Mark McCrindle on Google For Education

Tuesday, December 06, 2016

Social researcher and author Mark McCrindle recently shared his research on understanding and engaging with Generation Z on Google for Education, speaking about the insight of the trends in our schools and how the education system could be changed for the better. Below is a transcript of his session, which can be watched by clicking on the below photo.

Where does Generation Z fit into our learning communities?

Well, we’ve got the senior leaders, the grandparents in our society, the grandparents of Generation Z. They are the Baby Boomers, and they have had many impacts on education over many decades. You’ve got the emerging leaders in our educational facilities, Generation X, and then the parents of the older students. You’ve got Generation Y as the new parents and also the key and emerging generation of teachers. And of course you’ve got Generation Z themselves, born since the mid-1990s, the students of today. We need to understand them to be able to connect with them, to be able to educate them, and they have been influenced in different times. Clearly, understanding their world of technology is key to engaging with them.

WATCH MARK MCCRINDLE ON GOOGLE AIR HERE

Generation Z in five words; Global, digital, mobile, visual and social.

Generation Z are the world’s first truly global generation, not just through social networking and the friends that they have, but the fashions, the brands, the foods and the technologies are global. They are digital in terms of the tools that they use. We call them “Generation Glass” because its glass, not paper, that is the first medium of interaction and learning for them. They are mobile in terms of where they will live and work and their lifestyles. They’re visual in terms of how they consume content, not just the written forms of old. It’s a world of YouTube and visuals, it’s a world of Instagram and connectivity through the visual means, rather than just the written means. And of course they’re social, in terms of who influences them. It’s not just the experts, it’s not just the authority figures, but it’s the peer groups that influence them more than ever before.

More educated than any generation gone before

The education that is being provided for this generation is going to have to sustain them through more educational years than ever before. They truly will be lifelong learners. Indeed, for us Gen X’s about one in four Australians have a university degree. For Generation Y it’s already one in three. For Generation Z almost half of them will end up with a university degree in their lifetime. This foundational primary and secondary education will sustain them through more education and indeed a longer participation in the workforce than we’ve ever before seen. So what do we need to equip them with to future-proof their lives and careers in these changing times? Well, three words and keys to keep in mind.

Innovative

Firstly, they need to be innovative. They will need to adapt and adjust in their own roles to remain relevant in these times of change. The average national Australian tenure of an employee in a job is currently three years. Now if that plays out in the lifetime of one of our school leavers today, and based of the trend of them working through their sixties, which will be the norm for Generation Z, it means that they will have seventeen separate jobs in their lifetime. They’ll upskill and retrain every few jobs, they’ll end up with five careers.

They’ll be working in jobs in the future that currently don’t exist, just as now as they start their roles, they’re working in jobs that didn’t exist a decade ago. Some of the jobs that have emerged just in the last couple of years include virtual reality engineers and cognitive computer analysts that can help bridge the gap between technology and humans. Data visualisation experts and drone piolets or UAV operators. It is a fast changing world and we have to equip them therefore, not just with the knowledge, but with the innovative skills to be resilient, to change, to adapt, and to so future-proof their direction.

Collaborative

It’s also about equipping them to be collaborative, because their roles won’t be locked into a hierarchical chart, an organisational chart of old where it was about authoritarian leadership and a chain of command, but rather they’ll need to be flexible and empowered, they’ll need to be entrepreneurial in outlook. Self-directed in their approach. It’s the world of the flat structure, the collaborative leadership model. And so equipping them to be collaborative in style is going to be key. In other words, sure we need to equip them with those cognitive skills, but we need to equip them with the relational skills as well. Yes, we’ve got to teach the eyes of the head, but we’ve got to equip them with the eyes of the heart. I guess I mean from that that it’s not just about the cerebral connection, but the relational and emotional engagement, that’s what a collaborative world needs.

Responsive

So if we’ve got a generation that are innovative and collaborative, then my third tip is that we need to teach them to be responsive. They will have to learn to adapt and respond to the speed of the changes that they see. We’re all in a nonstop quest for relevance, for adaption, for responding to the changes, and that’s the case for Generation Z. We’ve got to equip them to respond to the changes and lead by an example in that way. The point of course is that we have to model being responsive and adaptive if we want our students to respond in the same way.

So it’s about creating a culture of learning that’s a collaborative, innovative and responsive environment, where we walk the talk, where we model the response to change, where we experiment and innovate to engage with an ever-changing generation. We are really dealing with educational structures like classes and curriculums and examinations that are of the nineteenth century, and we’re often educating in facilities that were built in the twentieth century, yet we’re connecting with a twenty-first century generation. That therefore requires us to be innovative and collaborative and responsive and to equip our students with those skills as well. Keep your eyes on the trends, engage with the next generation and you will equip them to be the leaders of the future.

About Mark McCrindle

Mark McCrindle is a social researcher with an international following. He is recognised as a leader in tracking emerging issues and researching social trends. As an award winning social researcher and an engaging public speaker, Mark has appeared across many television networks and other media. He is a best-selling author, an influential thought leader, TEDx speaker and Principal of McCrindle Research. His advisory, communications and research company, McCrindle, count among its clients more than 100 of Australia’s largest companies and leading international brands.

