Generation Y and Housing Affordability

Monday, October 24, 2016

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. Last week our Principal, Mark McCrindle and Team Leader of Communications, Ashley McKenzie were featured in the media about Generation Y and their ability to access the housing market in Sydney.

Generation Y are today’s 22 – 36 year olds, and make up 22% of the Australian population (5.22 million). They also make up the largest cohort in the current workforce (34%). Gen Y’s are comprised of today’s parents, senior leaders, influencers, and increasingly wealth accumulators. With 1 in 3 being university educated (compared to 1 in 5 Baby Boomers), they have grown up in shifting times and are digital in nature, global in outlook and are living in accelerated demographic times.

While Generation Y are often accused of living a lavish lifestyle, which supposedly locks them out of the property market, it is important to remember that traditional expense categories such as food, transport, health and housing costs are higher for younger people today than that experienced by their parents at the same age. A generation ago the average house price was 5 times annual average earnings while today the average house price is 13 times the average annual full-time earnings.

Here is a quick snapshot of last week’s media coverage:

Housing Affordability Debate

"From the Baby Boomer perspective, they worked hard, they earned what they had but I can also see the Gen Y perspective. The reality is that it's a lot harder to buy a home, the costs have gone up. Gen Y do have to pay off the debt of their degree and there are new categories of spend; technology, internet and phone, costs that their parents didn’t have."  

Parental help becoming essential for young people trying to buy property

"Ms McKenzie, who works for social researcher Mark McCrindle, said borrowing from parents was becoming Sydney’s “new normal”. “Baby Boomers control about 50 per cent of the nation’s wealth so it makes sense young people look to their parents for help,” she said." 

For any media enquiries please email us at, or call our offices on +61 2 8824 3422. To arrange a media interview or if you are a journalist and would like to receive our media updates, please email

