New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


survey design cultural diversity earn SMSF commute group session alpha leadership christian residents sydney event Christmas presents australian Vocational education Merry Christmas winter blues Kirsten Brewer consumer wealth and income distribution trends of 2016 tableau CBD The Daily Edition global generations townhouses VET baby media activity ACF17 culturally diverse earning menai learning nfp cars stats social issues Northern beaches Event post rationalism graphs sydney speaker 1975 social researchers blaxland product local community apartment australians staying home more volunteer entertainment life Australian Trends vegetarian infographics transport vegemite living market research chairty schools students long weekend volunteering data the hills report the hills shire environment demography omnibus leadership workshop Skilling sunny days easter national crime rates financial dreams cash investing wealth distribution Tasmania social commentary presentations gender lifestyle census data Word Up clothing interactive home ownership speakers New Zealand engagement baby name trends rich budget marriages builders teaching generational trends visual marriage DESTEL geomapping insights 40 million social sector wide earnings future of work Births Melbourne parenting tv storytelling fresh easy rider logan sydney hills suburban living 2012 PSI millionth Christmas season Western Australia darwin youth EFF entrepreneurs of today hobart prince george NBRS friendship social research innovation global financial crisis deloitte future proof faux-ciliser low density hopes australian communities trends report Real Estate Institute of Victoria cancel plans states ashley mckenzie Scouts click professional development staying in norwest future of shopping focus groups snapshot Tuesday Trends university wealth and income organisations renter of the future local organisational culture year 7 23 million authenticity school students financial church sunburnt country pharmacies dreaming cost divorce Australian communities public speaker society google for education millenials narcissism capital city Financial Planning Week apartments award winner statistics moderators guide office belief Social Trend wealth winter 2020 2016 census results Australia street sun Australia Day national wealth Australian Population princess charlotte dessert thought leadership investment publication future proofing emerging trends gold coast media commentary housing affordability internships socialites results renting safe mentor Northern Beaches personalities seasons intern outsourcing research pack January 26th James Ward millennials thrive names generation alpha trend tuesday baby names property keynote crows nest average Australian royal influence breakfast social shifts internet retirement litter speaker The ABC of XYZ royal baby unaffordable urban taskforce training TDE demographic daily telegraph infographic wall property market case study goal food communication unemployment research group population children technology affordability population milestone travel baby name predictions #censusfail urban living index mover and shaker optus my business awards going out crime medicine data visualisation focus group Caregiver teleworking customer Valentine’s Day 24,000,000 trades mateship VET sector women affordable aussie culture summer young australians spirituality careers recap Adelaide holidays Australian schools showreel education sector Australian Home growing population christmas proactive divorce rate "know the times" Generation X plans slideshare Deaths Bathburst SRE christianity weather cancelling event conference presentation professional services conference generation Z TAS speakers pack brand experience English cancelling plans rise of local leader train happiness average aussie online environmental scanning Queensland volunteers workplace emerging generations February 16 hills waverton news bureau census results sector youth unemployment sydneysiders repayments meals Do It Yourself Real Estate urban living Australian community trends personal growth optimistic baby names australia report families cooking 1994 data Australian Bureau of Statistics tea sustainable ageing consumerism communications career Queensland: QLD pyrmont data analyst pharmacy education future politics impact ageing population Generation Y demographic trends 1980 responsive income resilience house price brands baby boom TEDx sentiments Sydney keynote speaker workplace culture researcher social researcher lalor park celebration ethnography change sydney metro sports business index gen alpha media language Geoff Brailey rule keeper DIY panel facts visualisation mccrindle FPA forecast learn australia engage small business the changing face of financial future balance monarchy owning a home salary McCrindle Speakers identity social lives travelling high density shopper's pick home REIV Conference ACF2017 not-for-profit charity victoria event shifts area shopping VIC professional mccrindle tea twentyseventeen greatness work-life sydneycity keynote speaker shbc System's Architect school satisfaction trends analyst study australian communities forum healthy future social life futurist TED high school cultural diveristy define baby names report economic Australian demographics Hornsby Shire Council sector wide study brisbane ipswich hills shire GPO Work place suburbs community event social analysis optus father's day marketing Engineering Manager social impact NT social commentator wolloomooloo future NBRS Architecture royal car communicate entrepreneurial property price Charlotte Assistant Store Manager Kiwi conference speaker aged care puzzle university degree eliane FOMO ferry growth Hills Shire Council Gen Y cica 2014 cloudy days relational ultimo skills Gen X educhat story the australian dream employers land of the middle class ashley fell 2015 Research Executive Res Vis family young people spend faux-cilising middle class demographer brand hello fresh stay home criminal holiday household anzac population map selfie marrickville professional speaker trend 1968 challenge 2013 trends financial fears aged care urban housing growth house price rise Sydney Hills Business Chamber social trends goals annual income world huffington post socialising high density apartments video 24 million megatrends public speaking REIV National Conference house economy year 12 staff jobs Australian Dream community cold faith housing market future-proof wages 2017 google debt ease of travel culture 2016 program HSC child care home owner infographic media release real etiquette typical australian acf15 local communities supply and demand Channel Seven overcast know the times wedding tuesday internship mortgage NSW education high density living Channel 7 learner entrepreneur schools households fears office opening quote screenage micro apartments New South Wales generation couple eliane miles Christchurch increasing densification trends of 2017 rental stress poker master Myth CPI kate middleton 10 years digital events not for profit SA follow Wagga Wagga South Australia research services global Andrew Duffin in the media Education Future Forum hornsby learning styles toys Duchess of Cambridge ACF 2016 Australian Communities Trends priorities in depth interviews new office list mccrindle in the media Financial Planning Association JOMO shopping centre forum research data teacher changing face of sydney non profit Northern Territory forecasting sydneysider energy census 2016 online shopping average sydneysider weekly earnings meetings teach micro wellbeing ABS WA work mates Australians Population Clock employment royal family manly public holiday capital cities social enquiry census fail ACT woolworths grandparents Australian Census rain SMART bus domestic Royals relevant curiosity the great screenage business performance World Water Day Mark McCrindle society trends Crime Rates education future report qualitative research teachers Aussie innovative city 2016 census jobs of the future australian social research Canberra parents Financial Planning Association of Australia friends educated survey emerging technologies newspaper business financial independence collaboration tertiary education office space house prices national private wealth Research Director rising house prices research visualisation poor Love census Northern Beaches Christian School education research Territory commuters dream water mother's day religion tattoos the average aussie offenders NFP event Christmas lunch student conferences professional presenters men perth tips IT Specialists Macquarie University faux-cilise wage Australian Families housing mythbusting ACF housing trends cost of living school finance generations motivate participants suburb TED talk equip village analysis resource NEETs dare to dream award paying to work workshop cartodb mobile ideas demographic transformations workforce moreton bay mccrindle research new york times population growth baby boomers communities coffee contiki potts point gen z investor purpose research report work demographics experience grave decision baby name Wellington government collaborative neutral bay world youth day social media buildings future of education Aussies community engagement social change Sydney state Australia Day 2017 daily commute insight mining boom Tuesday Trend networking rent bondi presentation New Zeland debate mythbusters students Netflix Wodonga