Generation Alpha: Q&A with Ashley Fell

Friday, December 08, 2017

How do you define Generation Alpha?

The launch of the iPad in 2010 coincided with the beginning of our current generation of children, Generation Alpha. There are now 2.5 million Gen Alphas being born around the globe each week.

We named them ‘Generation Alpha’ to signify not just a new generation, but a generation that will be shaped by an entirely different world. That is why we moved to the Greek alphabet, to signify this different generation that will be raised in a new world of technological integration.

How will Gen Alpha's experience of technology differ from Gen Y and Z?

Gen Alpha were born into a world of iPhones (in fact the Oxford English Dictionaries word of the year in 2010 when they were first born was “app”), YouTube (where there are now 100 hours of videos uploaded every minute), and Instagram (where life is photographed and shared instantly and globally).

While Gen Y and Z are very tech-savvy and digitally connected, Gen Alpha will be the first entire generation to have technology seamlessly integrated into their lives. Gen Y and certainly some of the older Gen Zed’s will remember a time before iPhones and social media, whereas for all Generation Alpha’s these devices will be a part of their upbringing from a very early age.

What advantages will Gen Alpha’s technological literacy give them compared with the older generations?

Gen Alpha babies will grow up to be smarter, richer, and healthier and will obtain the highest level of formal education in history.

Because their parents will indulge them in more formal education and at an earlier age, Gen Alpha will have access to more information than any other generation. Their formal education has never been equalled in the history of the world, with a predicted 1 in 2 Gen Alphas to obtain a university degree.

As a result of seamlessly integrating technology and devices into their lives from such a young age, Generation Alpha will have a better foundation to build their technological literacy.

What technologies shape the lives of Gen Alpha?

Technology has and will continue to change how we, and Generation Alpha communicate. It’s a world of ‘Screenagers’ where not only do they multi-screen and multi-task, but glass has become the new medium for content dissemination. Unlike the medium of paper, it is kinaesthetic, visual, interactive, connective and still portable.

Glass was something that Gen Y’s were told to look through and keep their fingers off. For Gen Alpha, glass is a medium they touch, talk, and look at.

Gen Alpha truly are the ‘millennial generation’, born and shaped fully in the 21st century, and the first generation (in record numbers) who will welcome the 22nd century.

Gen Alphas are logged on and linked up, digital natives. They are the most materially endowed and technologically literate generation to ever grace the planet!

About Ashley Fell

Ashley Fell is a social researcher, TEDx speaker and Head of Communications at the internationally recognised McCrindle. As a trends analyst and media commentator she understands how to effectively communicate across diverse audiences. From her experience in managing media relations, social media platforms and content creation, Ashley advises on how to achieve cut through in message-saturated times. She is an expert in how to communicate across generational barriers.

Download Ashley's Speaker Pack here, and view her speakers reel below. 

