McCrindle Research: Celebrating 10 Years, 2006 to 2016

Thursday, August 18, 2016


It was late August 2006, John Howard was Prime Minister, George W Bush was the US President, the Football World Cup had just wrapped up in Germany, Facebook had just been launched to the public, and McCrindle Research began operations in a newly opened area of Norwest Business Park in Sydney.

It was just a decade ago, but what a decade of change it has been. There was no iPhone, no tablet computers, Twitter was only just being developed, YouTube was just a year old and words like “apps”, “Wi-Fi” , “memes” and “selfies” meant nothing. In the year we began our research, “hashtag” was the rarely used character on the keyboard, “the cloud” was what could be seen in the sky, things “going viral” was an issue for public health and “tablets” were medications.



When we ran our first demographic analysis soon after we began, the 2006 Census had only just been held, and we were relying on the 2001 data which was based on the Australian population of 18.9 million compared to the 24.2 million of today.

McCrindle Research began with Mark McCrindle and a simple vision to “conduct world class research and communicate the insights in innovative ways”. Since those first days the research approach has grown from pen and paper surveys and focus groups to include online surveys, on-device surveys, data analytics, demographic and economic modelling and geomapping. True to the vision of engaging, visual output, the first person McCrindle Research employed was a designer, Mark Beard, who did an amazing job in the early months of developing a digital presence, and deploying research reports in visual forms and designing the data even before the genre of infographics existed.

Since then McCrindle has grown to be well regarded as one of the best research-based communications agencies and data designers in Australia with our research findings more likely to be presented via an event, interactive webpage, corporate keynote, infographic wall, pop-up banner, animated data video, visual report or media launch rather than just a written report.



It was in that first year that we designed “Australia’s Population Map” which has now been updated and reprinted dozens of times with hundreds of thousands in print. We love analysing numbers so here are some relating to our digital presence: we’ve had more than a third of a million YouTube views in addition to our Slideshare, Twitter, Instagram and Facebook presence, and almost a million blog and website visits. We analyse big data and create big data of our own with hundreds of research projects completed, involving thousands of focus group participants and hundreds of thousands of survey completions. 

So it has been a busy decade for us and a transformative one for our world. As we look at the decade ahead, one thing is sure: the speed of change will only increase, and we will continue to analyse the trends and effectively communicate the strategic implications to help organisations and leaders know the times.




