Aussie Sentiment to the Christmas Season

Wednesday, December 16, 2015

In the lead up to Christmas, we surveyed 1,012 Australians to discover their sentiment and spending intentions for this Christmas season.

This year, Aussies plan on saving money, staying at home with family and friends and are hoping for technological gifts under the tree.

28% Aussies will do at least half their Christmas shopping online


While online shopping has become an increasing trend, with more than a quarter (28%) of Aussies planning on to complete at least half of their Christmas shopping online, there is still a desire among Australians to complete their Christmas shopping in actual stores, with 39% not doing any shopping online and 34% buying most of their gifts from actual stores.

Comparatively, while the majority of Australians will do their Christmas shopping in-store, the number of Australians who will buy most or all of their Christmas shopping online this year (12%) has increased by 2% since 2013 (10%).

Family and friends are our favourite part of Christmas


The number one thing Australians look forward to about the 2015 Christmas season is spending time with family and friends, indicated by 7 in 10 (69%). Over 2 in 5 (44%) Australians also say that shopping, gift-giving and the Boxing Day sales is what they look forward to most about the season.

Aussies plan on staying at home this holiday season


More than half (54%) of Australians will not be holidaying during this Christmas season. Of those that will be, almost a quarter (23%) will be holidaying within their home state, while 16% will be travelling interstate and 6% overseas.

Technology and clothing high on the wish list, but for many it’s not about the gift


16% of Australians who know what they want for Christmas are most hoping for a technological present of some kind, making it the most hoped for gift of 2015.

The second most hoped for category is clothing/shoes/accessories (14%) followed by experiences (12%) and then food or beverages (11%).

Of the Australians who selected ‘other’ (29%), the majority of them (which comprised 24% of total responders, or almost 1 in 4 Australians) indicated that they did not want any particular present. Of those who indicated that they did not want a particular material gift, but expressed a desire for something, 51% stated it was time with family, 31% were hoping for health / happiness, and 18% peace.

1 in 5 Aussies plan to spend more this Christmas than last year


While Australian’s are more likely to save this Christmas season, Australian’s have a higher likelihood to spend more this Christmas compared to the previous three years, with almost 1 in 5 (18%) planning on spending more this season compared to last year.

Australians who plan on spending less this Christmas season intend to do so by reducing the amount of money spent on gifts. Another method is to buy Christmas supplies in advance when they are on sale, while some Australians will not celebrate Christmas at all to converse their cash.

The top 7 most featured answers included:

  1. Spending less money on presents for family and friends
  2. Buy Christmas supplies when on sale
  3. Making hand-made presents for friends and family
  4. Simply not celebrating Christmas
  5. Cooking less or buying less food for celebrations
  6. Getting organized and buying presents early before the Christmas season
  7. Buying presents only for children.

Download the Australian Christmas Attitudes 2015 report. Click here to download the full report.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

