends australia 40 million FPA community rent society trends Kirsten Brewer teachers world youth day professional 10 years education sector The ABC of XYZ alpha wealth distribution Population Clock media stay home overcast youth christianity Wagga Wagga omnibus national wealth Deaths data Mount Annan-Currant Hill DESTEL the changing face of office space personalities #censusfail in depth interviews public holiday NBRS Architecture census data income tattoos 2020 Queensland: QLD relational sydneysiders Valentine’s Day not for profit high density living Duchess of Cambridge Jura Australia australian communities forum innovative investing rule keeper Wellington mythbusting organisations program post rationalism winter blues Sydney Hills Business Chamber moreton bay Adelaide social media new york times population 2016 Christmas presents sector breakfast university degree speakers the hills shire google for education baby boom innovation gold coast volunteer cancelling event urban living index forecast area anzac Australia Day 2017 property market cloudy days Territory research visualisation trend population milestone media activity millenials collaborative house price demographics digital domestic economy millennials keynote speaker waverton norwest social change politics earning charities ABS authenticity tuesday Tasmania offenders bondi household insights collaboration baby name predictions award winner VET earnings staff donation Generation X spirituality friends schools students women conference speaker culture McCrindle Speakers australian social commentator Sydney keynote speaker apartments business royal family 2015 2016 census marriage conferences education research toys etiquette care support car cost of living christmas conference presentation average Australian cancelling plans easy rider Geoff Brailey HSC shifts family Real Estate Institute of Victoria researcher global change study population map australian community trends report workplace culture typical australian thrive resilience menai ACF2017 the lucky country capital city national crime rates faux-cilise Australian Home Jura Coffee trends of 2016 wealth and income entrepreneurial gender tertiary education social life parents financial independence networking SA vegetarian generational trends celebration hopes ACT Report bus Hornsby Shire Council teacher entertainment relevant education future unemployment survey design cash meals university Financial Planning Association of Australia educhat click apartment teaching builders conference food insecurity fears futurist market research dream tips urban taskforce work mates living potts point local safe