Aussie Sentiment to the Christmas Season

Wednesday, December 16, 2015

In the lead up to Christmas, we surveyed 1,012 Australians to discover their sentiment and spending intentions for this Christmas season.

This year, Aussies plan on saving money, staying at home with family and friends and are hoping for technological gifts under the tree.

28% Aussies will do at least half their Christmas shopping online

While online shopping has become an increasing trend, with more than a quarter (28%) of Aussies planning on to complete at least half of their Christmas shopping online, there is still a desire among Australians to complete their Christmas shopping in actual stores, with 39% not doing any shopping online and 34% buying most of their gifts from actual stores.

Comparatively, while the majority of Australians will do their Christmas shopping in-store, the number of Australians who will buy most or all of their Christmas shopping online this year (12%) has increased by 2% since 2013 (10%).

Family and friends are our favourite part of Christmas

The number one thing Australians look forward to about the 2015 Christmas season is spending time with family and friends, indicated by 7 in 10 (69%). Over 2 in 5 (44%) Australians also say that shopping, gift-giving and the Boxing Day sales is what they look forward to most about the season.

Aussies plan on staying at home this holiday season

More than half (54%) of Australians will not be holidaying during this Christmas season. Of those that will be, almost a quarter (23%) will be holidaying within their home state, while 16% will be travelling interstate and 6% overseas.

Technology and clothing high on the wish list, but for many it’s not about the gift

16% of Australians who know what they want for Christmas are most hoping for a technological present of some kind, making it the most hoped for gift of 2015.

The second most hoped for category is clothing/shoes/accessories (14%) followed by experiences (12%) and then food or beverages (11%).

Of the Australians who selected ‘other’ (29%), the majority of them (which comprised 24% of total responders, or almost 1 in 4 Australians) indicated that they did not want any particular present. Of those who indicated that they did not want a particular material gift, but expressed a desire for something, 51% stated it was time with family, 31% were hoping for health / happiness, and 18% peace.

1 in 5 Aussies plan to spend more this Christmas than last year

While Australian’s are more likely to save this Christmas season, Australian’s have a higher likelihood to spend more this Christmas compared to the previous three years, with almost 1 in 5 (18%) planning on spending more this season compared to last year.

Australians who plan on spending less this Christmas season intend to do so by reducing the amount of money spent on gifts. Another method is to buy Christmas supplies in advance when they are on sale, while some Australians will not celebrate Christmas at all to converse their cash.

The top 7 most featured answers included:

  1. Spending less money on presents for family and friends
  2. Buy Christmas supplies when on sale
  3. Making hand-made presents for friends and family
  4. Simply not celebrating Christmas
  5. Cooking less or buying less food for celebrations
  6. Getting organized and buying presents early before the Christmas season
  7. Buying presents only for children.

Download the Australian Christmas Attitudes 2015 report. Click here to download the full report.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


