Mark McCrindle on Google For Education

Tuesday, December 06, 2016

Social researcher and author Mark McCrindle recently shared his research on understanding and engaging with Generation Z on Google for Education, speaking about the insight of the trends in our schools and how the education system could be changed for the better. Below is a transcript of his session, which can be watched by clicking on the below photo.

Where does Generation Z fit into our learning communities?

Well, we’ve got the senior leaders, the grandparents in our society, the grandparents of Generation Z. They are the Baby Boomers, and they have had many impacts on education over many decades. You’ve got the emerging leaders in our educational facilities, Generation X, and then the parents of the older students. You’ve got Generation Y as the new parents and also the key and emerging generation of teachers. And of course you’ve got Generation Z themselves, born since the mid-1990s, the students of today. We need to understand them to be able to connect with them, to be able to educate them, and they have been influenced in different times. Clearly, understanding their world of technology is key to engaging with them.


Generation Z in five words; Global, digital, mobile, visual and social.

Generation Z are the world’s first truly global generation, not just through social networking and the friends that they have, but the fashions, the brands, the foods and the technologies are global. They are digital in terms of the tools that they use. We call them “Generation Glass” because its glass, not paper, that is the first medium of interaction and learning for them. They are mobile in terms of where they will live and work and their lifestyles. They’re visual in terms of how they consume content, not just the written forms of old. It’s a world of YouTube and visuals, it’s a world of Instagram and connectivity through the visual means, rather than just the written means. And of course they’re social, in terms of who influences them. It’s not just the experts, it’s not just the authority figures, but it’s the peer groups that influence them more than ever before.

More educated than any generation gone before

The education that is being provided for this generation is going to have to sustain them through more educational years than ever before. They truly will be lifelong learners. Indeed, for us Gen X’s about one in four Australians have a university degree. For Generation Y it’s already one in three. For Generation Z almost half of them will end up with a university degree in their lifetime. This foundational primary and secondary education will sustain them through more education and indeed a longer participation in the workforce than we’ve ever before seen. So what do we need to equip them with to future-proof their lives and careers in these changing times? Well, three words and keys to keep in mind.


Firstly, they need to be innovative. They will need to adapt and adjust in their own roles to remain relevant in these times of change. The average national Australian tenure of an employee in a job is currently three years. Now if that plays out in the lifetime of one of our school leavers today, and based of the trend of them working through their sixties, which will be the norm for Generation Z, it means that they will have seventeen separate jobs in their lifetime. They’ll upskill and retrain every few jobs, they’ll end up with five careers.

They’ll be working in jobs in the future that currently don’t exist, just as now as they start their roles, they’re working in jobs that didn’t exist a decade ago. Some of the jobs that have emerged just in the last couple of years include virtual reality engineers and cognitive computer analysts that can help bridge the gap between technology and humans. Data visualisation experts and drone piolets or UAV operators. It is a fast changing world and we have to equip them therefore, not just with the knowledge, but with the innovative skills to be resilient, to change, to adapt, and to so future-proof their direction.


It’s also about equipping them to be collaborative, because their roles won’t be locked into a hierarchical chart, an organisational chart of old where it was about authoritarian leadership and a chain of command, but rather they’ll need to be flexible and empowered, they’ll need to be entrepreneurial in outlook. Self-directed in their approach. It’s the world of the flat structure, the collaborative leadership model. And so equipping them to be collaborative in style is going to be key. In other words, sure we need to equip them with those cognitive skills, but we need to equip them with the relational skills as well. Yes, we’ve got to teach the eyes of the head, but we’ve got to equip them with the eyes of the heart. I guess I mean from that that it’s not just about the cerebral connection, but the relational and emotional engagement, that’s what a collaborative world needs.


So if we’ve got a generation that are innovative and collaborative, then my third tip is that we need to teach them to be responsive. They will have to learn to adapt and respond to the speed of the changes that they see. We’re all in a nonstop quest for relevance, for adaption, for responding to the changes, and that’s the case for Generation Z. We’ve got to equip them to respond to the changes and lead by an example in that way. The point of course is that we have to model being responsive and adaptive if we want our students to respond in the same way.

So it’s about creating a culture of learning that’s a collaborative, innovative and responsive environment, where we walk the talk, where we model the response to change, where we experiment and innovate to engage with an ever-changing generation. We are really dealing with educational structures like classes and curriculums and examinations that are of the nineteenth century, and we’re often educating in facilities that were built in the twentieth century, yet we’re connecting with a twenty-first century generation. That therefore requires us to be innovative and collaborative and responsive and to equip our students with those skills as well. Keep your eyes on the trends, engage with the next generation and you will equip them to be the leaders of the future.

About Mark McCrindle

Mark McCrindle is a social researcher with an international following. He is recognised as a leader in tracking emerging issues and researching social trends. As an award winning social researcher and an engaging public speaker, Mark has appeared across many television networks and other media. He is a best-selling author, an influential thought leader, TEDx speaker and Principal of McCrindle Research. His advisory, communications and research company, McCrindle, count among its clients more than 100 of Australia’s largest companies and leading international brands.

