Sounds, Syllables & Spellings [Baby Names]

Tuesday, May 07, 2013
Our recently released 2013 National Baby Names Report shows the growing preference nation-wide for softer-sounding names for girls and firmer-sounding names for boys.

The Top 20 list of boys’ and girls’ names across Australia shows that over half of girls’ names end in an ‘ah’ sound and 95% end in a vowel or ‘y’. In comparison, only 10% of boys’ in the Top 20 end with a vowel.

The Top 100 list shows that 81% of girls’ names overall end in a vowel or vowel sound (including ‘y’ and ‘ah’ sounds), compared to only 23% of boys’ names overall.


Girls’ names are longer and more flowing compared to the often short and sharp boys’ names.


In the Top 100, 37 girls’ names have 3 or more syllables with 9 of these having 4 syllables—Elizabeth, Angelina, Indiana/ Indianna and Gabriella.

In comparison, there are only 18 boys’ names with 3 or more syllables; only 1 of these, Alexander, has 4 syllables and this will likely be shortened to Alex anyway!

When it comes to single-syllable names, boys lead the way with 14 one-syllable names in the Top 10. This is twice as many as the girls!


Although the trend seems to be gender-relevant names, parents are still opting for unisex names.


Only 1 name in the Top 100, in its unchanged spelling form, Charlie, is commonly considered to be interchangeable between the two sexes—the rest are distinctly boys’ or girls’ names.

Some of the girls names featured in the Top 100 that can also be used as boys’ names are: Harper, Jade and Mackenzie.

On the other hand, parents of girls are using the pool of currently popular boys’ names on a much larger scale, some of these include: Riley, Charlie, Tyler, Bailey, Jordan, Cameron, Ashton, Kai, Jessie, Alex.


The 2013 National Baby Names Report features Australia’s Top 100 Baby Names for both boys and girls. This is Australia’s only national list and analysis of the top baby names that cross Australia’s states and territories. This is especially timely with the Royal Baby due in less than 3 months!


Download our full report to find out more interesting trends and findings!
Click here to download Baby Names Australia 2013 report

Top Australian Baby Names [in the media]

Monday, April 29, 2013

Baby Names Australia 2013 report coverLast week we released the Top 10 Baby Names, which received a wide array of Media attention, so we've compiled a list of articles McCrindle Research has been quoted in!

For more information you can download our Baby Names report.

Click here to download the Baby Names Australia 2013 report by McCrindle Research

For a more comprehensive look at McCrindle Research in the media, click here to go to our Media page.



Brisbane Times

The Australian


Perth Now


The Examiner


The Chronicle

Top 10 Baby Names

Tuesday, April 23, 2013

As Australia is set to hit 23 million this evening, Tuesday 23 April at 9.57pm, there has been speculation as to who the 23 millionth person might be. While migrants currently make up 60% of our population growth, there is a 40% likelihood that a newborn child might claim the title, with one birth taking place every 1 minute and 44 seconds around the nation (that’s more than 300,000 births each year!)

With 105 boys born for every 100 females, there is a strong correlation that our 23 millionth resident, taking today’s most popular boy’s name, could be a newborn boy named William.

In 2012, there were 1,997 boys named William (only 22 clear of its nearest rival Jack). While Jack was the number one name nationally for 5 years until 2010, William has dominated for the last three years.

The top girls’ name for 2012 was Charlotte – the choice for 1,854 girls, and, for the very first time, the most popular girls’ name across the nation (making a significant jump from its place at 7th in 2011!

In 2012, more than 1 in 10 (11%) of Australian babies were given one of the Top 10 baby names (a total of 33, 226 births).

Click here for our full 2013 Baby Names report.
Click here to download Baby Names Australia 2013 report

What we do and how we do it at McCrindle Research

Tuesday, April 16, 2013

Seven years ago McCrindle Research began in a spare room of Mark and Ruth McCrindle’s house. With a psychology background, market research experience, and a passion to conduct world class research, Mark began the McCrindle Research story. 

Since then we’ve been commissioned by scores of clients, completed hundreds of projects, interviewed thousands of people, analysed hundreds of thousands of online survey responses, and interpreted millions of data points for our demographic summaries. Our research has been disseminated through hundreds of media articles, more than 10,000 of Mark’s books, and more than 100,000 of our acclaimed A5 population maps.

