The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


world youth day Duchess of Cambridge daily commute employmee litter cartodb live the dream 2017 young people Australian Trends tuesday shopper's pick huffington post DIY priorities middle class repayments divorce marketing workforce Charlotte TED talk house prices manly urban living workshop tertiary education careers goals thought leadership charity case study families internship Cobbitty-Leppington apartment average aussie learn year 12 school waverton group session area teaching the great screenage communities contiki sydneysider REIV National Conference changing face of sydney list parenting sustainable Christchurch living skills Mount Annan-Currant Hill screenage staying in CPI engagement 24 million gender SRE Sydney’s south west property price Melbourne economic shbc digital mentor Australian Population 2012 cultural diversity anzac darwin VET sector wealth and income news qualitative research HSC national wealth publication Crime Rates future of education JOMO trades suburb Work place responsive New Zeland Aussies communications new york times Word Up NBRS Architecture workplace keynote ashley mckenzie Real Estate Institute of Victoria entrepreneurial schools environment brand 23 million Gen Y Willowdale Australian communities Andrew Duffin states ACT megatrends market research 1994 training conference speaker high density living social researcher social media wolloomooloo showreel event education Myth tea teleworking emerging generations aged care SMSF public speaking click census data overcast challenge sydney hills micro thrive social lives apartments stay home Netflix politics Australia Day Sydney Australian Census housing capital cities Christmas lunch vegemite urban taskforce hobart proactive weekly earnings hopes FOMO household census results growth The ABC of XYZ work Vocational education NBRS energy student media activity housing growth investor housing market product Financial Planning Association social commentator trend social change GPO low density environmental scanning McCridle charities TDE curiosity crows nest social analysis visualisation tableau consumerism demographer criminal visual grave decision monarchy water world ultimo Royals wealth and income distribution divorce rate population growth career professional services identity royal influence Valentine’s Day data australian PSI lalor park retirement Territory mortgage demography norwest learner micro apartments Bathburst lifestyle baby names australia report coffee program spirituality professional global financial crisis economy school students 2020 story Tuesday Trends gig "know the times" average Australian survey design insights focus groups urban the australian dream not for profit research Do It Yourself housing affordability What is food insecurity? transport research services christianity young australians Mark McCrindle faux-ciliser Caregiver NEETs princess charlotte intern belief conference presentation sector demographic trends youth unemployment shopping centre affordability investment commute work-life meals emerging technologies group google for education optus my business awards Research Executive demographic transformations city 2013 baby collaborative dreaming Love community resource Generation X Australian community trends hunger conferences cost business index men ACF spend employmer financial dreams staff the hills online shopping engage grandparents future of shopping residents eliane miles office participants high density New Zealand youth new office high density apartments socialising 2015 in depth interviews renter of the future impact baby names sentiments Res Vis brand experience narcissism royal family easy rider jobs of the future researcher friends fears future proof James Ward breakfast personal growth wealth future-proof aged care puzzle small business urban living index research pack national crime rates the hills shire pyrmont plans English entrepreneur media commentary marrickville home ownership speakers pack organisational culture australian social research forecasting entrepreneurs of today australia Channel Seven 24,000,000 2016 baby name trends define public holiday national private wealth royal millennials high school the lucky country Adelaide Australian Dream owning a home renting dare to dream Research Director Financial Planning Week ACF 2016 society trends train financial planning Jura Australia know the times mover and shaker rain educhat blaxland business performance New South Wales Social Trend balance Australian schools dreams christian employment Births education research dessert experience communicate supply and demand global TED clothing pharmacy NSW social commentary SMART social shifts land of the middle class non profit research report sunny days education future report marriages life future WA moderators guide prince george google bondi relational offenders faux-cilise Queensland religion happiness affordable hills shire forecast office opening food insecurity hills leader tv population 1968 Generation Y 2014 income australian communities forum real Population Clock earnings culturally diverse car organisations entertainment cancelling plans celebration sydney metro village long weekend community engagement financial collaboration university growing population the changing face of menai investing debate cold mateship cars business students choice workers easter deloitte fresh research visualisation Sydney keynote speaker aussie culture Australian Families post rationalism Australian Bureau of Statistics SA analysis System's Architect marriage February 16 logan social impact Kiwi faux-cilising women budget households australian community trends report results ethnography ABS sydney speaker finance travelling gen alpha online Education Future Forum study cost of living local community optimistic trend tuesday census VIC presentations university degree greatness government the average aussie mobile social researchers financial future teach mining boom generation volunteers sydneycity professional speaker sports names socialites potts point learning styles FPA baby name predictions Geoff Brailey cultural diveristy innovative snapshot social life Sydney Hills Business Chamber interactive McCrindle Speakers facts salary australians staying home more victoria meetings wellbeing culture focus group going out trends language safe casual 40 million gen z Real Estate video brisbane ACF17 NFP event wealth inequality winter Jura Coffee acf15 baby boomers gold coast stats hornsby internet chairty World Water Day insight financial fears futurist Deaths Australia street suburban living food sector wide volunteer mythbusting mccrindle in the media Wodonga data visualisation wages mccrindle tea Elderslie-Harrington park research on coffee not-for-profit cancelling event family buildings pharmacies financial independence Australian demographics rise of local Merry Christmas Skilling ageing 1980 money education sector teachers Scouts The Daily Edition society award networking increasing densification donate Northern Territory leadership workshop internships crime Aussie capital city australian communities trends report house price twentyseventeen toys infographic year 7 wage Channel 7 emerging trends sydney event rich public speaker personalities ageing population christmas professional development DESTEL Northern Beaches Christian School ACT Report in the media Gen X schools students storytelling recap relevant trends analyst giving Australia Day 2017 social enquiry woolworths professional presenters educated technology tips gig economy generation alpha daily telegraph unemployment unaffordable January 26th innovation ease of travel social trends CBD panel census fail state house population map poor seasons optus holiday Engineering Manager rule keeper VET purpose Wagga Wagga care support alpha church community event perth sun award winner debt Queensland: QLD social issues outsourcing Hills Shire Council cooking royal baby generational trends hello fresh demographic ashley fell father's day REIV Conference housing trends speajer Assistant Store Manager ideas customer jobs sector wide study employers infographics townhouses property market ACF2017 Australian Communities Trends children ferry couple sunburnt country generations resilience paying to work travel report Financial Planning Association of Australia teacher follow builders average sydneysider consumer events office space holidays volunteering bus bureau child care earning learning data analyst Hornsby Shire Council Christmas presents earn generation Z typical australian education future selfie Northern Beaches coffee lovers school satisfaction South Australia Macquarie University statistics graphs baby names report not for profit vegetarian future of work authenticity Wellington home owner mythbusters poker master forum TEDx rental stress NT #censusfail social Kirsten Brewer trends of 2016 local wealth distribution moreton bay media release communication property survey cica weather speaker motivate research infographic wall medicine healthy future millenials Tasmania 2016 census research data dream rising house prices slideshare Australian Home 2016 census results millionth Western Australia future proofing cash social research home tattoos equip shifts cancel plans Australians newspaper domestic trends of 2017 EFF media baby boom 10 years IT Specialists omnibus eliane friendship Tuesday Trend annual income ipswich keynote speaker global generations house price rise nfp TAS shopping conference parents census 2016 rent neutral bay kate middleton workplace culture summer suburbs cloudy days population milestone mccrindle research faith winter blues work mates wedding change leadership geomapping mccrindle food bank mother's day presentation speakers Christmas season quote brands baby name goal australian real estate 1975 sydneysiders local communities Northern beaches Event donation volunteering data commuters demographics etiquette Canberra