The New Australian Dream

Thursday, September 01, 2016


Owning your own four bedroom house on a decent block of land with a big backyard and outdoor swimming pool used to be the quintessential 'Great Australian Dream'. But with rising property prices and increased living costs, that dream is being redefined.

what is the Average Australian Profile?

The average full time annual income in Australia is $80,000, which is bumped up a bit because of high income earners. Even though we are living longer now than a generation ago, the average retirement age is little changed, at 61.5 years.

The cost of housing is up with average rent prices per week at $485/week and the average house price (capital city) is $765,730. In Melbourne it is well above this and in Sydney it is around $1 million. This is where the challenge is for Australians: 40 years ago the average house price was around 5 time’s average earnings and now you can see it is almost 10 times the average annual fulltime earnings.

Other than affordability, what else are Aussies looking for?

Lifestyle is key. People are opting to live in higher density areas for the sake of convenience and location- within close proximity to transport, restaurants – the café culture as it has been called. Our Urban Living Index shows a strong correlation between the most urban/densified suburbs and those with the highest liability ratings.

Australians are opting for a lifestyle of Minimalism - we are 'decluttering' our lives and putting more value on the intangibles like travel. Generation Y aren’t opting for a big home with garages to store all their stuff but more of a focus on the easy-livability of apartment living. Indeed many baby boomers are downsizing from their larger homes in the suburbs to this style of living too.

Renting, as opposed to buying, what some of the benefits?

The ability to change locations easily is well regarded – the average Australian renter stays just 1.8 years per home. Our research shows that 1 in 3 renters are actually 'choice renters' and they choose to rent for lifestyle reasons, not primarily for affordability reasons. These choice renters are twice more likely to be living in medium and high density housing than the average Australian and they are almost 10 years younger than the average Australian. The ability to upsize and downsize easily and the flexibility to travel for extended periods of time is a driver for them. ‘Rentvesting’ is also becoming a ‘thing’. This is where people choose to rent in an area they like, but buy somewhere more affordable and use this as an investment

Generation Y are struggling to attain the Great Australian Dream – are they going to be ok?

There is a challenge emerging of "generational inequity" as shown by this infographic:

Gen Y’s have the least wealth of the working generations and their proportion of Australia’s wealth is less than half their demographic share, while the Baby Boomers who are a quarter of the population, own more than half of Australia’s wealth. (More information on this topic can be found here)

This is why Gen Y is reinventing the Aussie Dream and while they do still like the idea of owning something of their own, it is not just the big home with the back yard in the suburbs. But many in this generation will be absolutely fine thanks to the massive intergenerational wealth transfer set to happen in the next 20 years as those aged over 65 transfer much of their total wealth of $2.5 trillion.

The Growing Need for 'Lazy Time' Amongst Aussie Men

Tuesday, August 16, 2016

We know our nation prides itself on our ‘mateship’ culture, however our recent research shows that over three-quarters of modern Aussie men are struggling to find time for their mates.

We were delighted to survey over 500 Australian males (aged 20 to 40 years) to find out how they spend their down time, for this study commissioned by Bundaberg Rum. Our research revealed that whilst nearly all men (97%) agree making time for their mates is essential, the majority (85%) of Aussie males are struggling to find enough time for much needed ‘man time’ with their friends.

Social demographer Mark McCrindle said: "Career driven, family focused and health conscious Aussie men are crowding their lives with commitments. As a result of these pressures and competing priorities, the time available for men to kick back and relax with their mates has begun to erode"

“Trends over the last three to five years highlight that men are losing the battle for the simple pleasures that bring Aussie men together. The study found that one in three (35%) are spending less quality time with their mates than three to five years ago, and revealed Aussie mates are sharing 30% less barbecues and watching 29% less sport.” - Mark McCrindle.

Men aren’t prioritising friendships

According to the report, men aren’t prioritising friendships as much as they should. Mates are pipped by family (77%), work (67%) and health and fitness (64%), with friendship (52%) coming in fourth place on their list of priorities.

Mark McCrindle said that for men, getting the balance right and making time for down time with mates is essential for their ‘social well-being’.