shbc online millenials demographic trends millionth dreaming australian communities trends report Engineering Manager housing market real conferences baby names visual FOMO snapshot christmas ashley mckenzie survey hobart economy infographic generational trends collaborative suburb slideshare housing affordability communications optimistic quote baby name trends sydneycity responsive Australian communities google for education high density cold education research mythbusters leader friendship personalities moreton bay ideas house meetings analysis The Daily Edition house prices youth unemployment demographics community event Northern beaches Event Love change "know the times" social shifts parents 40 million couple wolloomooloo household storytelling unaffordable Australian Trends equip EFF high school collaboration earning Australian Census economic schools deloitte learn innovation pharmacy world youth day royal baby identity Australian Bureau of Statistics English mobile children social analysis optus cars residents young australians brand food WA new york times Hornsby Shire Council demographic transformations faux-cilising ageing overcast salary neutral bay statistics socialising in depth interviews educhat potts point volunteers jobs 2012 demographer TDE learner sustainable future-proof census communication cancel plans consumerism logan teaching rent career wages employment Real Estate Institute of Victoria renter of the future living daily commute entrepreneur women ACF 2016 society trends engagement australian social research poor households publication tea social commentator middle class celebration long weekend hills shire business index apartment Territory presentations hello fresh states know the times ashley fell media activity learning styles qualitative research village World Water Day meals professional speaker repayments house price rise suburbs renting 1994 lalor park mccrindle in the media social change bondi population map moderators guide holidays Geoff Brailey CBD tableau students urban taskforce pharmacies earnings keynote 2017 social commentary friends social huffington post SMSF capital cities life education litter events visualisation demographic conference speaker plans staying in Assistant Store Manager urban Wellington home owner financial future new office waverton proactive millennials stay home relational Melbourne entertainment affordable social researcher Australian Families workforce mining boom conference presentation blaxland bureau Christmas lunch healthy future ethnography eliane baby boomers gender ABS nfp Research Executive marrickville generations communities educated Australian schools focus group 2014 language non profit water New Zealand church McCrindle Speakers thought leadership university degree cooking menai wealth ipswich speakers education sector keynote speaker sector hornsby victoria cloudy days engage wealth and income distribution experience emerging generations Myth financial independence anzac sector wide wellbeing growth infographic wall online shopping happiness brands brand experience organisations property REIV National Conference princess charlotte cost Generation X investor Education Future Forum charity in the media generation cultural diversity ageing population social impact baby name employers study media release Christchurch SA Christmas season schools students marriage unemployment community engagement forecasting business social life mentor outsourcing google Scouts transport aussie culture greatness presentation social research office space innovative mccrindle research wealth and income mother's day daily telegraph researcher communicate leadership office education future report environment office opening professional high density apartments Netflix video marketing alpha trends of 2017 follow Deaths Gen Y Adelaide REIV Conference social lives customer house price family conference budget trend tuesday housing growth case study social researchers ACT school students intern February 16 2016 tattoos balance workshop royal influence small business summer Bathburst Australians etiquette shifts land of the middle class brisbane owning a home dessert 10 years stats sydney speaker workplace criminal NT work mates mortgage Tuesday Trends population growth survey design learning school faux-ciliser pyrmont ACF teach socialites housing trends Valentine’s Day rich Crime Rates future staff baby seasons Australian Home year 12 panel VIC area Social Trend futurist careers generation alpha politics personal growth future of work trends of 2016 woolworths dream Kirsten Brewer families clothing royal family fears annual income supply and demand education future townhouses energy tv hopes local communities dare to dream report Financial Planning Week social enquiry spend religion culture debt The ABC of XYZ Merry Christmas product define forum finance insight relevant global financial crisis housing australian communities forum Australian Communities Trends prince george research visualisation South Australia property market coffee school satisfaction commute DIY Charlotte wedding emerging trends safe Sydney easter research data Population Clock names winter blues rise of local forecast vegetarian rain growing population internet TAS Caregiver home ownership work tertiary education media future proof national private wealth low density divorce data analyst Channel 7 list Generation Y trends Mark McCrindle twentyseventeen not for profit Canberra Australia Day 2017 research pack city offenders jobs of the future omnibus sydneysiders wage PSI suburban living Western Australia event public speaking entrepreneurial financial DESTEL trends analyst Australian demographics teacher home child care priorities global generations facts 2013 entrepreneurs of today high density living eliane miles tips mythbusting kate middleton wealth distribution public holiday gen z baby boom darwin NSW paying to work resource winter group session norwest acf15 rule keeper research services christianity Queensland easy rider recap Northern Territory population milestone Financial Planning Association post rationalism shopper's pick cartodb government national wealth insights New Zeland data cancelling event weekly earnings Gen X NEETs organisational culture builders tuesday 23 million aged care puzzle sydney event 1968 holiday technology crows nest news goals not-for-profit shopping authenticity consumer 2020 year 7 aged care cash world youth 24 million sun rising house prices selfie retirement Word Up IT Specialists mover and shaker Christmas presents Res Vis 1975 Aussies buildings interactive narcissism gen alpha parenting investing sector wide study urban living Births divorce rate data visualisation GPO Sydney keynote speaker Wodonga emerging technologies urban living index environmental scanning the australian dream perth grandparents click skills Do It Yourself affordability royal australians staying home more social media global sentiments future proofing earn Financial Planning Association of Australia System's Architect Tasmania social trends state Wagga Wagga cost of living program JOMO fresh faux-cilise curiosity group Duchess of Cambridge megatrends challenge weather cancelling plans domestic rental stress market research trend media commentary professional development capital city average aussie poker master future of education university generation Z geomapping gold coast local increasing densification motivate digital vegemite Tuesday Trend January 26th training results mccrindle tea men medicine society national crime rates 2015 participants investment HSC mateship sunburnt country goal Real Estate mccrindle Channel Seven Northern Beaches Christian School financial dreams optus my business awards Queensland: QLD teachers award lifestyle Aussie internships father's day resilience focus groups Australia Day sunny days sports internship population the changing face of income typical australian crime newspaper australia monarchy student manly debate toys research workplace culture Australian Dream New South Wales property price FPA Kiwi networking thrive teleworking 24,000,000 baby name predictions going out graphs leadership workshop marriages young people ultimo community Royals Northern Beaches work-life 1980 ease of travel