As Australia’s leading data visualisation researchers, our infographics, slide decks, whitepapers and research summaries have been meeting quite a need for world class research and analysis communicated in relevant, innovative ways. Our analytics tells us that they’ve been getting thousands of views and downloads each day. 

So if you are looking to analyse your market, identify consumer segments, understand the demographics, engage with diverse generations, or respond to the emerging trends, then check out our research packs, Mark’s speaking pack or get in contact for a quote. Through commissioned research projects, focus groups and online surveys, demographic reports, strategic workshops, and keynote presentations, we help organisations know the times.

Social analysis of the top Google searches of 2012

Wednesday, December 19, 2012

Google icon | McCrindle ResearchThe biggest search engine in the world has just released their top and trending searches of 2012, based on over one trillion searches. From analysis of both local and global trends, here social researcher, Mark McCrindle, unpacks what social insights these lists reveal.


How to Love? ᅵ #1 on the ‘how to’ search list


While this search may be referring to Lil Wayne’s hit song, “How to Love”, it may also be a sign of a deeper question being asked by a generation looking for guidance as their social interactions increasingly move online. Indeed “what is love” is one of the most searched questions as well showing an interest in the profound and a yearning for connection.


What is YOLO? ᅵ #5 on the ‘what is’ search list


People have been inventing slang forever, and while some slang words last for centuries, the slang lexicon is always changing. Each budding generation comes up with its own language or languages, generally used among peers. YOLO (You Only Live One) is a classic example of Gen Z slang that has been birthed through the succinct language style common to texting, tweeting and other online communication. It’s likely many frazzled parents have heard their teenager using this common acronym, before turning to Google for answers. Tbh there are lots of slang they use irl so for a full A to Z, see our resource here.


What is Instagram? ᅵ #7 on the ‘what is’ search list


McCrindle Research recently announced Instagram as The social media site of the year, in our 2012 wrap. The company was purchased by Facebook in April this year for $US1 Billion, and while the photo-sharing app is only two years old (launched in October 2010), it already has over 80 million registered users, over 4 billion photos uploaded (5 million per day) and 575 “likes” per second (Instagram 2012).


Gangnam Style ᅵ #1 in most searched songs, #1 trending searches (AUS), #2 Global trending searches.


Gangnam Style by South Korean rapper PSY is undoubtedly the biggest viral hit of the year. With over 971 million “views”, Gangnam Style holds the Guinness World Record for most liked video in the history of YouTube. Countless videos have been uploaded of Gangnam wanna-bes doing their own version of the dance, with everyone from Brittany Spears to Kevin Rudd giving it their best shot.


Samsung Galaxy S3 ᅵ #2 of Global Consumer Electronics


While the iPhone has always been a strong player in the Smartphone category since its introduction five years ago, this year Samsung packed a serious punch with the Samsung Galaxy S3. Coming in at #2 in Global trending searches, the Samsung was ahead of any other Smartphone. Showing Androids are on the rise, the Nokia Lumia 920 was also on the list.


Kony 2012 ᅵ#9 in trending searches, #3 in ‘what is’ searches


The biggest viral campaign of the year was Kony 2012. The thirty minute film from advocacy group Invisible Children was launched in April 2012. It introduced the world to Joseph Kony and the crimes he and his rebels committed in Uganda. The film has now been viewed almost 100 million times on You Tube (the sites most viral non-profit video ever) and Invisible Children are “liked” by over 3 million Facebook users. However, the inevitable backlash questioned the campaign’s perceived simplification of a highly complex issue.


