Home is where the heart is

Monday, August 31, 2015

McCrindle is delighted to partner with NRMA Insurance to produce and launch the ‘Celebrating Our Home’ report. The study of 1,203 Australians reveals what home means to Australians and what it is that makes a house a home.

The great Australian dream is still alive and well, with nine out of 10 Australians still aspiring to own their own home.

Across age groups and ethnicities, when it comes to home 82 per cent say it is the family, or the people they share a house with, that make a house feel like a home while further 78 per cent said their furniture was an integral part of making the space feel like their own.

NRMA Insurance Head of Marketing Jane Merrick said; “We commissioned this unique study because we wanted to better understand what homes really mean to Australians. What we found is that for most of us creating a home is less about the building itself and more about an emotional connection.”

“Above all, home is still where the heart is and a sense of belonging, safety and security are the main things that make a house feel like home.”

Social Researcher Mark McCrindle said; “We’re a contented nation because whether we own or rent our homes, two thirds of us (65%) state that we love our homes.”

FOR MORE INSIGHTS FROM THE RESEARCH,HEAD TO THE THIS IS OUR HOME WEBSITE:


Despite the perception of an ‘always-on’ culture of over-achievement, technological distractions and 16 hour work days, almost half of all Australians still find the time to eat together at least once per day with an astounding four in five eating together at least once per week. Meals are most often shared at the dining table (45%) or in the lounge room (34%).

“It’s warming to see that despite Australians’ increasingly busy lifestyles, people are still finding time to sit down together and enjoy each other’s company and share their news from the day.

We are a house proud nation with the majority of Australians (96%) prioritising time in their busy lives to keep their homes clean. As many as four in five Aussies made changes to their home since moving in, which may contribute to the fact that one in five people are planning on staying in their homes for more than 20 years.

The kitchen is often referred to as the heart of the home, however according to the research the living or lounge room (47%), followed by the bedroom (19%) are seen to be the most important rooms in the home.

“When asked why the living room was so important, respondents said it’s where the family spends most of their time together – yes on screens but also for relaxing, playing games and gathering for a family pizza and movie night,” Mr McCrindle said.

