Four key takeaways from the Australian Community Trends Report

Wednesday, August 02, 2017

The industry that does the most to support and develop our communities is the not-for-profit sector. This is recognised by Australians and practically lived out by the four in five adults who give financially to such organisations and the one in four who give at least once a month. However, McCrindle’s data on the sector shows that there is a long-term engagement challenge, with Australians twice as likely to make a one-off donation than a regular one, and volunteers most likely to participate in a stand-alone event rather than make an ongoing contribution.

Amidst the message saturation, digital disruption, generational change and increasingly complex lives, communicating and connecting with donors requires a more sophisticated strategy than what worked in the past.

Research Methodology

This report was compiled through findings received from a national survey, focus groups conducted in Sydney and Melbourne and interviews with expert leaders in the not-for-profit sector.

The key takeaways for charitable organisations are outlined below

1. Multi-tiered levels of engagement 

There is a desire from Australians to be involved in charities, however increasingly this is to be on their own terms. Charitable givers do not want to be locked into long-term contracts, but desire flexibility in donation amounts and involvement. Older generations suggest they are  time-poor, however younger generations state they don’t have as much money to give yet still want to be involved.

2. Community building 

Particularly in the younger generations there is a desire to be part of a community that brings about social change. They want to be involved in something bigger than themselves with the knowledge that together they can make a difference. This gathering of community is not just in the online space but in the physical space as well and often achieved through events that bring people together.

3. Effective communication of results 

Donors state that they want to see the results of where their investment is going. They want to know how has it practically helped people in need. When participants they know their donation is being effective and making a material difference, there is a desire to continue engaging with the charity.

4. Create engaging and fun experiences 

Supporters, particularly in the younger generation, desire to be involved in experiences with charitable organisations. Rather than simply givingtheir money and movingon they want to feel some level of partnership with the cause. Their desire is for the donation experience to be convenient, meaningful and fun.

The Report

For more insights and to download your free copy of the 88-page 2016 Australian Communities Trends Report, please visit

These insights alongside fresh 2017 research will be presented at The Australian Communities Forum in September 2017. Tickets are available here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