find out more About McCrindle Research Services



Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

Maxim Accounting aged care puzzle research services personalities New Zealand happiness forecasting safe sustainable tea 24 million Australia street mccrinlde australian princess charlotte cost of living car national crime rates mother's day the changing face of earn infographic wall snapshot families population growth research data work social insight names 23 million Australian Home fears middle class grandparents village data visualisation digital hills commuting Mark McCrindle in the media James Ward world New South Wales list brisbane 1975 sunny days plans 40 million national wealth holidays professional speaker bus owning a home tattoos future proofing debt the great screenage society repayments goals ACF TED talk McCridle Northern beaches Event The ABC of XYZ Australian demographics insights Canberra work from home public holiday public speaker showreel Australian Communities Trends hello fresh sydney event presentation global Vocational education couple Social Trend shopping royal government ageing future of shopping 2016 census social impact church Lower Hunter Region sydney metro US infographics Sydney Hills Business Chamber Lower Hunter darwin finance criminal coffee lovers program click hopes Gen X volunteer wellbeing Australian Population TEDx housing the average aussie healthy future community engagement victoria Real Estate Institute of Victoria states EFF huffington post leadership affordability wealth distribution offenders home travel real communities sydney speaker maiden names youth royal baby storytelling speakers pack business index Sydney data analyst Gen Y sunburnt country HR tips sydneysider technology parents aussie culture growth micro small business news home ownership education future report focus groups acf15 dessert 2015 McCrindle Keynote Speakers breakfast wolloomooloo research social research Research Director rise of local australian communities trends report population milestone trends divorce rate rain demographics dreaming vegemite jobs engagement royal influence mccrindle responsive Myth fresh TED daily telegraph education research social life prince george children facts train Melbourne resilience holiday google dare to dream Australian schools Sydney’s south west census data education future story future shopper's pick christmas 2017 millionth city friends language charities recap capital city Wagga Wagga HSC shbc thought leadership change gold coast royal family residents cold university degree moreton bay community event cars divorce SMART communication youth unemployment Financial Planning Association of Australia state suburban living men census ease of travel culture social change relational conference presentation digital economy hunger local communities unaffordable emerging trends event entrepreneurs of today local community celebration speaker learning styles debate investor Education Future Forum parenting financial future trends of 2016 The Daily Edition clothing ageing population sydney market sector wide the australian dream Jura Australia Merry Christmas Macquarie University report balance gig consumer Australian community trends Geoff Brailey sydney property market winter blues the hills sector wide study Northern Beaches South Australia McCrindle Speakers Hills Shire Council market research business 1968 hobart employers Channel 7 Black Friday Sales 2017 gig economy internship surnames staying in in depth interviews case study property price low density purpose choice workers ultimo chairty equip newspaper statistics not for profit SMSF Hunter Valley ACT Report Tuesday Trends Real Estate long weekend REIV National Conference financial independence employmer authenticity cica priorities narcissism NSW innovative keynote bondi ACT Word Up research report urban living index TAS global retail cloudy days generation alpha baby names report Tuesday Trend curiosity do people still change their surname after marriage? mobile alpha earning Christmas lunch careers educhat CBD participants Research Executive innovation population experience tuesday demographer toys rich sector global generations Skilling sentiments the lucky country product politics builders investing organisations future proof public speaking affordable English Crime Rates impact ABS Wodonga FOMO survey design census results data overcast 2013 screenage 1994 school satisfaction women conference speaker media activity suburb office focus group supply and demand budget growth of sydney Duchess of Cambridge moderators guide Netflix financial greatness personal growth Wellington Cobbitty-Leppington Generation X intern interactive staff REIV Conference internet research on coffee coffee seasons greetings leadersip marrickville Births mccrindle research JOMO Jura Coffee christmas award winner money communications internships twentyseventeen faux-cilise property seasons relevant 2016 increasing densification demographic socialites Sydney keynote speaker trend tuesday Christmas day annual income mover and shaker high density apartments world youth day entrepreneurial etiquette study networking Australian Trends average aussie goal megatrends Christmas data social commentary australian real estate nfp living Christmas presents WA Hornsby Shire Council mining boom thrive vegetarian school australian community trends report research pack trades rule keeper property market Engineering Manager public transport media commentary christianity infographic rental stress average Australian qualitative research 24,000,000 sydneysiders woolworths crows nest pyrmont meetings high density Adelaide not-for-profit skills challenge Elderslie-Harrington park australian social research Financial Planning Association cancelling plans year 12 brands bureau "know the times" anzac training weather mentor house prices Assistant Store Manager australia cash Charlotte teleworking identity life sun non profit aged care define cancelling event nativity scene workplace culture kate middleton learn office opening VET society trends property development casual CPI retirement daily commute Performance Sentiment Index GPO TDE Christchurch baby name predictions renter of the future collaboration workshop hornsby tertiary education donate christian future of education unemployment organisational culture mccrindle tea investment online survey students omnibus What is food insecurity? wealth and income national private wealth Kiwi resource Northern Beaches Christian School baby name trends financial planning poor manly Queensland: QLD blaxland Sydney population changing face of sydney baby names australia report year 7 educated population map conferences mateship know the times group session ACF 2016 norwest census 2016 households social enquiry cultural diveristy Sydney Lifestyle Study eliane miles contiki Willowdale pharmacy marketing going out future of work demographic trends workforce Bathburst conference stats mccrindle in the media gen alpha rising house prices TEDx Speaker child care volunteers visual Christmas season ACF17 leadership workshop young australians dream care support ashley mckenzie Queensland speakers Gen Z Expert winter social analyst Deaths post rationalism social researchers gender #censusfail volunteering data career trends of 2017 collaborative Australian Dream schools marriages optimistic follow Australia Day Res Vis baby boom Caregiver World Water Day household faux-ciliser speajer housing market income faux-cilising Population Clock apartments sydney hills neutral bay earnings slideshare monarchy professional domestic gen z FPA paying to work VIC house price rise Christmas research New Zeland future-proof media release new york times commuters lifestyle NBRS Architecture emerging technologies growing population food deloitte suburbs menai local travelling IT Specialists demography work-life renting 2020 stay home panel McCrindle Speaker work mates analysis trends analyst results urban teaching not for profit research customer Australia Day 2017 Andrew Duffin Channel Seven average sydneysider education generations teachers Territory Western Australia rent giving leader teacher millennials high density living Christmas day weather DESTEL trend ashley fell Australian Families office space visualisation socialising 1980 graphs salary Scouts 2016 census results teach baby boomers medicine summer keynote speaker optus my business awards Christmas in Australia Mount Annan-Currant Hill Black Friday marriage February 16 home owner SRE cancel plans australians staying home more Business analysis mortgage Aussies faith PSI perth brand entertainment family belief Australian communities consumerism culturally diverse urban taskforce dreams social analysis geomapping research visualisation housing affordability NBRS Australians brand experience mythbusting volunteering water education sector pharmacies forum Mark McCrindle transport online shopping cultural diversity wealth inequality proactive high school communicate professional services professional development schools students publication litter townhouses social lives emerging generations NT potts point australian communities forum forecast social media ferry Black Friday in Australia social commentator capital cities Australian Bureau of Statistics business performance sports christmas trees cooking happy holidays charity census fail urban living wages spirituality food insecurity Kirsten Brewer Tasmania energy lalor park financial fears global financial crisis environmental scanning baby name maiden Valentine’s Day google for education entrepreneur father's day 10 years workplace Work place land of the middle class environment easter SA university wealth VET sector shopping centre Christmas Stats school students generational trends 2014 wage social researcher generation Z housing trends housing growth financial dreams friendship Aussie events house price in the media economy mythbusters engage millenials jobs of the future meals ideas shifts typical australian researcher award spend new office Retail wedding professional presenters wealth and income distribution outsourcing poker master donation Royals tableau futurist social issues screenagers grave decision baby sydneycity video demographic transformations social shifts young people Financial Planning Week cost economic ipswich ACF2017 tv the hills shire younger generations food bank Generation Y employment hills shire Love logan ethnography NEETs student weekly earnings baby names learner urban development area employmee NFP event eliane cartodb selfie apartment live the dream house who is generation z crime System's Architect buildings surname social trends waverton presentations optus Northern Territory group generation DIY quote January 26th learning easy rider religion motivate community micro apartments Australian Census Do It Yourself 2012 commute media

Archive