Four tips on how to structure an engaging presentation

Thursday, June 23, 2016

At McCrindle, our team of speakers are commissioned to deliver over 120 presentations to a wide range of audiences and clients, per year. These presentations consist of conference keynotes, training workshops, PD sessions, executive briefings, launch events as well as research presentations.

As expert communicators, we understand how to communicate data effectively, how to communicate a story and the art of delivering a presentation that doesn’t just inform your audience, but inspires them as well.

Throughout a presentation, it’s important to structure your content and delivery. Here are four I’s that we have developed which provide a structural overview of how to engage your audience when delivering a presentation.  

Interest

While the content of a presentation is generally the focus, creating interest in your audience before moving to the bulk of your presentation is key to engagement. Have you heard the saying, “When the student is ready the teacher will appear?” Well the same applies here. Creating interest, attention and focus from your audience prepares them to engage with the content of your presentation.

So how do you create this interest?

A strong introduction (that utilises the 4 C's) will help to create this Interest, whereby you build a Connection with your audience, establish your Credibility and provide Context for where this session fits in the overall scheme of things. Now, you are ready to move into your Content.

Instruct

After establishing interest with your audience and bringing them to a place where they are ready to listen to what you have to say, you can move to communicating the main content of your presentation. In addition to you being a presenter, consider yourself to be an instructor.

Involve

With attention spans being shorter than they have ever been before, when presenting we need to not just instruct but involve our audiences - particuarly the younger generations who are used to interacting with everything around them. Incorporating multi-modal delivery, discussions and activities within your presentation will help to involve your audience and keep them engaged with the material you are presenting.

Inspire

Lastly, and if not most importantly, an effective and engaging presenter will Inspire their audience. Inspiring is about motivation and application, about moving your audience from the rational to the emotional. Connecting not just with their head but with their heart as well. What do you want to send them out with?


About our Communication Skills Workshops

In our message-saturated society, getting effective cut-through, engagement and response is a critical challenge. This session will teach and model effective communication based on an understanding of the influence patterns of today’s audiences and strategies to best connect. This session covers:

  • Understanding workplace presentations
  • Preparing your presentation
  • Delivering your presentation
  • Mastering professional presentation techniques
  • Presenting complex data in engaging ways


About Ashley Fell - Team Leader of Communications at McCrindle

Ashley Fell is a social researcher, trends analyst and Team Leader of Communications at the internationally recognised McCrindle. As a trends analyst she understands the need for organisations to communicate with the emerging generations to effectively engage and motivate them. 

From her experience in managing media relations, social media platforms, content creation and event management, Ashley is well positioned to advise how to achieve cut through in these message-saturated times. Her expertise is in training and equipping leaders and teams on how to communicate across generational barriers.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

