The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

Northern Beaches healthy future housing interactive shopping research services christmas ease of travel the changing face of social change Love networking winter millenials WA train pyrmont jobs data organisational culture church high density apartments results google cloudy days speakers trend data analyst Financial Planning Week debate hobart know the times university degree James Ward bureau household mover and shaker local research visualisation Sydney keynote speaker long weekend Res Vis New South Wales sentiments research data leadership study TDE dream collaboration follow moreton bay Wagga Wagga cancel plans public speaking demographic salary purpose weather suburban living ashley fell future of education friendship office father's day living neutral bay educated participants overcast quote world affordable happiness winter blues home owner youth unemployment presentations social issues gen z royal baby average aussie politics states social research 1968 Australians social commentator priorities social media alpha huffington post sunny days brand experience stay home megatrends resource house authenticity vegetarian fears employment socialising relational poker master Financial Planning Association hello fresh marriage global financial crisis World Water Day social researcher New Zealand builders schools students motivate social impact sydney hills baby name predictions sydney speaker future-proof pharmacies 2014 insight Christmas lunch Generation X Australian Bureau of Statistics wealth EFF Caregiver social researchers logan ideas Crime Rates darwin NEETs renter of the future Australia Day 2017 hills shire life rise of local Northern beaches Event mythbusters couple parenting collaborative baby housing trends ipswich toys schools research cultural diversity menai shifts school students young people dreaming population map increasing densification young australians meals australians staying home more qualitative research Australian Families lifestyle SMSF land of the middle class economic VET sector Adelaide generation Z friends royal influence the hills water earning repayments baby names australia report holiday Births Merry Christmas Tasmania Charlotte wage analysis medicine suburbs online learning styles census results social shifts christian Northern Territory wealth and income distribution keynote speaker financial independence public holiday Australian schools research report cold demographics townhouses wealth and income trades new york times national private wealth Australian Dream data visualisation Australian Home cars teaching wellbeing 2015 Tuesday Trend year 12 curiosity GPO proactive breakfast parents australian social research 23 million South Australia professional speaker economy IT Specialists income 2016 census results bus names market research FPA NBRS Architecture divorce rate 24 million 40 million royal family English thrive mccrindle in the media learner leadership workshop culturally diverse high density emerging technologies innovative typical australian Engineering Manager Wellington trends of 2016 Skilling SRE language seasons DIY environment engage learn snapshot budget daily telegraph 2012 crime future proof award winner gold coast HSC demographic transformations food resilience slideshare future 2017 public speaker student tips Western Australia Australian demographics online shopping crows nest Australian Population waverton brands customer retirement REIV National Conference marriages contiki generation alpha CPI meetings daily commute "know the times" workshop home ownership balance high school list shopper's pick property price focus groups mateship owning a home omnibus employers emerging generations NBRS Australian Trends volunteers Australia Day financial fears change world youth day case study millionth ageing sydneysider baby names report community rule keeper average sydneysider spirituality cancelling event wealth distribution mining boom princess charlotte generations christianity cost sydney metro entrepreneur easy rider survey design eliane focus group rental stress Real Estate Institute of Victoria cash energy trend tuesday statistics mortgage affordability office space Word Up prince george Gen Y professional development Gen X the australian dream belief investment new office religion January 26th population goal google for education suburb blaxland intern communications visualisation brisbane global transport Queensland: QLD renting Andrew Duffin Netflix DESTEL internet #censusfail Christmas season marketing area clothing mentor educhat mythbusting Royals growing population future of shopping forum youth poor culture generation consumer Real Estate NT moderators guide research pack the hills shire cartodb faux-cilising shbc future proofing outsourcing New Zeland jobs of the future housing affordability graphs story Work place Population Clock communicate grandparents Education Future Forum changing face of sydney Aussies SMART criminal government sustainable urban living index REIV Conference Vocational education ACT car perth infographic wall personalities census 2016 school year 7 sun australian communities trends report Australian communities bondi teach financial future Australian Communities Trends panel annual income work conference presentation etiquette divorce social trends workforce education sector The Daily Edition SA households Canberra going out social lives entrepreneurial society trends gender rich in depth interviews Tuesday Trends social life Duchess of Cambridge deloitte growth social enquiry apartments not-for-profit summer insights potts point education future facts kate middleton Wodonga urban living 1980 PSI Bathburst System's Architect earn investor presentation aged care puzzle 2016 census TAS selfie women local communities publication not for profit social mccrindle research national wealth visual men click buildings careers the average aussie property australia Kirsten Brewer cica trends of 2017 Territory unemployment Sydney optus my business awards baby boom teacher 10 years social analysis village program census baby names ultimo average Australian ACF 2016 rain sector wide community event global generations faux-ciliser optus financial VIC news earnings entrepreneurs of today mobile population growth safe holidays celebration office opening group session entertainment 2020 Do It Yourself report internship organisations mccrindle residents commute tea 1975 greatness keynote sunburnt country micro apartments debt census fail training monarchy internships community engagement dessert royal identity workplace culture twentyseventeen eliane miles urban cost of living post rationalism demography middle class event house price learning brand children Geoff Brailey survey tattoos micro February 16 work-life demographic trends media activity JOMO home trends analyst conference speaker Macquarie University relevant forecasting in the media hornsby staff staying in communities offenders education future report skills leader socialites professional McCrindle Speakers aussie culture product spend capital city commuters supply and demand dare to dream small business Hornsby Shire Council forecast goals Christmas presents conferences tv finance non profit storytelling family define grave decision Research Executive Mark McCrindle gen alpha population milestone career property market infographic consumerism Kiwi capital cities students society Financial Planning Association of Australia ABS woolworths media release baby name ferry financial dreams Social Trend future of work business performance futurist NSW impact Valentine’s Day Australian Census faux-cilise vegemite mccrindle tea cooking ACF housing growth environmental scanning award Deaths easter ashley mckenzie house price rise paying to work communication challenge trends unaffordable business house prices sports Melbourne rising house prices media events Myth Hills Shire Council 2013 manly baby name trends domestic emerging trends baby boomers business index university urban taskforce child care thought leadership Assistant Store Manager rent Northern Beaches Christian School sector wide study weekly earnings 2016 tableau pharmacy travelling FOMO charity local community nfp engagement Channel Seven investing 1994 litter digital anzac marrickville high density living state norwest Christchurch housing market demographer mother's day sydneysiders professional services plans real CBD fresh travel recap low density experience Scouts australian communities forum hopes school satisfaction work mates optimistic tertiary education Sydney Hills Business Chamber stats Generation Y ethnography faith generational trends aged care acf15 Channel 7 education national crime rates Queensland geomapping education research group equip wedding teleworking video apartment city coffee shopping centre innovation conference ageing population sydneycity personal growth researcher tuesday wages cancelling plans social commentary millennials narcissism sector technology media commentary VET lalor park Aussie 24,000,000 families The ABC of XYZ responsive wolloomooloo victoria sydney event newspaper workplace teachers

Archive