Sounds, Syllables & Spellings [Baby Names]

Tuesday, May 07, 2013
Our recently released 2013 National Baby Names Report shows the growing preference nation-wide for softer-sounding names for girls and firmer-sounding names for boys.

The Top 20 list of boys’ and girls’ names across Australia shows that over half of girls’ names end in an ‘ah’ sound and 95% end in a vowel or ‘y’. In comparison, only 10% of boys’ in the Top 20 end with a vowel.

The Top 100 list shows that 81% of girls’ names overall end in a vowel or vowel sound (including ‘y’ and ‘ah’ sounds), compared to only 23% of boys’ names overall.

Girls’ names are longer and more flowing compared to the often short and sharp boys’ names.

In the Top 100, 37 girls’ names have 3 or more syllables with 9 of these having 4 syllables—Elizabeth, Angelina, Indiana/ Indianna and Gabriella.

In comparison, there are only 18 boys’ names with 3 or more syllables; only 1 of these, Alexander, has 4 syllables and this will likely be shortened to Alex anyway!

When it comes to single-syllable names, boys lead the way with 14 one-syllable names in the Top 10. This is twice as many as the girls!

Although the trend seems to be gender-relevant names, parents are still opting for unisex names.

Only 1 name in the Top 100, in its unchanged spelling form, Charlie, is commonly considered to be interchangeable between the two sexes—the rest are distinctly boys’ or girls’ names.

Some of the girls names featured in the Top 100 that can also be used as boys’ names are: Harper, Jade and Mackenzie.

On the other hand, parents of girls are using the pool of currently popular boys’ names on a much larger scale, some of these include: Riley, Charlie, Tyler, Bailey, Jordan, Cameron, Ashton, Kai, Jessie, Alex.

The 2013 National Baby Names Report features Australia’s Top 100 Baby Names for both boys and girls. This is Australia’s only national list and analysis of the top baby names that cross Australia’s states and territories. This is especially timely with the Royal Baby due in less than 3 months!

Download our full report to find out more interesting trends and findings!
Click here to download Baby Names Australia 2013 report

Top Australian Baby Names [in the media]

Monday, April 29, 2013

Baby Names Australia 2013 report coverLast week we released the Top 10 Baby Names, which received a wide array of Media attention, so we've compiled a list of articles McCrindle Research has been quoted in!

For more information you can download our Baby Names report.

Click here to download the Baby Names Australia 2013 report by McCrindle Research

For a more comprehensive look at McCrindle Research in the media, click here to go to our Media page.

Brisbane Times

The Australian

Perth Now

The Examiner

The Chronicle

Top 10 Baby Names

Tuesday, April 23, 2013

As Australia is set to hit 23 million this evening, Tuesday 23 April at 9.57pm, there has been speculation as to who the 23 millionth person might be. While migrants currently make up 60% of our population growth, there is a 40% likelihood that a newborn child might claim the title, with one birth taking place every 1 minute and 44 seconds around the nation (that’s more than 300,000 births each year!)

With 105 boys born for every 100 females, there is a strong correlation that our 23 millionth resident, taking today’s most popular boy’s name, could be a newborn boy named William.

In 2012, there were 1,997 boys named William (only 22 clear of its nearest rival Jack). While Jack was the number one name nationally for 5 years until 2010, William has dominated for the last three years.

The top girls’ name for 2012 was Charlotte – the choice for 1,854 girls, and, for the very first time, the most popular girls’ name across the nation (making a significant jump from its place at 7th in 2011!

In 2012, more than 1 in 10 (11%) of Australian babies were given one of the Top 10 baby names (a total of 33, 226 births).

Click here for our full 2013 Baby Names report.
Click here to download Baby Names Australia 2013 report

What we do and how we do it at McCrindle Research

Tuesday, April 16, 2013

Seven years ago McCrindle Research began in a spare room of Mark and Ruth McCrindle’s house. With a psychology background, market research experience, and a passion to conduct world class research, Mark began the McCrindle Research story. 

Since then we’ve been commissioned by scores of clients, completed hundreds of projects, interviewed thousands of people, analysed hundreds of thousands of online survey responses, and interpreted millions of data points for our demographic summaries. Our research has been disseminated through hundreds of media articles, more than 10,000 of Mark’s books, and more than 100,000 of our acclaimed A5 population maps.

As Australia’s leading data visualisation researchers, our infographics, slide decks, whitepapers and research summaries have been meeting quite a need for world class research and analysis communicated in relevant, innovative ways. Our analytics tells us that they’ve been getting thousands of views and downloads each day. 

So if you are looking to analyse your market, identify consumer segments, understand the demographics, engage with diverse generations, or respond to the emerging trends, then check out our research packs, Mark’s speaking pack or get in contact for a quote. Through commissioned research projects, focus groups and online surveys, demographic reports, strategic workshops, and keynote presentations, we help organisations know the times.

