Aussie Sentiment to the Christmas Season

Wednesday, December 16, 2015

In the lead up to Christmas, we surveyed 1,012 Australians to discover their sentiment and spending intentions for this Christmas season.

This year, Aussies plan on saving money, staying at home with family and friends and are hoping for technological gifts under the tree.

28% Aussies will do at least half their Christmas shopping online


While online shopping has become an increasing trend, with more than a quarter (28%) of Aussies planning on to complete at least half of their Christmas shopping online, there is still a desire among Australians to complete their Christmas shopping in actual stores, with 39% not doing any shopping online and 34% buying most of their gifts from actual stores.

Comparatively, while the majority of Australians will do their Christmas shopping in-store, the number of Australians who will buy most or all of their Christmas shopping online this year (12%) has increased by 2% since 2013 (10%).

Family and friends are our favourite part of Christmas


The number one thing Australians look forward to about the 2015 Christmas season is spending time with family and friends, indicated by 7 in 10 (69%). Over 2 in 5 (44%) Australians also say that shopping, gift-giving and the Boxing Day sales is what they look forward to most about the season.

Aussies plan on staying at home this holiday season


More than half (54%) of Australians will not be holidaying during this Christmas season. Of those that will be, almost a quarter (23%) will be holidaying within their home state, while 16% will be travelling interstate and 6% overseas.

Technology and clothing high on the wish list, but for many it’s not about the gift


16% of Australians who know what they want for Christmas are most hoping for a technological present of some kind, making it the most hoped for gift of 2015.

The second most hoped for category is clothing/shoes/accessories (14%) followed by experiences (12%) and then food or beverages (11%).

Of the Australians who selected ‘other’ (29%), the majority of them (which comprised 24% of total responders, or almost 1 in 4 Australians) indicated that they did not want any particular present. Of those who indicated that they did not want a particular material gift, but expressed a desire for something, 51% stated it was time with family, 31% were hoping for health / happiness, and 18% peace.

1 in 5 Aussies plan to spend more this Christmas than last year


While Australian’s are more likely to save this Christmas season, Australian’s have a higher likelihood to spend more this Christmas compared to the previous three years, with almost 1 in 5 (18%) planning on spending more this season compared to last year.

Australians who plan on spending less this Christmas season intend to do so by reducing the amount of money spent on gifts. Another method is to buy Christmas supplies in advance when they are on sale, while some Australians will not celebrate Christmas at all to converse their cash.

The top 7 most featured answers included:

  1. Spending less money on presents for family and friends
  2. Buy Christmas supplies when on sale
  3. Making hand-made presents for friends and family
  4. Simply not celebrating Christmas
  5. Cooking less or buying less food for celebrations
  6. Getting organized and buying presents early before the Christmas season
  7. Buying presents only for children.

Download the Australian Christmas Attitudes 2015 report. Click here to download the full report.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

