Qualitative Research; 5 tips for running group sessions

Monday, October 31, 2016

At McCrindle we run all kinds of qualitative research from in depth interviews, co-creation groups, ethnographic interviews and of course focus groups. Here are some tips for when you are running any kind of group session.

Make sure the questions flow

When writing the questions for the moderator’s guide, order the questions so that they take participants on a logical and sequential journey through the different topics you are exploring. Keep the most important questions at the start of each section in case you run out of time.

Come prepared and organised

Make sure the experience gets off to a good start by being organised and bringing everything you need and everything you think you might need. A focus group checklist helps to make sure that important items are not forgotten.

Start the way you want to finish

It is important to remember that you (as the moderator) set the tone for the group and create the ‘vibe’ you want. Try and make some light hearted comments at the start of the group and ask each person to introduce themselves to make participants feel comfortable.

Mix it up

The standard focus group length of 90 minutes can feel like a long time when it is limited to group discussion. Try using post it notes to get participant’s quick thoughts on topics, use a whiteboard for brainstorming and electronic voting technology to break up the discussion.

Keep calm and just listen

Participants are going to feel more comfortable if the moderator seems relaxed and in control. They can tell and appreciate when you are listening to them and giving them your full attention. Use your body language, hand gestures and encouraging words to show that you value and are interested in their opinions.

To find out more about the qualitative research we conduct, click on our updated research pack below or head to mccrindle.com.au

