McCrindle Research: Celebrating 10 Years, 2006 to 2016

Thursday, August 18, 2016


It was late August 2006, John Howard was Prime Minister, George W Bush was the US President, the Football World Cup had just wrapped up in Germany, Facebook had just been launched to the public, and McCrindle Research began operations in a newly opened area of Norwest Business Park in Sydney.

It was just a decade ago, but what a decade of change it has been. There was no iPhone, no tablet computers, Twitter was only just being developed, YouTube was just a year old and words like “apps”, “Wi-Fi” , “memes” and “selfies” meant nothing. In the year we began our research, “hashtag” was the rarely used character on the keyboard, “the cloud” was what could be seen in the sky, things “going viral” was an issue for public health and “tablets” were medications.



When we ran our first demographic analysis soon after we began, the 2006 Census had only just been held, and we were relying on the 2001 data which was based on the Australian population of 18.9 million compared to the 24.2 million of today.

McCrindle Research began with Mark McCrindle and a simple vision to “conduct world class research and communicate the insights in innovative ways”. Since those first days the research approach has grown from pen and paper surveys and focus groups to include online surveys, on-device surveys, data analytics, demographic and economic modelling and geomapping. True to the vision of engaging, visual output, the first person McCrindle Research employed was a designer, Mark Beard, who did an amazing job in the early months of developing a digital presence, and deploying research reports in visual forms and designing the data even before the genre of infographics existed.

Since then McCrindle has grown to be well regarded as one of the best research-based communications agencies and data designers in Australia with our research findings more likely to be presented via an event, interactive webpage, corporate keynote, infographic wall, pop-up banner, animated data video, visual report or media launch rather than just a written report.



It was in that first year that we designed “Australia’s Population Map” which has now been updated and reprinted dozens of times with hundreds of thousands in print. We love analysing numbers so here are some relating to our digital presence: we’ve had more than a third of a million YouTube views in addition to our Slideshare, Twitter, Instagram and Facebook presence, and almost a million blog and website visits. We analyse big data and create big data of our own with hundreds of research projects completed, involving thousands of focus group participants and hundreds of thousands of survey completions. 

So it has been a busy decade for us and a transformative one for our world. As we look at the decade ahead, one thing is sure: the speed of change will only increase, and we will continue to analyse the trends and effectively communicate the strategic implications to help organisations and leaders know the times.