financial Christchurch friendship property price volunteers product CBD future proof anzac sydney speaker bureau teacher McCrindle Speakers earn marriage professional speaker collaboration intern couple 1968 Valentine’s Day Work place jobs staff Western Australia business innovation census results Australian demographics Love Caregiver dream happiness 2013 google workshop rising house prices women new office school students easy rider publication not-for-profit socialising stay home priorities ashley mckenzie mover and shaker supply and demand dreaming criminal cancel plans Aussies online population households TAS outsourcing jobs of the future charity weather builders NSW state hornsby buildings VET sector mccrindle in the media leader Bathburst mateship Kiwi entertainment Education Future Forum celebration group session high density future-proof Assistant Store Manager friends community relevant home ownership Northern Territory sydneycity public holiday media commentary children professional #censusfail data analyst sustainable social shifts organisational culture newspaper new york times social Northern beaches Event sector New Zeland office opening commute storytelling social life community engagement conference spend cars child care school satisfaction focus group data millenials safe January 26th winter Australian communities generational trends australia baby names australia report entrepreneurs of today cancelling event Queensland 1980 educated ashley fell career 2015 medicine non profit average aussie rise of local trends house tattoos work mates spirituality graphs government mccrindle urban living index vegemite neutral bay social change divorce omnibus curiosity teach demographic socialites global generations work-life language demographer Christmas season monarchy workplace urban slideshare quote weekly earnings family ACF population milestone increasing densification census housing market Royals earnings eliane demographics 2016 census investor selfie IT Specialists office university degree baby name trends shbc education house price rise entrepreneur social analysis changing face of sydney story faux-cilising local community engage NBRS Australians gen z mentor research services professional development norwest world youth day education research millionth generation alpha EFF media activity research visualisation VET Australian Families cost of living 2017 optus GPO rental stress sydney event 1975 event balance alpha Sydney keynote speaker Australian Home brand shopping New South Wales shopper's pick earning learning styles poor cultural diversity sydneysiders baby name New Zealand community event nfp census fail potts point DESTEL media release Generation X know the times seasons communications budget coffee educhat Melbourne click SMSF teachers unaffordable focus groups trends of 2017 area cloudy days forum Gen Y shopping centre The ABC of XYZ Births careers royal influence travel water urban living wages sydney metro NBRS Architecture communicate easter workplace culture tertiary education pharmacies ferry vegetarian NT society trends royal family crows nest mother's day contiki facts rent Wagga Wagga real SA ideas debt life future proofing Australia Day 2017 TDE work property market future global ABS parenting going out rain shifts income housing affordability ageing population Research Executive suburb February 16 digital daily commute winter blues visualisation sunny days christianity sector wide men leadership social commentary forecasting tv Channel 7 suburban living market research national wealth goal eliane miles states conferences faith Australian schools generations Christmas lunch investing financial dreams Tuesday Trends wage Aussie define learner social commentator technology finance conference speaker sydney hills aged care South Australia Word Up retirement aussie culture 2012 renting perth financial future Vocational education WA workforce the hills student meetings entrepreneurial study cancelling plans school global financial crisis social researchers paying to work christian 2014 schools marrickville Australian Trends news Mark McCrindle victoria social issues JOMO city trend tuesday Channel Seven future of shopping train VIC Australian Communities Trends mythbusting townhouses FOMO debate small business summer culturally diverse Netflix Christmas presents wealth and income distribution investment Wellington Canberra rule keeper System's Architect mccrindle research case study report skills program education future capital cities Population Clock Duchess of Cambridge australian communities forum long weekend travelling in depth interviews staying in twentyseventeen Scouts land of the middle class youth unemployment Kirsten Brewer ease of travel mortgage learn REIV Conference 24,000,000 business index sunburnt country australians staying home more 23 million tuesday tableau the average aussie owning a home optimistic responsive house prices events suburbs economic 40 million annual income housing Deaths research data social lives meals infographic video English proactive emerging generations royal baby baby boomers social trends Gen X baby names ageing Tasmania award winner authenticity leadership workshop affordable education future report home the hills shire statistics media baby financial independence growing population Territory ultimo ACF 2016 hello fresh baby name predictions domestic father's day mccrindle tea employment in the media trades motivate innovative church cost communities darwin PSI urban taskforce emerging trends logan megatrends cooking presentations organisations post rationalism Real Estate acf15 Northern Beaches personal growth food dare to dream internships rich demographic trends trends analyst cash princess charlotte divorce rate australian social research analysis household thrive Merry Christmas schools students deloitte unemployment customer australian communities trends report infographic wall brands award FPA grandparents growth follow Hornsby Shire Council hills shire presentation data visualisation baby boom identity pharmacy Res Vis politics ethnography World Water Day the changing face of students mobile public speaker not for profit huffington post trends of 2016 cartodb population map home owner faux-cilise national private wealth woolworths capital city HSC menai REIV National Conference energy Sydney Hills Business Chamber Financial Planning Association 24 million breakfast survey keynote speaker world sports young people google for education parents resource healthy future visual Generation Y teaching names living resilience recap internship James Ward gender commuters learning wellbeing office space Sydney Adelaide Australian Dream networking challenge stats interactive Wodonga business performance etiquette sun Tuesday Trend relational 1994 consumer DIY high school culture results Crime Rates brand experience NEETs training fresh research teleworking transport society housing trends baby names report offenders Social Trend collaborative social researcher Australia Day ipswich list greatness prince george thought leadership Myth tips participants future of education Do It Yourself Hills Shire Council generation salary panel ACT snapshot futurist online shopping forecast trend education sector renter of the future young australians professional services Australian Bureau of Statistics house price blaxland optus my business awards Real Estate Institute of Victoria Skilling employers Geoff Brailey wedding Andrew Duffin emerging technologies Australian Population national crime rates marketing insight The Daily Edition apartment "know the times" millennials geomapping sector wide study bondi high density living Charlotte high density apartments social media lalor park grave decision housing growth conference presentation qualitative research holiday residents wealth Queensland: QLD hobart personalities year 7 narcissism sentiments 2016 social research marriages moreton bay kate middleton consumerism Financial Planning Week clothing daily telegraph repayments financial fears census 2016 wolloomooloo car property wealth and income environment group toys litter 2020 religion economy equip experience year 12 wealth distribution affordability royal population growth demographic transformations middle class overcast insights the australian dream mythbusters cold Engineering Manager christmas gen alpha research pack holidays fears faux-ciliser low density dessert hopes public speaking Australian Census bus goals manly local university speakers waverton lifestyle aged care puzzle social enquiry communication crime research report plans internet gold coast moderators guide researcher SMART keynote Financial Planning Association of Australia 2016 census results generation Z local communities social impact village future of work Northern Beaches Christian School engagement 10 years survey design Macquarie University typical australian mining boom poker master environmental scanning families change brisbane belief youth tea pyrmont

Archive