Four key takeaways from the Australian Community Trends Report

Wednesday, August 02, 2017

The industry that does the most to support and develop our communities is the not-for-profit sector. This is recognised by Australians and practically lived out by the four in five adults who give financially to such organisations and the one in four who give at least once a month. However, McCrindle’s data on the sector shows that there is a long-term engagement challenge, with Australians twice as likely to make a one-off donation than a regular one, and volunteers most likely to participate in a stand-alone event rather than make an ongoing contribution.

Amidst the message saturation, digital disruption, generational change and increasingly complex lives, communicating and connecting with donors requires a more sophisticated strategy than what worked in the past.

Research Methodology

This report was compiled through findings received from a national survey, focus groups conducted in Sydney and Melbourne and interviews with expert leaders in the not-for-profit sector.

The key takeaways for charitable organisations are outlined below

1. Multi-tiered levels of engagement 

There is a desire from Australians to be involved in charities, however increasingly this is to be on their own terms. Charitable givers do not want to be locked into long-term contracts, but desire flexibility in donation amounts and involvement. Older generations suggest they are  time-poor, however younger generations state they don’t have as much money to give yet still want to be involved.

2. Community building 

Particularly in the younger generations there is a desire to be part of a community that brings about social change. They want to be involved in something bigger than themselves with the knowledge that together they can make a difference. This gathering of community is not just in the online space but in the physical space as well and often achieved through events that bring people together.

3. Effective communication of results 

Donors state that they want to see the results of where their investment is going. They want to know how has it practically helped people in need. When participants they know their donation is being effective and making a material difference, there is a desire to continue engaging with the charity.

4. Create engaging and fun experiences 

Supporters, particularly in the younger generation, desire to be involved in experiences with charitable organisations. Rather than simply givingtheir money and movingon they want to feel some level of partnership with the cause. Their desire is for the donation experience to be convenient, meaningful and fun.

The Report

For more insights and to download your free copy of the 88-page 2016 Australian Communities Trends Report, please visit

These insights alongside fresh 2017 research will be presented at The Australian Communities Forum in September 2017. Tickets are available here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


