McCrindle in the Media

Friday, December 18, 2015

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. From demographic analysis and future forecasts, to communication of key research findings and the identification of social trends, at McCrindle we are passionate about communicating insights in clear, accessible and useable ways.

Here are some of the most recent media pieces our research and team have been cited in:

Generation Alpha is coming

Futurist, demographer, and TEDx speaker Mark McCrindle is leading the campaign to call anyone born after 2010 a part of Generation Alpha. According to him, 2.5 million Alphas are born around the globe every week.
Alpha kids will grow up with iPads in hand, never live without a smartphone, and have the ability to transfer a thought online in seconds. These massive technological changes, among others, make Generation Alpha the most transformative generation ever, according to McCrindle.
“In the past, the individual had no power, really,” McCrindle told Business Insider. “Now, the individual has great control of their lives through being able to leverage this world. Technology, in a sense, transformed the expectations of our interactions.”


Educating Generation Z: Let Them Color Outside the Lines

I am a Generation X mother attempting to raise a Generation Z daughter. I recently read a statistic by social researcher Mark McCrindle which set off an internal monologue that ended in a migraine: my daughter's generation will have "17 employers across 5 separate careers, working in jobs that don't even currently exist."

Sydney's most liveable suburbs: the Urban Living Index

The new index, which ranks the liveability of 228 suburban areas in Sydney, was produced by social research firm McCrindle for the Urban Taskforce Australia, an industry group representing property developers. Rating the liveability of suburbs will always be contentious. An attribute one person loves about a neighbourhood might be repugnant to another. No measure will ever be perfect and the findings of the Urban Taskforce's index are bound to spark debate.
The data on 20 separate indicators was used to assess the affordability, community, employability, amenity and accessibility of a suburb to determine how liveable it is.

Top five baby name trends for 2016

It's become something of a tradition for me to pick the knowledgeable brain of demographer and social researcher Mark McCrindle at the end of each year regarding baby-name trends for the following one. Here’s what he has to say about 2016.
“A name is popular for about a decade, and then it starts to fade,” says McCrindle. “A classic example is Jack. It dominated most years in the first decade or so of the 21st century, but now it’s starting to fall down the list. It became a victim of its own success. Lachlan is another name that was often first or second on the list, but is now starting to fade.

Researcher Mark McCrindle delivered the results to business leaders yesterday, revealing a PSI index score of -12. Nearly 200 Hills businesses, covering 15 sectors, responded to 21 questions rating their opinions on business conditions (current economic conditions, regulatory settings and infrastructure), performance (earnings, expenses, employment) and sentiment (cost, growth and economy in six months).


THE best stocking stuffers this Christmas are tech gifts — or wrap yourself up as a present. That’s the finding of McCrindle Research who surveyed 1012 Australians to discover their sentiment and spending intentions for this festive season. They found that this year Aussies plan on saving money, staying at home with family and friends and are hoping for technological gifts under the tree. Best-case scenario the gift gets used, at least until boredom sets in or the latest gadget hits the market. Worst-case scenario it gets binned, stuffed way way back in a cupboard — or sold.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


