McCrindle in the Media

Friday, December 18, 2015

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. From demographic analysis and future forecasts, to communication of key research findings and the identification of social trends, at McCrindle we are passionate about communicating insights in clear, accessible and useable ways.

Here are some of the most recent media pieces our research and team have been cited in:

Generation Alpha is coming

Futurist, demographer, and TEDx speaker Mark McCrindle is leading the campaign to call anyone born after 2010 a part of Generation Alpha. According to him, 2.5 million Alphas are born around the globe every week.
Alpha kids will grow up with iPads in hand, never live without a smartphone, and have the ability to transfer a thought online in seconds. These massive technological changes, among others, make Generation Alpha the most transformative generation ever, according to McCrindle.
“In the past, the individual had no power, really,” McCrindle told Business Insider. “Now, the individual has great control of their lives through being able to leverage this world. Technology, in a sense, transformed the expectations of our interactions.”


Educating Generation Z: Let Them Color Outside the Lines

I am a Generation X mother attempting to raise a Generation Z daughter. I recently read a statistic by social researcher Mark McCrindle which set off an internal monologue that ended in a migraine: my daughter's generation will have "17 employers across 5 separate careers, working in jobs that don't even currently exist."

Sydney's most liveable suburbs: the Urban Living Index

The new index, which ranks the liveability of 228 suburban areas in Sydney, was produced by social research firm McCrindle for the Urban Taskforce Australia, an industry group representing property developers. Rating the liveability of suburbs will always be contentious. An attribute one person loves about a neighbourhood might be repugnant to another. No measure will ever be perfect and the findings of the Urban Taskforce's index are bound to spark debate.
The data on 20 separate indicators was used to assess the affordability, community, employability, amenity and accessibility of a suburb to determine how liveable it is.

Top five baby name trends for 2016

It's become something of a tradition for me to pick the knowledgeable brain of demographer and social researcher Mark McCrindle at the end of each year regarding baby-name trends for the following one. Here’s what he has to say about 2016.
“A name is popular for about a decade, and then it starts to fade,” says McCrindle. “A classic example is Jack. It dominated most years in the first decade or so of the 21st century, but now it’s starting to fall down the list. It became a victim of its own success. Lachlan is another name that was often first or second on the list, but is now starting to fade.

Researcher Mark McCrindle delivered the results to business leaders yesterday, revealing a PSI index score of -12. Nearly 200 Hills businesses, covering 15 sectors, responded to 21 questions rating their opinions on business conditions (current economic conditions, regulatory settings and infrastructure), performance (earnings, expenses, employment) and sentiment (cost, growth and economy in six months).


THE best stocking stuffers this Christmas are tech gifts — or wrap yourself up as a present. That’s the finding of McCrindle Research who surveyed 1012 Australians to discover their sentiment and spending intentions for this festive season. They found that this year Aussies plan on saving money, staying at home with family and friends and are hoping for technological gifts under the tree. Best-case scenario the gift gets used, at least until boredom sets in or the latest gadget hits the market. Worst-case scenario it gets binned, stuffed way way back in a cupboard — or sold.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


