Mark McCrindle on Google For Education

Tuesday, December 06, 2016

Social researcher and author Mark McCrindle recently shared his research on understanding and engaging with Generation Z on Google for Education, speaking about the insight of the trends in our schools and how the education system could be changed for the better. Below is a transcript of his session, which can be watched by clicking on the below photo.

Where does Generation Z fit into our learning communities?

Well, we’ve got the senior leaders, the grandparents in our society, the grandparents of Generation Z. They are the Baby Boomers, and they have had many impacts on education over many decades. You’ve got the emerging leaders in our educational facilities, Generation X, and then the parents of the older students. You’ve got Generation Y as the new parents and also the key and emerging generation of teachers. And of course you’ve got Generation Z themselves, born since the mid-1990s, the students of today. We need to understand them to be able to connect with them, to be able to educate them, and they have been influenced in different times. Clearly, understanding their world of technology is key to engaging with them.

WATCH MARK MCCRINDLE ON GOOGLE AIR HERE

Generation Z in five words; Global, digital, mobile, visual and social.

Generation Z are the world’s first truly global generation, not just through social networking and the friends that they have, but the fashions, the brands, the foods and the technologies are global. They are digital in terms of the tools that they use. We call them “Generation Glass” because its glass, not paper, that is the first medium of interaction and learning for them. They are mobile in terms of where they will live and work and their lifestyles. They’re visual in terms of how they consume content, not just the written forms of old. It’s a world of YouTube and visuals, it’s a world of Instagram and connectivity through the visual means, rather than just the written means. And of course they’re social, in terms of who influences them. It’s not just the experts, it’s not just the authority figures, but it’s the peer groups that influence them more than ever before.

More educated than any generation gone before

The education that is being provided for this generation is going to have to sustain them through more educational years than ever before. They truly will be lifelong learners. Indeed, for us Gen X’s about one in four Australians have a university degree. For Generation Y it’s already one in three. For Generation Z almost half of them will end up with a university degree in their lifetime. This foundational primary and secondary education will sustain them through more education and indeed a longer participation in the workforce than we’ve ever before seen. So what do we need to equip them with to future-proof their lives and careers in these changing times? Well, three words and keys to keep in mind.

Innovative

Firstly, they need to be innovative. They will need to adapt and adjust in their own roles to remain relevant in these times of change. The average national Australian tenure of an employee in a job is currently three years. Now if that plays out in the lifetime of one of our school leavers today, and based of the trend of them working through their sixties, which will be the norm for Generation Z, it means that they will have seventeen separate jobs in their lifetime. They’ll upskill and retrain every few jobs, they’ll end up with five careers.

They’ll be working in jobs in the future that currently don’t exist, just as now as they start their roles, they’re working in jobs that didn’t exist a decade ago. Some of the jobs that have emerged just in the last couple of years include virtual reality engineers and cognitive computer analysts that can help bridge the gap between technology and humans. Data visualisation experts and drone piolets or UAV operators. It is a fast changing world and we have to equip them therefore, not just with the knowledge, but with the innovative skills to be resilient, to change, to adapt, and to so future-proof their direction.

Collaborative

It’s also about equipping them to be collaborative, because their roles won’t be locked into a hierarchical chart, an organisational chart of old where it was about authoritarian leadership and a chain of command, but rather they’ll need to be flexible and empowered, they’ll need to be entrepreneurial in outlook. Self-directed in their approach. It’s the world of the flat structure, the collaborative leadership model. And so equipping them to be collaborative in style is going to be key. In other words, sure we need to equip them with those cognitive skills, but we need to equip them with the relational skills as well. Yes, we’ve got to teach the eyes of the head, but we’ve got to equip them with the eyes of the heart. I guess I mean from that that it’s not just about the cerebral connection, but the relational and emotional engagement, that’s what a collaborative world needs.