rise of local ACT Report results cost of living child care relevant Territory NBRS economy media medicine entrepreneurs of today WA resilience social life grandparents property huffington post Vocational education property market earnings goals states youth TED talk housing affordability visualisation Christmas lunch urban taskforce training generational trends tattoos list NSW population teleworking organisational culture winter gig economy coffee lovers aged care financial planning leadership workshop staff Generation X low density sunburnt country statistics qualitative research in the media census 2016 quote leadership McCrindle Speakers sustainable 10 years networking average sydneysider cica educhat parenting commute casual dream growing population paying to work showreel REIV Conference households social commentator engagement social researchers money lifestyle sector wide fears McCridle mover and shaker Mount Annan-Currant Hill apartments sydneysiders jobs of the future gig James Ward crows nest Myth tea cars financial independence digital economy future of shopping census fail names market research society trends brisbane media activity analysis changing face of sydney australians staying home more leader TED screenage shopping GPO not-for-profit Western Australia retirement new office Real Estate Institute of Victoria gen z manly urban typical australian professional speaker father's day education product twentyseventeen Lower Hunter Region 2020 personalities capital cities divorce rate national private wealth housing trends school students online culture plans hills shire PSI brands office opening internships religion wealth distribution shbc shopper's pick Channel 7 local winter blues SMART socialising keynote goal balance Australians politics global financial crisis debate unemployment Generation Y Andrew Duffin Australia street christianity society cloudy days Social Trend Australian Communities Trends professional presenters local communities renter of the future world youth day tips pharmacy ipswich Mark McCrindle public holiday small business intern gold coast coffee affordable ashley mckenzie easter financial dreams finance award capital city economic cancelling plans mother's day news hunger 2013 insights google for education house future of education woolworths forecast culturally diverse commuting workshop Jura Australia click rich Australian Population who is generation z community engagement high density living vegetarian area workforce australian community trends report sydneycity baby boom shopping centre Sydney keynote speaker the changing face of in depth interviews social enquiry live the dream conference speaker emerging trends learning styles high density Jura Coffee Northern beaches Event the great screenage sunny days budget internship Tasmania Research Director demographer demographic trends mccrinlde focus groups crime storytelling FPA suburban living urban living index ageing population offenders travel volunteering story schools students ideas The Daily Edition innovation clothing demography Channel Seven Bathburst community event Australia Day kate middleton focus group greatness rule keeper teacher educated prince george moderators guide VET sector social researcher communication cultural diversity year 12 perth communicate hopes census data rent victoria food The ABC of XYZ Charlotte deloitte thrive public speaking Queensland omnibus cold visual royal influence ACF2017 overcast mining boom growth university moreton bay Queensland: QLD water education research customer royal Australian community trends public transport lalor park collaborative 24 million relational Wagga Wagga royal family change the australian dream wage social trends affordability internet office space Black Friday Wellington aussie culture speajer experience home owner global generations contiki young australians darwin optus my business awards report Northern Beaches baby names report ageing easy rider workplace Business analysis trends of 2017 Performance Sentiment Index shifts Australian Trends sun know the times video monarchy snapshot stay home royal baby australian real estate investor CPI Elderslie-Harrington park skills brand experience dreams housing ACT ACF Christmas presents families research pack vegemite mateship research on coffee dreaming national wealth Do It Yourself narcissism group national crime rates workplace culture earning mortgage consumer belief socialites mccrindle research eliane miles choice workers home VIC criminal Macquarie University Hornsby Shire Council marketing business potts point Retail cash System's Architect hobart nfp speakers pack work-life younger generations 1994 organisations australian communities forum participants NEETs teach Merry Christmas waverton government millionth equip February 16 Duchess of Cambridge interactive selfie education future marriages data 2014 impact donate data analyst entertainment volunteers Cobbitty-Leppington Kiwi toys housing market average Australian annual income Canberra Lower Hunter earn New Zeland care support community ultimo unaffordable school satisfaction "know the times" New South Wales employmee infographics seasons year 7 holiday household Financial Planning Week Northern Beaches Christian School Education Future Forum Scouts conferences safe new york times Skilling the hills online shopping gender education future report micro apartments social commentary research visualisation VET Kirsten Brewer employment teachers Financial Planning Association of Australia environment Northern Territory hornsby grave decision Adelaide collaboration technology domestic marrickville population growth fresh demographics curiosity census results global retail daily commute wealth and income social change Real Estate australian communities trends report mentor property price tv daily telegraph spirituality presentations work mates breakfast christmas faux-ciliser sentiments cooking future-proof Res Vis Aussies Black Friday in Australia define Royals communities NFP event dessert survey design rental stress residents thought leadership generation alpha panel Australian schools employmer church wolloomooloo eliane chairty conference presentation sydney event wealth What is food insecurity? outsourcing 1968 Work place trends of 2016 FOMO friendship not for profit Assistant Store Manager friends trades media commentary meetings bus 2012 couple repayments university degree Netflix Australian demographics middle class australian career wellbeing facts the hills shire energy Research Executive consumerism demographic work US Love builders purpose housing growth Engineering Manager high school living cancel plans Sydney population acf15 mccrindle income NT learning events litter demographic transformations ABS newspaper Tuesday Trend IT Specialists mccrindle in the media speaker Black Friday Sales dare to dream event social analyst resource not for profit research population map trends analyst schools long weekend Australian Bureau of Statistics DIY Melbourne life google Financial Planning Association Christchurch pharmacies non profit stats education sector graphs data visualisation Population Clock REIV National Conference emerging generations Wodonga slideshare baby name trends giving teaching generation Z South Australia Tuesday Trends publication Maxim Accounting student cost professional development divorce ACF 2016 mobile jobs digital weekly earnings 2017 infographic cancelling event geomapping faux-cilise 1980 home ownership Valentine’s Day rain donation Hunter Valley aged care puzzle researcher Geoff Brailey social analysis sydney metro Christmas season cartodb ease of travel 40 million future Australia Day 2017 children Deaths learner suburb mythbusters poker master wedding family TDE Mark McCrindle in the media survey students christian TEDx growth of sydney brand happiness Births local community global travelling sydney hills NBRS Architecture census investing 2016 census DESTEL rising house prices micro megatrends 24,000,000 sydneysider investment TAS language group session supply and demand Gen Y English city house prices learn New Zealand professional 2015 environmental scanning entrepreneur speakers SRE wages mccrindle tea futurist women communications tableau ethnography urban living social shifts world research report ACF17 bureau future proof sector wide study renting social impact debt baby boomers optus salary millennials Crime Rates recap presentation baby names conference increasing densification Australian Dream baby name hills social media CBD average aussie charities baby name predictions house price pyrmont generation entrepreneurial generations 1975 2016 responsive ashley fell forecasting millenials social spend apartment Word Up men sector staying in identity HSC insight healthy future work from home neutral bay study buildings infographic wall charity social issues baby names australia report transport post rationalism Sydney’s south west anzac business performance wealth inequality marriage townhouses Australian communities research alpha case study blaxland Australian Families parents australian social research gen alpha young people employers population milestone priorities future of work etiquette mythbusting future proofing sports real motivate Caregiver 23 million 2016 census results social lives trends follow hello fresh professional services celebration train wealth and income distribution menai financial state challenge innovative poor proactive program ferry business index faith weather meals school SA financial fears media release optimistic house price rise trend tuesday food insecurity Hills Shire Council the lucky country logan forum engage careers Australian Census going out Australian Home commuters research services JOMO January 26th #censusfail trend suburbs village research data office holidays youth unemployment faux-cilising Sydney Hills Business Chamber public speaker norwest owning a home personal growth Willowdale Aussie land of the middle class World Water Day screenagers authenticity sydney speaker Gen X high density apartments emerging technologies social research summer keynote speaker tertiary education EFF australia volunteering data baby financial future volunteer the average aussie cultural diveristy car food bank tuesday princess charlotte award winner Sydney SMSF bondi

Archive