Visit Mark's website here.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


year 7 keynote speaker mining boom responsive renting conference speaker brand experience news New Zeland online teacher Sydney Gen Y lifestyle Northern beaches Event teleworking 24 million transport cancelling plans leadership program stats Caregiver australian social research Australian Communities Trends baby name trends huffington post poor dessert population growth workplace culture mccrindle research DIY ethnography optimistic investor schools population milestone gender CBD debt hills shire suburbs capital city millionth high density living in the media work mates fears weather Engineering Manager women Canberra salary entrepreneurs of today vegemite affordable woolworths living wolloomooloo non profit national private wealth tea increasing densification ACF charity relevant Population Clock innovative collaboration youth year 12 The Daily Edition royal influence priorities ipswich demographic trends world youth day wealth and income online shopping 1980 easter Generation Y potts point qualitative research focus group cost gold coast internet happiness Duchess of Cambridge social analysis ABS social lives Crime Rates crows nest Real Estate Institute of Victoria tableau high density apartments TDE unaffordable names perth income tips marrickville school satisfaction Births twentyseventeen greatness global financial crisis celebration deloitte 24,000,000 eliane miles rain Research Executive cloudy days FPA post rationalism states Channel 7 events communicate 2014 Tuesday Trends investment Mark McCrindle NEETs daily commute students customer work staff jobs professional speaker video toys Deaths Word Up Real Estate sunburnt country moderators guide trends quote socialising faux-cilise Education Future Forum careers millenials ashley fell property Adelaide culture energy NSW social commentary Australian Home HSC debate tattoos balance global forecasting volunteers teaching award lalor park facts GPO consumerism social change social trends population map product Valentine’s Day SA World Water Day media release Social Trend poker master skills 2012 nfp outsourcing trend tuesday house prices Charlotte australia tv in depth interviews Australian Families google for education coffee census fresh young people wealth distribution sports acf15 2013 not-for-profit manly winter future builders market research mobile Australia Day 2017 retirement logan Territory Melbourne typical australian budget gen alpha community event report crime hobart generation mythbusting baby national wealth presentation apartment entrepreneurial organisations environmental scanning social impact suburban living menai engagement easy rider social enquiry dreaming financial dreams google young australians education future report publication socialites graphs couple shbc urban taskforce mover and shaker environment group session shopper's pick conference learning change marriage study Australian Census brand EFF eliane economic click jobs of the future neutral bay researcher digital school students 2016 internships faux-cilising winter blues hornsby financial future baby name predictions sydneysiders new york times social research Kiwi litter trends analyst christianity public speaking community cultural diversity finance school case study growing population capital cities trends of 2017 presentations education future baby names christmas royal baby vegetarian going out politics domestic ultimo mother's day Merry Christmas high school cash moreton bay event educated demographer pyrmont panel entrepreneur millennials cold area PSI futurist Queensland Christchurch wages education research visualisation land of the middle class sydney event research visualisation safe Netflix Christmas presents Northern Beaches Christian School 23 million church selfie work-life Australian Trends ageing population workforce anzac 2015 earnings interactive "know the times" wealth and income distribution marketing optus my business awards rising house prices royal weekly earnings insights kate middleton Royals annual income 2017 professional development Aussies victoria entertainment blaxland suburb New South Wales group cartodb child care mccrindle in the media Northern Territory networking resilience housing social shifts society trends sector optus generation Z thrive meals VIC megatrends geomapping social researcher clothing social results data analyst Channel Seven etiquette cars youth unemployment divorce rate Geoff Brailey know the times learning styles internship housing trends JOMO baby name Love communities 1994 survey design keynote trends of 2016 Australians average aussie seasons business index summer Australian Dream leader 10 years follow earn overcast food social researchers financial independence bondi ACT plans rule keeper future-proof The ABC of XYZ schools students snapshot Tasmania father's day mortgage trend teachers grandparents holiday dream affordability hello fresh 1975 waverton long weekend ideas townhouses personal growth Australian schools WA brisbane princess charlotte economy rise of local Australian communities recap IT Specialists speakers families ACF 2016 teach sustainable equip religion global generations sun society residents 40 million Western Australia local communities identity house price family future proofing mentor Financial Planning Association authenticity tertiary education 1968 analysis children employment demographic urban living index repayments Australian demographics housing affordability technology generation alpha parenting friends omnibus education sector mccrindle marriages middle class business experience media commentary water Australia Day spend research services paying to work Northern Beaches offenders population consumer university baby boom unemployment data visualisation ashley mckenzie royal family staying in holidays challenge proactive Res Vis collaborative rent education Do It Yourself rental stress Wagga Wagga wedding gen z demographics research not for profit criminal future of education cooking university degree stay home data rich property price tuesday demographic transformations South Australia relational Wodonga housing growth narcissism world sector wide emerging technologies commute thought leadership ease of travel personalities household list intern village Christmas season Assistant Store Manager sector wide study workplace resource statistics DESTEL organisational culture infographic Aussie mccrindle tea emerging trends student friendship Tuesday Trend 2020 households men System's Architect Gen X brands alpha emerging generations property market Queensland: QLD community engagement communication social media sunny days urban city learn financial sydneycity Sydney keynote speaker Kirsten Brewer Christmas lunch slideshare daily telegraph educhat professional home owner small business training hopes baby boomers career prince george national crime rates newspaper high density goals conference presentation engage sydney speaker REIV Conference Bathburst motivate goal language real communications buildings urban living Scouts visual shopping research data owning a home australian communities forum generational trends leadership workshop learner focus groups Wellington social commentator Australian Bureau of Statistics January 26th participants TAS social life innovation divorce wellbeing monarchy February 16 New Zealand darwin McCrindle Speakers shifts australians staying home more life wealth research pack generations state Hornsby Shire Council public holiday parents Myth sentiments FOMO workshop curiosity house housing market future proof cancel plans low density English cancelling event Generation X mythbusters future of work australian communities trends report media activity dare to dream mateship local Financial Planning Week Financial Planning Association of Australia home define faux-ciliser NT government growth aussie culture renter of the future home ownership REIV National Conference survey forum media employers cost of living insight the changing face of