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


sydneysider australian communities forum follow resilience challenge friends youth award #censusfail megatrends average Australian easter 2017 clothing the hills shire land of the middle class population teachers infographic ACT property price Andrew Duffin motivate men financial fears water urban living online dessert Wellington trend socialising investor urban research earning Australian Bureau of Statistics state generation alpha Northern Territory school shopping centre marketing Australian Home Bathburst in the media research data ABS research services Melbourne social commentator investing vegetarian business intern overcast educhat group survey design Netflix social Deaths GPO high density apartments spirituality Res Vis narcissism sentiments parenting royal baby TDE social impact post rationalism purpose families priorities participants leader grave decision social issues waverton selfie learner ultimo holiday meals house salary dare to dream professional presenters English publication list local community learn Queensland: QLD results mccrindle tea office REIV National Conference future proof Australian communities Aussies earn jobs capital city SMSF poor students leadership February 16 divorce rate brisbane culturally diverse 2013 customer census data the great screenage know the times ACF property vegemite speakers pack ashley mckenzie weekly earnings wealth distribution church social change baby name predictions grandparents low density futurist social researchers trend tuesday events village healthy future EFF sector wide SRE shbc stay home dreaming increasing densification omnibus millenials Vocational education McCrindle Speakers System's Architect future of shopping social shifts wedding Wagga Wagga entrepreneurial World Water Day meetings New South Wales Australians ethnography cultural diversity quote winter future of education public speaking Assistant Store Manager christian forecasting politics outsourcing optus sydneycity SMART collaboration recap weather coffee demographer housing trends demographic transformations economic presentations sports Kiwi pharmacies australia marrickville screenage christianity census fail marriages thought leadership ageing population Channel Seven young people commute suburbs baby name trends training WA NEETs future proofing keynote couple earnings workshop speakers baby names australia report tips education future Northern beaches Event media release paying to work bus environment divorce Sydney keynote speaker social trends case study social analysis sunny days house prices census 2016 capital cities change debt rich national private wealth hills shire census results slideshare curiosity Adelaide princess charlotte financial dreams names Kirsten Brewer gen z Caregiver house price rise education research Work place news faux-ciliser "know the times" social enquiry new york times Geoff Brailey australians staying home more year 12 shifts snapshot domestic Social Trend 24,000,000 moderators guide qualitative research Australia Day 2017 ageing father's day future education group session millionth hornsby marriage not for profit faux-cilising Channel 7 language Real Estate Institute of Victoria identity professional development Generation Y faith interactive monarchy communicate sector school satisfaction celebration Population Clock Do It Yourself census 2012 summer video mining boom Australian demographics Myth house price home ownership employers victoria Births sydney event real baby names report contiki South Australia acf15 internships community schools students royal family rule keeper workforce schools wolloomooloo offenders entertainment internet The ABC of XYZ shopping Australia street deloitte apartment personal growth Sydney Hills Business Chamber urban living index trends of 2017 NBRS personalities urban taskforce wellbeing Territory engagement car Love Aussie travelling budget define national wealth Financial Planning Association of Australia VET area households hello fresh work-life economy Australia Day transport property market society changing face of sydney student learning safe business performance thrive shopper's pick Generation X cooking household city social lives micro apartments mobile darwin nfp daily telegraph non profit rental stress trends of 2016 digital tv 2016 organisations Australian schools Tuesday Trend relevant panel rain Christmas season pharmacy seasons office space commuters residents Northern Beaches travel cultural diveristy children FPA 1994 university degree NBRS Architecture jobs of the future Financial Planning Association ferry holidays perth kate middleton baby names report goals presentation Canberra 23 million Charlotte graphs Gen X James Ward Real Estate eliane mother's day global generations visualisation careers collaborative train proactive sydney metro media activity affordable Mark McCrindle REIV Conference crime fresh baby boom woolworths brands conference speaker rent trends analyst skills CPI future of work logan housing home hobart income renting toys forum generation career public speaker finance HSC cold Christmas presents demography pyrmont population milestone The Daily Edition DESTEL mythbusters demographic repayments study Northern Beaches Christian School states easy rider Financial Planning Week emerging trends home owner google for education government social commentary forecast CBD Australian Census social researcher 2014 geomapping sun data visualisation Australian Population internship event middle class 1975 high density living impact teleworking year 7 mccrindle in the media Education Future Forum alpha teach unaffordable equip tattoos goal generational trends christmas cancelling event child care experience investment community engagement VET sector wealth and income retirement data mccrindle owning a home happiness optimistic dream belief women 2020 Australian Families in depth interviews hopes socialites conference prince george Engineering Manager local communities 40 million cancelling plans Macquarie University cost of living 24 million energy Hornsby Shire Council 2015 tableau mortgage demographic trends gen alpha cash tertiary education work Tasmania new office research report tuesday cica NT social media etiquette sustainable data analyst renter of the future innovation staff life Royals long weekend wage Skilling the changing face of Australian Dream population growth annual income teaching market research living neutral bay consumerism charity religion litter rise of local growing population norwest affordability networking relational housing market newspaper Western Australia generations townhouses story generation Z daily commute university social life education future report workplace mccrindle research baby boomers Wodonga average aussie buildings DIY spend engage financial ashley fell communications 1980 aged care housing affordability showreel focus groups australian social research Queensland keynote speaker twentyseventeen stats NSW baby name research pack Research Executive wages professional services sydneysiders emerging technologies criminal blaxland gender insight national crime rates conference presentation demographics facts royal influence focus group communities 1968 balance financial independence product brand statistics Word Up professional environmental scanning builders population map ideas global Research Director infographic wall greatness innovative hills high density the average aussie unemployment australian communities trends report young australians future-proof 2016 census consumer education sector Gen Y Christmas lunch cars lifestyle program mover and shaker culture Duchess of Cambridge infographics global financial crisis New Zeland sector wide study micro organisational culture brand experience average sydneysider Australian Communities Trends tea sydney hills TAS storytelling typical australian huffington post workplace culture financial future not-for-profit housing growth sydney speaker communication researcher world youth day eliane miles technology plans click cartodb authenticity online shopping aussie culture SA employment baby Australian Trends mentor January 26th suburban living business index office opening emerging generations responsive the hills rising house prices potts point fears media wealth and income distribution gold coast volunteers ease of travel poker master Scouts cancel plans family lalor park bondi New Zealand FOMO award winner local school students Merry Christmas trades work mates faux-cilise IT Specialists friendship Hills Shire Council mateship teacher professional speaker JOMO staying in Tuesday Trends world leadership workshop crows nest Sydney conferences 10 years VIC suburb social research insights educated 2016 census results visual the australian dream research visualisation Crime Rates anzac sunburnt country cloudy days cost youth unemployment wealth resource society trends google parents ACF 2016 trends breakfast winter blues Christchurch learning styles public holiday supply and demand Valentine’s Day apartments speaker high school moreton bay entrepreneur menai mythbusting optus my business awards small business bureau ipswich going out analysis media commentary entrepreneurs of today growth medicine aged care puzzle survey royal debate food PSI millennials manly community event