The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

social community dare to dream winter blues media activity growing population etiquette 1994 Wellington change February 16 cancel plans Social Trend renter of the future shbc daily telegraph optus challenge NT weather 1980 tertiary education Deaths home collaborative rich IT Specialists educhat anzac panel stay home property market Northern Territory residents australians staying home more community event slideshare australian communities forum recap Northern Beaches sunburnt country intern faux-cilise local communities learning collaboration emerging trends selfie Tuesday Trends housing culture Sydney national wealth jobs capital cities census Real Estate aussie culture 2020 transport curiosity trend royal influence volunteers training work education sector Australians Adelaide PSI generation alpha Northern beaches Event Financial Planning Association of Australia wealth and income distribution urban generations research in depth interviews Caregiver house price rise Christchurch builders EFF language sports 2013 socialising toys ipswich not-for-profit state investing award land of the middle class tuesday mccrindle in the media FOMO community engagement qualitative research living TAS cartodb career future proof communications entrepreneurial social life suburbs rain meetings sydneycity high density social researcher post rationalism Kirsten Brewer winter participants social change mythbusters household Charlotte social analysis ACF 2016 Australian Dream affordable thrive eliane miles tableau insights data analyst urban taskforce woolworths Res Vis social commentary entrepreneur not for profit high density apartments long weekend bondi house school satisfaction 2015 forecasting logan Northern Beaches Christian School area mccrindle research brand experience cars ageing unaffordable university degree poker master experience Sydney keynote speaker sector wide forecast Duchess of Cambridge weekly earnings employment data visualisation social research DIY moreton bay safe visualisation youth social enquiry earn organisations pyrmont travelling budget student Wagga Wagga keynote speaker australian social research couple property price year 7 optimistic food narcissism identity financial independence workforce report gen z shopper's pick medicine WA Queensland: QLD criminal typical australian priorities contiki non profit emerging generations owning a home sentiments global christmas millennials litter 40 million Australian Trends supply and demand interactive overcast small business group faux-cilising Bathburst global generations manly 24,000,000 publication wedding Tuesday Trend research pack easter deloitte men social researchers demographic trends fears students geomapping tips fresh New Zealand ABS sun workshop online shopping children divorce rate house price commute baby boom home owner prince george apartment travel acf15 young australians holidays conference mover and shaker middle class work-life renting internships news cancelling plans speakers gender father's day infographic follow property internet the australian dream 10 years Tasmania social lives Wodonga going out mentor city plans debt business parenting ageing population workplace financial fears know the times environmental scanning university Channel Seven year 12 schools social impact learn educated mortgage data technology life menai meals generational trends goal grandparents village financial future future-proof careers Gen Y conference presentation Valentine’s Day dreaming infographic wall engagement investment seasons Love ACT brand SMSF outsourcing communicate results mythbusting future proofing FPA stats high school Australian Bureau of Statistics google networking capital city mother's day parents online teleworking salary norwest faux-ciliser wolloomooloo healthy future entrepreneurs of today researcher environment baby name Real Estate Institute of Victoria goals millenials facts sydney event rise of local sydneysiders megatrends NEETs baby name predictions 2012 Merry Christmas marrickville leadership Melbourne cooking Australia Day 2017 2017 Births thought leadership Education Future Forum Engineering Manager home ownership ashley mckenzie google for education TDE Word Up summer economic child care demographic transformations charity schools students work mates Generation Y sector staff school students population map education marriage cost of living buildings future of work happiness list study vegetarian poor mining boom gold coast world youth day shifts easy rider generation Z spend marketing relational generation annual income case study product office opening 23 million trends of 2017 brisbane Generation X mobile Do It Yourself GPO events skills high density living Australian demographics optus my business awards event rising house prices professional clothing social media urban living index relevant wage Canberra ashley fell learning styles royal baby "know the times" proactive economy cultural diversity conferences world research visualisation January 26th young people teaching public speaking engage rent group session future 24 million income McCrindle Speakers CBD Australian Communities Trends analysis Financial Planning Association digital socialites click Australian communities motivate New Zeland urban living increasing densification presentation The Daily Edition tv 1975 average aussie dessert New South Wales princess charlotte Royals focus groups NSW cloudy days water workplace culture baby names unemployment forum presentations emerging technologies survey Australian Families innovation resilience in the media ultimo Mark McCrindle equip Western Australia tattoos communication offenders low density social trends authenticity growth financial teach energy wealth and income ethnography cash rental stress celebration society trends SA education future australian communities trends report research services cold English Gen X housing affordability futurist earnings population milestone government DESTEL mateship baby boomers tea VIC balance communities twentyseventeen HSC research data holiday millionth quote program housing growth customer national private wealth internship vegemite conference speaker mccrindle wages Australian schools trends local learner nfp names hopes education research christianity daily commute housing trends friendship states Myth REIV Conference Channel 7 earning Scouts sunny days demographics politics hello fresh demographer market research trend tuesday professional development consumer national crime rates The ABC of XYZ education future report Netflix sydney speaker divorce innovative households cost pharmacy personal growth REIV National Conference South Australia global financial crisis Geoff Brailey Christmas presents business index trends of 2016 2014 eliane kate middleton religion Crime Rates suburb System's Architect jobs of the future Research Executive Assistant Store Manager marriages real women new office media release gen alpha ideas cancelling event church alpha the changing face of hornsby family financial dreams potts point darwin coffee neutral bay public holiday royal family Australia Day future of education statistics teachers friends monarchy social commentator Population Clock Aussie baby name trends dream waverton shopping retirement families professional speaker hills shire crime wealth Kiwi Australian Census ease of travel employers lalor park mccrindle tea debate aged care puzzle graphs ACF organisational culture paying to work insight baby townhouses Aussies media hobart World Water Day investor school omnibus define australia greatness office social shifts suburban living personalities brands domestic office space huffington post 1968 lifestyle new york times Financial Planning Week crows nest focus group leader Christmas season teacher 2016 population growth perth snapshot housing market video entertainment population pharmacies visual Queensland demographic responsive sector wide study Territory victoria trends analyst moderators guide consumerism house prices blaxland Australian Home bureau youth unemployment keynote staying in wellbeing rule keeper repayments media commentary society Christmas lunch aged care newspaper royal social issues affordability storytelling finance survey design resource leadership workshop wealth distribution sustainable JOMO Hornsby Shire Council

Archive