Exploring the Sentiment of Sydneysiders

Monday, January 18, 2016

In August 2015, McCrindle Research surveyed 1,007 Sydneysiders on their attitudes and sentiments towards the current state and The Future of Sydney.

Future analysis of the sentiments of Sydneysiders has now been conducted, revealing the differences in sentiment within various demographic categories towards how Sydney is now, compared to 5 years ago and to how they perceive Sydney to be in 5 years’ time.

Males more optimistic

1 in 5 (20%) males are expectant optimists who stated that they think Sydney is better now than it was 5 years ago and it will be even better in 5 years’ time compared with only 14% of females.

Overall, 37% of males think that Sydney is better now than it was 5 years ago and 35% think that Sydney will be even better in 5 years’ time compared with 30% and 28% of females respectively.

Generation Y the most positive

1 in 5 (20%) Gen Y’s are expectant optimists with Baby Boomers having the smallest proportion in this category (14%) with 3 in 5 (60%) Gen X’s and Baby Boomers falling into the concerned pessimists category.

Over 2 in 5 (42%) Gen Y’s think that Sydney is better now it was 5 years ago but only 1 in 4 (26%) Baby Boomers feel the same way. Just over 7 in 10 Gen X’s (73%) and Baby Boomers (72%) think that Sydney will be worse in 5 years’ time, compared with just over 3 in 5 (63%) Gen Y’s.

City dwellers have a more buoyant outlook than those in the outer suburbs

The Central region of Sydney is the region with the largest proportion of expectant optimists at 20% with the South West region having the lowest at 15%.

However, the over 1 in 3 respondents from the South West region (35%) stated that they think that Sydney will be better in 5 years’ time, the highest proportion out of all the regions, followed by the Western Suburbs with 33%.

Families with dependents more upbeat

1 in 5 (20%) respondents who live in a household with children are expectant optimists compared with fewer than 1 in 6 (15%) who live in a household without children.

Almost 2 in 5 (39%) respondents living in a household with children stated that they think that Sydney is better now than it was 5 years ago compared with 3 in 10 (31%) of those in households without children.

Middle income earners most optimistic

Surprisingly, the proportion of respondents who are concern pessimists was higher in those in 2nd highest income quintile than those in the other 4 quintiles.

The largest proportion of respondents who stated that they think Sydney is better than it was 5 years ago was of those in the middle income quintile (40%).

The lower the perception of population size, the higher the optimism

Respondents who underestimated Sydney’s population the most (1 or 2 million) were the most likely to have been expectant optimists at 24% with those having the closest estimations being the most likely to be concerned pessimists (4 million = 53%, 5 million = 55%).

