The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

not-for-profit office space population growth professional services social lives dessert home charity Adelaide ashley mckenzie hills shire cars events curiosity 1995 population map apartment cash NEETs ultimo offenders 23 million media release January 26th FOMO donation baby names report 2016 census results christmas trees generational trends Christmas presents economy Scouts Queensland engage visual jobs of the future "know the times" speajer middle class video friends mccrindle tea professional development royal baby renting the great screenage Tuesday Trend emerging generations future proofing hobart wolloomooloo insight schools Western Australia keynote australian social research DIY the hills case study millennials Research Director staff Christmas day weather Performance Sentiment Index authenticity in depth interviews huffington post dream urban living national crime rates Real Estate Institute of Victoria going out hills Willowdale employmee Northern Beaches Christian School click Australian Dream speaker research services equip emerging technologies generation alpha Lower Hunter jobs Hornsby Shire Council future digital economy not for profit research celebration rich VET nfp baby names digital consumer Australian communities thrive trend award social enquiry not for profit chairty sydney hills Engineering Manager sydney metro youth unemployment unaffordable selfie divorce financial dreams business maiden names winter blues generation Z cancelling event urban taskforce technology 2012 menai TED talk Understanding and Engaging with Generation Z norwest poor easy rider in the media sydneysider community engagement world IT Specialists food bank millenials neutral bay report NT Queensland: QLD keynote speaker national wealth Mark McCrindle in the media fresh conference speaker christmas 2017 australian real estate travel contiki dreams baby boom the future Christmas data pyrmont property market census 2016 Deaths university pharmacies acf15 24 million research data research on coffee easter 2014 story cost of living mythbusting couple census results Royals holidays giving quote wealth inequality brand experience tea mover and shaker survey design social commentator retirement SMSF living WA Caregiver women education sector relevant challenge product baby name sun responsive cultural diversity cancelling plans Australian Communities Trends results NBRS Architecture ACF Social Trend trends of 2016 vegetarian low density #censusfail clothing snapshot mentor faith and belief rule keeper consumerism earnings Cobbitty-Leppington infographic Andrew Duffin brisbane donate teleworking changing face of sydney cooking global generation System's Architect survey infographics gold coast new york times budget finance sunny days optus my business awards increasing densification environment winter Real Estate Vocational education US Charlotte wealth and income Northern Territory christianity analysis social trends gen z tattoos mccrindle research aged care social analysis recap skills event dreaming Australian schools Crime Rates hello fresh society 1994 australian communities forum spirituality future proof conference media financial independence study kate middleton public speaking demographics Netflix micro social researcher social shifts screenagers rent life care support school satisfaction workshop mccrinlde crows nest futurist non profit South Australia potts point financial future staying in Black Friday media activity world youth day sydney event communication land of the middle class leadersip commute Merry Christmas rental stress students anzac Work place What is food insecurity? volunteering woolworths population milestone australia Financial Planning Association of Australia data social commentary trend tuesday faux-ciliser 1975 medicine average aussie hopes capital cities language Australia Day 2017 residents city Black Friday in Australia public transport housing meetings McCrindle Speaker growth organisational culture learner do people still change their surname after marriage? sunburnt country REIV National Conference tuesday Mount Annan-Currant Hill seasons global generations mythbusters darwin choice workers cancel plans Australians stay home business index marriages perth define TDE employers high density Australian Families professional financial child hunger entertainment work social life generation supply and demand infographic wall professional speaker ABS TEDx Speaker crime grandparents Generation Y urban living index Black Friday Sales charities wealth household ethnography customer future of education the lucky country social issues storytelling earning school students post rationalism child care engagement area Northern Beaches ACF 2016 nativity scene Education Future Forum office entrepreneurs of today education research sector wide study social impact manly Macquarie University Christmas season poker master property price Australia street forecasting McCrindle Speakers qualitative research trends rising house prices conference presentation Christmas day hunger unemployment food insecurity collaborative Australian community trends trends analyst REIV Conference gig economy outsourcing india leader travelling litter younger generations royal schools students affordable teaching live the dream Christmas research housing affordability slideshare greatness goal sydney speaker plans debate australian communities trends report resource tableau HSC groceries NSW Wellington NFP event the average aussie Christmas in Australia high