Lazy Time with mates might just be the best thing for Aussie men’s social WELL-BEING

“It’s a truth and permission that hard-working Aussie men might be delighted to hear, but watching sport and enjoying some lazy time with their mates might just be the best thing for their social well-being”

“Importantly, the research shows that men who have regular casual get-togethers with their friends are happier than those who don’t (83% compared to 70%), more productive (79% compared to 73%), and had lower stress levels (66% compared to 73%)." - Mark McCrindle

20 to 25 year-old men are chucking sickies to watch Netflix

In addition, almost one in five men (17%) have pulled a sickie and stayed at home instead of hanging out with their friends. 20 to 25 year-old males are the worst offenders with three in ten males (30%) admitting to it in the last six months.

One in five (19%) admitted to turning down a night with close friends to stay at home and watch Netflix or TV, and one in ten (11%) have turned down a night with their mates to spend time at home on social media instead.

Mark McCrindle said modern Aussie men needed to share more down time together to avoid the risk of becoming disconnected from their friends.

“It’s important that everyone makes time for their friends, but in this era of increased busyness – it means our social lives are becoming increasingly disconnected. Lazy time and casual get-togethers spent with mates are now more important than ever,”- Mark McCrindle.

View the full infographic here

Wealth and Income Distribution State V State

Monday, July 25, 2016


Australia has long been considered the land of the middle class, but in recent years the gap has been widening between the rich and the poor. When it comes to the battle of the states, which corner of Australia scores the highest and the lowest on the income and wealth report? Will the Baby Boomer generation continue their stronghold on our national wealth?

Is Australia still the land of the middle class?

It is hanging in there, but it’s under pressure. We have seen some hollowing out in the middle of the earnings and a bit of spread to either end. The average annual household earnings are around $107,000 however the lowest fifth of households earn 20% of this while the top fifth average almost three times this. That means that the top fifth of households are taking home about 12 times what the bottom fifth of households are earning.

Most Aussies have their wealth tied up in their homes, how does ownership compare with the top, middle and lower classes?

The average wealth (if you liquidate everything and pay off all your debts, what are you left with) is about $800,000. The bottom 1 in 5 have a net worth of just $35,000, the top 20% of all household have a net worth of about $2,500,000. That means that the top fifth of households have about 62% of Australia’s wealth, and the bottom fifth take less than 1% of Australia’s national private wealth. So that's a big difference in wealth across these households.

Which states are best and worst performers when we are looking just at income?

The mining boom in WA has really done a great thing over there and so they are leading the earnings chart, with the ACT not too far behind with public servant wages doing pretty well. At the bottom of the tree you have Tasmania, earning about $50,000 less per annum, per household, than what we have in the west.

What Makes a City the Most Liveable?

Wednesday, July 20, 2016

What makes a state or city liveable? Is it the low crime rate, affordability, ease of travel or is it simply the weather? We have compared some of the major factors and revealed what Aussies really think.

Affordability

If you take the average weekly earnings, subtract the average weekly mortgage repayments based on house costs, you find that NSW doesn’t do too well, it is earning 20% above the average, but the houses are 64% above the average, so NSW works out to be the worst in terms of income after housing. But WA is on top of the charts, with the ACT doing pretty well also.


Ease of travel

We took the centre of population of each of our capital cities, the mid-point of the population sprawl where as many people live north, as south of this point, and as many east, as west. From this centre of living we measured the average, non-peak hour driving time to the centre of the CBD marked by the GPO of each capital. We found that as we would probably expect, Sydney was the longest drive, about 33 minutes to get from the centre of population to the centre of the city, but the quickest trip of all was Brisbane with just 8 minutes.


Crime rates

This is the number of offenders per annum, per 100 people and the Territories book end the data here, with the ACT with the lowest crime rate nationally and the Northern Territory as the highest crime rate and the other states right in the middle. As measured by crime rates, the ACT is Australia’s safest place to live.


Weather

We measured this by looking at the average number of sunny days - totally clear days in a year. Tasmania not doing too well with a lot of cloudy, overcast days, but WA takes the crown with the most number of sunny days in any given year.



