The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


retirement gen z product repayments NT households social commentary greatness careers public speaker teacher pyrmont monarchy shopping centre generation ashley fell social researchers gold coast Generation Y grandparents trades cold medicine Generation X consumerism australians staying home more house training debate tableau 1994 non profit change affordable environment social enquiry outsourcing residents rich Crime Rates neutral bay budget trends analyst salary communications not for profit land of the middle class Caregiver technology clothing property safe mccrindle tea conference presentation 1980 2012 sector wide travelling educhat mentor presentation NBRS Architecture socialising population data visualisation the great screenage divorce rental stress daily commute future of education group session ABS student Adelaide wealth and income distribution housing increasing densification report events research visualisation middle class stay home Do It Yourself Births religion organisational culture marketing work Aussies Valentine’s Day megatrends resilience states Engineering Manager intern career 24,000,000 cartodb men victoria media cash Assistant Store Manager demographic transformations Real Estate Institute of Victoria care support suburban living social research vegemite crows nest poker master Australian Dream culturally diverse brand experience tuesday trend tuesday social impact innovation faux-ciliser census menai paying to work cloudy days Mark McCrindle Aussie Wagga Wagga Northern Beaches NFP event professional presenters local travel eliane Royals families cost of living twentyseventeen Queensland: QLD train ferry dessert Netflix investor Australians emerging technologies sector wide study personal growth celebration CPI sector eliane miles sydney event office space schools students conference not-for-profit charity workplace christian TEDx SA Financial Planning Association of Australia employers motivate case study city typical australian education darwin IT Specialists average Australian sydney metro community national private wealth 23 million community engagement friendship australian communities trends report future proofing renter of the future huffington post work mates forecast kate middleton volunteering data owning a home unaffordable winter relevant marrickville collaborative Research Director Northern Territory GPO The Daily Edition VIC forecasting pharmacies facts social Wellington government 2013 data NSW housing growth transport summer vegetarian rule keeper JOMO prince george Australia Day Australian demographics PSI domestic sports mateship screenage society plans social life #censusfail proactive earnings social issues Christchurch lifestyle work-life tips New South Wales focus groups infographic wall australian community trends report marriages Scouts event follow FPA commute school students area census 2016 consumer environmental scanning Word Up business index school faux-cilise challenge annual income survey design program shopper's pick online millenials Australia street millennials child care economy Hills Shire Council define apartment Australian Trends ACF 2016 waverton changing face of sydney economic Australian Bureau of Statistics alpha university etiquette moderators guide language investment population growth Tasmania engage future of work micro apartments wealth post rationalism investing easy rider story national wealth gender growing population Northern Beaches Christian School Sydney Hills Business Chamber Australian Population geomapping 24 million relational world affordability wolloomooloo Australian community trends communities financial independence aussie culture SMART royal influence urban taskforce year 12 experience social trends professional ipswich winter blues social researcher money teachers population map sydneycity mortgage in the media bondi community event teleworking university degree VET christianity australia litter speakers Love WA new office New Zealand housing market public holiday Australian communities small business bureau NBRS perth jobs of the future commuters researcher hills analysis 2016 millionth Vocational education Charlotte research report presentations 2015 baby name marriage quote Kiwi future proof Australian Families communication baby names australia report ultimo baby names casual dreams the changing face of learn slideshare australian communities forum shifts seasons 2020 Population Clock urban living sydneysiders property market January 26th family Tuesday Trend suburbs news internet schools sunny days emerging trends hobart aged care puzzle happiness equip communicate TAS names The ABC of XYZ blaxland ageing population generations teaching Skilling average aussie award unemployment Wodonga overcast supply and demand Territory 1975 Merry Christmas growth internships learning Macquarie University house prices education future report leadership click optimistic buildings data analyst FOMO belief dream young australians women NEETs cancel plans workforce young people sunburnt country brisbane gig economy Sydney friends mccrindle in the media education future Christmas lunch business performance social change TDE children cultural diveristy award winner faux-cilising education sector energy New Zeland 2016 census speaker Duchess of Cambridge tea SRE optus my business awards TED talk responsive australian resource entrepreneurial video mother's day google capital cities charities life trend mythbusters social lives Bathburst long weekend 40 million global generations financial fears hopes goal real Australian schools optus infographic social commentator high density Social Trend social media Channel Seven media commentary home owner poor volunteering staff the australian dream Gen X McCrindle Speakers CBD baby name predictions apartments meetings in depth interviews Deaths townhouses the hills narcissism skills high density apartments spirituality business socialites qualitative research REIV Conference results demographic sentiments tertiary education wellbeing participants household daily telegraph Western Australia 1968 wage teach demography research Tuesday Trends Australia Day 2017 collaboration trends conferences housing affordability cooking high school employment ease of travel financial planning grave decision global Northern beaches Event newspaper tv keynote speaker criminal social shifts goals woolworths February 16 sustainable global financial crisis going out Financial Planning Association Real Estate village royal the average aussie mccrindle online shopping society trends identity divorce rate water selfie purpose anzac professional speaker moreton bay holiday dare to dream cancelling event living micro TED christmas capital city cancelling plans national crime rates year 7 state holidays balance sydney hills Andrew Duffin mining boom 2014 royal baby Channel 7 workshop World Water Day generation alpha panel VET sector thrive staying in financial dreams public speaking authenticity mover and shaker SMSF weekly earnings Christmas season average sydneysider urban living index financial ACT world youth day food princess charlotte sydney speaker networking fears Financial Planning Week father's day shopping focus group parenting demographer 2017 entertainment contiki mobile personalities DESTEL the hills shire mccrindle research stats publication property price gig hello fresh innovative omnibus Education Future Forum ACF South Australia bus future cars mythbusting customer dreaming brand finance REIV National Conference volunteers low density students Melbourne demographic trends entrepreneurs of today healthy future entrepreneur HSC census fail youth unemployment storytelling brands priorities earn faith ethnography Kirsten Brewer Queensland tattoos generational trends shbc culture meals education research rent baby baby boom home social analysis Gen Y Hornsby Shire Council royal family insights Geoff Brailey house price rise church visualisation hills shire Canberra google for education Myth deloitte Research Executive toys group wedding rain research services chairty future of shopping gen alpha youth market research easter interactive house price engagement forum politics ACF17 local communities lalor park Sydney keynote speaker car fresh Christmas presents sun cost income 10 years emerging generations leadership workshop manly media release census results office opening population milestone rise of local housing trends offenders earning rising house prices weather futurist cultural diversity thought leadership graphs curiosity financial future speakers pack new york times educated showreel baby names report census data spend workplace culture visual survey future-proof pharmacy australian social research impact local community live the dream ageing high density living generation Z internship leader ideas trends of 2017 aged care learning styles snapshot wealth distribution coffee digital research pack choice workers office know the times Australian Communities Trends school satisfaction statistics EFF home ownership ACF2017 media activity research data insight infographics English logan professional development Work place debt couple jobs wealth and income sydneysider baby boomers System's Architect DIY parents urban Res Vis crime cica hornsby wages potts point volunteer suburb norwest list Australian Home nfp trends of 2016 keynote Australian Census James Ward professional services 2016 census results builders renting recap conference speaker organisations breakfast acf15 study ashley mckenzie learner baby name trends demographics "know the times"