density apartments CPI teachers Mark McCrindle mining boom young australians Aussie aged care puzzle society trends ageing marketing shopping tips healthy future JOMO logan internships Valentine’s Day Sydney social Jura Coffee summer learn 1980 learning group research visualisation census google mateship ashley fell data visualisation shopper's pick wedding vegemite Generation X The Daily Edition rise of local twentyseventeen social media megatrends financial fears china identity young people baby name predictions Channel Seven national private wealth follow demography baby names australia report cloudy days small business Australian Bureau of Statistics Wagga Wagga student sentiments workplace culture Births Australian Home SRE parenting the changing face of states grave decision education future typical australian Lower Hunter Region property development cold 40 million annual income property faux-cilise sophie renton Wodonga media commentary focus group presentations real Jura Australia entrepreneurial leadership workshop Res Vis baby organisations Channel 7 urban parents professional presenters relational local communities monarchy dare to dream seasons greetings innovation sector investor Hills Shire Council future of work balance CBD environmental scanning teach water men commuting group session millionth communications ipswich wealth and income distribution Australian demographics newspaper sector wide Bathburst tertiary education volunteering data news aussie culture data analysis 2020 social researchers weekly earnings census data innovative bus school families priorities personalities buildings criminal New South Wales suburban living presentation repayments pharmacy faux-cilising marrickville cost wages rumbling tummies christmas ageing population collaboration Hunter Valley global financial crisis growing population ideas overcast local community earn 2017 financial planning Gen Y royal family employmer Sydney population James Ward educhat Maxim Accounting 2013 suburbs demographic trends careers socialising Business analysis Do It Yourself resilience emerging trends employment bondi workplace church career Australian Trends 10 years research SA house price rise 24,000,000 World Water Day casual global retail belief interactive future-proof the hills shire VIC sydneycity australian house prices income state money debt culturally diverse online Gen Z Expert screenage mccrindle Elderslie-Harrington park paying to work work-life list australian community trends report global impact spend omnibus shopping centre princess charlotte Sydney Lifestyle Study commuters year 12 data analyst proactive mccrindle in the media future of shopping royal influence generations personal growth new office cartodb internet socialites work mates lalor park home ownership graphs mortgage learning styles visualisation showreel Christmas Stats deloitte surnames Tuesday Trends New Zeland ACT SMART Retail future generations office opening Melbourne Australian Population investing house price coffee sydney property market tv conferences daily commute capital city TEDx local salary NBRS DESTEL coffee lovers religion publication cica baby name trends population speakers pack TED micro apartments workforce statistics surname Sydney’s south west forecast demographic internship ACF2017 investment car community event Financial Planning Association google for education Christchurch hornsby growth of sydney wellbeing demographer moderators guide public speaker ease of travel 2016 train meals speakers housing growth wage participants ferry February 16 EFF optus entrepreneur census fail wealth distribution names gender FPA divorce rate Aussies apartments Love the australian dream program housing market waverton average Australian children 2009 teacher focus groups father's day economic demographic transformations trades global generaion christian experience Skilling Millennial rain ACT Report HR volunteer toys PSI English baby boomers Kirsten Brewer mother's day educated suburb research pack facts village bureau communities home owner faith Assistant Store Manager thought leadership australians staying home more youth sydneysiders trends of 2017 2016 census fears Gen X households moreton bay owning a home Kiwi intern narcissism Financial Planning Week McCrindle Keynote Speakers etiquette education New Zealand prince george lifestyle cultural diveristy social research weather Geoff Brailey ACF17 university degree 1968 sydney market researcher breakfast VET sector average sydneysider Population Clock gig eliane miles 2015 volunteers government friendship Australian Census victoria award winner know the times brand Sydney Hills Business Chamber culture builders affordability happy holidays change Word Up motivate holiday high school safe panel eliane marriage Northern beaches Event Canberra GPO market research goals sports brands food leadership family public holiday education future report who is generation z online shopping stats research report Tasmania Australia Day energy long weekend community networking renter of the future townhouses year 7 transport demographic analysis mobile optimistic sustainable blaxland maiden purpose Myth The ABC of XYZ urban development Research Executive work from home housing trends shifts alpha communicate daily telegraph happiness gen alpha USA TAS insights social analyst Foodbank Australia social change forum indonesia Territory domestic business performance training Duchess of Cambridge shbc house Christmas lunch politics McCridle Sydney keynote speaker geomapping high density living

Archive