Aussie Sentiment to the Christmas Season

Wednesday, December 16, 2015

In the lead up to Christmas, we surveyed 1,012 Australians to discover their sentiment and spending intentions for this Christmas season.

This year, Aussies plan on saving money, staying at home with family and friends and are hoping for technological gifts under the tree.

28% Aussies will do at least half their Christmas shopping online


While online shopping has become an increasing trend, with more than a quarter (28%) of Aussies planning on to complete at least half of their Christmas shopping online, there is still a desire among Australians to complete their Christmas shopping in actual stores, with 39% not doing any shopping online and 34% buying most of their gifts from actual stores.

Comparatively, while the majority of Australians will do their Christmas shopping in-store, the number of Australians who will buy most or all of their Christmas shopping online this year (12%) has increased by 2% since 2013 (10%).

Family and friends are our favourite part of Christmas


The number one thing Australians look forward to about the 2015 Christmas season is spending time with family and friends, indicated by 7 in 10 (69%). Over 2 in 5 (44%) Australians also say that shopping, gift-giving and the Boxing Day sales is what they look forward to most about the season.

Aussies plan on staying at home this holiday season


More than half (54%) of Australians will not be holidaying during this Christmas season. Of those that will be, almost a quarter (23%) will be holidaying within their home state, while 16% will be travelling interstate and 6% overseas.

Technology and clothing high on the wish list, but for many it’s not about the gift


16% of Australians who know what they want for Christmas are most hoping for a technological present of some kind, making it the most hoped for gift of 2015.

The second most hoped for category is clothing/shoes/accessories (14%) followed by experiences (12%) and then food or beverages (11%).

Of the Australians who selected ‘other’ (29%), the majority of them (which comprised 24% of total responders, or almost 1 in 4 Australians) indicated that they did not want any particular present. Of those who indicated that they did not want a particular material gift, but expressed a desire for something, 51% stated it was time with family, 31% were hoping for health / happiness, and 18% peace.

1 in 5 Aussies plan to spend more this Christmas than last year


While Australian’s are more likely to save this Christmas season, Australian’s have a higher likelihood to spend more this Christmas compared to the previous three years, with almost 1 in 5 (18%) planning on spending more this season compared to last year.

Australians who plan on spending less this Christmas season intend to do so by reducing the amount of money spent on gifts. Another method is to buy Christmas supplies in advance when they are on sale, while some Australians will not celebrate Christmas at all to converse their cash.

The top 7 most featured answers included:

  1. Spending less money on presents for family and friends
  2. Buy Christmas supplies when on sale
  3. Making hand-made presents for friends and family
  4. Simply not celebrating Christmas
  5. Cooking less or buying less food for celebrations
  6. Getting organized and buying presents early before the Christmas season
  7. Buying presents only for children.

Download the Australian Christmas Attitudes 2015 report. Click here to download the full report.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