Watch Mark McCrindle's full interview on The Daily Edition here


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

volunteers Christmas day Charlotte clothing marriages DIY Bathburst screenagers donation teach social media belief population milestone contiki authenticity hopes sentiments generation environment Australian Dream speakers baby investing Kiwi meals social commentator baby name trends Black Friday Sales 2013 keynote marrickville census data emerging technologies trades youth the australian dream gold coast Maxim Accounting gig economy VET sector personalities community event sector wide study cancelling event investor census results leader REIV Conference optus litter society sydney speaker infographic wall Financial Planning Week EFF food visualisation Channel 7 mortgage happy holidays Kirsten Brewer paying to work skills plans Real Estate Institute of Victoria global engage lifestyle data visualisation emerging generations US transport cost of living house price not-for-profit challenge Cobbitty-Leppington social enquiry quote qualitative research trends analyst sydney market Generation Y Education Future Forum australian community trends report men Australian Census community engagement speakers pack financial fears Deaths gen z supply and demand generational trends Word Up ageing population ashley mckenzie logan state SMSF geomapping social researcher employmee global financial crisis unaffordable intern Wellington DESTEL wealth and income distribution ageing generation Z darwin average sydneysider urban taskforce sector wide toys retirement NT buildings global generations millennials tips nfp 23 million cash population mccrindle research screenage forecast pharmacy greatness middle class research pack sydney event group social shifts faux-cilise shopper's pick house Queensland norwest life trend tuesday communities social research lalor park population growth baby names report ipswich VIC renting GPO rising house prices local communities sydneycity university degree global retail sports shopping Vocational education ashley fell business index ACF17 Geoff Brailey tv Christmas research brand Australia Day 2017 social researchers Australians capital cities financial future care support ethnography economic Australian communities Engineering Manager 2014 cars Northern Territory mythbusters monarchy housing market optimistic professional presenters storytelling Assistant Store Manager Jura Coffee media release entrepreneurs of today program school satisfaction learn digital economy cooking medicine workforce cartodb schools staff volunteering hills shire education career Wagga Wagga area Gen X thought leadership survey design unemployment couple gender optus my business awards professional development Merry Christmas Sydney organisations christmas high density apartments kate middleton live the dream entertainment trend australian communities trends report New South Wales rise of local growth office royal influence spend mateship emerging trends insight events housing affordability Australian schools the hills huffington post Research Executive "know the times" relevant princess charlotte capital city wage food insecurity post rationalism financial independence world youth day sydneysiders collaborative micro the hills shire Real Estate Christmas Stats woolworths holidays crime research on coffee business performance TAS australians staying home more townhouses in depth interviews Black Friday food bank renter of the future Territory school government high density living travel urban royal family learning criminal priorities Sydney’s south west baby boom 2017 apartments easter Australian Bureau of Statistics tertiary education property development trends of 2016 who is generation z Willowdale vegetarian generations Christmas day weather friends Crime Rates alpha office opening hello fresh work low density event Christmas season keynote speaker pharmacies tattoos TED repayments Netflix media commentary trends education future social analyst McCridle employers language national crime rates demographic transformations mother's day bondi leadership australian sun Australia Day winter blues royal Sydney Hills Business Chamber Duchess of Cambridge moderators guide employment internet housing trends rain proactive Love thrive REIV National Conference public transport World Water Day ultimo social life commuting Myth entrepreneur Macquarie University Skilling sydney property market goals housing personal growth crows nest group session Performance Sentiment Index pyrmont McCrindle Speaker business father's day publication property price annual income charities sector celebration demographer future of education consumer affordability omnibus experience mccrindle easy rider speaker NEETs youth unemployment Mount Annan-Currant Hill parents FOMO professional services australia cold rental stress media activity conference healthy future educated social facts Western Australia online shopping mover and shaker innovation System's Architect Business analysis future of shopping TED talk forum SMART define Northern Beaches Christian School gen alpha 2015 royal baby internships urban living hobart futurist James Ward growing population urban development future proof stay home charity winter know the times national private wealth Mark McCrindle in the media Generation X Christchurch 2012 Res Vis cost politics newspaper water case study marketing