Visit Mark's website here.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

rich Bathburst public holiday study McCrindle Speakers wedding affordability 1980 Financial Planning Association of Australia wolloomooloo volunteers priorities Territory 2013 friends winter blues wages kate middleton sun Gen Y Australian communities builders FOMO trend PSI sector wide family keynote salary Births EFF income finance anzac sydney event demographic trends plans tea potts point capital city dream trends coffee public speaking sydneysiders transport Australian Communities Trends research pack urban living real Australian Families wellbeing friendship women social researcher social change school satisfaction Engineering Manager forecasting Word Up Australia Day Australian Census outsourcing Deaths thrive gen z insights holidays growing population darwin social commentary society celebration gen alpha thought leadership house prices cash manly ashley mckenzie cancelling plans "know the times" optus australian social research mccrindle identity Australian schools New South Wales business index australian communities trends report Population Clock statistics optus my business awards brand experience high density living video responsive weekly earnings South Australia domestic ACF 1994 marriages Christmas lunch litter FPA easter presentations Mark McCrindle population politics TDE future proof monarchy moderators guide ACF 2016 staying in challenge entrepreneurial earnings future of work village media commentary sentiments Queensland: QLD workplace households non profit Aussies 2016 bondi huffington post relational emerging generations etiquette perth data analyst gender buildings engage tuesday education sector renting financial dreams newspaper wealth distribution mythbusters organisational culture community event culture new york times low density generation Z mateship social commentator February 16 daily commute education future tips optimistic social life trends analyst woolworths wealth and income distribution shifts christmas market research marrickville World Water Day training religion sunburnt country faux-ciliser state jobs national crime rates Real Estate Institute of Victoria going out education future report global financial crisis Northern Beaches victoria in the media millionth brisbane career social analysis school media release workshop suburban living social researchers safe earn property market population milestone post rationalism water entrepreneur social enquiry commute proactive TAS slideshare economy national private wealth grandparents mccrindle research baby name Research Executive hopes Australian demographics emerging trends economic australia learning twentyseventeen Hornsby Shire Council children learning styles recap school students young people royal baby apartment Christmas presents REIV Conference 24,000,000 NSW wealth and income not for profit community engagement retirement ipswich Christmas season employment Generation X 2020 futurist sunny days Aussie facts Canberra eliane overcast dreaming not-for-profit personal growth global generations 23 million residents youth unemployment mover and shaker ABS research visualisation financial future financial Do It Yourself high school mother's day shbc states names world youth day future of education Northern Beaches Christian School demographic transformations neutral bay society trends stats high density apartments online shopping omnibus Real Estate Australians property price government Charlotte Northern Territory capital cities workplace culture annual income Sydney work-life Northern beaches Event holiday population growth news young australians year 7 city home publication schools sydneycity conference cold unemployment 2014 SA customer demographer 2015 leadership easy rider work survey experience NT emerging technologies know the times community Australian Bureau of Statistics The Daily Edition Scouts Adelaide balance Crime Rates financial independence education research professional development suburb graphs ashley fell demographic trend tuesday Valentine’s Day business System's Architect royal family debate social lives Australian Home Tasmania cultural diversity entertainment spend small business poor investor workforce environment JOMO royal daily telegraph social media schools students hobart youth 24 million rain home owner cartodb investment housing growth Duchess of Cambridge mortgage criminal housing house price event research data urban Christchurch national wealth ageing population socialites marriage high density long weekend mentor baby boom australian communities forum survey design fresh energy land of the middle class gold coast crows nest faux-cilise Tuesday Trend population map household shopping list Kirsten Brewer middle class future proofing growth mobile Kiwi mythbusting WA life australians staying home more NEETs sydney speaker infographic technology rise of local geomapping selfie collaboration personalities owning a home trends of 2017 church Love REIV National Conference work mates millenials consumer socialising insight divorce mccrindle tea events 1975 Australian Trends research services analysis define Western Australia relevant local communities stay home hornsby baby name trends language demographics organisations parents global internship Wodonga university Financial Planning Association cost cloudy days CBD staff employers education ease of travel logan offenders resilience census leader conference speaker google internet teaching award qualitative research Royals visual repayments Channel 7 royal influence New Zeland paying to work forum focus groups generation baby names home ownership goal Financial Planning Week faux-cilising professional product Generation Y cars Wagga Wagga generations snapshot media change megatrends trends of 2016 students couple future menai families christianity 2012 careers weather GPO pyrmont fears group cancelling event authenticity innovation princess charlotte teleworking Gen X data visualisation baby name predictions ACT greatness housing affordability vegemite parenting in depth interviews father's day sector wide study dessert Myth DIY mining boom tableau happiness panel resource acf15 narcissism keynote speaker brands follow data jobs of the future brand teachers researcher shopper's pick online marketing quote Assistant Store Manager lifestyle report results typical australian child care participants click social trends seasons future-proof Geoff Brailey generation alpha sustainable Channel Seven VIC blaxland tv summer presentation increasing densification local housing trends leadership workshop HSC baby boomers educated 2017 IT Specialists ethnography renter of the future divorce rate living The ABC of XYZ communicate tertiary education intern 10 years media activity cancel plans rising house prices program lalor park housing market social English Education Future Forum entrepreneurs of today Australian Dream house debt networking tattoos Res Vis vegetarian social research Queensland suburbs internships Merry Christmas the changing face of townhouses social shifts case study Melbourne rent skills Sydney keynote speaker group session focus group New Zealand conference presentation affordable Social Trend interactive winter property goals world rule keeper communications 1968 Netflix area Wellington baby research men generational trends year 12 ultimo motivate eliane miles poker master digital budget equip charity Tuesday Trends sports hills shire moreton bay mccrindle in the media 40 million dare to dream cost of living Caregiver crime communication university degree waverton urban taskforce urban living index wealth clothing prince george

Archive