VIEW THE FULL REPORT HERE


RESEARCH IN THE MEDIA: Soaring prices have not deterred aspiring homebuyers



VIEW THE FULL ARTICLE HERE

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

seasons city financial dreams census 2016 Wodonga Australia Day South Australia market research TDE aussie culture earnings business energy middle class australian communities forum Australian Home not for profit geomapping states twentyseventeen mythbusters consumer VET sector Assistant Store Manager sector house price meals family leadership workshop census fail friendship presentation learner going out tips moreton bay Australian Dream nfp stay home social enquiry Caregiver February 16 analysis news micro apartments high school sector wide trends of 2017 TAS unaffordable rise of local parenting darwin new york times sydneycity easter relational Christmas lunch brand Melbourne princess charlotte shopping centre baby boom VET media release unemployment Births small business coffee faux-cilise 2014 dream Australia Day 2017 baby names australia report Deaths ageing Canberra newspaper REIV National Conference state faith australian social research social year 7 resilience leader DIY Valentine’s Day overcast JOMO world youth day Hills Shire Council millionth visualisation online shopping insight education research mother's day ashley mckenzie Financial Planning Week futurist Res Vis education future report Love summer future proofing mentor priorities WA national wealth water motivate baby Christmas season pyrmont January 26th future of education conference presentation tableau demography mortgage youth unemployment research visualisation households Gen Y high density apartments housing growth sector wide study capital cities sydney metro emerging trends conference infographic wall hobart salary consumerism national crime rates Christmas presents social commentator research data criminal Northern beaches Event wellbeing marketing Australians aged care puzzle victoria sun anzac NBRS equip environment young australians education changing face of sydney megatrends the australian dream cost of living eliane miles apartment education future outsourcing forecasting grave decision cold rich narcissism workshop case study belief celebration skills cost christianity McCrindle Speakers capital city greatness NT Aussies engage panel internet networking 2013 google entrepreneurs of today shifts future of shopping cooking toys 1980 communications kate middleton Do It Yourself World Water Day infographic fears Australian demographics post rationalism waverton 40 million australia healthy future renting 2020 REIV Conference house price rise SRE etiquette growing population trends of 2016 social shifts average Australian demographic trends visual politics marriages financial future future proof happiness divorce breakfast commuters #censusfail Tuesday Trend debt NEETs crime car society trends organisations public holiday researcher wealth trends analyst Sydney keynote speaker professional speaker non profit work rent tertiary education typical australian sunburnt country rule keeper brands neutral bay gender demographic transformations innovation participants ashley fell income generations Kiwi Australian Communities Trends moderators guide professional services shbc goals Generation Y generation Z thrive holiday real christian leadership training vegetarian couple survey design event university school satisfaction Wellington marrickville James Ward Netflix Adelaide the hills shire domestic optus my business awards gen alpha New South Wales Queensland daily commute IT Specialists cars digital list facts school students research services potts point wealth and income urban living snapshot Education Future Forum children The Daily Edition slideshare customer dare to dream Mark McCrindle The ABC of XYZ demographer ACF 2016 faux-ciliser 1968 finance local communities perth work-life tattoos lifestyle online mining boom curiosity meetings social lives earn manly baby name trends affordable generational trends award royal baby events royal influence story optus bureau change divorce rate micro affordability social life community engagement professional development social analysis follow ABS survey earning housing affordability millennials teachers tea social media selfie apartments emerging generations NSW huffington post keynote speaker clothing Generation X ideas NBRS Architecture personalities population milestone increasing densification winter quote home owner mythbusting average sydneysider Aussie Myth the hills cancel plans men baby names report trend ethnography storytelling EFF prince george data home wealth and income distribution staying in Scouts names emerging technologies video DESTEL Northern Territory public speaking graphs identity Social Trend owning a home FOMO society cultural diversity award winner social researchers Gen X crows nest millenials Tuesday Trends HSC safe jobs of the future population map 2015 social researcher property price poker master religion future communication report winter blues language collaboration grandparents Australian Census teacher cash sydney speaker Northern Beaches Christian School product Hornsby Shire Council ACT lalor park SA cancelling event rental stress sustainable Andrew Duffin urban living index cica omnibus resource sports environmental scanning business performance house prices wolloomooloo Australian Families workforce VIC 2016 population village child care collaborative entertainment Financial Planning Association hornsby local group retirement the changing face of university degree office opening optimistic australians staying home more contiki ease of travel townhouses culturally diverse wages alpha hopes aged care mccrindle cultural diveristy focus groups plans cancelling plans budget English population growth internship goal future-proof cartodb innovative economic gen z the average aussie social issues pharmacies Australian communities census mobile annual income Real Estate Institute of Victoria publication social trends New Zealand financial results world education sector christmas mccrindle in the media career communities baby name tv Channel Seven data analyst area land of the middle class growth Macquarie University trend tuesday debate jobs conferences intern trades Wagga Wagga young people learn financial fears 1975 in depth interviews logan local community hills shire thought leadership demographic Queensland: QLD keynote charity holidays culture baby boomers weather urban taskforce travelling proactive GPO ageing population offenders friends educated medicine census data New Zeland mccrindle tea bondi 1994 define forum careers year 12 in the media workplace food blaxland property market poor vegemite relevant home ownership Duchess of Cambridge train staff student group session click community church entrepreneur 24 million business index suburbs media activity balance communicate Australian Trends wage social change engagement Northern Beaches household renter of the future Charlotte Channel 7 norwest speakers global financial crisis shopper's pick 10 years students spend Engineering Manager professional "know the times" urban Australian Bureau of Statistics Christchurch mateship responsive housing trends research media commentary FPA mover and shaker entrepreneurial educhat global social commentary Vocational education wealth distribution technology census results rain litter marriage eliane employers dessert suburban living life gold coast SMART schools property demographics office Australian schools program father's day baby name predictions recap study interactive wedding experience SMSF investor Work place workplace culture teleworking CBD not-for-profit media Western Australia hello fresh know the times future of work Population Clock Sydney Hills Business Chamber faux-cilising national private wealth royal woolworths spirituality shopping Kirsten Brewer travel personal growth investing socialising forecast sentiments economy impact authenticity menai school ultimo housing market Skilling purpose tuesday sydney event conference speaker 23 million weekly earnings Real Estate sydney hills government women monarchy generation learning organisational culture generation alpha Sydney Merry Christmas volunteers buildings housing social impact insights global generations daily telegraph financial independence Royals Tasmania 2016 census house mccrindle research statistics schools students google for education Australian Population work mates 2016 census results Financial Planning Association of Australia parents challenge data visualisation employment high density residents 24,000,000 Bathburst 2012 office space Research Executive youth teach builders brisbane Word Up 2017 royal family paying to work community event supply and demand baby names trends dreaming families social research low density suburb australian communities trends report ferry brand experience ACF sydneysider cloudy days high density living fresh qualitative research research report PSI stats sunny days average aussie bus Geoff Brailey CPI socialites long weekend pharmacy Territory rising house prices easy rider living focus group transport repayments Crime Rates System's Architect presentations new office sydneysiders learning styles deloitte investment ipswich acf15 research pack internships teaching public speaker commute

Archive