donate data visualisation Australian Home workplace culture TED friends blaxland waverton internet coffee lovers australians staying home more wolloomooloo non profit McCrindle Speakers belief DESTEL data analyst learn product summer staff brands earn Kirsten Brewer social analysis SMART criminal young people professional development student toys HSC cars cloudy days VET sector easy rider aged care puzzle do people still change their surname after marriage? Hills Shire Council gig economy financial future money FPA names Adelaide future proofing stay home australian social research 23 million 2012 friendship Bathburst innovative teleworking James Ward litter trends Generation X Res Vis HR office space baby name predictions Andrew Duffin keynote school satisfaction vegemite house price Research Director Kiwi volunteering data Christmas Stats speaker maiden entrepreneurial sydney market learning styles youth unemployment Skilling cultural diversity bus sunburnt country proactive New Zeland 2015 Northern Territory ease of travel Christmas research cost census NT the average aussie Business analysis know the times change tertiary education average aussie spend statistics internship water 10 years surname thrive world TEDx internships purpose australian community trends report Australian schools Christmas presents google for education Australian Census gold coast Australian communities Real Estate Institute of Victoria young australians mateship state mccrinlde ACF2017 study resilience emerging technologies baby boom tea housing future of shopping 40 million fresh McCrindle Keynote Speakers culture sector wide study census 2016 Jura Australia population milestone mccrindle tea deloitte surnames princess charlotte divorce rate Social Trend research services high density living February 16 intern emerging generations NFP event winter blues demography public transport Myth hopes neutral bay Elderslie-Harrington park manly public speaking ACF meetings rental stress leadership workshop English wealth inequality poker master challenge digital economy area townhouses food bank Australian Dream stats marrickville marketing live the dream educhat hobart Hornsby Shire Council Black Friday Sales qualitative research the changing face of menai australian Population Clock crows nest renter of the future coffee CBD futurist Deaths Northern Beaches states wedding sydney speaker residents safe Scouts consumerism shopping christian careers ethnography choice workers the hills cica daily commute changing face of sydney learner social researchers in the media bondi food insecurity commuting women Sydney Lifestyle Study social commentator organisations teacher Territory millionth click earning shopper's pick showreel personalities city urban living index award Christmas in Australia educated Tasmania affordability work from home The ABC of XYZ infographic Christmas data leadersip education dream sentiments work mates research pack financial dreams hello fresh Australian Population property market media release 2016 global house school presentations follow anzac trend tuesday Maxim Accounting investor commute apartments generations easter NEETs urban development World Water Day millennials housing trends CPI pharmacies moreton bay household government travel victoria infographics events dreaming casual baby names australia report "know the times" fears not for profit group session shifts IT Specialists customer wage home ownership workshop micro apartments social change Work place EFF teach System's Architect language rising house prices Wodonga Aussie media South Australia royal screenage social life Black Friday in Australia 1975 social impact clothing high school faux-cilise holidays pharmacy unaffordable megatrends REIV National Conference rule keeper family baby boomers commuters long weekend focus group speakers budget travelling new office baby future of education demographic transformations Generation Y owning a home Australia Day motivate growing population program happy holidays ashley fell students christmas 2017 dare to dream TEDx Speaker men mythbusting brisbane workforce wealth and income insight collaboration employers 1968 high density trends of 2016 energy moderators guide who is generation z quote staying in new york times cost of living earnings economic cancelling plans home owner consumer real youth authenticity breakfast ACT Report hills shire hills nfp future-proof society engagement Sydney relevant 2013 news resource trend ashley mckenzie speajer alpha communities sydneysider plans organisational culture crime What is food insecurity? retirement royal influence demographic financial independence Channel Seven local dreams relational grave decision overcast huffington post mortgage urban taskforce university degree aged care chairty conference publication social issues employment education research research report research data jobs offenders Australian community trends 24,000,000 small business conferences train debt US repayments weekly earnings ferry sydney metro typical australian mover and shaker the great screenage finance sydneycity schools professional services property development video case study Mark McCrindle balance medicine teachers tableau social lives Real Estate cold Christmas season housing affordability 2020 future proof gen alpha geomapping local community Vocational education innovation economy mccrindle politics gen z NBRS not for profit research house prices keynote speaker Retail outsourcing Mark McCrindle in the media grandparents ACF17 cooking volunteers housing growth Netflix trades seasons networking supply and demand award winner younger generations financial Tuesday Trends conference speaker volunteering Northern beaches Event ipswich optus my business awards DIY salary panel research Australian Bureau of Statistics emerging trends affordable weather visualisation social enquiry etiquette food snapshot giving post rationalism urban Sydney population debate experience FOMO hornsby employmee narcissism average sydneysider population micro professional speaker list australian communities forum capital city analysis online infographic wall baby names paying to work the hills shire training baby names report ACT office New South Wales mining boom millenials sports sector wide lifestyle business ACF 2016 market research cash mccrindle research christianity newspaper potts point social research Hunter Valley demographics investment financial planning shbc vegetarian property price communication annual income seasons greetings learning leadership dessert sector NSW Australian Communities Trends technology Gen X Willowdale monarchy selfie Financial Planning Association of Australia prince george generation happiness christmas trees royal baby Gen Z Expert wages presentation insights thought leadership lalor park visual children volunteer business index housing market spirituality online shopping interactive 2016 census village perth parents divorce sustainable cancel plans wellbeing christmas trends analyst census results 2014 maiden names school students poor australian communities trends report Education Future Forum Lower Hunter Region future of work Mount Annan-Currant Hill charities donation Duchess of Cambridge house price rise national wealth media commentary suburbs recap WA financial fears eliane google Australia street apartment kate middleton goal brand experience New Zealand Cobbitty-Leppington trends of 2017 buildings in depth interviews royal family meals schools students rich professional presenters environment professional the australian dream global financial crisis darwin social media report Sydney Hills Business Chamber unemployment local communities Macquarie University domestic Australia Day 2017 jobs of the future Love healthy future wealth skills facts low density Christchurch omnibus gender goals tattoos engage parenting generation alpha survey design ABS population map demographic trends storytelling Lower Hunter office opening property REIV Conference baby name workplace identity optus graphs communicate life mobile going out land of the middle class researcher generational trends culturally diverse media activity screenagers Western Australia Assistant Store Manager growth average Australian ideas VIC national private wealth global generations baby name trends Aussies optimistic population growth year 12 entertainment hunger daily telegraph charity define teaching ageing Black Friday data Wellington NBRS Architecture national crime rates ageing population future sunny days 1994 census data living transport sydney hills work-life generation Z acf15 Charlotte tuesday Tuesday Trend sun increasing densification GPO slideshare January 26th education future The Daily Edition shopping centre social trends father's day Merry Christmas Engineering Manager career households Sydney’s south west conference presentation census fail eliane miles world youth day sydney event curiosity community Australian Trends twentyseventeen mentor environmental scanning socialising 1980 australian real estate Gen Y forecast responsive sydneysiders results year 7 religion high density apartments holiday education sector wealth and income distribution tips Crime Rates speakers pack social commentary builders greatness cartodb work gig JOMO personal growth marriages Melbourne Financial Planning Week group community engagement mother's day social analyst #censusfail woolworths Australian demographics church society trends car pyrmont cultural diveristy TDE leader 2016 census results social faux-cilising Jura Coffee demographer Births education future report the lucky country McCridle priorities participants forum mythbusters Northern Beaches Christian School care support faux-ciliser winter Sydney keynote speaker celebration bureau TED talk middle class Geoff Brailey PSI global retail families entrepreneurs of today logan tv aussie culture digital norwest public speaker mccrindle in the media forecasting Wagga Wagga impact growth of sydney contiki australia Christmas day Channel 7 socialites Christmas day weather employmer Performance Sentiment Index Royals collaborative not-for-profit community event child care research visualisation Queensland rain couple urban living social researcher SRE focus groups TAS communications Valentine’s Day wealth distribution research on coffee equip SMSF business performance SA entrepreneur Word Up sydney property market rise of local investing faith Australians nativity scene VET Christmas lunch McCrindle Speaker cancelling event Caregiver Canberra 24 million marriage brand Do It Yourself story event survey income university renting Research Executive Queensland: QLD suburb home Financial Planning Association ultimo public holiday suburban living capital cities rent Australian Families 2017 social shifts