hills shire James Ward conference speaker christian Mount Annan-Currant Hill workforce 1994 Lower Hunter Region aussie culture trends analyst follow suburbs infographics Northern beaches Event Aussie rise of local debt communities census group session optus speakers pack google for education mythbusting Canberra small business visualisation couple community engagement Res Vis cost of living social issues rain social trends research report new office faux-cilise fears data ACF17 education sector #censusfail speajer focus groups living Wagga Wagga hornsby engagement Population Clock gig wealth and income house price rise product Aussies the changing face of program socialising holidays sustainable Tuesday Trend Sydney population media activity sydney metro media 2016 census winter selfie offenders Australian community trends gen z Western Australia Sydney Hills Business Chamber ideas Australian Population politics residents parenting 23 million rich demographic transformations population growth economy mobile transport repayments Skilling hello fresh teachers video CBD going out global financial crisis impact equip teaching Mark McCrindle social enquiry church plans conferences holiday relevant city storytelling Australian Communities Trends New Zealand cancelling event showreel future-proof brand experience rule keeper mentor unaffordable friendship apartments tattoos ultimo australian social research communications 2015 jobs emerging technologies sunny days the hills marriages cartodb rental stress Assistant Store Manager Scouts wealth and income distribution change TDE owning a home alpha millenials fresh royal internet REIV National Conference NBRS Architecture entrepreneurs of today divorce rate gold coast Melbourne environment Hunter Valley networking skills GPO shbc Christmas presents daily commute tableau consumerism Word Up forecasting research visualisation McCrindle Speakers McCridle generations wealth distribution mortgage parents CPI authenticity Financial Planning Week norwest purpose money tips moderators guide event culture FPA ACF sports social impact year 7 mccrindle in the media marketing volunteer hobart generation Z conference presentation publication pyrmont screenage define year 12 student work research on coffee poker master case study school australian real estate Australians infographic wall woolworths speakers NSW paying to work bondi Engineering Manager baby names australia report urban living index cancelling plans The Daily Edition investment family 2014 donation statistics research data ABS national private wealth brands responsive australia HSC Sydney keynote speaker renter of the future Do It Yourself personalities demography who is generation z tertiary education sydneysider millionth royal baby life graphs schools students 2016 work from home work mates leadership workshop snapshot wage Research Director Generation Y ageing population career internship office opening low density business index Queensland annual income blaxland real average aussie national crime rates water public speaker aged care puzzle online personal growth not for profit research Financial Planning Association mccrindle research internships news sector wide study urban ethnography Cobbitty-Leppington healthy future changing face of sydney hopes cancel plans buildings quote coffee neutral bay Wellington high density living households charities litter teach growth child care Northern Beaches Christian School post rationalism housing market earnings house media commentary Mark McCrindle in the media dreaming education future future of work SMART Australia Day 2017 Australia street baby boomers financial fears demographic trends earning 24 million entrepreneur future of shopping families trends volunteers chairty leadership Tasmania wages high school public transport Maxim Accounting world sydney speaker TED talk organisational culture future of education communication daily telegraph customer data analyst Channel 7 EFF know the times proactive the great screenage social lives Channel Seven baby names report entrepreneurial thrive population milestone mccrindle tea study lalor park financial dreams emerging generations futurist Territory DESTEL 10 years dare to dream Caregiver overcast REIV Conference SMSF urban taskforce TEDx cultural diveristy award weather System's Architect mother's day collaboration cooking baby name train income Elderslie-Harrington park baby boom leader Australian Bureau of Statistics sydney hills story Hills Shire Council Macquarie University land of the middle class father's day Australian Trends click vegemite shopper's pick public speaking christianity Education Future Forum marriage affordable charity baby presentation census 2016 travel Social Trend education future report curiosity nfp participants commuting learn keynote speaker food insecurity economic World Water Day energy population map optimistic consumer research Royals thought leadership survey design education 1975 finance The ABC of XYZ divorce SA australians staying home more cultural diversity society trends Australian communities screenagers Financial Planning Association of Australia hunger 24,000,000 pharmacies royal influence sector wide household stats community socialites TED local long weekend aged care forum village careers report housing growth deloitte jobs of the future cash census results faux-cilising work-life staff social commentator property market capital cities Vocational education retirement Myth dreams baby name predictions eliane miles commute men budget online shopping shifts balance New Zeland students professional services grandparents staying in supply and demand growing population learning styles Wodonga housing affordability travelling Real Estate Christchurch relational investing challenge ashley fell newspaper Australian schools live the dream Bathburst Geoff Brailey baby names demographer communicate australian communities trends report census data eliane Northern Beaches wealth inequality future young australians future proof survey casual interactive youth government wedding generational trends contiki cold tuesday tea bureau keynote slideshare sydney event greatness property price motivate ageing Crime Rates Love acf15 financial social research January 26th narcissism culturally diverse teleworking mccrinlde ACT Report home faith Performance Sentiment Index researcher social change research pack collaborative car average Australian domestic business analysis future proofing JOMO mining boom volunteering Tuesday Trends focus group ferry mateship social etiquette housing faux-ciliser Deaths results poor resource conference millennials food trends of 2016 educated university Duchess of Cambridge NT Northern Territory Gen Y urban living royal family summer trend 2017 school students gig economy local community optus my business awards training engage area wealth Australian Dream house prices growth of sydney easy rider seasons care support SRE 2016 census results housing trends manly generation meals February 16 goal belief suburban living data visualisation English Births not for profit 2013 baby name trends australian community trends report rising house prices visual wolloomooloo Willowdale hills townhouses prince george shopping centre twentyseventeen dream Andrew Duffin local communities education research Australian Census office the lucky country celebration google earn New South Wales WA workplace trades trend tuesday capital city sector spirituality state sunburnt country affordability crows nest christmas younger generations learner cica sentiments coffee lovers salary Merry Christmas experience Kirsten Brewer research services in depth interviews ipswich office space demographics friends volunteering data religion breakfast monarchy megatrends panel priorities safe FOMO VIC princess charlotte meetings generation alpha society business performance 2020 Adelaide Lower Hunter rent 1980 house price the average aussie emerging trends builders Jura Australia NEETs brisbane employers children TAS states names 40 million resilience Australian Families middle class mccrindle crime global geomapping financial planning home owner lifestyle kate middleton mythbusters workplace culture social researchers happiness educhat events shopping media release social shifts schools stay home home ownership goals cars young people national wealth What is food insecurity? anzac youth unemployment financial future South Australia the australian dream ashley mckenzie Business analysis sydneysiders huffington post list potts point community event qualitative research teacher workshop innovative NBRS typical australian brand census fail social commentary Australian demographics unemployment sydneycity investor bus VET financial independence ACF2017 ease of travel marrickville suburb pharmacy cloudy days donate renting in the media Sydney PSI Research Executive high density apartments market research university degree waverton choice workers non profit Hornsby Shire Council menai recap wellbeing demographic social media employment logan infographic moreton bay technology social analyst criminal cost Australian Home clothing professional australian global generations presentations outsourcing Kiwi Christmas season Jura Coffee IT Specialists 1968 toys social researcher gen alpha insights micro victoria Real Estate Institute of Victoria mover and shaker ACT employmee school satisfaction professional development average sydneysider darwin commuters Australia Day australian communities forum not-for-profit trends of 2017 food bank facts Sydney’s south west tv VET sector debate world youth day Netflix language dessert innovation environmental scanning apartment population increasing densification high density award winner digital DIY medicine Work place Gen X public holiday winter blues perth insight professional presenters learning gender easter forecast Valentine’s Day Charlotte intern the hills shire 2012 professional speaker organisations speaker sun social analysis Generation X Queensland: QLD Christmas lunch vegetarian spend omnibus property ACF 2016 identity micro apartments giving "know the times" new york times group weekly earnings entertainment grave decision NFP event women social life employmer