Responsive

So if we’ve got a generation that are innovative and collaborative, then my third tip is that we need to teach them to be responsive. They will have to learn to adapt and respond to the speed of the changes that they see. We’re all in a nonstop quest for relevance, for adaption, for responding to the changes, and that’s the case for Generation Z. We’ve got to equip them to respond to the changes and lead by an example in that way. The point of course is that we have to model being responsive and adaptive if we want our students to respond in the same way.

So it’s about creating a culture of learning that’s a collaborative, innovative and responsive environment, where we walk the talk, where we model the response to change, where we experiment and innovate to engage with an ever-changing generation. We are really dealing with educational structures like classes and curriculums and examinations that are of the nineteenth century, and we’re often educating in facilities that were built in the twentieth century, yet we’re connecting with a twenty-first century generation. That therefore requires us to be innovative and collaborative and responsive and to equip our students with those skills as well. Keep your eyes on the trends, engage with the next generation and you will equip them to be the leaders of the future.

About Mark McCrindle

Mark McCrindle is a social researcher with an international following. He is recognised as a leader in tracking emerging issues and researching social trends. As an award winning social researcher and an engaging public speaker, Mark has appeared across many television networks and other media. He is a best-selling author, an influential thought leader, TEDx speaker and Principal of McCrindle Research. His advisory, communications and research company, McCrindle, count among its clients more than 100 of Australia’s largest companies and leading international brands.