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


christmas pyrmont Education Future Forum equip ease of travel baby names report blaxland data visualisation workshop spirituality christianity social researchers teleworking insights gig economy baby boom events wellbeing focus groups the hills future of shopping emerging technologies follow urban living index royal baby the australian dream Engineering Manager thrive social vegetarian professional speaker school satisfaction education sector DESTEL urban taskforce winter 2016 experience public speaking global public speaker not for profit NEETs speaker low density innovation australians staying home more sun mortgage McCrindle Speakers organisations showreel mobile Myth keynote speaker local communities English Australian Population weather Real Estate rich ageing Social Trend middle class sports local suburbs click ultimo sydney speaker social trends Scouts aussie culture not-for-profit trends of 2017 EFF SMART education future FPA purpose relevant cars workplace TED Australian schools speakers chairty screenage the hills shire social change brands Aussie consumerism learner 2016 census results future proof hopes Jura Coffee the great screenage gen z insight future "know the times" crime Bathburst marriage authenticity ethnography australian social research Kirsten Brewer Northern Beaches 2015 identity internet generation Z ACT Report infographic workforce lalor park Queensland: QLD housing trends celebration World Water Day Andrew Duffin 1975 education future report paying to work teacher leader conference presentation year 7 giving home ownership award wealth and income distribution communications buildings Western Australia neutral bay school students transport property high density living Charlotte group ipswich housing sector wide study names australian community trends report population milestone census results etiquette australian real estate leadership workshop future of education Love travel Sydney keynote speaker goals donation internship parenting educated community engagement quote clothing hills census data demographer learn royal fears investing workplace culture futurist rain customer Willowdale focus group wealth distribution housing growth google for education young people micro office event huffington post VIC ACF2017 friendship social impact national wealth Do It Yourself going out households church care support community know the times consumer bondi Aussies new office the average aussie not for profit research innovative hornsby careers dreaming entrepreneurs of today census 2016 manly demographic trends demographic transformations students global generations offenders state Australian Trends commute communities professional presenters media fresh future of work summer poor Australians challenge government ideas social commentary sector wide growth Generation Y cost rule keeper lifestyle gig brand experience jobs Mark McCrindle nfp tv teaching owning a home social research jobs of the future victoria volunteer Res Vis cash ABS professional survey design publication New Zeland 2016 census census university earning house price rise toys 1980 SA shopping centre employmee millennials holiday geomapping Royals professional development australian communities trends report marketing career post rationalism Christmas season millionth charity dare to dream research services cloudy days professional services baby name trends Christmas lunch money investor suburb forecast generational trends changing face of sydney tuesday renting cultural diveristy breakfast stats choice workers baby name men Netflix dream pharmacies bureau house price survey wedding Australian Communities Trends socialites women PSI 10 years selfie aged care puzzle casual society trends house potts point staying in Gen X infographic wall online shopping NFP event increasing densification communicate gold coast retirement ACF 2016 grandparents business index coffee goal research pack training emerging generations NSW The Daily Edition report conference speaker social shifts Duchess of Cambridge business high school sydney hills optus my business awards google social life Hills Shire Council mateship forum economic faux-cilising research results cancelling plans TED talk royal influence royal family trend research data SRE The ABC of XYZ Births property price debate omnibus TAS logan conference Valentine’s Day spend newspaper average aussie prince george REIV National Conference house prices cartodb Mount Annan-Currant Hill families data analyst culture infographics divorce rate Jura Australia train tertiary education long weekend stay home work-life communication Assistant Store Manager repayments rent grave decision sydneysiders coffee lovers 2012 Real Estate Institute of Victoria wealth and income work in the media Australian Census trends of 2016 presentation young australians kate middleton faux-ciliser social researcher menai responsive baby proactive 24 million happiness Christmas presents affordable acf15 commuters the lucky country demographic Research Executive cooking Wellington Australian community trends program FOMO speakers pack thought leadership cica research report sydneysider faux-cilise car define home apartment employers trends debt Tasmania meals perth baby names australia report NT easy rider couple study narcissism financial future snapshot Canberra WA population personal growth social commentator Australia Day 2017 case study live the dream Christchurch national private wealth ferry future proofing faith Sydney shbc education research Generation X Australian Dream participants townhouses eliane miles Geoff Brailey rise of local employment high density sydney metro forecasting demographics cancelling event housing market leadership Melbourne norwest Northern Territory belief entrepreneur entertainment teach 23 million shopping CBD financial independence keynote friends eliane Sydney Hills Business Chamber New South Wales states video population growth typical australian collaborative emerging trends ageing population food bank social enquiry housing affordability 40 million bus crows nest priorities the changing face of builders Australian Bureau of Statistics unaffordable twentyseventeen mother's day Northern Beaches Christian School NBRS Architecture tableau tips motivate cost of living children news social analysis weekly earnings earn sydneycity growing population office opening schools students medicine aged care 2020 What is food insecurity? safe Wodonga city australian communities forum Work place public holiday politics outsourcing vegemite research on coffee online child care networking slideshare office space Financial Planning Association earnings ACF holidays hunger 1994 Financial Planning Association of Australia story research visualisation apartments environmental scanning year 12 new york times collaboration renter of the future January 26th NBRS Channel Seven moderators guide volunteering data digital Australia street father's day presentations Merry Christmas award winner sustainable world youth day resilience dreams in depth interviews community event economy media commentary brand pharmacy New Zealand residents sentiments marriages shifts daily commute litter daily telegraph VET sector rental stress personalities travelling family #censusfail population map salary average sydneysider seasons hello fresh Financial Planning Week skills impact supply and demand living small business Vocational education gender hills shire national crime rates trend tuesday alpha GPO Adelaide overcast media release meetings balance generation parents demography Tuesday Trend youth unemployment mover and shaker youth megatrends energy Channel 7 cancel plans budget property market Research Director student TEDx optimistic analysis ACF17 capital cities mentor area capital city wealth inequality affordability religion entrepreneurial sunny days Caregiver ACT Crime Rates staff visual urban living life household food insecurity culturally diverse baby name predictions Northern beaches Event rising house prices learning styles unemployment storytelling Queensland easter domestic group session high density apartments baby names graphs statistics donate qualitative research hobart divorce financial planning greatness organisational culture employmer mccrindle research baby boomers income market research tea Australian Home 2013 land of the middle class monarchy Population Clock home owner average Australian engagement contiki schools mccrindle educhat future-proof resource wages REIV Conference urban annual income micro apartments McCridle 2017 australia Skilling Cobbitty-Leppington waverton learning visualisation social media education volunteers wealth data February 16 intern System's Architect poker master trends analyst internships change census fail marrickville Territory christian Australian Families cultural diversity work mates mythbusting list society suburban living finance mythbusters winter blues ashley fell mining boom mccrindle tea gen alpha Macquarie University Gen Y socialising Wagga Wagga DIY teachers CPI JOMO volunteering trades James Ward technology global financial crisis water interactive darwin generation alpha social issues 24,000,000 Australian demographics Elderslie-Harrington park Sydney’s south west recap Tuesday Trends HSC anzac wage cold IT Specialists speajer criminal media activity investment plans environment charities moreton bay university degree mccrindle in the media SMSF princess charlotte food Deaths TDE tattoos financial dreams business performance sunburnt country real language relational researcher Hornsby Shire Council world dessert Australia Day generations school product Word Up facts non profit Kiwi village 1968 wolloomooloo sydney event local community financial deloitte 2014 curiosity woolworths brisbane engage VET shopper's pick South Australia millenials conferences australian healthy future sector optus financial fears panel social lives Australian communities ashley mckenzie