The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

lifestyle media commentary Christmas presents World Water Day group session Financial Planning Association of Australia shopper's pick relevant newspaper social impact repayments Mark McCrindle tattoos financial dreams Melbourne norwest Australian Families stats mortgage brand experience sydney hills study resource unaffordable easy rider australian communities trends report VIC urban living index investing optus my business awards social media visual middle class society trends Canberra learner nfp consumerism HSC weekly earnings energy typical australian Bathburst publication story Australian Home teacher teach work mates tertiary education Aussie Territory Charlotte future research data Australian schools rising house prices rich Valentine’s Day socialites daily commute trends analyst Channel Seven blaxland innovative fresh 2017 school satisfaction 2015 investment census data analyst optimistic friends keynote speaker house price rise Adelaide #censusfail pyrmont financial fears marriages domestic financial independence define market research social life speakers growing population commute futurist Royals Assistant Store Manager culturally diverse mythbusters national wealth volunteers Australia Day 2017 living 1994 presentation research pack litter leader education future report the hills shire ACF 2016 teaching infographic Australian demographics mccrindle research Australian Dream January 26th innovation travel list marriage men Word Up faux-ciliser news affordability cash house research services organisational culture social enquiry stay home cancelling plans australia economic poor wolloomooloo divorce rate townhouses relational royal workforce customer millennials NT South Australia lalor park christian brands crows nest land of the middle class baby poker master spend wage bureau mccrindle tea wages panel Gen X hopes curiosity Channel 7 leadership workshop cancel plans ACT video Kirsten Brewer property price cooking social issues demographic transformations forecast demographics work jobs experience government baby boom tips researcher paying to work recap school charity area youth unemployment selfie meetings Financial Planning Week residents slideshare social lives personal growth System's Architect data visualisation New Zealand equip crime public speaker English dreaming population growth New South Wales thought leadership housing trends suburb DESTEL event alpha Queensland mining boom socialising population milestone earnings families women princess charlotte financial Real Estate Institute of Victoria balance growth affordable NSW EFF debate 2016 census unemployment student business ipswich sector the australian dream motivate social commentator sun royal family the average aussie deloitte housing buildings 23 million hello fresh young people low density optus census fail hornsby culture demographic trends darwin owning a home sydneycity cloudy days social shifts wealth and income distribution entrepreneur renting mover and shaker waverton child care sector wide study Myth Deaths rent Social Trend ageing McCrindle Speakers toys millionth networking 2014 future proof 2016 census results household Wodonga suburban living coffee ageing population communications 10 years Northern Territory statistics royal baby outsourcing non profit future-proof bus victoria capital cities skills dream couple SA mythbusting bondi the hills cost of living Northern beaches Event sydneysiders work-life engage young australians daily telegraph wedding future of education narcissism financial future grandparents media release forum winter blues water responsive property market training debt language Sydney pharmacies social research careers Population Clock Australian communities baby boomers youth Financial Planning Association the changing face of proactive insight manly communication population map parenting trends housing growth communicate potts point urban tv baby name trends workplace culture finance state NEETs kate middleton consumer Geoff Brailey australian communities forum challenge in depth interviews future proofing rise of local home ownership menai Australia Day year 12 local communities aussie culture retirement Christmas season collaborative cultural diversity long weekend data safe ashley fell politics plans 1975 career office mobile FPA pharmacy workshop 2020 interactive staying in seasons infographic wall religion australian social research office opening learn Wellington program Generation Y cold generations gold coast internships case study insights education future changing face of sydney Australian Communities Trends know the times Australian Trends organisations learning new york times transport participants christmas baby names intern follow jobs of the future 2012 census results February 16 Res Vis mccrindle in the media urban living social analysis university storytelling Kiwi sydney event huffington post geomapping local "know the times" marketing Engineering Manager baby name predictions professional services friendship easter family focus group offenders FOMO train royal influence high school woolworths cancelling event vegetarian DIY etiquette university degree home owner twentyseventeen rain public holiday 24 million house prices small business ferry ideas holiday visualisation ease of travel generational trends education research trend trend tuesday perth survey tableau Aussies Christchurch mccrindle hobart Australian Census anzac Netflix sustainable omnibus christianity conference presentation earn business index click not for profit environmental scanning schools students Northern Beaches Christian School faux-cilise goal real sentiments Love gen z prince george entrepreneurial entrepreneurs of today schools meals millenials Tuesday Trends Births new office Australian Bureau of Statistics community demographic greatness happiness cartodb generation Real Estate cost ethnography Northern Beaches educhat generation alpha sector wide Research Executive parents technology average aussie digital media facts states award winner divorce ACF salary brand property authenticity educated TAS Gen Y wealth Tuesday Trend analysis focus groups Generation X shbc PSI dessert world youth day sunny days medicine JOMO wellbeing 40 million cars gen alpha capital city Sydney keynote speaker shifts social change global generations report group mateship monarchy professional rental stress ABS Education Future Forum research personalities Do It Yourself Merry Christmas names public speaking graphs research visualisation IT Specialists change australians staying home more tuesday megatrends Hornsby Shire Council shopping apartment education sector future of work keynote 2016 weather hills shire school students students village WA conference speaker internship annual income internet commuters winter teleworking social trends Western Australia google national private wealth clothing social high density global households house price population generation Z society environment quote entertainment award moreton bay ultimo mother's day 2013 REIV Conference national crime rates leadership events 24,000,000 urban taskforce faux-cilising year 7 builders post rationalism social commentary housing market community engagement emerging trends The ABC of XYZ results learning styles logan goals resilience income high density living staff emerging technologies investor identity social researchers overcast GPO wealth and income demographer acf15 Tasmania sydney speaker conference office space contiki rule keeper sydney metro engagement supply and demand communities home eliane increasing densification 1968 online shopping going out trends of 2017 economy Crime Rates ashley mckenzie Australians holidays global financial crisis aged care puzzle employers Christmas lunch New Zeland budget aged care marrickville eliane miles in the media snapshot Queensland: QLD sunburnt country employment vegemite mentor sports children summer world teachers Scouts community event brisbane professional development criminal online emerging generations not-for-profit renter of the future earning suburbs city food wealth distribution collaboration church google for education education celebration The Daily Edition 1980 Caregiver father's day SMSF product baby name high density apartments life survey design TDE census 2016 Duchess of Cambridge moderators guide travelling trends of 2016 dare to dream qualitative research priorities presentations conferences housing affordability car healthy future REIV National Conference workplace CBD social researcher tea forecasting neutral bay fears Wagga Wagga gender thrive professional speaker media activity

Archive