McCrindle in the Media

Wednesday, February 10, 2016

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. From demographic analysis and future forecasts, to communication of key research findings and the identification of social trends, at McCrindle we are passionate about communicating insights in clear, accessible and useable ways.

Here are some of the most recent media pieces our research and team have been cited in:

Millenials found to be far more likely to quit work than other generations

“Millenials are a multi-career generation, moving from one job to another and from one job to further study or an overseas job. Mobility defines them,” he said.
“They’re a more educated cohort, they’re more tech-resourced. Even when they’re happy in a job they’re passive job hunters because they’re so well networked. People are approaching them on LinkedIn and they want to be future proofed.”
“They are looking for belonging and leading and shaping things. They want to be successful so if employers are empowering and involving them they will stay longer. A pay increase is a short-term fix but in the long term it’s all about engagement.”

Buyers Swap 'Traditional Aussie Dream' For High Density Apartments

McCrinde Research social demographer Mark McCrindle concedes many foreign buyers are getting into the market, but said the lift in demand was also due to more Australian singles, couples and families opting for apartments.

Australia's booming population was underpinning the shift, he said, by pushing up demand for property of which apartments were an affordable type. "In less than 2 weeks we hit the 24 million mark and that's an increase of a million people in just around three years, so it's pretty significant growth," he told The Huffington Post Australia.

Inside Sydney’s homes of the future: A city of cities as homes get smaller and taller

McCrinde Research social demographer Mark McCrindle says Sydney's residential landscape will be forced to change to cope with the population growth, with multi-use residential developments the way of the future and a move away from CBD workplaces.

“We’re essentially going to be a city of cities, with not everyone working in the CBD,” Mark explains. “People will work in the suburbs, in business parks, and we will have second, third and fourth CBD areas where you work, live and play all within the locale.”

Why money is a big issue for Australian retirees in 2016

Social researcher Mark McCrindle said financial instability was an enemy of retirees. After the GFC a lot of people had to change their retirement plans and expectations because so much was wiped off,” he said.

Falling house prices in several states were adding uncertainty to retirees looking to downsize, Mr McCrindle said, while there were social impacts caused by children failing to leave the nest. “Retirees can’t quite make their own independent decisions because they still have adult children living at home.”


According to Optus’ Renter of the Future report out today, three out of ten renting households consider themselves as “choice renters” who are not buying into the great Australian property dream. And when it comes to choice renters, they are three times more likely to be tech savvy.
The report, which was conducted by McCrindle Research shows that 2016 will see a new generation of tech-savvy renters who favour a lifestyle fuelled by freedom, flexibility and choice.
“We wanted to understand the renter and find out who they are. Demographically they’re got punch, geographically they’re got punch and as we’ve found from this technologically they’re amongst the earliest adopters,” said Mark McCrindle, social demographer.

Today's trends are coming at us faster than ever and have a life cycle that is shorter than we've ever seen before. Trends are increasingly global -- and with that, they're bigger, better, and faster.

From a generation who can track, monitor, record and analyse their every moment, to work that is increasingly being done in non-traditional places, here are some trends to watch in 2016.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


