Latest media commentary

Monday, June 15, 2015

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. From demographic analysis and future forecasts, to communication of key research findings and the identification of social trends, at McCrindle we are passionate about communicating insights in clear, accessible and useable ways.

Here are some the most recent media pieces our research and team have been cited in:

What will adulthood be like for Generation Z?

“McCrindle – whose business is analysing generational trends and forecasts – says generation Z is characterised by five key terms. They are global," through the possibilities of technology, and through pop culture -–movies, music, brands and language changes make their way around the world more quickly and thoroughly than ever before. They are "digital," thanks to the devices through which they live their lives. This generation is distinctly "social" because it gets a great deal of information not from experts but from peers, largely through social media. They are highly "mobile" in the fluidity of their work and housing. And they are uniquely "visual: in terms of how they process their information: YouTube is their search engine of choice, because "they don't want to read an article about something, they want to watch a video about something."


Treechangers flee city for a cheaper home

Social researcher Mark McCrindle said moving to regional areas was now a viable option for buyers who had been priced out to Sydney’s fringes.

“For that extra bit of distance of living in a region, particularly if they can get a job there, someone would cut down on the commute time into the CBD or into Sydney from where they are in the outer ring suburbs,” Mr McCrindle said.

He added that an influx of new developments and infrastructure being built in regional areas was making them more attractive and had contributed to a change in attitude from Sydneysiders, who are now more open to ’going bush’.


More than a fashion choice, the everyday aesthetics of tattooing

According to the Australian National Health and Medical Research Council, 22 per cent of Australian men and 29 per cent of women aged 20 to 29 have at least one tattoo.

In a 2013 survey conducted by Sydney-based McCrindle Research, a third of people with tattoos regretted them to some extent, and 14 per cent had looked into or started the removal process. Laser removal has become cheaper and more readily available, but there are serious safety concerns around cheap lasers, poorly-trained operators and the risk of serious burns and scars to clients.


IVF isn’t a fix-all for those choosing to delay adulthood

From a societal point of view, what worries me is what demographer and social commentator Mark McCrindle refers to as the "safety net syndrome" – the perception held that someone, whether it's the government or medical science, will solve the problems that have arisen because of a person's own choices. When it comes to fertility, that's simply not possible.

There are, however, promising signs that the pendulum is starting to swing back. McCrindle's research indicates that Generation Z is rejecting the "have it all" attitude of the previous generation and is recognising the limitations of science when it comes to fertility.


Victoria’s man drought: Areas where there are more women than men – and vice versa

The female surplus is particularly pronounced in some affluent eastern and bayside suburbs, university locations and “seachange” destinations.

“Females greatly outnumber men in older, established suburbs or places popular with retirees or with aged care homes because they live longer,” social researcher and demographer Mark McCrindle said.

“You also find more women living in locations with female-friendly institutions such as universities, or outer suburban areas with a lower cost of living suitable for single parents.”

“Places where males significantly outnumber females are mainly regional, industrial, farming, fruit picking and military and air force zones. It’s employment-driven,” Mr McCrindle said.


Sydney real estate: Narrowest home on the market expected to fetch upwards of $700,000

Social researcher Mark McCrindle said there was a clear trend of Australians moving away from bigger properties and looking at smaller homes.

“Certainly Australians are responding to smaller properties because the trend has been towards unit and apartment living anyway,” Mr McCrindle said.

“People buying homes have already lived in medium-density housing. A century ago, there were 4.5 people per household in Australia. Now it’s down to 2.6 people per household and the Australian Bureau of Statistics forecasts a drop to 2.5 in the next two decades.”

Mr McCrindle said smaller homes tended to be located in the inner city, where there was an urban environment and a cafe lifestyle.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


