Home is where the heart is

Monday, August 31, 2015

McCrindle is delighted to partner with NRMA Insurance to produce and launch the ‘Celebrating Our Home’ report. The study of 1,203 Australians reveals what home means to Australians and what it is that makes a house a home.

The great Australian dream is still alive and well, with nine out of 10 Australians still aspiring to own their own home.

Across age groups and ethnicities, when it comes to home 82 per cent say it is the family, or the people they share a house with, that make a house feel like a home while further 78 per cent said their furniture was an integral part of making the space feel like their own.

NRMA Insurance Head of Marketing Jane Merrick said; “We commissioned this unique study because we wanted to better understand what homes really mean to Australians. What we found is that for most of us creating a home is less about the building itself and more about an emotional connection.”

“Above all, home is still where the heart is and a sense of belonging, safety and security are the main things that make a house feel like home.”

Social Researcher Mark McCrindle said; “We’re a contented nation because whether we own or rent our homes, two thirds of us (65%) state that we love our homes.”


Despite the perception of an ‘always-on’ culture of over-achievement, technological distractions and 16 hour work days, almost half of all Australians still find the time to eat together at least once per day with an astounding four in five eating together at least once per week. Meals are most often shared at the dining table (45%) or in the lounge room (34%).

“It’s warming to see that despite Australians’ increasingly busy lifestyles, people are still finding time to sit down together and enjoy each other’s company and share their news from the day.

We are a house proud nation with the majority of Australians (96%) prioritising time in their busy lives to keep their homes clean. As many as four in five Aussies made changes to their home since moving in, which may contribute to the fact that one in five people are planning on staying in their homes for more than 20 years.

The kitchen is often referred to as the heart of the home, however according to the research the living or lounge room (47%), followed by the bedroom (19%) are seen to be the most important rooms in the home.

“When asked why the living room was so important, respondents said it’s where the family spends most of their time together – yes on screens but also for relaxing, playing games and gathering for a family pizza and movie night,” Mr McCrindle said.