Social analysis of the top Google searches of 2012

Wednesday, December 19, 2012

Google icon | McCrindle ResearchThe biggest search engine in the world has just released their top and trending searches of 2012, based on over one trillion searches. From analysis of both local and global trends, here social researcher, Mark McCrindle, unpacks what social insights these lists reveal.

How to Love? ᅵ #1 on the ‘how to’ search list

While this search may be referring to Lil Wayne’s hit song, “How to Love”, it may also be a sign of a deeper question being asked by a generation looking for guidance as their social interactions increasingly move online. Indeed “what is love” is one of the most searched questions as well showing an interest in the profound and a yearning for connection.

What is YOLO? ᅵ #5 on the ‘what is’ search list

People have been inventing slang forever, and while some slang words last for centuries, the slang lexicon is always changing. Each budding generation comes up with its own language or languages, generally used among peers. YOLO (You Only Live One) is a classic example of Gen Z slang that has been birthed through the succinct language style common to texting, tweeting and other online communication. It’s likely many frazzled parents have heard their teenager using this common acronym, before turning to Google for answers. Tbh there are lots of slang they use irl so for a full A to Z, see our resource here.

What is Instagram? ᅵ #7 on the ‘what is’ search list

McCrindle Research recently announced Instagram as The social media site of the year, in our 2012 wrap. The company was purchased by Facebook in April this year for $US1 Billion, and while the photo-sharing app is only two years old (launched in October 2010), it already has over 80 million registered users, over 4 billion photos uploaded (5 million per day) and 575 “likes” per second (Instagram 2012).

Gangnam Style ᅵ #1 in most searched songs, #1 trending searches (AUS), #2 Global trending searches.

Gangnam Style by South Korean rapper PSY is undoubtedly the biggest viral hit of the year. With over 971 million “views”, Gangnam Style holds the Guinness World Record for most liked video in the history of YouTube. Countless videos have been uploaded of Gangnam wanna-bes doing their own version of the dance, with everyone from Brittany Spears to Kevin Rudd giving it their best shot.

Samsung Galaxy S3 ᅵ #2 of Global Consumer Electronics

While the iPhone has always been a strong player in the Smartphone category since its introduction five years ago, this year Samsung packed a serious punch with the Samsung Galaxy S3. Coming in at #2 in Global trending searches, the Samsung was ahead of any other Smartphone. Showing Androids are on the rise, the Nokia Lumia 920 was also on the list.

Kony 2012 ᅵ#9 in trending searches, #3 in ‘what is’ searches

The biggest viral campaign of the year was Kony 2012. The thirty minute film from advocacy group Invisible Children was launched in April 2012. It introduced the world to Joseph Kony and the crimes he and his rebels committed in Uganda. The film has now been viewed almost 100 million times on You Tube (the sites most viral non-profit video ever) and Invisible Children are “liked” by over 3 million Facebook users. However, the inevitable backlash questioned the campaign’s perceived simplification of a highly complex issue.

ASOS and Online Fashion ᅵ#1 in ‘fashion’ searches

Online retail has come into its own in 2012, with British fashion brand ASOS continuing its growth in online retail, attracting over 16.6 million unique visitors a month (ASOS 2012). McCrindle Research (2012) recently found 63% of Aussie shoppers will purchase at least one present online this Christmas, showing all the window displays in the world won’t slow the online shopping trend.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