teacher education sector 1968 mccrindle in the media visualisation customer suburbs hello fresh buildings high school future proof social enquiry resilience Wodonga owning a home government networking goal community engagement forum cancel plans urban living energy education future hopes university ultimo Northern Beaches NT overcast social media innovation salary village NSW etiquette typical australian Valentine’s Day moderators guide gen alpha house price rise engage ABS cancelling plans EFF generation alpha increasing densification office opening vegemite educhat intern Australian schools presentation generation Territory social lives FOMO Social Trend professional population milestone housing System's Architect sector publication average aussie house 10 years goals Res Vis learner renting divorce rate report infographic ipswich award Geoff Brailey organisational culture suburban living hobart townhouses entrepreneurial dreaming generations wolloomooloo perth mythbusters global generations growing population social commentator brand experience training Sydney aussie culture medicine research visualisation environment renter of the future baby experience financial Sydney keynote speaker father's day housing affordability volunteers Tuesday Trend forecasting christianity omnibus states personal growth economic Charlotte wealth conference speaker parenting wedding twentyseventeen leadership research Merry Christmas Births internet real charity household quote men economy Australian Communities Trends keynote ACT click spend rain life case study research services wealth and income distribution holidays mobile menai proactive communities office trends analyst technology teaching jobs of the future vegetarian learning Australia Day schools Australian Census Australian Dream Love conference presentation Canberra entrepreneurs of today toys workplace house price The Daily Edition online event 24 million housing growth dream culture lalor park Caregiver Queensland relevant gender 2014 high density living Wellington Australian Home middle class Assistant Store Manager investment environmental scanning demographics mccrindle trend tuesday Christmas lunch australia 1975 capital city Northern Beaches Christian School social commentary HSC princess charlotte leader Crime Rates education research entertainment millionth responsive holiday Myth woolworths Australian Families aged care puzzle millennials research data megatrends learn cloudy days social trends narcissism women domestic sydney event year 12 brand language royal summer supply and demand VIC urban NEETs conference huffington post wages royal influence presentations recap rent Hornsby Shire Council Royals Research Executive school students DESTEL cost teleworking CBD cultural diversity employers SA Western Australia parents media future of work social life interactive JOMO stay home Scouts Gen X mccrindle tea data wealth and income staying in new office meetings Christmas presents events commute forecast local Australian Trends faux-cilise conferences leadership workshop workshop cash South Australia change year 7 family Australian Bureau of Statistics snapshot rise of local demographic trends coffee work-life aged care careers meals future proofing study high density thrive happiness survey design rich city New South Wales divorce video area australians staying home more professional speaker young people Christchurch speakers data visualisation cartodb youth unemployment tv darwin capital cities mythbusting high density apartments winter emerging generations rule keeper Tasmania Engineering Manager January 26th personalities resource The ABC of XYZ define brisbane gen z researcher 23 million know the times internships future earning social shifts christmas school alpha residents seasons tableau low density long weekend 2013 university degree gold coast trends of 2017 PSI storytelling Duchess of Cambridge sydneysiders office space results graphs social change weekly earnings royal family social impact bureau 2012 1980 annual income emerging trends Northern beaches Event socialites survey couple Australia Day 2017 australian social research staff demographic transformations logan Real Estate Financial Planning Week demographic home ownership FPA australian communities forum learning styles australian communities trends report analysis faux-ciliser social researchers debate population growth Christmas season litter TDE 2020 Kiwi insights Channel Seven public speaking follow baby name predictions engagement plans weather jobs internship acf15 national crime rates New Zealand Financial Planning Association of Australia ACF royal baby builders state business index eliane miles the australian dream wellbeing socialising shopper's pick Australians debt mining boom IT Specialists community event social media release eliane baby boomers names marriages Do It Yourself friends ashley fell cooking collaborative social researcher housing trends communications balance priorities water facts youth sentiments focus group teach financial independence monarchy cars authenticity digital healthy future fresh crows nest Channel 7 identity neutral bay 24,000,000 baby name ACF 2016 media commentary generational trends winter blues consumerism curiosity communication social research clothing Mark McCrindle demographer retirement participants group session religion society career innovative urban living index qualitative research motivate baby names politics wage offenders REIV National Conference marriage Aussie earn 2016 post rationalism Melbourne easter future of education poor data analyst in depth interviews rising house prices online shopping blaxland cost of living home owner infographic wall hills shire Queensland: QLD marrickville families selfie Financial Planning Association list optus unemployment Word Up sector wide education future report Gen Y criminal population tuesday growth child care not for profit global equip Australian demographics local communities Real Estate Institute of Victoria market research baby boom World Water Day visual affordable home households fears challenge deloitte mentor keynote speaker tea poker master business the changing face of ideas work optus my business awards victoria future-proof friendship public holiday daily telegraph baby name trends grandparents Education Future Forum investor transport community lifestyle in the media sustainable Netflix unaffordable pharmacies easy rider affordability 2017 budget 2015 sydneycity research pack GPO futurist social analysis newspaper financial future land of the middle class media activity sports google for education church daily commute sunny days entrepreneur workplace culture hornsby "know the times" anzac Wagga Wagga geomapping generation Z product property price shbc TAS moreton bay national private wealth crime Australian communities income sector wide study population map group teachers employment property professional development sydney speaker safe Deaths millenials living panel education greatness cold slideshare WA DIY going out outsourcing Northern Territory insight waverton mother's day dare to dream rental stress trends of 2016 ease of travel focus groups student kate middleton celebration Kirsten Brewer global financial crisis property market paying to work 1994 earnings tips world youth day students pharmacy collaboration optimistic New Zeland news ageing population norwest trend consumer prince george mover and shaker tattoos urban taskforce ageing small business bondi pyrmont stats new york times ethnography mateship marketing tertiary education REIV Conference emerging technologies google work mates financial dreams potts point school satisfaction finance relational faux-cilising world house prices repayments Population Clock educated national wealth sunburnt country shifts workforce Generation Y non profit 40 million suburb investing Adelaide society trends nfp statistics dessert brands schools students SMSF skills mortgage children not-for-profit communicate housing market wealth distribution Bathburst mccrindle research young australians census February 16 sun McCrindle Speakers trends thought leadership English program shopping apartment manly cancelling event ashley mckenzie organisations Tuesday Trends Generation X food Aussies