The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


mateship healthy future young australians results networking generations sunny days VIC tips baby boom renting megatrends group session seasons winter blues weekly earnings sector wide study cash NBRS apartment 2013 sentiments school sports population family Aussie easy rider public speaker marriage casual earning social media media activity brand experience NT SMART organisations Australian communities parenting cica baby boomers couple socialising global generations the average aussie Aussies learn wedding goals Financial Planning Association royal baby James Ward statistics rain conference faux-cilise mccrindle tea demographic trends future proofing charity Territory post rationalism house price 1968 train aged care puzzle unemployment business not for profit future of shopping household stay home EFF travelling world potts point daily telegraph residents happiness 2016 education future report summer news SA Kirsten Brewer 24,000,000 group 2020 students mccrindle research census results trends of 2017 media release authenticity Australian Dream eliane miles income student property norwest change gig unaffordable cultural diversity average Australian 2016 census conference presentation education sector ethnography innovative research workplace Financial Planning Association of Australia capital cities hills Financial Planning Week forum trend tuesday buildings holidays earn sydney event high density living speakers teleworking collaborative royal influence research visualisation know the times mentor rental stress lifestyle educhat PSI staying in life presentation January 26th Netflix leadership relevant year 7 ABS changing face of sydney insight customer Christmas lunch non profit salary monarchy blaxland tertiary education award winner water research report demographics research services 1994 clothing TED talk celebration twentyseventeen Sydney Hills Business Chamber spend engagement engage cartodb IT Specialists urban living school satisfaction business index moderators guide population map woolworths ashley fell graphs affordable house price rise aged care JOMO generation earnings names TEDx urban taskforce FPA office space property price ageing population social lives challenge bondi generational trends vegetarian cultural diveristy ideas consumerism Merry Christmas SRE long weekend shopping presentations case study housing market keynote financial fears research data choice workers futurist friends Love community event city internet growing population sydney speaker Australian Trends Tuesday Trends REIV National Conference McCrindle Speakers teacher alpha CBD Vocational education Scouts energy global financial crisis rise of local financial independence social impact NBRS Architecture gen alpha cars etiquette census data purpose contiki neutral bay media commentary easter meetings millenials anzac local communities urban living index Australia street grandparents education research Myth career mythbusters moreton bay Assistant Store Manager holiday "know the times" poor tattoos in the media faux-cilising going out rule keeper local community mythbusting fresh population milestone Hills Shire Council DESTEL office opening sydney metro child care bus office outsourcing professional speaker national private wealth mining boom christianity culture money trends analyst optus my business awards christian WA cost of living real work mates communication technology owning a home Kiwi children education future participants forecast staff wellbeing study tv youth unemployment language nfp award click pharmacies middle class Tuesday Trend vegemite Canberra curiosity men employment townhouses Northern Beaches Work place crime housing trends internship mccrindle infographic speaker home owner crows nest TDE chairty Wellington wealth and income distribution February 16 South Australia national wealth marriages demographer Northern beaches Event insights communities Births renter of the future Wagga Wagga marketing mover and shaker wealth and income ACF Do It Yourself sunburnt country Australian Families religion australian community trends report financial planning 24 million royal social change snapshot Australian Home shopping centre Engineering Manager researcher report motivate personal growth data analyst commuters state dreams Channel 7 Australia Day suburb communications meals ferry education medicine events Sydney keynote speaker housing growth 1975 house university degree Hornsby Shire Council baby quote waverton volunteering data wage investor thrive brisbane entrepreneur tea church community engagement princess charlotte prince george low density World Water Day emerging generations REIV Conference micro culturally diverse careers speakers pack tuesday Research Director financial shifts cancelling plans bureau relational narcissism DIY Duchess of Cambridge sydneysiders gig economy showreel supply and demand dreaming national crime rates wealth distribution transport suburban living the changing face of consumer Adelaide public holiday panel New South Wales social issues collaboration baby names australia report households HSC new office environment 2014 generation Z manly social research research pack work-life in depth interviews faith care support future proof plans recap experience belief Channel Seven event fears Queensland ACF17 states pyrmont ease of travel financial future workshop the hills shire resource urban resilience SMSF australians staying home more cost 2012 sydneysider training financial dreams commute gen z FOMO New Zealand omnibus menai social enquiry hornsby Real Estate home data visualisation generation alpha royal family cloudy days future of work focus group the australian dream christmas infographic wall 23 million Skilling debt Christmas season follow university investment average aussie teaching selfie focus groups faux-ciliser Macquarie University online shopping rich micro apartments conference speaker keynote speaker repayments Queensland: QLD priorities ageing VET economic sydney hills digital volunteering thought leadership Research Executive forecasting ashley mckenzie jobs housing affordability mortgage Melbourne dessert Australian Communities Trends baby names year 12 Andrew Duffin Australian community trends census Australians Australian Population youth domestic entertainment school students Crime Rates Sydney market research educated professional development hills shire travel future dream cancelling event trends of 2016 Real Estate Institute of Victoria apartments #censusfail mother's day mobile australia Generation X women baby name predictions sustainable survey design 2017 social shifts business performance NFP event 40 million video census 2016 safe Population Clock parents sector professional services Res Vis qualitative research wealth geomapping divorce rate Northern Territory internships responsive live the dream newspaper google for education Tasmania world youth day population growth social trends Australian demographics trend Wodonga logan optus 1980 social NSW jobs of the future shbc personalities gold coast food toys debate mccrindle in the media home ownership social researcher Charlotte learning tableau overcast identity analysis CPI volunteers trends learner breakfast visual eliane grave decision media professional capital city cold stats new york times leader litter social analysis entrepreneurs of today young people cooking baby name optimistic global friendship hobart ACF 2016 pharmacy Education Future Forum The ABC of XYZ emerging trends Christmas presents cancel plans shopper's pick dare to dream living darwin high density apartments increasing densification sun Mark McCrindle perth Word Up families criminal 10 years visualisation affordability australian communities forum employers house prices list australian acf15 community skills VET sector Christchurch investing future-proof rent victoria Australian Census public speaking suburbs google Northern Beaches Christian School divorce Australian Bureau of Statistics coffee baby name trends wages charities typical australian demography society Caregiver car ultimo impact The Daily Edition finance demographic transformations organisational culture property market the hills winter English spirituality baby names report retirement socialites social commentator daily commute System's Architect offenders social researchers teach ACF2017 Royals equip greatness weather ACT Valentine’s Day workforce Geoff Brailey census fail facts online schools social commentary interactive society trends politics New Zeland define slideshare deloitte not-for-profit father's day emerging technologies lalor park 2016 census results average sydneysider intern product entrepreneurial annual income village the great screenage demographic area Gen X program sydneycity GPO hopes work professional presenters economy Social Trend marrickville local 2015 innovation australian communities trends report social life hello fresh teachers paying to work Generation Y ipswich communicate kate middleton Deaths government balance housing TED wolloomooloo brand proactive screenage TAS Gen Y conferences aussie culture small business Bathburst NEETs goal growth millennials millionth learning styles Australia Day 2017 workplace culture huffington post survey builders trades high density publication storytelling land of the middle class future of education data schools students brands high school sector wide leadership workshop budget poker master australian social research Australian schools Western Australia environmental scanning infographics volunteer rising house prices gender story