The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


business index chairty Financial Planning Week property market capital city brand wages house price rise DIY Population Clock facts spirituality debt Do It Yourself school students monarchy Tuesday Trend schools suburb staff educated in the media bus 2016 census results hopes employers English organisational culture gig economy emerging generations urban keynote speaker ethnography mentor the great screenage sydney metro etiquette brisbane Education Future Forum VIC cica SA going out employmer Adelaide train Northern Beaches Christian School retirement australian social research presentation dreaming Queensland charities January 26th data analyst the changing face of personalities mccrindle in the media cultural diveristy moderators guide training money social lives story post rationalism leadership baby names report micro apartments 1968 hornsby commuters forecast collaboration community engagement careers holidays tips DESTEL product seasons energy purpose trends of 2017 income James Ward 1980 Births donate mythbusting tertiary education Charlotte not for profit poor What is food insecurity? ABS prince george Love capital cities households Gen X World Water Day 24,000,000 public speaker forum Social Trend poker master Research Director VET sector Macquarie University debate community cold list student TED talk intern trades Wodonga employmee trends of 2016 social commentator workforce baby name predictions living census data NT Scouts career challenge media activity blaxland middle class GPO slideshare shopper's pick 2014 travelling internet australian pharmacies lifestyle geomapping thrive society population growth community event weekly earnings youth brands baby names gender stay home census results australian communities trends report impact collaborative Kirsten Brewer car non profit breakfast bondi newspaper couple jobs infographic wall skills cars interactive house McCrindle Speakers identity the australian dream bureau internships business socialising friends entertainment sydney event victoria Australian communities volunteering ACT Report school satisfaction speaker global financial crisis mccrindle Royals cooking Australian community trends public holiday logan data visualisation Gen Y high density changing face of sydney Sydney Hills Business Chamber gold coast shbc australian real estate Territory urban living index university degree waverton millennials relevant culturally diverse Channel 7 learner woolworths communications speajer research visualisation celebration mining boom focus group builders organisations demography giving socialites future of work consumerism child care coffee proactive social impact professional speaker ashley mckenzie hunger online survey design global generations financial independence speakers names internship generation alpha dessert marketing narcissism Deaths 10 years volunteering data change Australian Communities Trends System's Architect Melbourne wellbeing society trends happiness potts point average aussie EFF New Zeland average sydneysider communities trend tuesday analysis The Daily Edition storytelling Australians supply and demand care support Aussies nfp Myth business performance consumer divorce ageing population environmental scanning menai New South Wales social professional selfie repayments Generation X Tasmania PSI housing trends responsive anzac financial planning parents mccrindle research social life shopping centre ferry teleworking Kiwi Jura Australia pharmacy hello fresh office learn wealth google cancel plans researcher city wealth inequality NBRS events qualitative research generation Z wealth distribution click princess charlotte housing growth marriages micro apartment educhat speakers pack house price Sydney keynote speaker sports criminal goals winter Channel Seven baby boom suburbs local communities sunny days daily telegraph report thought leadership coffee lovers Work place TEDx screenage royal baby long weekend balance cost of living generation 2013 social media religion education sector fresh royal family workplace Australian Home Australian Census typical australian Geoff Brailey focus groups mobile follow TDE language finance ACF17 VET sector wide Financial Planning Association residents paying to work apartments Mount Annan-Currant Hill university census 2016 rule keeper christmas property price rise of local investment wealth and income distribution media release results healthy future the hills winter blues work mates communicate generational trends alpha mortgage relational buildings ashley fell transport live the dream cancelling event Sydney’s south west Australian Population professional services rising house prices Cobbitty-Leppington cloudy days quote resource Northern Beaches Bathburst tea new york times donation 1994 social enquiry customer 1975 crows nest not-for-profit national wealth social shifts Merry Christmas demographer new office futurist baby boomers twentyseventeen australian community trends report students goal vegetarian teacher forecasting sun townhouses authenticity optus my business awards Wagga Wagga world research pack sydneysiders neutral bay faith safe clothing offenders "know the times" 23 million engage the lucky country The ABC of XYZ men learning personal growth global royal trends analyst aged care HSC media Wellington investing baby name trends 24 million ACT statistics panel family Australia street local Queensland: QLD contiki cartodb Canberra perth Real Estate Institute of Victoria Jura Coffee know the times culture Vocational education insight hills meals wolloomooloo outsourcing Christchurch gig baby name mateship IT Specialists workplace culture families life ideas FOMO house prices staying in national private wealth professional presenters leader census Valentine’s Day grandparents online shopping video Duchess of Cambridge daily commute NBRS Architecture faux-cilising visualisation school education future McCridle crime dreams recap salary 40 million digital financial medicine cultural diversity Australian Families emerging trends 2012 teachers 2017 Word Up snapshot acf15 entrepreneur spend omnibus education research insights technology Tuesday Trends priorities in depth interviews rich TAS research report royal influence renting norwest the average aussie faux-cilise office opening Australia Day 2017 parenting Sydney REIV Conference 2016 demographic trends tableau TED survey mother's day earnings easter earn young people JOMO greatness Assistant Store Manager Northern beaches Event Willowdale Generation Y area growth Andrew Duffin shifts equip national crime rates tv meetings toys marriage NSW participants ACF visual conference presentation NEETs women land of the middle class ease of travel tattoos future proofing high density living affordable SMART sunburnt country weather Financial Planning Association of Australia casual work state government news summer conference entrepreneurs of today owning a home youth unemployment NFP event Crime Rates employment annual income research population map ageing mccrindle tea aged care puzzle hobart Australia Day housing affordability sentiments Christmas presents travel domestic high school budget emerging technologies food bank growing population generations high density apartments resilience wage huffington post water keynote research data networking megatrends millionth graphs SMSF not for profit research data office space media commentary REIV National Conference future rain optus increasing densification ACF 2016 research on coffee demographics urban taskforce church Research Executive Caregiver population year 7 politics award rental stress Res Vis future of education real fears earning Western Australia kate middleton award winner professional development aussie culture marrickville sydney speaker entrepreneurial Australian schools volunteer australia optimistic sydney hills study communication world youth day Skilling February 16 divorce rate easy rider social researcher demographic unemployment belief pyrmont australian communities forum leadership workshop social change innovative Australian Dream overcast food insecurity #censusfail group session household ultimo plans property sector wide study define education education future report shopping litter future-proof home ownership children presentations New Zealand unaffordable grave decision showreel google for education Mark McCrindle wedding tuesday Northern Territory renter of the future ACF2017 average Australian christian small business millenials choice workers brand experience baby names australia report Australian demographics cash wealth and income year 12 mythbusters housing motivate environment Hills Shire Council publication FPA infographics sydneycity christianity Christmas season 2020 South Australia market research lalor park social research Australian Bureau of Statistics ipswich hills shire future proof 2016 census low density Real Estate workshop volunteers learning styles charity affordability stats commute program eliane miles Australian Trends jobs of the future financial fears faux-ciliser friendship states housing market eliane holiday sector SRE australians staying home more financial future teaching social researchers moreton bay research services dare to dream trend census fail CPI economy Aussie conferences food Netflix infographic public speaking Elderslie-Harrington park urban living social issues social commentary innovation dream group engagement darwin CBD the hills shire conference speaker economic father's day social analysis investor event WA population milestone teach cancelling plans home cost young australians demographic transformations social trends Hornsby Shire Council deloitte Engineering Manager sydneysider baby 2015 schools students home owner financial dreams vegemite future of shopping trends suburban living rent curiosity experience mover and shaker gen z gen alpha case study local community village work-life manly Christmas lunch sustainable