RESEARCH IN THE MEDIA: Soaring prices have not deterred aspiring homebuyers


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


generation Z video Queensland public speaking consumerism mover and shaker house price rise responsive experience cost follow affordable work-life DIY public speaker gold coast global ease of travel personalities culturally diverse average sydneysider tertiary education McCrindle Keynote Speakers woolworths social researchers society trends going out home ownership social issues speaker optimistic trends of 2017 2016 census results school toys insights average Australian Australian Trends ACF 2016 emerging generations digital rent daily telegraph paying to work Wodonga skills micro apartments budget water Assistant Store Manager demographer easter Lower Hunter Region facts thought leadership teaching New South Wales marrickville charity SMSF Charlotte pharmacy Black Friday in Australia identity storytelling celebration living investor australia jobs royal influence energy townhouses public holiday baby name Sydney keynote speaker builders Australians not for profit monarchy Scouts couple pharmacies crime parenting moreton bay weather mythbusting Social Trend rising house prices internships brands community engagement product future of education social impact non profit faux-ciliser school students recap trends analyst cold sunny days PSI professional presenters high density living NBRS cancelling event mccrindle in the media house suburb Work place spirituality Financial Planning Association of Australia proactive balance mobile marketing bondi 1980 social researcher urban living focus group cancelling plans hobart sydneysider work society finance ABS children entrepreneurial sports bureau shopper's pick slideshare #censusfail dream politics forecast meals sydney event Australian demographics Cobbitty-Leppington market research unemployment waverton census data prince george social life mentor employmer Wagga Wagga equip shopping culture ashley mckenzie financial future eliane miles ipswich manly sector wide events Wellington coffee lovers social change organisational culture public transport The ABC of XYZ home owner engagement demographic trends national private wealth vegemite South Australia 2016 census results sector wide study communicate Black Friday school satisfaction google wealth and income distribution jobs of the future cartodb professional speaker Northern Beaches Christian School global generations younger generations baby name trends news in depth interviews Mark McCrindle curiosity Population Clock January 26th area victoria Tuesday Trends ACF graphs forum sydneycity teachers schools students hopes Res Vis tea baby infographic financial lifestyle millionth social lives research report career presentations gig economy 2013 parents speajer christianity Retail increasing densification youth unemployment buildings moderators guide social shifts 2015 australian community trends report acf15 mother's day selfie volunteering data event contiki easy rider young australians social analyst hunger relevant Myth dare to dream media activity teacher sydney hills Education Future Forum collaborative salary Queensland: QLD affordability education tips students new office 2014 VET sector interactive car 23 million census fail System's Architect SMART TDE goal social research brand experience change Valentine’s Day infographics research money online shopping global financial crisis shbc twentyseventeen Financial Planning Association men princess charlotte property Australian Bureau of Statistics Australian Home student study royal cloudy days ACF2017 Aussie Black Friday Sales social Financial Planning Week workplace culture apartment Gen Y geomapping cultural diveristy mythbusters Christmas presents hello fresh EFF Sydney Hills Business Chamber royal baby Geoff Brailey language define the great screenage earning baby name predictions award aged care growth purpose future of shopping crows nest entrepreneur Adelaide visualisation story volunteering generation alpha ACF17 plans faux-cilise weekly earnings Generation X gen z TEDx seasons micro resource states commuting food futurist rich in the media know the times DESTEL newspaper poor the hills TED talk Vocational education perth careers 10 years australian communities forum train list youth mccrinlde educhat REIV National Conference relational clothing Australia Day debate young people sustainable population map house prices TEDx Speaker Canberra Macquarie University employers meetings deloitte screenage happiness friendship business performance low density environment infographic wall faith keynote speaker resilience apartments research pack cultural diversity summer Northern Territory Caregiver mccrindle research English changing face of sydney sydney metro learning styles education future report donate 1968 Word Up trades future of work hills shire Australian schools online Sydney religion VIC Christchurch case study group megatrends communication neutral bay donation housing trends educated emerging trends father's day economy entrepreneurs of today 24 million dessert divorce domestic Melbourne community local unaffordable FPA Maxim Accounting future-proof research on coffee narcissism poker master Tuesday Trend aussie culture food insecurity the average aussie goals life suburbs Real Estate panel the changing face of small business thrive work mates tuesday 1975 Crime Rates the lucky country financial independence James Ward CPI village typical australian Australian Census choice workers winter land of the middle class program The Daily Edition Sydney’s south west training "know the times" Love the australian dream financial planning Christmas lunch property price world 2020 staying in outsourcing business index tv Hills Shire Council travelling tattoos city TED teach gen alpha consumer stats researcher australian Australian Communities Trends live the dream aged care puzzle click mateship renting retirement workforce housing affordability trend tuesday February 16 potts point church urban living index population analysis Australian Population bus year 7 engage pyrmont presentation christian not for profit research Sydney population debt networking sydneysiders Skilling housing New Zeland property market Engineering Manager vegetarian volunteer household group session holidays learning breakfast long weekend Gen Z Expert Generation Y GPO innovative omnibus overcast socialites Births earnings rule keeper 2017 McCrindle Speaker HSC social commentator teleworking Northern Beaches NEETs Hunter Valley ultimo australian communities trends report the hills shire national crime rates supply and demand capital city financial dreams workplace income winter blues award winner government research visualisation darwin personal growth qualitative research social commentary Business analysis world youth day Do It Yourself food bank gig research data Western Australia TAS friends Australia Day 2017 dreams demographic millennials grave decision future Aussies NBRS Architecture local communities data visualisation sector New Zealand mccrindle tea post rationalism high density apartments national wealth What is food insecurity? social analysis child care intern local community gender christmas digital economy greatness Channel Seven publication demographic transformations conference presentation criminal wealth environmental scanning Territory Jura Coffee quote renter of the future internship residents survey design Tasmania rise of local social enquiry ageing Kirsten Brewer eliane google for education mining boom internet organisations census results high school coffee 40 million learner hills fresh hornsby participants australians staying home more 2016 high density women transport spend sunburnt country NFP event IT Specialists volunteers trend FOMO McCridle NSW WA business SRE authenticity chairty ideas media commentary anzac impact generation innovation giving SA housing growth speakers pack investment REIV Conference healthy future customer faux-cilising Northern beaches Event commute university degree baby boomers social trends rain office space etiquette Royals office opening US report menai NT commuters mortgage Research Director professional population milestone workshop huffington post education sector ashley fell divorce rate focus groups JOMO baby boom Willowdale middle class collaboration Gen X population growth conference speaker alpha year 12 Research Executive showreel schools wealth and income Netflix growing population cash belief baby names report statistics Deaths office education future Christmas season safe wage cars Australian community trends sydney speaker wealth distribution community event Merry Christmas sun family rental stress new york times generational trends dreaming professional services Elderslie-Harrington park challenge lalor park australian social research holiday logan demographics conferences media ferry wellbeing emerging technologies speakers medicine baby names litter education research Bathburst communications capital cities Lower Hunter 2012 trends of 2016 optus charities future proof Australian Families employmee average aussie who is generation z ethnography ACT Mark McCrindle in the media McCrindle Speakers conference not-for-profit blaxland royal family employment sentiments owning a home snapshot care support baby names australia report Australian Dream media release survey brisbane Kiwi leadership workshop optus my business awards trends research services families 24,000,000 mccrindle annual income Australian communities wolloomooloo priorities house price suburban living census census 2016 urban leader urban taskforce communities economic demography casual real housing market wages Jura Australia data analyst grandparents Mount Annan-Currant Hill entertainment travel Performance Sentiment Index wedding World Water Day wealth inequality socialising names norwest VET households technology marriage tableau 1994 state cost of living screenagers daily commute future proofing millenials generations home repayments Australia street ageing population staff social media australian real estate cica learn shifts Real Estate Institute of Victoria ACT Report Duchess of Cambridge earn work from home Andrew Duffin Hornsby Shire Council offenders growth of sydney brand Channel 7 CBD investing cooking kate middleton financial fears motivate forecasting shopping centre stay home marriages nfp keynote visual data global retail leadership university professional development cancel plans insight fears