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


consumerism parents ACT Report nfp future of shopping water norwest list Performance Sentiment Index school satisfaction sustainable property development financial dreams Australia Day 2017 google for education Canberra youth unemployment McCrindle Keynote Speakers baby name trends moderators guide hills research report communication 23 million financial planning cooking repayments business performance schools social baby names report employment collaboration summer public speaking Financial Planning Association divorce renting Wodonga work church Deaths demography Australia street social media media release twentyseventeen digital economy wellbeing trends Hunter Valley population milestone professional publication typical australian population growth suburbs urban taskforce global generations Queensland travel case study ageing population news university English sydney event Social Trend Do It Yourself mining boom cloudy days GPO Valentine’s Day careers sydneycity wedding Aussie employmee micro TEDx Speaker speaker charities work from home leadership global retail data analyst public speaker Assistant Store Manager learning styles demographer baby Retail the australian dream emerging technologies the lucky country NBRS Architecture local community google ashley fell menai paying to work professional development 2015 1994 follow urban living environmental scanning Charlotte criminal wealth belief 10 years wages seasons greetings meals interactive award winner workshop national crime rates non profit global financial crisis Christmas day weather thrive parenting ACF research services baby boom TAS high school responsive global generation faux-cilising baby boomers forecast Education Future Forum energy internship breakfast child hunger trend tuesday celebration Sydney Hills Business Chamber facts litter happiness focus group generations cost mobile motivate students conferences travelling census results professional services WA Vocational education young people megatrends home World Water Day balance What is food insecurity? Sydney supply and demand casual data analysis Black Friday Sales religion ferry food bank 2020 census data trends of 2017 going out lifestyle friends rising house prices SMART home ownership 2016 census Generation Y Australian Dream emerging generations live the dream sydney market ageing baby name car visualisation house prices Research Director urban living index curiosity community event pyrmont townhouses demographic kate middleton media activity easter divorce rate chairty Australia Day The ABC of XYZ Christmas season australia challenge global generaion education research vegetarian FPA Australians keynote public transport 2017 skills eliane debate gen alpha workplace culture Christmas Stats cancelling event teacher financial independence easy rider marrickville budget FOMO rich living financial commuting cultural diveristy rise of local safe holidays choice workers McCrindle Speaker micro apartments Kirsten Brewer tips resilience poker master Australian Home rumbling tummies brand SMSF suburban living finance builders father's day Sydney’s south west surname priorities economy baby names not for profit schools students workplace shopping the hills professional speaker society Maxim Accounting HSC rule keeper Australian Communities Trends lalor park ACF2017 Black Friday in Australia rent neutral bay education future report System's Architect medicine social life TEDx daily commute Merry Christmas thought leadership increasing densification huffington post gig economy REIV Conference group session royal influence wage James Ward not for profit research Wellington child care weekly earnings EFF school SRE australian social research the great screenage christmas Northern Beaches Christian School CPI Royals leadersip proactive food ethnography aged care puzzle learning Mark McCrindle in the media manly Channel 7 IT Specialists faith and belief capital city demographic trends SA cars government spirituality qualitative research entertainment new office families research pack gender outsourcing geomapping training property tattoos New Zealand deloitte Christchurch giving video ACF 2016 names Population Clock collaborative housing average aussie entrepreneurs of today financial future local communities Gen Z Expert pharmacies Adelaide McCrindle Speakers victoria media commentary ACT nativity scene January 26th housing market not-for-profit Christmas presents mythbusters data visualisation younger generations teach family commuters hunger Christmas day resource Australian schools tuesday experience social trends visual ideas define 1975 friendship mccrindle research home owner presentation dream Australian Population social analyst dreams future generations bus cica earning eliane miles focus groups technology socialising property price 1980 emerging trends organisations care support wealth and income distribution Wagga Wagga Millennial brisbane Gen Y sunburnt country professional presenters Res Vis waverton intern research on coffee TED politics life relevant NSW maiden names sentiments annual income CBD residents sydney property market Love demographics households etiquette renter of the future Skilling Understanding and Engaging with Generation Z future proofing the hills shire hornsby mccrinlde product alpha donate volunteers in the media results coffee property market screenagers culturally diverse entrepreneurial VIC faux-ciliser debt shopper's pick investment community middle class social researcher trends analyst Channel Seven optus my business awards shifts maiden futurist internships monarchy "know the times" groceries city Northern Beaches 2014 low density Northern beaches Event marketing forecasting language cold crows nest commute VET ACF17 40 million 2016 census results communities Tuesday Trends mateship engage hopes brand experience Melbourne omnibus Engineering Manager affordable crime money Work place Australian communities employmer land of the middle class bureau india relational report Births sector wide housing growth analysis mythbusting anzac infographic Christmas data coffee lovers national wealth DESTEL US australians staying home more marriage logan urban development 24,000,000 wealth and income panel toys Myth housing trends NFP event data 2013 long weekend #censusfail Research Executive impact recap Financial Planning Association of Australia teaching aussie culture Australian Trends average sydneysider australian real estate PSI customer Jura Australia mother's day infographics shbc statistics market research future vegemite equip jobs of the future sector wide study South Australia The Daily Edition sector salary speakers pack census fail storytelling perth Kiwi winter digital Geoff Brailey faux-cilise clothing Sydney keynote speaker stats Andrew Duffin Australian demographics Queensland: QLD owning a home the average aussie social commentator Sydney Lifestyle Study millionth online shopping Caregiver conference culture sydney hills Bathburst future proof social enquiry sunny days millenials wolloomooloo student fears school students Hills Shire Council Australian Census community engagement USA keynote speaker 2016 Sydney population domestic click Christmas research slideshare mccrindle in the media learn Australian community trends study NEETs work mates entrepreneur learner society trends wealth distribution urban christianity global gig researcher australian Tasmania states Macquarie University rental stress mccrindle tea census cancel plans Crime Rates grandparents investing personalities tertiary education Foodbank Australia cancelling plans TDE gen z generation survey environment Hornsby Shire Council changing face of sydney conference presentation leadership workshop social analysis forum NBRS capital cities shopping centre australian communities forum millennials volunteer christmas 2017 fresh insight REIV National Conference investor education know the times world education future seasons educhat trends of 2016 engagement average Australian men social researchers who is generation z real teleworking social lives goals Elderslie-Harrington park business gold coast educated Cobbitty-Leppington Christmas in Australia earn charity affordability Real Estate Institute of Victoria demographic transformations selfie JOMO future of work stay home future-proof workforce growth of sydney rain royal family Scouts couple local social impact DIY sports census 2016 sydneysider Word Up high density living house price goal dreaming Australian Families holiday growth McCridle hills shire financial fears award do people still change their surname after marriage? australian community trends report food insecurity authenticity conference speaker event Generation X university degree hello fresh social shifts ABS Christmas lunch high density apartments Mark McCrindle speakers online buildings jobs future of education research visualisation aged care organisational culture children sydneysiders Duchess of Cambridge volunteering data HR 2009 sophie renton wealth inequality story darwin optus surnames volunteering office mover and shaker suburb income office opening post rationalism 1968 prince george optimistic national private wealth communications 2012 leader identity world youth day purpose Lower Hunter Region screenage retirement bondi trend growing population social research dare to dream economic graphs Financial Planning Week indonesia internet baby name predictions 24 million princess charlotte social change greatness Australian Bureau of Statistics infographic wall NT Mount Annan-Currant Hill Aussies February 16 cartodb presentations brands high density potts point earnings healthy future contiki the changing face of state consumer office space generation alpha apartments Netflix tea TED talk winter blues Western Australia showreel Black Friday staff marriages Northern Territory personal growth poor staying in newspaper year 7 acf15 christmas trees Willowdale Real Estate plans New Zeland royal in depth interviews mccrindle Business analysis small business Gen X sydney speaker offenders cash demographic analysis population baby names australia report group social issues blaxland donation spend royal baby population map unaffordable sun innovative household house insights New South Wales 1995 Territory VET sector unemployment overcast cultural diversity survey design mortgage ashley mckenzie australian communities trends report youth woolworths the future Lower Hunter house price rise ease of travel media narcissism generation Z weather career public holiday cost of living mentor apartment dessert business index china change moreton bay communicate research sydney metro tv quote networking happy holidays hobart tableau train daily telegraph teachers employers faith christian Tuesday Trend ipswich social commentary innovation village new york times Jura Coffee area speajer participants transport work-life year 12 education sector ultimo program generational trends socialites women research data housing affordability young australians events trades pharmacy snapshot grave decision meetings