aussie culture university networking follow SRE community dare to dream wealth distribution education sector etiquette 2016 research services resource not for profit research equip innovative casual daily commute anzac teaching hills purpose workplace culture #censusfail coffee mining boom 2016 census results NSW sydney hills high density Australian demographics graphs religion narcissism Australian Home Sydney Lifestyle Study australian social research Channel Seven infographic teacher baby name predictions social impact households women rich IT Specialists Aussie Hornsby Shire Council Jura Australia australian communities forum Lower Hunter population map McCrindle Keynote Speakers cancelling plans communication earning English impact new york times average Australian year 12 google brands Northern Beaches Australian Population 2016 census 2020 research report Black Friday in Australia meetings wealth and income New Zealand Wodonga technology future of work average aussie focus groups news work-life culture infographics dreaming rule keeper future students communicate click Scouts socialising 10 years brand experience story Research Director investment work mates future proofing ACF 2016 high school dream workplace responsive Lower Hunter Region ACT presentation housing growth award winner demographic trends research visualisation 1994 Gen Z Expert Christmas data 1980 suburban living teachers report Births world PSI motivate finance HSC video Tuesday Trends house prices economy fears faux-cilising visual weekly earnings conference presentation Adelaide participants schools students insights young australians sydneysider nativity scene society trends baby name wealth inequality summer year 7 Retail millionth socialites property market Christmas in Australia real commuters volunteering data change dreams going out consumerism internship award residents research data Elderslie-Harrington park city non profit australian real estate workshop millenials outsourcing shopping centre organisational culture younger generations aged care puzzle urban living index conference speaker giving the great screenage communications manly cloudy days sunburnt country weather hunger demographic slideshare researcher Tasmania choice workers travelling Australian Trends jobs friendship car earnings Population Clock wellbeing conferences survey divorce rate typical australian ABS church increasing densification names Australia street christmas 2017 FPA Melbourne salary employmer money energy speajer suburb social change Canberra market research TDE entrepreneurial brisbane deloitte interactive mccrinlde wages training generation alpha data analyst poor children work from home local community online families Gen Y customer grave decision learning styles JOMO dessert parenting chairty goal data land of the middle class suburbs debt VET TEDx Speaker google for education McCrindle Speakers domestic recap megatrends social analysis happiness cultural diveristy commute the changing face of cica seasons spirituality careers volunteer faith NFP event tea social commentary seasons greetings public speaker aged care cultural diversity ease of travel financial planning wolloomooloo January 26th Sydney keynote speaker education future report household Do It Yourself Work place sunny days micro apartments rent social issues ferry income breakfast victoria home owner public holiday SA Christmas lunch wedding The ABC of XYZ study baby boomers leadership workshop product menai house price rise Royals Australian community trends mythbusting NBRS Architecture gig staying in statistics owning a home debate environmental scanning CPI research home the lucky country not for profit panel new office CBD ACF village living potts point Australian Families WA the average aussie christianity education research long weekend ACF2017 social trends future-proof relational sydney metro engagement educhat states baby names stats public speaking resilience home ownership teleworking student perth Northern beaches Event neutral bay 24 million cancel plans Mark McCrindle Andrew Duffin holiday apartment Valentine’s Day Hunter Valley financial family prince george daily telegraph analysis forecasting 24,000,000 office space ACT Report balance blaxland Christmas presents mobile coffee lovers faux-ciliser Sydney population Financial Planning Association poker master census fail professional speaker curiosity bureau bus local selfie trends of 2017 Social Trend Hills Shire Council professional tuesday hornsby shifts train tableau social lives The Daily Edition young people national wealth waverton 40 million property demographics list New Zeland changing face of sydney in the media jobs of the future affordable acf15 Aussies overcast financial dreams moreton bay 1968 small business Caregiver presentations divorce South Australia offenders vegemite budget showreel Financial Planning Association of Australia census 2016 sustainable eliane miles shbc Australian Communities Trends builders safe collaboration digital February 16 TEDx wealth results NBRS twentyseventeen 1975 census school students donate culturally diverse baby names australia report earn media focus group eliane christian learner mccrindle tea identity Tuesday Trend mentor Queensland: QLD child care christmas trees fresh ideas snapshot mccrindle in the media demography grandparents What is food insecurity? marriage growth of sydney

Archive