McCrindle Research: Celebrating 10 Years, 2006 to 2016

Thursday, August 18, 2016

It was late August 2006, John Howard was Prime Minister, George W Bush was the US President, the Football World Cup had just wrapped up in Germany, Facebook had just been launched to the public, and McCrindle Research began operations in a newly opened area of Norwest Business Park in Sydney.

It was just a decade ago, but what a decade of change it has been. There was no iPhone, no tablet computers, Twitter was only just being developed, YouTube was just a year old and words like “apps”, “Wi-Fi” , “memes” and “selfies” meant nothing. In the year we began our research, “hashtag” was the rarely used character on the keyboard, “the cloud” was what could be seen in the sky, things “going viral” was an issue for public health and “tablets” were medications.

When we ran our first demographic analysis soon after we began, the 2006 Census had only just been held, and we were relying on the 2001 data which was based on the Australian population of 18.9 million compared to the 24.2 million of today.

McCrindle Research began with Mark McCrindle and a simple vision to “conduct world class research and communicate the insights in innovative ways”. Since those first days the research approach has grown from pen and paper surveys and focus groups to include online surveys, on-device surveys, data analytics, demographic and economic modelling and geomapping. True to the vision of engaging, visual output, the first person McCrindle Research employed was a designer, Mark Beard, who did an amazing job in the early months of developing a digital presence, and deploying research reports in visual forms and designing the data even before the genre of infographics existed.

Since then McCrindle has grown to be well regarded as one of the best research-based communications agencies and data designers in Australia with our research findings more likely to be presented via an event, interactive webpage, corporate keynote, infographic wall, pop-up banner, animated data video, visual report or media launch rather than just a written report.

It was in that first year that we designed “Australia’s Population Map” which has now been updated and reprinted dozens of times with hundreds of thousands in print. We love analysing numbers so here are some relating to our digital presence: we’ve had more than a third of a million YouTube views in addition to our Slideshare, Twitter, Instagram and Facebook presence, and almost a million blog and website visits. We analyse big data and create big data of our own with hundreds of research projects completed, involving thousands of focus group participants and hundreds of thousands of survey completions. 

So it has been a busy decade for us and a transformative one for our world. As we look at the decade ahead, one thing is sure: the speed of change will only increase, and we will continue to analyse the trends and effectively communicate the strategic implications to help organisations and leaders know the times.