ASOS and Online Fashion ᅵ#1 in ‘fashion’ searches


Online retail has come into its own in 2012, with British fashion brand ASOS continuing its growth in online retail, attracting over 16.6 million unique visitors a month (ASOS 2012). McCrindle Research (2012) recently found 63% of Aussie shoppers will purchase at least one present online this Christmas, showing all the window displays in the world won’t slow the online shopping trend.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

sector wide study area affordability sydney speaker NBRS Australian Bureau of Statistics youth unemployment parents environment economic slideshare leadership video baby name trends sydneycity trends of 2016 seasons Christmas in Australia work from home rule keeper 23 million australian real estate australian communities forum society speakers pack online shopping bus program shopper's pick medicine bondi ABS Social Trend Charlotte cash TAS James Ward rise of local happy holidays mythbusters spirituality conference speaker residents property market society trends employment generations forecast conference presentation VIC panel capital city Sydney keynote speaker university degree salary perth SA year 7 customer staff Adelaide suburban living menai australian twentyseventeen financial independence urban taskforce manly ethnography career employmee bureau communities communications wage etiquette 40 million Gen Y outsourcing census fail results travelling collaborative changing face of sydney travel urban living proactive culturally diverse women social analyst collaboration summer tips McCridle renting Christmas day emerging generations New Zeland US logan income Wellington population milestone christmas trees capital cities princess charlotte FPA celebration goal 2017 Gen Z Expert hornsby learner baby names 2014 innovative forum food bank Vocational education cancelling plans Channel Seven office Christmas day weather breakfast Duchess of Cambridge land of the middle class home owner cold communicate publication relevant local communities cultural diveristy Northern Territory christianity easy rider mythbusting mobile choice workers fears screenagers hello fresh goals domestic purpose baby boomers Australian Population communication vegemite lifestyle leader economy socialites wedding live the dream leadership workshop SMART ACF 2016 victoria micro marketing sentiments cloudy days child care monarchy world youth day Tuesday Trend Channel 7 Christchurch earnings product The Daily Edition cars conferences Australian Census in the media post rationalism hunger motivate belief stay home educhat educated priorities employers new york times education future cultural diversity the changing face of CBD huffington post cancelling event experience TEDx Speaker organisations skills Jura Australia #censusfail baby social research grave decision not for profit plans mentor dreams wealth distribution EFF holidays tattoos sydneysiders public transport Australian Trends earning census results property development poor nativity scene report australian community trends report schools baby boom lalor park business NBRS Architecture rain Australia Day 2017 younger generations mortgage office space moreton bay speaker ACT Report story 2012 financial fears PSI population Australia Day entrepreneurial commuting 2020 energy sports school satisfaction casual marriages life sun Royals aged care urban student 1975 apartments ACT entertainment Performance Sentiment Index IT Specialists local TDE dreaming tuesday speakers research pack follow selfie South Australia workshop Research Executive dessert high school professional services Generation Y Caregiver affordable impact culture baby name predictions English workforce Tuesday Trends home divorce ipswich house prices winter blues crows nest offenders Australians the australian dream SMSF Melbourne click The ABC of XYZ mccrindle research baby name System's Architect politics Mark McCrindle in the media financial planning presentation 1980 religion teachers JOMO supply and demand poker master workplace culture Sydney train not for profit research NFP event shopping market research wolloomooloo Financial Planning Association dream Wodonga Res Vis father's day change generation infographic ACF qualitative research jobs Australian Dream media research services sunny days Maxim Accounting 2013 australian communities trends report young people Jura Coffee curiosity Bathburst responsive gen alpha careers criminal WA dare to dream public speaking mccrindle in the media Australian Communities Trends global retail learning children schools students REIV National Conference future of work participants Assistant Store Manager resource social enquiry "know the times" engagement 2016 Black Friday Sales tv population map Kirsten Brewer work mates ACF17 24 million cartodb Research Director futurist Population Clock learning styles millenials the lucky country CPI states Skilling recap growth sydney event Hills Shire Council professional the hills ashley fell teaching baby names report insights megatrends social cooking google NSW conference ACF2017 business index cost Hunter Valley education sector Christmas research long weekend social media vegetarian faux-cilising online google for education optus my business awards friendship Lower Hunter Region faux-ciliser sustainable village entrepreneurs of today Education Future Forum Mark McCrindle social commentator mover and shaker housing affordability young australians focus groups training social lives mccrinlde wages future-proof visualisation thought leadership statistics prince