youth TED talk World Water Day know the times financial fears change ACF online shopping australian earning baby boomers social change australia plans Northern beaches Event Australia Day emerging trends leader collaborative growth research report lifestyle housing market summer sector TDE Australian Families retirement wealth inequality wealth distribution NBRS Architecture WA vegemite daily telegraph 24,000,000 2017 prince george Skilling 2016 cancel plans workplace culture financial dreams donation ACT Report Real Estate Institute of Victoria public holiday VET authenticity consumerism infographic product state 10 years screenage Christmas presents Christmas season socialites Do It Yourself poker master dessert 2015 lalor park royal family going out australian real estate crows nest story sydney hills alpha home owner in the media community career Gen Y facts engage gender rule keeper high density storytelling keynote Wellington the changing face of interactive insight investor thrive Channel 7 baby boom relational charity aged care volunteer economic local IT Specialists speajer hopes REIV Conference community event salary easter house price rise New Zeland education future report cold Australians marriages SMSF 1994 youth unemployment royal influence mover and shaker baby name predictions SA winter blues home ownership sports real hills shire sydneycity define neutral bay equip moreton bay townhouses survey post rationalism VET sector woolworths Work place anzac logan thought leadership priorities young people victoria click financial planning 2012 housing food insecurity social trends brands living follow faith census results communities presentation choice workers Deaths tertiary education eliane miles conference CPI demography statistics workplace hello fresh culturally diverse student easy rider Royals Australia street megatrends australians staying home more young australians employmee trends of 2017 forecasting Aussie spirituality goals insights twentyseventeen wolloomooloo the average aussie Australian Communities Trends rise of local VIC office not for profit research mateship live the dream Engineering Manager trades renter of the future celebration community engagement program office space survey design average Australian cost sunny days pharmacy volunteering shopper's pick apartment omnibus case study Australian communities house price divorce rate 1980 Gen X gen z social shifts wages toys suburbs daily commute year 12 research visualisation mobile dare to dream proactive millenials finance overcast sentiments analysis qualitative research Financial Planning Week Channel Seven affordable recap Australia Day 2017 population map social issues trend tuesday christmas national wealth food bank society contiki professional presenters trends analyst generations population growth christianity perth high density apartments poor acf15 the hills Australian Trends study car cultural diversity media release christian education sector society trends unaffordable volunteering data purpose CBD trends 24 million New South Wales micro apartments weather demographic transformations Assistant Store Manager deloitte Australian Population generation alpha ashley fell learn environment the great screenage city bureau learning Generation Y university aged care puzzle environmental scanning social commentary Hornsby Shire Council emerging technologies curiosity Northern Territory names data visualisation financial communicate divorce ultimo world global financial crisis social research apartments future of shopping investing offenders school satisfaction mining boom Word Up Crime Rates Real Estate DIY market research wellbeing darwin not-for-profit bus social enquiry royal Love SMART conference speaker Mount Annan-Currant Hill census greatness school mortgage research on coffee Australian Census TED internship NEETs cica Sydney typical australian PSI sydneysiders unemployment brand experience report jobs of the future wealth relevant Hills Shire Council event ageing clothing mother's day fears tea demographer travelling marrickville land of the middle class baby middle class micro economy monarchy experience local communities families Macquarie University Research Director ABS Australian schools identity research menai sector wide study quote work-life chairty church employmer the australian dream optus Adelaide Births NFP event census 2016 children average aussie wedding visual staying in house prices education research baby name trends business award winner urban taskforce urban living index schools students future proof digital parents teach resilience fresh customer socialising tattoos in depth interviews meetings System's Architect NT wealth and income schools Charlotte affordability domestic millennials infographics news capital city sydney event What is food insecurity? growing population faux-cilising cost of living data analyst Elderslie-Harrington park business index TAS workshop travel speakers pack rain grandparents Financial Planning Association of Australia work supply and demand housing affordability potts point business performance coffee aussie culture 2016 census national crime rates employers public speaking training Western Australia property price trend shifts award focus group Canberra mythbusting resource emerging generations motivate buildings Sydney keynote speaker annual income work mates transport non profit cultural diveristy rising house prices world youth day Kirsten Brewer research services panel millionth life cancelling event media commentary litter mccrindle tea new york times graphs education future google breakfast budget FOMO narcissism goal gold coast education intern weekly earnings ferry couple Tasmania visualisation office opening local community Caregiver Queensland Res Vis group Cobbitty-Leppington mythbusters bondi outsourcing REIV National Conference investment internships the hills shire JOMO social lives internet housing growth Valentine’s Day generational trends ideas coffee lovers increasing densification 1975 vegetarian personal growth blaxland gig mccrindle research professional speaker trends of 2016 shbc commute group session winter royal baby brand McCrindle Speakers James Ward google for education speakers casual holiday small business national private wealth tuesday Myth ease of travel slideshare spend australian community trends report Merry Christmas speaker manly religion ageing population 40 million 2020 futurist shopping centre safe Northern Beaches Christian School builders social researchers census fail optimistic entrepreneurial social life earn dreaming 2016 census results dream stay home 23 million seasons The Daily Edition baby name rental stress financial independence pyrmont dreams Sydney’s south west SRE gig economy renting paying to work care support FPA cars income property market urban living sydney speaker kate middleton capital cities housing trends sunburnt country McCridle innovative village Tuesday Trend New Zealand Scouts Australian community trends food owning a home friendship future of work professional development employment consumer marketing nfp January 26th meals engagement sydneysider #censusfail responsive pharmacies politics educated friends not for profit hunger huffington post balance cancelling plans ACT Geoff Brailey Education Future Forum culture princess charlotte water moderators guide energy baby names report norwest social researcher donate future proofing mccrindle in the media learner presentations entertainment debate NSW child care grave decision innovation research pack communications eliane waverton optus my business awards entrepreneur forum australian communities trends report conferences 2013 demographic trends Wodonga home shopping Tuesday Trends demographics research data hobart impact baby names Jura Coffee high density living tips February 16 the lucky country suburban living cooking ethnography ACF17 states Kiwi technology Australian demographics property hornsby men organisational culture population average sydneysider conference presentation data house English Christmas lunch social learning styles tableau area staff sustainable Bathburst wage rich 2014 cartodb mccrindle Northern Beaches charities australian social research communication Queensland: QLD South Australia professional educhat stats volunteers 1968 Melbourne DESTEL entrepreneurs of today demographic happiness future of education Willowdale crime skills Duchess of Cambridge Mark McCrindle Jura Australia Territory generation sector wide Sydney Hills Business Chamber gen alpha criminal ashley mckenzie forecast Australian Home participants cash media activity parenting etiquette school students social media households geomapping sydney metro publication train mentor marriage Vocational education Christchurch residents Population Clock ipswich global generations census data earnings Andrew Duffin challenge EFF financial future cloudy days generation Z results language tv researcher organisations medicine Research Executive online TEDx global baby names australia report future sun holidays Australian Dream professional services networking Social Trend HSC long weekend Wagga Wagga year 7 social impact "know the times" focus groups population milestone debt teacher belief high school brisbane collaboration keynote speaker leadership workshop faux-ciliser commuters household urban personalities women media teachers healthy future Generation X rent wealth and income distribution social commentator low density Australian Bureau of Statistics giving family students NBRS new office ACF2017 government Netflix Financial Planning Association money workforce social analysis teleworking public speaker leadership showreel snapshot repayments father's day infographic wall teaching events future-proof suburb changing face of sydney jobs faux-cilise australian communities forum ACF 2016 GPO selfie newspaper hills The ABC of XYZ Aussies video list careers university degree

Archive