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

Cobbitty-Leppington employment Australian Trends wolloomooloo 2016 census results collaborative Hills Shire Council statistics Christmas Stats sunny days technology prince george australians staying home more easy rider eliane affordable facts Do It Yourself CBD research report divorce Jura Coffee affordability life Northern Beaches Assistant Store Manager organisations sydney event change Australian Home slideshare royal influence data analyst fresh anzac online mythbusters #censusfail grandparents education research google Christchurch PSI high density living McCrindle Speaker Population Clock spend Research Director WA criminal millenials Channel 7 Gen X data Australian Census world youth day US moreton bay SMART learning styles media office space education ACF screenagers baby boomers young australians Queensland dare to dream cancelling plans social hills shire christmas sector local community Mount Annan-Currant Hill cancel plans urban development social researchers global financial crisis generational trends 1994 Christmas in Australia economy Bathburst future of shopping employmer insights showreel baby name faux-cilising ultimo australian communities forum litter neutral bay sports nativity scene sunburnt country financial typical australian Christmas presents 10 years gen z student financial independence australian social research marrickville Australians contiki workplace culture Australian Communities Trends teaching daily commute resilience purpose shopping centre women outsourcing kate middleton study business index meals conference NSW award winner car 1968 Financial Planning Association average sydneysider Australia street debate ethnography parents communities urban living index entrepreneurial collaboration speaker going out post rationalism royal family youth unemployment renting visualisation infographic wall overcast ideas keynote speaker community engagement Financial Planning Association of Australia Generation Y huffington post Royals work mates educated leader Real Estate in the media lifestyle demographic ferry Education Future Forum focus group happy holidays forum selfie TAS recap trends ACF17 Kiwi princess charlotte university property price earning shopper's pick suburban living ashley mckenzie property development housing Western Australia survey design living organisational culture meetings sustainable friendship relational wedding TED research sydney metro forecasting charities group session trends analyst analysis James Ward Jura Australia apartments the great screenage australian communities trends report low density optus my business awards ageing Tuesday Trend aged care puzzle schools students REIV National Conference employmee the hills shire goal long weekend new york times equip SA brands budget infographic mentor Christmas research baby EFF sydney market DESTEL Gen Z Expert global Births stay home new office 2012 Merry Christmas australia forecast repayments Crime Rates Maxim Accounting earnings census marriages Channel Seven 2020 social lives optus baby boom investing capital cities sector wide FPA personal growth marriage Retail rental stress Hornsby Shire Council earn volunteering data list NEETs students social analysis population milestone wellbeing government Aussie not-for-profit the lucky country social commentator Lower Hunter Region millennials rise of local dessert daily telegraph work Sydney financial planning shopping greatness ACF2017 business mortgage church insight proactive house Word Up generation alpha narcissism brand experience volunteer Generation X NBRS Architecture REIV Conference sydneysider cars emerging generations national wealth nfp staying in employers Black Friday Sales capital city alpha 2014 40 million non profit teacher sydneycity australian real estate rule keeper workshop wages generation Z cost of living donate house price mythbusting gig economy seasons greetings eliane miles Sydney Lifestyle Study travel sydney speaker politics residents townhouses Res Vis Caregiver weekly earnings suburbs staff mccrindle gig population growth Australia Day 2017 Melbourne hunger digital plans coffee lovers IT Specialists entertainment spirituality cartodb trends of 2017 Northern Territory hills financial future home ownership jobs census fail participants award internship area state hello fresh average Australian community national private wealth networking GPO housing market public speaker society trends of 2016 work from home research services Gen Y child care Australian Families youth Christmas season poor children media activity income parenting professional waverton brisbane identity emerging technologies not for profit Sydney keynote speaker careers urban mateship baby names report intern donation entrepreneur demographer Duchess of Cambridge builders report The ABC of XYZ Australian communities grave decision qualitative research mccrindle research Australia Day 1975 cold Australian demographics salary clothing tertiary education cica socialites Love renter of the future engagement baby name trends christmas 2017 cancelling event TDE demographic trends speajer communicate Valentine’s Day winter learner celebration growth Christmas lunch social change acf15 focus groups shifts conference speaker belief impact Netflix royal baby bondi ipswich winter blues water Scouts house price rise tea sydneysiders holiday ABS stats newspaper cultural diveristy aussie culture school students thrive HSC deloitte social life wealth train lalor park religion emerging trends gold coast marketing personalities aged care world graphs housing affordability 24 million entrepreneurs of today professional development national crime rates wealth and income distribution pyrmont property darwin school goals NT sun challenge Deaths friends January 26th norwest commute ACT Report coffee domestic Australian Bureau of Statistics office opening baby name predictions sydney hills social analyst cloudy days in depth interviews VIC energy Andrew Duffin 2017 research on coffee New Zealand education future report social commentary choice workers royal New Zeland thought leadership Adelaide FOMO media commentary social media NFP event keynote hopes Hunter Valley men VET unemployment Financial Planning Week Engineering Manager engage giving victoria urban living blaxland story christianity public transport safe conferences paying to work digital economy socialising future-proof care support market research Research Executive data visualisation follow faux-cilise future of education 2016 census demographic transformations buildings 2015 the australian dream tips Mark McCrindle in the media not for profit research Australian Dream communication rent Real Estate Institute of Victoria housing trends Aussies household increasing densification The Daily Edition culture cash potts point father's day apartment Business analysis culturally diverse mccrindle tea SRE demography innovative online shopping video tattoos volunteers debt mccrinlde households young people Social Trend survey annual income futurist hobart small business year 7 average aussie easter events investment Myth Northern beaches Event states teleworking Wodonga 2013 screenage Christmas day weather dreams professional services 23 million public holiday younger generations monarchy Wellington Kirsten Brewer house prices home owner education sector google for education know the times future of work trades Geoff Brailey define healthy future year 12 pharmacies rich christian home Lower Hunter Australian Population VET sector financial dreams faux-ciliser wealth and income property market couple English ageing population perth Territory TED talk Tasmania volunteering generation names case study speakers pack owning a home tv workplace fears learning supply and demand economic social enquiry faith motivate presentation infographics local communities offenders Australian schools breakfast conference presentation panel TEDx Speaker brand research visualisation future proofing snapshot South Australia chairty university degree cost food insecurity food education future rising house prices high density apartments etiquette geomapping cooking Christmas data gen alpha Black Friday Sydney population What is food insecurity? sector wide study career sentiments priorities professional speaker internet poker master transport family Sydney Hills Business Chamber community event dream baby names australia report Wagga Wagga financial fears McCrindle Speakers experience Elderslie-Harrington park housing growth environment mobile seasons consumerism medicine global retail omnibus population map "know the times" language wage demographics Australian community trends cultural diversity Vocational education skills mccrindle in the media office real research data crows nest program news product ACF 2016 australian community trends report live the dream wealth distribution World Water Day 2016 the hills mover and shaker Tuesday Trends commuters crime unaffordable Mark McCrindle Northern Beaches Christian School Christmas day public speaking future proof responsive menai social shifts social researcher SMSF System's Architect teachers who is generation z finance social issues consumer future social trends curiosity growing population charity investor storytelling happiness high school money Skilling Sydney’s south west trend tuesday land of the middle class February 16 presentations shbc megatrends TEDx casual business performance the changing face of 1980 Performance Sentiment Index village city dreaming divorce rate innovation travelling families australian retirement food bank ease of travel micro middle class mining boom McCridle schools school satisfaction leadership training gender McCrindle Keynote Speakers 24,000,000 summer moderators guide tuesday twentyseventeen vegetarian suburb interactive micro apartments local group toys Macquarie University global generations media release workforce changing face of sydney christmas trees rain leadership workshop results teach DIY JOMO bus resource growth of sydney census 2016 census data optimistic Willowdale Work place jobs of the future ashley fell Canberra click communications internships environmental scanning social impact weather sydney property market millionth society trends Charlotte learn speakers professional presenters generations tableau CPI baby names logan pharmacy census results Queensland: QLD research pack authenticity educhat visual Black Friday in Australia the average aussie New South Wales high density wealth inequality researcher quote hornsby event bureau trend social research urban taskforce ACT publication vegemite mother's day woolworths balance population commuting holidays manly NBRS work-life relevant customer

Archive