george volunteering data transport demographics easter rich Aussie Real Estate Institute of Victoria coffee lovers Geoff Brailey paying to work sector Queensland Births 24,000,000 emerging trends pharmacies neutral bay potts point Black Friday millionth census 2016 data analyst January 26th trend university youth brand experience Australian Home high density living property norwest social researchers average Australian 1994 finance social issues GPO relational high density apartments in depth interviews waverton average aussie healthy future pharmacy DESTEL consumer Deaths tea brand australian social research clothing optimistic global financial crisis shifts new office February 16 1968 global generations money litter research data infographics Australian community trends increasing densification social change speajer geomapping wealth contiki Sydney Hills Business Chamber christian public holiday SRE know the times research report global survey Western Australia Retail forecasting builders Christmas Stats royal family aussie culture Australian communities holiday national crime rates volunteers workplace challenge retirement staying in infographic wall work-life baby names australia report wealth inequality debt census urban living index housing growth of sydney sector wide interactive VET sector 10 years screenage Merry Christmas McCrindle Keynote Speakers small business hobart Andrew Duffin insight future of shopping national private wealth Macquarie University commuters Aussies study ageing population education future report national wealth trends of 2017 urban development going out men Generation X social analysis generation Z Engineering Manager professional presenters McCrindle Speakers Business analysis friends Hornsby Shire Council government Christmas presents royal baby business performance buildings christmas 2017 trends sydney hills gold coast social shifts employmer consumerism demographic charity Cobbitty-Leppington hopes ultimo state internet sunburnt country investing annual income demographic trends VET group data TED talk marrickville NT digital micro apartments food insecurity property price ease of travel school keynote speaker emerging technologies Northern beaches Event darwin social commentary snapshot mccrindle identity generational trends food public speaker divorce rate ferry New South Wales wellbeing census data DIY professional development volunteer toys Valentine’s Day jobs of the future organisational culture marriage engage What is food insecurity? the hills shire digital economy ashley mckenzie thrive giving students equip mateship volunteering world visual unaffordable Love New Zealand investor storytelling newspaper Wagga Wagga future proof fresh Gen X data visualisation rental stress Northern Beaches Christian School growing population Elderslie-Harrington park hills shire cancel plans education research social life housing growth McCrindle Speaker meetings house Christmas season focus group office opening Mount Annan-Currant Hill TED kate middleton housing trends millennials pyrmont royal Australian schools middle class media commentary Black Friday in Australia World Water Day financial daily telegraph typical australian the average aussie Tasmania townhouses presentations Christmas data tertiary education gig economy repayments researcher australia commute gender stats water suburb Scouts ageing keynote Sydney population wealth and income trend tuesday Work place blaxland chairty eliane Northern Beaches house price rise Queensland: QLD mother's day weekly earnings year 12 trends analyst analysis renter of the future networking survey design define social trends REIV Conference earn innovation deloitte hills events unemployment nfp media activity Kiwi community engagement gig owning a home crime house price faith sydneysider environmental scanning rising house prices charities cica high density generation alpha personal growth research on coffee sydney market future of education quote households financial dreams facts moderators guide alpha royal influence narcissism case study overcast cost of living who is generation z living woolworths Christmas lunch community the great screenage mining boom news education rent mccrindle tea intern anzac community event internships sydney property market social researcher low density Word Up family australians staying home more brisbane happiness trades sydney metro Crime Rates professional speaker omnibus school students shbc couple research visualisation investment Australian demographics showreel spend coffee brands 2015 city TEDx Real Estate optus meals care support wealth and income distribution demography language future award winner greatness debate non profit grandparents authenticity demographic transformations tableau Financial Planning Association of Australia work Lower Hunter parenting local community seasons greetings gen z personalities financial future internship NEETs ideas suburbs winter Willowdale housing market 2016 census real Do It Yourself Netflix teacher population growth church weather award demographer names socialising research budget learn FOMO future proofing Sydney’s south west families HSC teach balance acf15 safe Canberra eliane miles 2016 census results entrepreneur event Territory not-for-profit Australia street group session christmas Myth daily commute average sydneysider technology aged care puzzle apartment shopping centre social impact household faux-cilise graphs donate list resilience Sydney Lifestyle Study Financial Planning Week teleworking donation media release Australian Families car home ownership

Archive