find out more About McCrindle Research Services



Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

water jobs of the future Real Estate thought leadership in depth interviews media release wealth and income distribution Western Australia cost weather domestic workplace population sunny days pyrmont entrepreneurs of today ageing wealth and income Adelaide mccrindle in the media supply and demand entertainment program JOMO NSW home ownership Tuesday Trend household unemployment brand experience Population Clock "know the times" recap millionth personal growth salary church etiquette meetings Australia Day futurist communities FOMO future-proof deloitte training keynote speaker housing Financial Planning Week McCrindle Speakers Education Future Forum February 16 small business australia baby name trends social research norwest australians staying home more year 7 townhouses megatrends renting participants the australian dream ultimo blaxland social researcher father's day Channel 7 media commentary huffington post spend food family Social Trend Queensland Royals ease of travel urban living leadership analysis year 12 Births wealth ipswich daily telegraph brisbane land of the middle class learning child care gen alpha trend tuesday research services office opening baby names Gen Y university degree research visualisation criminal DIY charity divorce christianity staying in high density living consumerism storytelling Duchess of Cambridge language public holiday buildings Christmas presents socialising community house prices sector FPA social change generation alpha financial future social trends education research healthy future faux-cilise school satisfaction innovative school urban living index home owner life moreton bay social enquiry NEETs Christchurch business increasing densification christmas millennials cloudy days area Financial Planning Association Christmas season education online Australian Communities Trends data gen z cold crime investment social analysis socialites award Love renter of the future brand social life prince george economy workforce public speaking local optimistic group cancel plans capital cities suburb DESTEL greatness shifts new office hopes research Research Executive Australia Day 2017 village internships winter leadership workshop leader new york times Christmas lunch careers Wodonga entrepreneurial graphs crows nest moderators guide holiday government conference work mates unaffordable VIC equip summer IT Specialists manly Australian communities relevant kate middleton ashley mckenzie ideas insights office women rain Kiwi Crime Rates couple know the times experience 1980 stats geomapping australian communities trends report customer typical australian logan future of education South Australia newspaper hello fresh aged care society trends visualisation learn cooking Wagga Wagga learner New Zeland 40 million balance sustainable 2014 eliane miles Hornsby Shire Council transport population growth marriage innovation baby name predictions australian social research education sector focus group cultural diversity mining boom technology optus Do It Yourself forecasting Gen X demographics insight perth culture Melbourne Northern Beaches Christian School Word Up paying to work define hornsby sydney event follow royal divorce rate Australian Dream goals Assistant Store Manager earnings communications sydney speaker January 26th households average aussie young australians education future happiness royal family national crime rates men social researchers hills shire cancelling event housing trends community engagement twentyseventeen suburban living researcher shbc trends analyst clothing marrickville TAS rent baby boomers Australian Bureau of Statistics finance politics news parenting collaborative bondi HSC EFF Real Estate Institute of Victoria names pharmacies keynote generations housing affordability resource national private wealth seasons baby boom career Territory debt jobs wolloomooloo teleworking resilience winter blues publication group session environmental scanning tertiary education wealth distribution religion vegetarian marriages earning forecast mccrindle research property market teaching click professional speaker entrepreneur friendship Australian demographics 2020 offenders generation Z study income menai Australian schools residents Generation Y events infographic CBD emerging trends ashley fell Northern Territory Queensland: QLD going out mccrindle neutral bay builders royal influence city Valentine’s Day SMSF PSI cost of living not for profit Caregiver high density apartments property media 2012 demographic transformations engagement toys skills mover and shaker overcast youth 24 million social commentary sydneysiders Scouts repayments gold coast suburbs 1968 ACT educhat challenge sunburnt country poker master market research medicine Australians professional development monarchy tattoos pharmacy university australian communities forum millenials Canberra Tasmania fears presentation 2013 2015 children survey design event online shopping learning styles in the media social house price demographer product social media aussie culture families emerging technologies home teacher capital city retirement demographic trends mentor 2017 financial dreams holidays Merry Christmas New Zealand celebration community event office space data visualisation local communities 2016 schools students engage generation not-for-profit digital mother's day easter wages mobile narcissism housing market conferences communicate consumer national wealth social commentator English dream communication workplace culture ACF 2016 eliane state mythbusting Northern Beaches waverton interactive report presentations organisational culture employers trends of 2016 snapshot panel Northern beaches Event SA Sydney relational REIV National Conference video staff forum tea teach demographic students global financial crisis workshop global sydneycity high density The Daily Edition REIV Conference tips plans poor responsive financial victoria sector wide study research data survey commute nfp trends coffee brands Sydney keynote speaker real Mark McCrindle World Water Day ACF debate future proofing low density Myth woolworths budget non profit qualitative research house price rise NT education future report priorities middle class case study curiosity world dare to dream anzac Australian Trends Australian Home schools motivate sentiments conference speaker bureau work rise of local social shifts grandparents thrive stay home gender professional annual income baby name growing population school students Deaths mortgage sun 24,000,000 meals 10 years internship GPO hobart sports environment speakers cancelling plans states New South Wales Geoff Brailey Kirsten Brewer Financial Planning Association of Australia mythbusters darwin collaboration rising house prices tuesday Wellington conference presentation trends of 2017 Bathburst Tuesday Trends volunteers cartodb future dreaming weekly earnings aged care puzzle focus groups 23 million energy outsourcing future proof educated easy rider proactive housing growth princess charlotte apartment wedding WA tv faux-cilising generational trends trend facts statistics Res Vis parents organisations Aussies authenticity investor post rationalism visual alpha infographic wall optus my business awards employment ethnography future of work Netflix System's Architect selfie baby 1994 faux-ciliser emerging generations affordability youth unemployment society tableau fresh financial independence business index daily commute omnibus property price lifestyle personalities student slideshare networking economic acf15 social impact house research pack global generations mccrindle tea safe world youth day TDE google for education owning a home shopper's pick internet wage dessert change goal census teachers shopping The ABC of XYZ intern list high school earn wellbeing media activity friends Australian Families vegemite royal baby ABS lalor park results quote the changing face of ageing population young people marketing cash cars rental stress Engineering Manager population milestone potts point rich Aussie Charlotte litter Channel Seven urban living population map google investing work-life growth data analyst mateship Australian Census affordable sector wide 1975 long weekend rule keeper identity Generation X social lives urban taskforce

Archive