find out more About McCrindle Research Services

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


parenting investment going out offenders post rationalism omnibus national private wealth stay home shopping collaboration winter blues tips program bureau curiosity youth unemployment family marketing communicate Sydney keynote speaker Tuesday Trends wealth distribution Financial Planning Association infographics learning styles Australia street engage politics future proofing workshop crows nest graphs speakers pack royal Western Australia entrepreneurs of today financial fears #censusfail investor victoria young australians donation organisations education future report business index moderators guide vegetarian baby name criminal etiquette long weekend generation alpha high school 1968 entrepreneur urban development staying in typical australian Geoff Brailey generational trends social life youth TAS wellbeing wages tuesday business millennials generation google for education google conferences workforce australian communities trends report baby names report father's day cancelling event mccrindle tea careers teachers hello fresh professional services demographics employmee home ownership office space proactive FPA social impact January 26th screenage language Skilling school students sydney property market environment fears System's Architect Hornsby Shire Council sunburnt country social commentator VIC digital economy personal growth young people volunteering data land of the middle class nativity scene Australian demographics ABS education sector thought leadership norwest qualitative research Bathburst Royals collaborative Valentine’s Day new york times year 7 gen alpha bondi global financial crisis customer gender Australian Census pharmacy Tuesday Trend priorities social analyst socialising tableau train Hills Shire Council dare to dream apartments australians staying home more engagement 23 million presentations panel report social researcher education future keynote speaker Elderslie-Harrington park energy baby name trends suburb sydney metro Christmas data supply and demand census fail socialites NBRS Duchess of Cambridge 2016 census results work training mccrindle in the media Northern Beaches rising house prices Christmas research motivate millenials financial future wealth and income thrive Real Estate Institute of Victoria shopping centre The Daily Edition marrickville cloudy days teacher Social Trend Res Vis women 10 years divorce SRE purpose social analysis storytelling Netflix relational Financial Planning Association of Australia car chairty faith financial independence professional speaker English ageing population Research Director housing trends average aussie home who is generation z choice workers futurist society child care trends Work place Wellington domestic impact growing population monarchy lifestyle innovative economy teleworking earning Business analysis demographic transformations Assistant Store Manager renting TEDx infographic wall mythbusters christianity 40 million university degree ageing meetings living work from home global retail HSC dream Australian Dream staff SMSF social issues giving focus group JOMO Christmas day weather tea casual dessert sydneysider equip Crime Rates volunteers cost of living wedding unemployment states speakers real marriage aged care puzzle professional presenters Word Up interactive Generation Y social commentary generations dreams charities work mates sydney market NSW generation Z Aussies Wagga Wagga anzac Christmas presents workplace culture selfie office food unaffordable US couple charity christmas trees census 2016 urban TED talk water aussie culture focus groups high density living CBD WA goals results Australia Day 2017 Black Friday in Australia income balance ACF2017 showreel small business hopes cultural diversity Lower Hunter Region ferry royal influence employment commuters high density apartments community the changing face of speaker future Generation X skills gig economy neutral bay education rental stress cancel plans clothing narcissism deloitte Research Executive huffington post urban living affordable relevant communication breakfast growth of sydney Black Friday nfp personalities ethnography Sydney’s south west suburbs Lower Hunter world population growth prince george micro travel australian geomapping research data holidays mccrindle REIV Conference trends of 2016 resource sustainable in depth interviews world youth day acf15 church business performance demographer TEDx Speaker leadership workshop REIV National Conference Adelaide future of work retirement australian communities forum wealth logan survey design 1980 religion outsourcing Jura Australia future proof GPO SA coffee lovers live the dream australia 1975 builders DIY Merry Christmas goal shopper's pick christmas social change belief high density household Love average Australian VET sector census data university keynote australian social research weather list research services financial dreams faux-ciliser cost Engineering Manager celebration research report wolloomooloo study baby New South Wales alpha faux-cilise population milestone 2012 award winner non profit PSI 2016 NT waverton the hills shire toys sun trend workplace emerging generations parents DESTEL national wealth debate follow cancelling plans property development school satisfaction Wodonga online award hills shire resilience Sydney bus gold coast repayments professional development sunny days happiness hunger McCrindle Speakers commuting christmas 2017 australian real estate Charlotte Tasmania Financial Planning Week poor sector cold social researchers optimistic entertainment life aged care renter of the future demographic trends marriages greatness financial grandparents internship FOMO innovation schools students Australian communities teaching Australian schools community engagement Australian Home media release What is food insecurity? christian government easy rider contiki donate fresh seasons public speaker technology housing affordability debt house prices budget Vocational education emerging trends grave decision lalor park TDE social research brand experience Australian Bureau of Statistics rule keeper Sydney Hills Business Chamber 24,000,000 capital cities mateship jobs of the future mentor baby name predictions economic changing face of sydney baby names experience Aussie sydneycity divorce rate not-for-profit stats World Water Day "know the times" daily telegraph pharmacies research coffee shbc residents CPI Australian Communities Trends Hunter Valley food insecurity conference speaker data analyst Australian Population participants the lucky country group session brand housing growth communities house Jura Coffee low density Christmas day mobile media commentary Black Friday Sales earn households wage organisational culture Channel Seven market research mother's day professional sector wide identity not for profit New Zeland investing menai Mount Annan-Currant Hill conference forecasting spirituality growth McCrindle Speaker future-proof newspaper earnings Education Future Forum ashley mckenzie average sydneysider mover and shaker sydney speaker mccrinlde ultimo 2020 Maxim Accounting urban living index online shopping culturally diverse healthy future owning a home new office capital city employmer commute 2014 suburban living Australians Sydney population ACF sydneysiders Channel 7 The ABC of XYZ speajer poker master students mining boom travelling McCridle paying to work hills rent happy holidays February 16 learning apartment summer future of education Kirsten Brewer Do It Yourself forecast Gen Y cooking population facts census product career australian community trends report office opening weekly earnings seasons greetings Sydney Lifestyle Study housing South Australia wealth inequality medicine safe NBRS Architecture increasing densification Gen Z Expert presentation teach ipswich Willowdale Gen X hornsby forum 24 million money Queensland: QLD Myth educated transport visual buildings the average aussie statistics group Northern Territory data ease of travel define volunteer property price quote Mark McCrindle in the media know the times infographic sports trend tuesday New Zealand darwin NEETs Christmas Stats Christmas season cars Macquarie University urban taskforce learn families demographic manly trades snapshot holiday leader case study EFF ashley fell culture kate middleton Births home owner dreaming click baby boom property market area ACT house price middle class 1994 Scouts research visualisation internet woolworths meals tv Christmas lunch educhat vegemite Melbourne younger generations names Territory census results social shifts trends analyst Australian Trends micro apartments data visualisation emerging technologies cultural diveristy crime responsive consumerism slideshare Andrew Duffin public transport environmental scanning financial planning screenagers spend city sector wide study 2013 leadership the australian dream Queensland visualisation insight digital public speaking global the great screenage faux-cilising education research Retail authenticity conference presentation demography Northern Beaches Christian School state public holiday 2015 baby boomers townhouses gig affordability brisbane year 12 work-life tattoos local sydney hills gen z story social trends moreton bay social lives Christmas in Australia optus litter TED pyrmont networking royal family hobart easter insights annual income intern Cobbitty-Leppington global generations Australian community trends events Population Clock Northern beaches Event ideas social enquiry brands megatrends shifts local communities IT Specialists McCrindle Keynote Speakers daily commute Christchurch wealth and income distribution ACF17 Deaths overcast royal baby social James Ward friendship internships consumer Australia Day housing market Caregiver blaxland baby names australia report Performance Sentiment Index Real Estate media activity research pack eliane miles sydney event Australian Families rain learner jobs food bank VET population map children trends of 2017 employers news change volunteering plans research on coffee NFP event potts point ACF 2016 challenge millionth cash survey Mark McCrindle house price rise schools not for profit research Canberra 2016 census SMART school media 2017 ACT Report village friends future of shopping publication salary mythbusting sentiments entrepreneurial event rich the hills in the media communications student local community men optus my business awards perth society trends community event winter social media twentyseventeen care support cartodb princess charlotte Kiwi mccrindle research cica analysis rise of local finance eliane mortgage video recap property researcher national crime rates tertiary education