twentyseventeen Royals hills shire train Mark McCrindle conference speaker Real Estate Institute of Victoria earnings buildings Aussie sydneysiders Australians Western Australia event charity lifestyle eliane miles area future of work mother's day belief media release media commentary NEETs digital house price rise Engineering Manager Valentine’s Day rising house prices tea woolworths geomapping parents energy local communities future-proof grandparents ease of travel financial victoria rental stress families trends of 2016 24 million stats qualitative research family Christmas season focus groups mccrindle research workplace culture home ownership Kiwi monarchy cars career SA business performance focus group award salary Hills Shire Council anzac January 26th 2016 entrepreneur organisational culture government ABS retirement internship Work place Queensland entrepreneurial Australian Home optus households analysis future proof father's day 10 years household tuesday mover and shaker conferences Financial Planning Association of Australia trend growing population 1968 REIV National Conference prince george future increasing densification social impact workforce demographer life Social Trend cash 24,000,000 product Tuesday Trend students NBRS Architecture relevant VET curiosity insight Australian Dream mythbusting greatness learner case study ethnography baby name trends jobs of the future forecasting shopping data visualisation schools networking leader domestic youth unemployment New Zeland townhouses baby name predictions ferry census 2016 balance video acf15 40 million NBRS sentiments school students Real Estate mccrindle tea rich mythbusters google communication meetings debate names presentations Deaths social researcher engagement Northern Territory investing winter blues 2020 goal research visualisation Australia Day poker master ultimo national crime rates research pack aussie culture water SMART ipswich hopes dare to dream FOMO Crime Rates land of the middle class media activity princess charlotte VIC millennials visualisation vegetarian australians staying home more new york times teachers tattoos thrive insights housing market affordability Skilling storytelling cancel plans bus housing affordability trends analyst slideshare organisations professional services Canberra Tuesday Trends mortgage GPO happiness sector environment urban living index DIY christian South Australia investment population milestone publication education sector sun royal family ACF 2016 VET sector 2014 politics not for profit Births market research young people eliane gender urban hobart australian social research environmental scanning #censusfail forum royal influence Australian Census medicine outsourcing world budget REIV Conference cartodb data ageing population sports presentation dream pyrmont research future of shopping spend student social commentary the hills shire the average aussie criminal personal growth moreton bay mobile housing trends DESTEL thought leadership sydney hills university skills logan quote wealth and income distribution city workshop faux-cilising 2016 census staying in hello fresh 1975 world youth day Northern Beaches child care office opening menai Vocational education generation alpha innovative internet McCrindle Speakers motivate Res Vis statistics suburb norwest real overcast schools students ACT global generations public speaking future of education seasons spirituality housing growth christianity mccrindle Duchess of Cambridge sector wide study 2015 Merry Christmas survey design financial independence Christmas lunch selfie 23 million relational social research commute communities states fresh australian communities forum celebration New South Wales Hornsby Shire Council Generation Y Andrew Duffin darwin NSW baby names australia report emerging trends holidays shopper's pick research report Macquarie University financial future PSI hornsby parenting define small business training learning daily telegraph optimistic census fail ideas crime teach blaxland study royal baby 1994 house prices post rationalism litter living income community engagement ACF the changing face of Financial Planning Week car australia suburban living Wodonga faux-cilise sydney speaker generation Z middle class holiday culturally diverse work 2012 story google for education easter entertainment demographic travel paying to work social media snapshot weekly earnings stay home Queensland: QLD Do It Yourself the hills personalities dessert trends sunny days low density economy financial fears wellbeing Bathburst affordable collaborative easy rider professional keynote speaker local summer speakers annual income deloitte national private wealth consumer brands baby names alpha Wellington cancelling event resilience population map unaffordable social change property price average aussie results visual bureau goals office community Scouts tertiary education English sydney event The ABC of XYZ communicate women offenders baby names report australian communities trends report WA marriages Christchurch marketing baby name generational trends Christmas presents Australian demographics children census results cultural diversity The Daily Edition cost of living Generation X cold narcissism wealth divorce local community conference earning Assistant Store Manager young australians Charlotte New Zealand participants dreaming safe infographic wall James Ward population know the times IT Specialists crows nest gen z change follow staff toys divorce rate survey owning a home census huffington post award winner Sydney repayments weather global financial crisis residents mccrindle in the media poor baby boomers data analyst social analysis debt faux-ciliser Northern Beaches Christian School Gen X non profit proactive gold coast work mates business index cost mentor gen alpha facts potts point social commentator System's Architect millenials priorities cooking trend tuesday grave decision online tips identity commuters national wealth newspaper ashley fell ashley mckenzie news World Water Day home owner keynote brand experience typical australian Aussies village research services pharmacies FPA men learning styles shbc clothing Territory religion emerging technologies lalor park home property 2013 rain click baby boom 2016 census results ageing 2017 employment Australian Trends equip engage long weekend kate middleton baby authenticity Australian Population socialites events growth Australian communities Australian Communities Trends NT group fears royal mining boom finance education research Myth trends of 2017 teaching CBD capital cities changing face of sydney Adelaide wages employers high density apartments rent Australia Day 2017 communications Education Future Forum vegemite shopping centre generation unemployment social researcher Word Up futurist economic state millionth social life emerging generations SMSF winter plans culture sydney metro wedding Sydney keynote speaker volunteers wealth distribution property market coffee wolloomooloo year 7 faith breakfast suburbs education sunburnt country demographics marriage Australian schools high density infographic Gen Y renter of the future sustainable innovation wage urban living Kirsten Brewer Sydney Hills Business Chamber teleworking jobs youth social enquiry TDE consumerism office space year 12 future proofing pharmacy shifts JOMO February 16 EFF healthy future contiki entrepreneurs of today Melbourne internships housing online shopping brand graphs list christmas Population Clock workplace Australian Families waverton program social lives manly university degree etiquette Geoff Brailey cancelling plans 1980 trades food mateship professional development capital city house Wagga Wagga education future report rise of local megatrends panel HSC not-for-profit TAS group session neutral bay forecast omnibus Channel 7 media earn builders global resource business tv bondi professional speaker careers financial dreams Northern beaches Event investor demographic trends aged care puzzle education future conference presentation Love travelling society leadership workshop going out social researchers work-life interactive intern socialising language educated sector wide new office customer experience educhat Australian Bureau of Statistics Netflix "know the times" urban taskforce demographic transformations Channel Seven high school learn challenge tableau house price nfp moderators guide friendship supply and demand public holiday renting report population growth couple society trends high density living leadership friends social shifts the australian dream Caregiver teacher daily commute perth apartment Research Executive responsive technology in depth interviews research data generations rule keeper transport cloudy days recap wealth and income church meals collaboration Financial Planning Association social trends social issues optus my business awards marrickville Tasmania in the media community event aged care sydneycity school satisfaction public speaker school brisbane

Archive