The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


office space safe 1994 case study qualitative research educated language spend focus group trends socialites generation Z holidays office opening award sentiments mccrindle JOMO Adelaide global thrive Australian Home goals rich Territory mover and shaker media activity Population Clock goal community socialising in depth interviews demographic brands visual customer Australian Trends bondi Christmas presents baby name trends speakers cloudy days FPA entrepreneurial tea Real Estate Institute of Victoria prince george Australian communities bus government social lives shifts engagement property market cooking generation alpha social researcher sector wide earning Aussie relational earn men housing growth learner cash World Water Day debt national private wealth volunteers change panel google gen z Do It Yourself Research Executive emerging trends English keynote speaker population millionth optus my business awards apartment mythbusting victoria 24,000,000 tv public holiday house workforce greatness community event princess charlotte urban taskforce Sydney keynote speaker domestic equip participants financial independence Financial Planning Association Wagga Wagga professional services new office aged care puzzle mythbusters logan moderators guide 40 million 2020 school satisfaction conference speaker Res Vis hello fresh happiness research services Queensland responsive relevant GPO weather salary cars wage events professional speaker Love public speaker Gen X Canberra 1968 unemployment Myth train long weekend city Financial Planning Week bureau hopes Christmas lunch financial fears dare to dream litter communications define click property report news presentation Assistant Store Manager education ageing wealth distribution anzac teachers 2012 January 26th megatrends dessert finance house price rise affordability thought leadership stats social shifts PSI graphs buildings Generation Y aussie culture education future report nfp trends of 2016 Christmas season FOMO Australian Census Queensland: QLD data balance economic communicate world employers facts sunny days cancelling plans Births Australia Day 2017 sector social commentator sydney event trend poor ACF dream leadership workshop cartodb ashley mckenzie survey design leadership future of education focus groups stay home The Daily Edition demographic transformations house prices future proof meals paying to work society trends office forum innovative royal influence Wellington marriages February 16 daily commute financial future Australia Day mccrindle research Word Up faux-ciliser shopping holiday jobs jobs of the future urban states mortgage generational trends royal baby Tasmania repayments demographer gender google for education financial dreams water gen alpha lalor park new york times young australians research 2016 census meetings baby name predictions cancelling event income NEETs social commentary brand event 1975 child care in the media pyrmont social media WA university car ferry crows nest australians staying home more collaborative Tuesday Trends wealth tableau baby boomers ease of travel capital cities resilience not for profit Charlotte research data suburbs insight blaxland unaffordable award winner university degree moreton bay politics networking data analyst snapshot land of the middle class divorce digital workplace culture communication Hornsby Shire Council townhouses career renting average aussie children keynote sydney metro pharmacies sports housing trends brisbane social life youth unemployment statistics Australian Communities Trends motivate cultural diversity australia national wealth ipswich sydneysiders sydney hills couple communities leader summer world youth day property price survey forecasting Gen Y Western Australia future global generations students life post rationalism eliane miles baby boom Channel 7 housing affordability environment Kirsten Brewer contiki annual income social enquiry schools students Mark McCrindle mccrindle tea work rule keeper business index eliane charity publication public speaking sydneycity school students wolloomooloo 2017 data visualisation Scouts clothing Netflix hills shire wealth and income distribution shopper's pick CBD NT professional development rain curiosity selfie transport wedding Royals entrepreneur quote woolworths toys mentor Melbourne marrickville VIC marriage trends of 2017 year 7 monarchy christmas challenge 23 million gold coast trends analyst social research Generation X commute group session names Christchurch teaching aged care growth SA Financial Planning Association of Australia religion the changing face of twentyseventeen easy rider Merry Christmas identity marketing cold investor generation home owner insights social issues rise of local year 12 media huffington post Channel Seven alpha women mobile acf15 living HSC faux-cilise education sector infographic McCrindle Speakers online budget hobart millenials national crime rates plans media release program story commuters crime learn pharmacy Australian Bureau of Statistics sydney speaker school mateship internships coffee forecast slideshare internet work-life demographics cancel plans generations housing market changing face of sydney australian communities trends report teacher suburban living investment ACT Bathburst education future debate home ownership conference staying in waverton millennials Australian Dream personalities divorce rate urban living australian communities forum Wodonga REIV National Conference video TAS conferences emerging technologies housing cost of living fresh father's day brand experience skills celebration increasing densification young people mother's day culturally diverse list emerging generations conference presentation offenders social change financial Valentine’s Day winter blues supply and demand narcissism typical australian 2013 Sydney ultimo urban living index neutral bay Australian schools census Education Future Forum personal growth analysis recap #censusfail tuesday perth ethnography home christianity REIV Conference market research norwest winter consumer society social analysis DESTEL baby names potts point group census results environmental scanning middle class IT Specialists engage tips low density residents menai results earnings research pack optimistic ACF 2016 the hills shire innovation entrepreneurs of today daily telegraph households Northern Beaches Christian School food researcher affordable social trends the australian dream baby Aussies house price parenting grandparents population growth rental stress 1980 builders the hills SMSF rising house prices cost Real Estate Australian demographics youth demographic trends organisational culture renter of the future royal family organisations high school authenticity 2016 census results infographic wall ashley fell deloitte student census fail optus Engineering Manager interactive christian darwin high density living growing population experience priorities trend tuesday business sun royal training Australians Northern Territory mccrindle in the media Crime Rates South Australia 2016 New Zeland storytelling rent tertiary education proactive sector wide study overcast retirement workplace "know the times" wellbeing professional EFF australian social research Tuesday Trend tattoos know the times non profit census 2016 internship not-for-profit population map global financial crisis Geoff Brailey presentations parents media commentary population milestone research visualisation TDE wages follow future proofing ideas travel state going out weekly earnings work mates Caregiver mining boom social researchers staff New Zealand teleworking consumerism employment Kiwi sunburnt country entertainment energy vegetarian Deaths study Duchess of Cambridge seasons Northern beaches Event criminal medicine local communities intern dreaming community engagement future-proof Australian Families manly 10 years resource investing omnibus Social Trend futurist education research high density apartments ageing population careers newspaper capital city 2014 The ABC of XYZ educhat kate middleton etiquette area System's Architect friendship baby name schools teach culture healthy future family faux-cilising learning suburb sustainable fears small business village poker master geomapping online shopping real economy Northern Beaches technology learning styles travelling the average aussie lifestyle shbc New South Wales ABS visualisation collaboration NSW owning a home product 24 million DIY outsourcing high density workshop local friends wealth and income church household easter social impact 2015 future of work social hornsby vegemite families