socialites criminal society plans ageing investing economy menai domestic work-life financial investor Tuesday Trend buildings 40 million social trends trends analyst winter home emerging generations rich renting capital city spirituality 1968 pharmacies Sydney keynote speaker couple poor poker master princess charlotte Duchess of Cambridge professional speaker travel mccrindle in the media child care SA new office resilience the hills shire emerging technologies conference presentation owning a home renter of the future The ABC of XYZ consumer Australia Day weather future proofing Population Clock quote storytelling click sydney hills area energy Charlotte environmental scanning emerging trends sentiments baby brands financial dreams teachers toys GPO Northern Beaches Christian School celebration Netflix award winner government dare to dream tea demographer education Northern Beaches baby names community community event innovative training school satisfaction property sunburnt country balance village social commentary EFF business index shopping conference divorce rate workplace culture JOMO population milestone woolworths teach winter blues Andrew Duffin ACT Channel 7 litter hopes Australian Census going out thrive keynote speaker suburbs communities forum rise of local VET NT learning styles New Zealand victoria sunny days proactive travelling gen z land of the middle class darwin responsive English January 26th baby name news System's Architect property market social research Bathburst shopper's pick professional development Research Executive Crime Rates healthy future insight snapshot Gen Y eliane states vegemite charity global financial crisis baby name predictions easter mortgage NBRS Architecture leadership workshop cooking nfp mobile sydneysiders year 12 medicine manly Engineering Manager father's day family mccrindle tea cloudy days etiquette rising house prices financial independence social impact research report dessert entrepreneurs of today Scouts investment global graphs potts point focus groups moderators guide faux-ciliser social enquiry ashley fell wages trend tuesday workplace faith brisbane 2016 unemployment friends Tasmania census 2016 #censusfail challenge lalor park australian communities forum media activity consumerism "know the times" debate market research Real Estate Aussie sun offenders Australian communities rain tableau Financial Planning Association of Australia Caregiver Queensland: QLD norwest research visualisation life data visualisation national crime rates mother's day affordability networking Australian schools train census results list identity Mark McCrindle world low density world youth day futurist geomapping increasing densification royal family Wodonga trades business social internship royal baby educhat results media lifestyle 23 million megatrends know the times social researchers hello fresh typical australian Christmas season social life state debt analysis education sector grandparents city professional names rental stress jobs of the future speakers non profit DIY Valentine’s Day case study schools eliane miles pyrmont learn social analysis cancelling event Deaths 2013 engage leadership holidays Australian demographics twentyseventeen internet hobart future of work TDE parents Christmas lunch mining boom parenting interactive contiki daily commute Wellington school students living sports education future capital cities future of education future socialising public speaking presentations brand bus public holiday commute small business 1975 financial future social researcher REIV Conference tips wedding seasons forecasting population recap residents national private wealth grave decision outsourcing Melbourne hills shire divorce supply and demand education research dreaming DESTEL employment presentation group session growing population educated entrepreneur baby boom wealth and income Love Christchurch gender environment Royals generation Z 2016 census results children entertainment staff in depth interviews millenials insights Australia Day 2017 trends australian communities trends report thought leadership holiday repayments shbc population growth fresh workshop census house price changing face of sydney office post rationalism social issues 1994 friendship teleworking intern teaching award home owner define stay home PSI ipswich CBD optus my business awards suburban living February 16 NBRS professional services cancelling plans fears population map data analyst media commentary researcher housing trends NSW young australians cash school christmas Myth household Adelaide clothing FPA 24 million home ownership urban living index survey marriage Sydney bondi follow rent study focus group households staying in sydney speaker in the media breakfast alpha kate middleton 2017 Kirsten Brewer workforce demographic trends tertiary education overcast the australian dream ABS greatness learner wolloomooloo forecast house keynote ashley mckenzie ageing population belief Sydney Hills Business Chamber Australian Communities Trends hornsby Australian Dream logan product New South Wales real local housing market trend Word Up baby names report high density living urban living housing property price mythbusting christian Christmas presents sydneycity conferences tattoos Financial Planning Week house price rise high density ACF sydney metro daily telegraph public speaker Res Vis Territory resource young people marriages millennials annual income australians staying home more generation Hills Shire Council 2014 trends of 2017 McCrindle Speakers future-proof group Australian Population shifts blaxland cold royal stats curiosity career SMSF dream collaborative ethnography royal influence events waverton research pack WA affordable FOMO car rule keeper social lives REIV National Conference suburb global generations sydney event organisations New Zeland panel sustainable work mover and shaker communication skills media release The Daily Edition Skilling Assistant Store Manager Social Trend narcissism ACF 2016 wage Northern Territory goals 2012 youth visualisation experience financial fears customer local communities office opening acf15 anzac Geoff Brailey infographic mentor survey design wealth and income distribution moreton bay slideshare entrepreneurial innovation politics earn 10 years goal personalities weekly earnings average aussie happiness townhouses culture communicate mccrindle research aussie culture Australian Bureau of Statistics education future report social commentator Gen X easy rider 2020 social change priorities Western Australia Vocational education urban jobs baby names australia report year 7 cost google for education work mates 2015 Births story research services James Ward sector wide national wealth ideas authenticity cost of living marketing Education Future Forum gold coast video participants the changing face of cancel plans food cartodb TAS optimistic society trends ultimo coffee collaboration future proof schools students World Water Day VIC business performance 2016 census VET sector the hills language Macquarie University office space Aussies Wagga Wagga earning statistics men communications Real Estate Institute of Victoria university economic mateship long weekend IT Specialists Channel Seven culturally diverse vegetarian water commuters event high density apartments generation alpha paying to work 1980 census fail facts meals selfie housing growth women generational trends leader millionth engagement religion not for profit unaffordable report brand experience qualitative research baby boomers tuesday conference speaker earnings australian social research Australians student faux-cilising Merry Christmas urban taskforce crime infographic wall online shopping Kiwi Work place Canberra motivate personal growth demographic transport mythbusters cultural diversity equip bureau data social media wealth distribution not-for-profit growth gen alpha cars trends of 2016 crows nest careers organisational culture SMART prince george Hornsby Shire Council Do It Yourself income omnibus christianity digital neutral bay perth Australian Trends pharmacy safe aged care change mccrindle research Australian Home salary students house prices aged care puzzle Queensland teacher technology new york times sector research data optus huffington post wealth visual relational NEETs housing affordability Australian Families Generation X summer Generation Y families demographic transformations ferry sector wide study ease of travel publication baby name trends wellbeing Northern beaches Event volunteers retirement the average aussie builders meetings employers HSC internships university degree demographics middle class 24,000,000 Financial Planning Association social shifts apartment google church Tuesday Trends monarchy newspaper tv program marrickville faux-cilise learning deloitte finance budget high school relevant australia spend online community engagement South Australia generations youth unemployment