Four tips on how to structure an engaging presentation

Thursday, June 23, 2016

At McCrindle, our team of speakers are commissioned to deliver over 120 presentations to a wide range of audiences and clients, per year. These presentations consist of conference keynotes, training workshops, PD sessions, executive briefings, launch events as well as research presentations.

As expert communicators, we understand how to communicate data effectively, how to communicate a story and the art of delivering a presentation that doesn’t just inform your audience, but inspires them as well.

Throughout a presentation, it’s important to structure your content and delivery. Here are four I’s that we have developed which provide a structural overview of how to engage your audience when delivering a presentation.  


While the content of a presentation is generally the focus, creating interest in your audience before moving to the bulk of your presentation is key to engagement. Have you heard the saying, “When the student is ready the teacher will appear?” Well the same applies here. Creating interest, attention and focus from your audience prepares them to engage with the content of your presentation.

So how do you create this interest?

A strong introduction (that utilises the 4 C's) will help to create this Interest, whereby you build a Connection with your audience, establish your Credibility and provide Context for where this session fits in the overall scheme of things. Now, you are ready to move into your Content.


After establishing interest with your audience and bringing them to a place where they are ready to listen to what you have to say, you can move to communicating the main content of your presentation. In addition to you being a presenter, consider yourself to be an instructor.


With attention spans being shorter than they have ever been before, when presenting we need to not just instruct but involve our audiences - particuarly the younger generations who are used to interacting with everything around them. Incorporating multi-modal delivery, discussions and activities within your presentation will help to involve your audience and keep them engaged with the material you are presenting.


Lastly, and if not most importantly, an effective and engaging presenter will Inspire their audience. Inspiring is about motivation and application, about moving your audience from the rational to the emotional. Connecting not just with their head but with their heart as well. What do you want to send them out with?

About our Communication Skills Workshops

In our message-saturated society, getting effective cut-through, engagement and response is a critical challenge. This session will teach and model effective communication based on an understanding of the influence patterns of today’s audiences and strategies to best connect. This session covers:

  • Understanding workplace presentations
  • Preparing your presentation
  • Delivering your presentation
  • Mastering professional presentation techniques
  • Presenting complex data in engaging ways

About Ashley Fell - Team Leader of Communications at McCrindle

Ashley Fell is a social researcher, trends analyst and Team Leader of Communications at the internationally recognised McCrindle. As a trends analyst she understands the need for organisations to communicate with the emerging generations to effectively engage and motivate them. 

From her experience in managing media relations, social media platforms, content creation and event management, Ashley is well positioned to advise how to achieve cut through in these message-saturated times. Her expertise is in training and equipping leaders and teams on how to communicate across generational barriers.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