etiquette volunteers population growth winter blues focus groups sunburnt country survey design careers celebration future DIY optus generational trends forum friends wolloomooloo woolworths Social Trend weather global generations growth demographic transformations conferences not for profit English world youth day Assistant Store Manager Netflix socialites christmas learn finance logan Canberra Gen Y Sydney keynote speaker gender home owner generation New Zealand 23 million Australian Families PSI fears acf15 survey non profit balance capital cities easy rider in depth interviews sector wide study ageing population social media Sydney internship cancelling plans language product property NSW social lives unemployment households dare to dream visual McCrindle Speakers dream publication Love proactive earn real millenials wealth not-for-profit deloitte interactive university 1968 employment ipswich paying to work DESTEL religion aussie culture meetings hornsby thrive education future report Wagga Wagga shopping mccrindle research school workshop infographic wall rising house prices australian social research economic ageing financial independence social issues Crime Rates affordable criminal Australian schools Kirsten Brewer researcher ultimo leadership workshop healthy future research crows nest 2017 technology equip sector wide Australian Home organisational culture engage communication daily telegraph outsourcing princess charlotte jobs SA System's Architect quote demographic insight hello fresh online shopping local communities megatrends plans contiki award mccrindle in the media tv church narcissism budget news marrickville group session Real Estate brisbane Financial Planning Week sustainable tea perth Northern Territory Northern beaches Event household wedding video kate middleton charity Financial Planning Association futurist sydney speaker salary office opening teach Valentine’s Day VIC 2015 REIV National Conference teacher "know the times" education small business 2016 mccrindle sydneysiders marketing NT communities bondi professional development renter of the future know the times poker master public holiday January 26th city staff google friendship financial fears new office medicine social researcher statistics qualitative research high density living housing Gen X communications work mates property price summer Australian Bureau of Statistics cultural diversity rich food mother's day Australian Census keynote high density middle class gen z wealth and income distribution Channel 7 population 2020 going out housing growth high density apartments prince george educated analysis thought leadership 2012 year 7 sentiments media commentary population milestone home meals newspaper change TAS baby name trends learner identity Aussie teaching WA moreton bay daily commute Charlotte royal family renting increasing densification socialising global grandparents students supply and demand career house prices New South Wales school students moderators guide divorce rate data visualisation environment australian communities forum post rationalism Channel Seven SMSF urban living trend wealth and income economy living responsive winter omnibus google for education potts point goal ACF 2016 collaboration 40 million dessert Caregiver 2014 suburb Christchurch gold coast social commentary townhouses brand experience travel anzac child care fresh Australian Trends norwest generation Z office slideshare area cash world trends analyst typical australian events research data JOMO bureau office space wellbeing research pack schools World Water Day litter visualisation HSC the australian dream workplace culture sector consumer Australia Day resilience tertiary education cooking Tuesday Trends greatness Northern Beaches Christian School social change list ethnography mover and shaker eliane miles low density trends of 2017 lifestyle Real Estate Institute of Victoria spend urban house price panel optimistic toys mortgage shifts tattoos alpha Tuesday Trend year 12 demographic trends student teachers social shifts intern internet future proof suburbs financial dreams The Daily Edition ABS young people royal research visualisation national wealth results business index dreaming program blaxland young australians brand rain education research learning REIV Conference social impact university degree emerging generations Financial Planning Association of Australia Generation Y Australian demographics online education sector safe IT Specialists property market home ownership lalor park coffee cancelling event names resource australia tips overcast TDE tuesday life social commentator Territory royal baby baby learning styles Australian Dream house price rise baby boom annual income selfie investing rent Wellington pharmacies professional speaker energy environmental scanning house owning a home facts school satisfaction monarchy Australian Communities Trends government participants average aussie entrepreneur high school Births insights relevant residents social trends Northern Beaches cars holidays the changing face of australian communities trends report demographics mythbusting Australian communities long weekend forecast generations demographer buildings mentor marriages cloudy days leadership rental stress business local Adelaide follow market research 2013 Kiwi investor brands menai CBD Engineering Manager Scouts weekly earnings Australia Day 2017 ashley mckenzie consumerism gen alpha Population Clock Australians educhat Queensland Royals baby name repayments faux-cilising youth unemployment Generation X Merry Christmas collaborative digital workforce baby name predictions trend tuesday networking land of the middle class conference presentation media challenge Aussies rule keeper housing affordability cost conference pyrmont graphs employers work-life curiosity new york times apartment social research capital city relational income builders states research services organisations entrepreneurial families entertainment village education future millennials youth Melbourne Research Executive social researchers children eliane baby boomers define divorce staying in state FOMO experience future of education sydney event stats nfp baby names study geomapping trends Myth emerging trends population map neutral bay social life cost of living click huffington post poor entrepreneurs of today aged care puzzle Christmas presents suburban living darwin cancel plans ease of travel mobile jobs of the future investment presentations australians staying home more mythbusters future proofing training 24,000,000 Geoff Brailey holiday storytelling domestic data analyst financial community engagement customer clothing social analysis 1980 professional ashley fell Western Australia society trends social travelling authenticity social enquiry manly sydneycity royal influence retirement faux-cilise event skills forecasting mateship census urban living index ACT emerging technologies Christmas season financial future stay home hobart shopper's pick report in the media wages optus my business awards Wodonga presentation data vegemite work debt goals seasons FPA water parenting future of work New Zeland national private wealth debate Bathburst 1994 personal growth personalities media release men 1975 community event christianity national crime rates vegetarian ACF ideas speakers housing trends EFF growing population women happiness mccrindle tea pharmacy schools students offenders teleworking Education Future Forum Mark McCrindle The ABC of XYZ hopes GPO aged care 10 years infographic generation alpha twentyseventeen global financial crisis keynote speaker Tasmania Res Vis mining boom housing market Duchess of Cambridge leader millionth group transport faux-ciliser motivate wage family commute Christmas lunch cartodb easter Queensland: QLD Do It Yourself sunny days rise of local tableau NEETs politics media activity 24 million father's day earnings trends of 2016 sports Hornsby Shire Council South Australia public speaking communicate society waverton February 16 workplace community urban taskforce shbc priorities innovation internships cold wealth distribution Deaths couple focus group crime snapshot conference speaker innovative hills shire engagement case study future-proof affordability parents sun earning culture recap unaffordable victoria marriage Word Up