Visit Mark's website here.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

participants Adelaide children fresh slideshare Australian demographics events visual financial dreams women list storytelling professional Melbourne Crime Rates Northern Beaches NT panel lifestyle acf15 personalities gold coast education future report ethnography census baby name trends Research Executive faux-cilising social trends christmas millenials Births menai sector wide study The Daily Edition online shopping language WA social life follow non profit Queensland: QLD baby names society balance area church politics townhouses employers social researcher prince george social enquiry education future generation alpha sunburnt country sydneycity twentyseventeen personal growth darwin spend crows nest jobs google for education buildings omnibus eliane youth unemployment trends of 2017 office space work conference speaker retirement Australian Communities Trends social analysis affordability rising house prices World Water Day mining boom optus my business awards education sector career optus families professional development dessert post rationalism wolloomooloo work mates hornsby office moderators guide the australian dream Assistant Store Manager tea teacher ACT FOMO global alpha charity hopes Financial Planning Association of Australia religion wellbeing friends cultural diversity 24,000,000 rule keeper futurist Myth parenting sentiments pyrmont gen alpha earning social research royal influence 40 million Population Clock learn selfie meetings hills shire states financial going out earnings ipswich Caregiver Bathburst millionth 2014 happiness property market property local house prices blaxland group session mccrindle in the media medicine know the times skills careers holiday research pack Charlotte year 12 1994 house price emerging technologies world goals university degree group unaffordable learning styles school gender summer brand experience tv in the media food Kirsten Brewer housing data visualisation financial future communications socialising environment rent faux-ciliser keynote poker master environmental scanning housing market GPO aged care puzzle "know the times" entrepreneur megatrends couple rental stress Geoff Brailey baby graphs property price generational trends conference lalor park Merry Christmas tattoos paying to work public holiday mccrindle research huffington post identity keynote speaker healthy future schools volunteers generations trends analysis Love salary English water grandparents cooking middle class Netflix cancelling plans mobile innovative 23 million social impact communities ashley mckenzie teachers Canberra local communities pharmacies thrive mateship suburbs Valentine’s Day Generation X easy rider ageing media commentary criminal marriage entertainment wealth and income relevant networking financial independence mentor SMSF home owner small business resource forum coffee budget supply and demand suburb manly engagement easter 24 million Gen X narcissism video future of work social shifts thought leadership Territory economic conferences child care forecasting engage offenders neutral bay kate middleton affordable victoria vegemite royal baby capital cities housing affordability online demographic trends long weekend households optimistic 1968 australian communities trends report Real Estate data future of education authenticity Christmas season study forecast names growing population organisations cloudy days Northern Territory leader investing Christmas lunch Real Estate Institute of Victoria CBD ideas wedding The ABC of XYZ New Zealand demographic transformations government Australian communities brisbane Tuesday Trends growth digital population anzac litter consumerism ACF internet low density Australians PSI leadership 2017 suburban living sector Australia Day generation ageing population transport work-life high density apartments South Australia communication aussie culture priorities REIV National Conference gen z entrepreneurs of today educated shopper's pick McCrindle Speakers sports Gen Y statistics event norwest investment young people home cancelling event relational ACF 2016 February 16 cost experience domestic professional speaker not-for-profit VIC 1975 new office staff quote social researchers FPA sustainable divorce report education hobart wealth and income distribution men nfp Channel Seven wage survey fears urban cars shbc jobs of the future Northern Beaches Christian School customer global financial crisis Western Australia workplace Australian Home learning media Deaths Australian Census demographic house price rise geomapping award Australian schools average aussie Tuesday Trend HSC office opening winter plans clothing qualitative research cash urban taskforce future-proof tuesday world youth day leadership workshop australia royal social media 2012 house generation Z tips vegetarian Mark McCrindle Word Up waverton trend tuesday Royals Australian Trends internships speakers marrickville data analyst home ownership google cold interactive 2015 debt outsourcing insights Engineering Manager conference presentation TAS increasing densification education research Financial Planning Association apartment urban living pharmacy deloitte moreton bay click media activity marriages energy mover and shaker mythbusting eliane miles DIY internship renter of the future EFF shifts royal family ease of travel weekly earnings stats public speaking rich teleworking housing trends recap research data consumer JOMO Sydney keynote speaker university dare to dream goal mccrindle tea high school commute schools students workforce wealth distribution investor emerging generations collaboration wealth demographer visualisation year 7 entrepreneurial new york times brands SA staying in bureau culture equip newspaper potts point future proofing princess charlotte Aussies seasons challenge shopping parents baby name innovation celebration baby boomers Scouts aged care educhat TDE safe New South Wales earn toys debate sun 10 years social define rain media release baby boom meals teaching presentations business New Zeland motivate Channel 7 Christmas presents living Hornsby Shire Council ultimo village Financial Planning Week trends of 2016 insight tableau ashley fell training NSW renting future baby name predictions Res Vis high density national wealth housing growth Wagga Wagga tertiary education social commentary snapshot Aussie researcher dream unemployment IT Specialists friendship finance mother's day news high density living residents Queensland daily telegraph DESTEL research research services ABS trend 2016 capital city student city workshop focus groups focus group real socialites population growth program social change employment australian social research product brand cost of living bondi urban living index wages presentation intern global generations faux-cilise Education Future Forum in depth interviews life 1980 father's day publication Social Trend future proof communicate sydneysiders students trends analyst economy Sydney January 26th young australians business index the changing face of Generation Y society trends winter blues household crime responsive mccrindle resilience results 2020 marketing learner workplace culture Australian Bureau of Statistics youth greatness millennials australian communities forum rise of local facts perth technology dreaming Wellington divorce rate community cartodb weather Christchurch Northern beaches Event sydney speaker mortgage sydney event Australian Families teach change community engagement collaborative repayments Do It Yourself hello fresh Wodonga land of the middle class Tasmania overcast NEETs research visualisation 2013 etiquette typical australian national private wealth Duchess of Cambridge cancel plans community event sector wide System's Architect family woolworths Australian Dream survey design organisational culture christianity sunny days social commentator REIV Conference population map national crime rates population milestone daily commute annual income monarchy market research income Australia Day 2017 demographics school students australians staying home more owning a home not for profit school satisfaction stay home infographic emerging trends case study Kiwi infographic wall social lives state proactive poor builders curiosity holidays logan mythbusters

Archive