intern mover and shaker Australian Trends 24 million demographic family internet workplace culture SMSF TEDx Speaker australians staying home more australian communities forum national crime rates government debt award award winner trends christianity living census workplace forecasting pharmacies Real Estate Institute of Victoria forecast 10 years Jura Australia crime generational trends urban taskforce water recap professional development digital story speajer mccrinlde McCrindle Keynote Speakers investment trends analyst urban living sydneysiders staff population milestone wages SMART darwin sydney event greatness Res Vis ACF Mark McCrindle in the media cost SA social researchers tuesday online Australian communities young australians culture experience mythbusters professional presenters non profit trends of 2017 publication rain Wagga Wagga census results social analysis cultural diversity manly baby name youth friendship Sydney Hills Business Chamber career social statistics surname 40 million collaboration Hornsby Shire Council australian social research high density living vegetarian optus my business awards research visualisation McCrindle Speakers learning father's day commuting Do It Yourself office opening organisational culture Andrew Duffin Western Australia sydney property market 2015 Financial Planning Association of Australia google internships skills SRE households bureau property Merry Christmas language workshop socialising Christmas in Australia Tuesday Trend holiday bus dessert ACF 2016 census fail CPI new york times school satisfaction leadership population growth rise of local wealth and income distribution rule keeper couple demographer volunteering gig event research report learn media public speaking faux-ciliser school students national wealth sydney metro report prince george conferences money forum gold coast dreams population map Vocational education anzac affordability research data infographics Australian schools screenage eliane hopes Education Future Forum nativity scene rich January 26th wedding Hunter Valley millionth average sydneysider 1968 contiki criminal domestic unaffordable market research who is generation z pharmacy Gen X #censusfail mccrindle research ACT sunburnt country Adelaide future proofing Mount Annan-Currant Hill Work place HR Valentine’s Day Generation Y Queensland New Zealand fears women population James Ward Australian Families housing trends participants Black Friday in Australia NFP event Skilling public transport brand demography global financial crisis work-life growth of sydney infographic wall urban development TED Geoff Brailey transport media release consumer cash world employment builders interactive 24,000,000 New South Wales baby names australia report South Australia demographic transformations narcissism slideshare stats grandparents social enquiry Sydney Lifestyle Study breakfast news McCrindle Speaker mother's day megatrends employers social lives celebration speaker students tv plans the lucky country house prices social research teaching The ABC of XYZ "know the times" happiness hills shire learning styles entertainment emerging trends capital cities professional speaker 1975 mccrindle in the media ashley mckenzie social media apartments home ownership casual toys tips visual spend infographic Christmas lunch networking baby 2020 choice workers Jura Coffee waverton What is food insecurity? survey daily commute income ABS education ipswich keynote speaker Caregiver cold google for education perth local baby names report household personal growth survey design Sydney keynote speaker sydneysider hornsby identity Population Clock social change organisations housing affordability teacher social commentary Engineering Manager NT Charlotte change nfp paying to work food FOMO dare to dream Sydney’s south west staying in mateship Financial Planning Week easter graphs average Australian summer presentations christian hills volunteering data cloudy days data growth Bathburst define investor Duchess of Cambridge click sentiments the average aussie conference Channel 7 Maxim Accounting professional services jobs moderators guide generation Christmas day weather in depth interviews priorities business performance shopping centre sunny days belief potts point resource cancelling plans budget Kirsten Brewer acf15 capital city Northern beaches Event happy holidays states cooking brand experience christmas the hills Queensland: QLD learner REIV National Conference engagement Performance Sentiment Index New Zeland australian communities trends report work mates local community rising house prices children economic ease of travel Australian Communities Trends public speaker village tattoos Christmas Stats Australian community trends victoria NBRS Architecture Generation X teachers DIY maiden names Financial Planning Association screenagers work from home 2012 Lower Hunter cica snapshot future qualitative research not for profit research winter blues work the australian dream Elderslie-Harrington park aussie culture repayments Sydney population ashley fell investing the hills shire generations earning leadersip Love CBD year 7 suburban living TEDx newspaper teleworking rent growing population crows nest Scouts royal baby Territory residents millenials fresh conference presentation easy rider financial future new office mythbusting Retail neutral bay weekly earnings Real Estate life Australian Population schools students aged care puzzle System's Architect child care sector wide hunger sydney market Social Trend long weekend impact goals financial fears presentation commuters insights communications innovative Northern Beaches Christian School facts Macquarie University tea English panel research services Willowdale winter NBRS overcast sustainable 2016 Word Up kate middleton australian real estate mortgage huffington post Deaths donation community engagement social commentator earnings geomapping ACF17 food insecurity 2016 census results home owner commute employmee speakers pack baby name predictions shbc not-for-profit millennials poker master environment gig economy train shifts baby names data analyst sydney speaker ACT Report focus groups educhat post rationalism giving men high school typical australian showreel insight charity Hills Shire Council global retail keynote holidays younger generations workforce 1994 Christmas season urban care support Christmas research gen alpha property price McCridle ageing population educated education research in the media suburbs social researcher society 2017 social life financial ageing university degree stay home list travel politics communication tertiary education owning a home training low density live the dream Northern Territory JOMO offenders dream Australia street TDE housing growth lifestyle twentyseventeen Black Friday Sales Australian Census VIC outsourcing Netflix Sydney Australia Day faux-cilise office relational mobile car Christmas data Australian Dream February 16 royal family Australian demographics social trends wealth inequality faith 2016 census consumerism the changing face of culturally diverse wolloomooloo Christmas presents real employmer global generations small business follow futurist generation alpha coffee sydneycity world youth day middle class trend tuesday charities princess charlotte emerging technologies challenge leader spirituality The Daily Edition australian IT Specialists trends of 2016 medicine brands state education future sydney hills future proof financial dreams quote unemployment communities chairty litter weather safe maiden jobs of the future entrepreneurial 1980 donate do people still change their surname after marriage? FPA education future report demographics faux-cilising meetings wage EFF hobart future of shopping menai Tasmania Canberra professional research pack supply and demand media commentary environmental scanning Aussies land of the middle class christmas 2017 entrepreneurs of today salary social impact cost of living video 2014 lalor park World Water Day baby name trends ACF2017 gender research on coffee the great screenage Mark McCrindle TAS responsive HSC young people 23 million dreaming curiosity trend travelling going out education sector know the times Kiwi names townhouses year 12 demographic trends Crime Rates Australia Day 2017 school mentor house price rise events suburb sports business index DESTEL VET sector marketing not for profit home hello fresh healthy future daily telegraph Melbourne analysis Tuesday Trends thought leadership communicate census 2016 annual income financial independence student brisbane storytelling debate wealth distribution average aussie community event church surnames vegemite Business analysis energy housing market focus group motivate high density parenting house VET bondi city cars high density apartments meals blaxland Black Friday teach divorce cancelling event food bank sector wide study omnibus cartodb marriages NEETs sector cancel plans divorce rate Lower Hunter Region visualisation Channel Seven business technology economy house price Wellington youth unemployment society trends etiquette parents national private wealth selfie renter of the future Australian Home baby boom speakers TED talk earn balance proactive volunteers community future of education clothing pyrmont personalities religion emerging generations gen z social shifts office space woolworths thrive research global area resilience logan retirement volunteer deloitte program Gen Y leadership workshop families schools Australian Bureau of Statistics customer optimistic ultimo product ferry marrickville Royals seasons aged care property development increasing densification property market royal renting Australians Cobbitty-Leppington relevant REIV Conference micro NSW digital economy urban living index apartment careers socialites norwest optus Christchurch social analyst monarchy census data PSI university group purpose royal influence rental stress shopper's pick wealth Northern Beaches cultural diveristy Assistant Store Manager local communities entrepreneur group session collaborative Births Christmas day online shopping eliane miles GPO friends affordable results Wodonga ideas conference speaker researcher equip tableau wealth and income internship innovation Aussie authenticity US Research Executive future of work shopping trades mccrindle tea alpha australian community trends report coffee lovers goal financial planning wellbeing social issues data visualisation ethnography public holiday Research Director changing face of sydney mining boom study WA engage seasons greetings media activity Gen Z Expert grave decision case study christmas trees Myth future-proof baby boomers moreton bay housing poor finance micro apartments 2013 sun generation Z mccrindle australia marriage buildings