holidays young australians names equip millionth urban development charity impact unaffordable home ownership young people Aussies Australia street Real Estate Institute of Victoria priorities pyrmont media release learn cash budget mccrinlde baby name trends sector church Duchess of Cambridge skills meetings mythbusting father's day Sydney keynote speaker Willowdale 2015 educhat environment australia omnibus toys community mobile jobs Northern Beaches Christian School speakers pack Hornsby Shire Council pharmacies new office society entrepreneur financial future mccrindle tea grave decision house price baby nfp community engagement education future report non profit February 16 insights sydney hills customer JOMO ageing population cloudy days Education Future Forum millennials shifts the hills shire world woolworths care support work-life 24,000,000 TDE sydney property market growth thought leadership work mates couple twentyseventeen land of the middle class schools students change faith sydneysiders in depth interviews 2014 social analyst social analysis kate middleton lalor park rule keeper conference speaker child care goals professional development wolloomooloo millenials infographics darwin buildings students Financial Planning Week data greatness politics debt speakers property housing growth states trends of 2016 socialising group younger generations commuting gender Christmas day weather NEETs environmental scanning CPI leadersip moreton bay Australian Families gold coast Netflix Tasmania Births australian communities forum Mount Annan-Currant Hill sydney metro program the hills typical australian ferry sydneycity marrickville earn global generations McCrindle Speakers wealth inequality ease of travel winter business affordable 40 million brands sydney speaker WA Black Friday donation ACT Report Australia Day 2017 year 12 Lower Hunter poor McCrindle Keynote Speakers nativity scene food Christchurch money Scouts suburb data visualisation Christmas Stats insight Generation Y panel event mover and shaker Sydney’s south west learning click Jura Coffee 2013 Valentine’s Day chairty volunteering professional services social researchers public speaking Queensland: QLD emerging generations apartment university degree victoria Australia Day relational healthy future tv sports education work organisations menai Royals professional research report goal Financial Planning Association of Australia earning water Caregiver village Mark McCrindle in the media online shopping Word Up know the times mother's day apartments Channel Seven GPO etiquette census results media commentary Kiwi trend stay home 2016 Christmas day ethnography ACF2017 communicate australian community trends report baby names australia report Geoff Brailey Business analysis growing population royal baby spend US christian presentation crime christmas economy workforce career resilience optus my business awards vegemite investment future of work CBD eliane miles Christmas data christmas trees REIV National Conference poker master curiosity Do It Yourself 2016 census urban population growth cultural diveristy wages mining boom professional speaker participants infographic future-proof proactive baby names report What is food insecurity? shbc marriage property price tea waverton gig Western Australia Deaths energy financial planning transport James Ward low density office space housing affordability financial Christmas research seasons schools cost relevant social impact education research social trends business performance google for education research office opening Gen X salary DIY market research faux-cilise generation owning a home challenge family cartodb food bank google TED talk in the media baby boomers house sunburnt country aged care puzzle new york times townhouses list prince george area define winter blues sustainable average Australian Research Director lifestyle eliane NFP event 1994 affordability housing SMART wealth princess charlotte Crime Rates retirement storytelling surname trades youth socialites australian sydneysider community event friendship moderators guide social enquiry local community baby names sydney market thrive faux-ciliser mentor presentations VIC award VET Wellington Black Friday in Australia teachers women university charities teacher choice workers offenders Assistant Store Manager bureau ABS IT Specialists forum social commentary fresh Mark McCrindle blaxland belief Retail high density apartments small business overcast monarchy life engagement australian real estate collaborative conference presentation supply and demand australians staying home more dreams going out data analyst TED trend tuesday friends divorce Wodonga gen z sector wide study national private wealth demographer internet gig economy education future criminal coffee lovers daily commute workplace culture 1975 volunteering data ageing global micro apartments changing face of sydney business index domestic teleworking unemployment NBRS Architecture language demographic trends 1980 families story authenticity communications Kirsten Brewer wellbeing baby name culture analysis earnings dare to dream capital city generational trends census data 2020 mccrindle research Merry Christmas social research wedding outsourcing happy holidays research visualisation baby name predictions post rationalism marketing aged care census 2016 Tuesday Trends cold 1968 technology wealth and income distribution Financial Planning Association survey high school maiden names follow learning styles employers System's Architect Myth not-for-profit demographic work from home trends analyst Sydney household conference social Gen Y entertainment Elderslie-Harrington park long weekend sunny days research on coffee social change Research Executive population milestone easter average sydneysider aussie culture volunteers capital cities office hello fresh royal influence travelling events litter property market tableau FOMO generation Z marriages workplace Australians survey design Skilling crows nest NT TEDx Speaker Work place cancelling event Australian communities Bathburst speaker REIV Conference investing quote staff vegetarian clothing wealth and income Jura Australia donate demographics dreaming rent renter of the future government Social Trend consumer visual safe report researcher Macquarie University identity interactive Engineering Manager professional presenters digital NBRS Wagga Wagga not for profit intern staying in future of education emerging trends Australian schools shopping manly dessert potts point suburbs rising house prices housing market census fail parents optus study consumerism property development micro The Daily Edition maiden news focus groups snapshot innovation HSC divorce rate generations anzac "know the times" perth train global retail Christmas in Australia population map Christmas lunch FPA economic the great screenage screenagers showreel Cobbitty-Leppington investor experience house prices graphs employmee royal live the dream residents growth of sydney contiki local communities teaching statistics summer alpha school student do people still change their surname after marriage? keynote Australian Census logan 2017 religion publication fears demography internship medicine personalities research services jobs of the future forecast global financial crisis tattoos cultural diversity car social commentator social media social shifts local cica house price rise Andrew Duffin commute New Zealand shopping centre infographic wall 2012 sector wide Lower Hunter Region qualitative research TAS results weekly earnings visualisation real culturally diverse builders workshop Performance Sentiment Index ACF 2016 selfie learner christianity Generation X ACF cars spirituality bondi recap Aussie TEDx communication ACT SA forecasting public speaker debate training school students 24 million ACF17 social life McCrindle Speaker Australian Trends ashley fell ultimo commuters travel demographic transformations organisational culture brand social issues ashley mckenzie the lucky country ideas tertiary education EFF neutral bay optimistic Res Vis collaboration Sydney Hills Business Chamber Christmas presents paying to work cost of living mccrindle men tuesday tips Adelaide celebration rain future proof financial dreams focus group financial fears entrepreneurial Australian Communities Trends australian social research volunteer hopes responsive national wealth media engage state South Australia year 7 world youth day 2016 census results parenting cancelling plans coffee Maxim Accounting royal family gen alpha communities geomapping seasons greetings city public transport newspaper group session living future of shopping mccrindle in the media slideshare research data Canberra Gen Z Expert ipswich children Australian Population screenage 23 million McCridle urban living Australian demographics Charlotte home VET sector January 26th urban living index dream award winner plans income the australian dream rental stress renting Population Clock case study Northern Territory housing trends innovative Sydney Lifestyle Study financial independence trends of 2017 hornsby casual English suburban living not for profit research middle class Australian Bureau of Statistics the changing face of Vocational education who is generation z sydney event deloitte SMSF high density norwest surnames stats research pack Christmas season social researcher census wage Hunter Valley DESTEL the average aussie baby boom World Water Day holiday Australian community trends daily telegraph school satisfaction New Zeland mythbusters meals internships Queensland weather careers SRE brisbane food insecurity NSW annual income Black Friday Sales Channel 7 christmas 2017 Love average aussie PSI home owner Real Estate breakfast networking hobart leader online speajer cooking megatrends wealth distribution national crime rates balance purpose teach Melbourne Australian Home future huffington post New South Wales hills The ABC of XYZ grandparents sun rise of local rich futurist mortgage educated Territory hills shire trends shopper's pick Tuesday Trend personal growth increasing densification population faux-cilising finance hunger generation alpha leadership product 10 years social lives Australian Dream keynote speaker Hills Shire Council motivate narcissism households Sydney population society trends australian communities trends report sentiments urban taskforce employment employmer acf15 easy rider public holiday giving mateship youth unemployment emerging technologies education sector conferences Northern Beaches video repayments leadership workshop HR high density living facts resource future proofing happiness digital economy entrepreneurs of today cancel plans Northern beaches Event pharmacy #censusfail media activity brand experience bus