repayments millennials SMSF define trends of 2016 survey google for education housing market apartment youth unemployment census data university the average aussie hills shire personalities click change gen alpha world high school school Melbourne IT Specialists divorce rate Research Executive dreaming JOMO Australians bondi australian social research speaker future proofing Gen Y megatrends cartodb mateship unaffordable Vocational education investing rental stress vegetarian google environmental scanning Australian Communities Trends personal growth faith nfp baby boom criminal crime toys potts point gender video states public speaking financial future young people ultimo shbc trends TED Royals education future report politics Skilling mccrindle tea crows nest cancel plans suburban living media activity goal mother's day professional services Hills Shire Council media release participants community house prices jobs of the future customer travelling daily commute bureau Queensland: QLD home owner educhat brand experience census fail future of work data NBRS qualitative research medicine collaborative sydney event market research Canberra world youth day visual father's day internships property Australian communities work-life gold coast report house future of education Netflix real hills thrive demographic transformations know the times family Northern Beaches Christian School increasing densification NT internet screenage purpose generation Z non profit Christmas presents apartments slideshare staff sunny days business index entertainment sports innovation Andrew Duffin Duchess of Cambridge jobs capital cities social researchers bus millenials mover and shaker sustainable celebration fears generations 1968 investor hornsby Education Future Forum Kiwi research budget menai wolloomooloo census 2016 trends of 2017 mccrindle quote Births hopes baby future resource global generations focus groups brands victoria 2020 impact research pack insight parenting names generational trends conference the hills professional development future proof priorities cold alpha office 2013 wellbeing Mark McCrindle thought leadership school students facts ageing population Australia Day 2017 1980 keynote darwin 2012 marrickville happiness work mythbusting mortgage etiquette Do It Yourself monarchy 24 million English Word Up anzac communicate rich Tuesday Trend news media careers charities debt teach newspaper clothing cost of living lifestyle friendship EFF sydney hills income internship emerging generations New Zeland group offenders omnibus salary demographer Northern beaches Event global digital wealth and income distribution networking 1994 staying in belief urban taskforce consumer royal influence overcast financial research services Australian Census new office data visualisation annual income Love government ipswich employers equip land of the middle class sector wide product trends analyst Res Vis innovative business performance in the media study language demographic trends CPI VET sector daily telegraph February 16 story local community Kirsten Brewer summer culturally diverse sun Hornsby Shire Council wealth Generation X village Australia street earn motivate waverton suburbs the great screenage sunburnt country christmas 1975 10 years sydney metro not-for-profit Research Director buildings Sydney keynote speaker 2014 typical australian meals royal family learning logan engagement Australian Dream national wealth suburb narcissism mccrindle research public speaker financial independence prince george NFP event commute forecasting millionth earnings meetings commuters house price rise men mentor ageing 2015 education sector Real Estate HSC environment Valentine’s Day affordability New South Wales deloitte WA Assistant Store Manager financial dreams visualisation Australian demographics "know the times" The Daily Edition 2016 focus group wealth and income census global financial crisis couple intern entrepreneurial workplace culture cultural diveristy social life eliane miles living finance statistics trades woolworths litter sentiments education New Zealand social issues leadership education future recap Financial Planning Association baby name trends Australian Home cash 40 million Financial Planning Association of Australia youth Australian community trends perth transport volunteering group session social analysis authenticity house price mythbusters state urban living owning a home cost media commentary office space society trends infographics social researcher DESTEL GPO Crime Rates research report norwest infographic wall 23 million women learn Australian schools tea households school satisfaction sydneysider economic micro apartments Christmas lunch snapshot australian communities trends report organisations educated year 12 spirituality Sydney infographic culture REIV Conference housing trends blaxland Christchurch plans train publication society friends office opening travel training conferences aussie culture the hills shire financial planning population milestone Wagga Wagga tuesday eliane rise of local mining boom brand TAS social TED talk identity event household spend career retirement easter residents Generation Y 2017 sydneycity national crime rates parents work mates The ABC of XYZ capital city graphs home ownership leadership workshop supply and demand Christmas season social shifts communication public holiday sydneysiders proactive cancelling plans Real Estate Institute of Victoria princess charlotte rain ACF 2016 car money contiki royal baby NSW growth healthy future rising house prices list cooking baby name predictions baby boomers unemployment ethnography tips community engagement award winner home baby names australia report World Water Day tertiary education population growth student wedding cars DIY socialites CBD FPA demographics paying to work holiday growing population experience easy rider university degree australian community trends report renter of the future huffington post dream census results average aussie sydney speaker presentations James Ward local communities ACF17 population social commentator christianity storytelling Merry Christmas demographic poker master trend church January 26th balance Adelaide grave decision analysis interactive collaboration optus Engineering Manager relational lalor park mobile Northern Territory Macquarie University schools students kate middleton child care debate ACT australian communities forum SMART faux-cilise online Myth high density living learning styles Channel Seven australian aged care puzzle financial fears casual marriages futurist gen z energy moderators guide rent urban living index entrepreneur average Australian sector high density wage going out McCrindle Speakers optimistic Australian Bureau of Statistics professional presenters forum housing affordability ACF FOMO townhouses tableau dessert property market the changing face of shopping centre Population Clock communities pyrmont case study Tasmania baby names report 24,000,000 economy care support middle class technology Australian Population safe ferry keynote speaker shopping events Work place stats low density 2016 census results ease of travel rule keeper year 7 Aussie small business optus my business awards trend tuesday choice workers teaching employment social enquiry emerging trends gig economy resilience Charlotte presentation australians staying home more housing growth demography shopper's pick workshop teleworking cancelling event baby names local emerging technologies cultural diversity online shopping vegemite Aussies volunteer property price speakers pack #censusfail australia future of shopping cica new york times pharmacy TDE selfie skills Queensland greatness leader builders families teachers fresh TEDx tattoos consumerism holidays royal micro professional ashley fell grandparents 2016 census cloudy days South Australia SA Caregiver SRE Western Australia ashley mckenzie average sydneysider entrepreneurs of today hello fresh renting urban social change acf15 investment Northern Beaches volunteering data Gen X live the dream divorce Australia Day christian showreel population map city seasons volunteers Social Trend wealth distribution sector wide study conference presentation hobart Australian Families marriage mccrindle in the media Sydney Hills Business Chamber panel children breakfast outsourcing workplace twentyseventeen REIV National Conference social impact life winter professional speaker generation alpha social media Financial Planning Week charity faux-cilising results NBRS Architecture Deaths changing face of sydney baby name aged care teacher learner weather young australians Channel 7 program in depth interviews VIC generation domestic gig curiosity affordable research visualisation conference speaker PSI long weekend shifts not for profit post rationalism religion award education research stay home Australian Trends communications chairty neutral bay insights community event dare to dream area System's Architect high density apartments students social trends ABS coffee social lives social commentary moreton bay pharmacies speakers NEETs workforce Bathburst research data engage researcher schools housing earning organisational culture the australian dream Scouts Wodonga food relevant Territory goals marketing survey design forecast ideas winter blues faux-ciliser weekly earnings business brisbane social research manly follow national private wealth Geoff Brailey geomapping responsive poor dreams socialising challenge VET water future-proof tv wages ACF2017 data analyst Tuesday Trends Wellington