The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

winter unaffordable wealth distribution young australians coffee charity research investing New Zealand offenders socialising future-proof screenage 1975 aged care puzzle intern hills report ferry brands communicate office opening teach stay home Andrew Duffin young people event google for education TDE australians staying home more cloudy days work mates Adelaide ease of travel social trends REIV National Conference future of shopping the average aussie professional services divorce wages technology tattoos cancel plans snapshot grandparents prince george gen z business house price rise future proof quote future of work easter Financial Planning Association gen alpha global generations business index criminal university emerging technologies divorce rate new office study moderators guide community event wealth inequality data visualisation shopping centre mythbusters Christmas presents customer earn click cancelling plans supply and demand the hills shire donation Sydney’s south west Word Up census results generation alpha award princess charlotte debate rise of local social research state research services leadership 2014 hobart contiki healthy future national private wealth award winner survey rich media Assistant Store Manager world teaching safe men mining boom poker master national wealth 24,000,000 futurist Australia Day infographic wall marketing 40 million ashley fell hunger professional presenters generation optus my business awards norwest leader follow annual income product researcher family fears Hornsby Shire Council Melbourne local anzac NEETs apartment child care not for profit research sunny days SMSF holiday research data 2016 census results Sydney keynote speaker cost REIV Conference generations waverton winter blues toys future proofing employment menai population milestone housing sector mother's day presentation global financial crisis learning education Australian Census Northern Territory Australian Families Australians life social media research pack Western Australia the hills internship know the times census university degree VET goals McCridle sydney event brand experience visualisation mccrindle volunteering data investment government religion analysis 2020 renter of the future Christchurch motivate transport meals food Australian communities social lives 2013 data analyst forecast faith students coffee lovers mccrindle in the media average aussie business performance work-life society list Social Trend demographer fresh in depth interviews Sydney Hills Business Chamber christmas ultimo casual DIY area women mythbusting wealth and income society trends education future report micro australian social research australian real estate workplace culture Scouts not-for-profit blaxland dessert school megatrends home owner census data post rationalism ethnography growing population rental stress australian research on coffee charities wellbeing equip urban living index workplace financial royal influence define clothing Kiwi medicine victoria pharmacies marriages cultural diveristy WA litter Australian Trends food bank capital city mover and shaker budget resource ageing population baby boom lalor park NBRS australian community trends report trends of 2017 GPO learner public speaking 23 million Royals language conference presentation impact presentations property market celebration Res Vis Gen X money focus groups trend tuesday deloitte Australian schools shifts volunteering weather learning styles forum outsourcing sydney speaker daily telegraph social national crime rates trends analyst future of education Gen Y the changing face of perth population growth overcast System's Architect australia christianity manly non profit urban living social commentary crows nest public holiday children village NT personalities royal dream qualitative research earning Crime Rates belief ipswich news bureau residents ashley mckenzie commuters millenials relational forecasting gender social shifts financial planning The Daily Edition jobs apartments australian communities trends report sunburnt country pharmacy CPI skills typical australian showreel rent train engage entrepreneurs of today aged care sydneysiders TED talk Macquarie University research visualisation ACT Report CBD monarchy professional wolloomooloo Births Education Future Forum cancelling event 10 years Aussies 1968 happiness Northern beaches Event Love population map the lucky country FOMO moreton bay optus marrickville workshop faux-cilise conferences urban rising house prices dreams Australian Dream not for profit baby newspaper Australia street urban taskforce housing growth dare to dream ACF economic Engineering Manager NSW Elderslie-Harrington park parenting FPA Do It Yourself speaker census 2016 recap social issues commute faux-cilising sydneycity February 16 workforce conference speaker Generation Y tertiary education water omnibus English schools facts retirement careers statistics panel Australian Home world youth day economy World Water Day bus research report thought leadership culture the australian dream VET sector entrepreneur eliane miles census fail entertainment average Australian keynote sector wide study high school goal local community Financial Planning Association of Australia Wellington graphs cooking emerging trends property price mortgage gig economy Australian Population the great screenage demographic Canberra online sector wide organisational culture professional development program suburbs crime The ABC of XYZ social change sydney hills plans career HSC social researchers shopping communities South Australia ACF17 McCrindle Speakers summer networking 2012 names employmer seasons education research Willowdale media activity Bathburst cartodb EFF hornsby meetings demographic trends Skilling social impact high density going out video 24 million schools students affordability rain demographic transformations earnings year 7 breakfast donate financial independence media commentary energy generation Z millionth optimistic Australia Day 2017 investor millennials infographics choice workers wealth responsive Jura Coffee household households wealth and income distribution tableau weekly earnings marriage 2016 census insights educhat baby name house prices learn ACT acf15 gold coast New Zeland PSI thrive Sydney chairty increasing densification average sydneysider salary future Aussie market research Merry Christmas results balance in the media socialites interactive holidays relevant paying to work suburb Queensland challenge NBRS Architecture tips baby boomers kate middleton brisbane teleworking Australian community trends TEDx hopes geomapping buildings data New South Wales January 26th tv spirituality ACF2017 food insecurity tea states living consumer organisations change Christmas season 2015 Real Estate Institute of Victoria DESTEL training baby name predictions employmee hello fresh micro apartments Tuesday Trends ideas youth unemployment vegetarian SMART sydneysider baby names mateship giving city school satisfaction Caregiver Research Director James Ward travelling internet Generation X Netflix sydney metro insight identity education future Population Clock student Charlotte greatness education sector Financial Planning Week spend generational trends logan communications trends of 2016 Queensland: QLD couple JOMO wage group session Mark McCrindle authenticity group consumerism suburban living friendship income mobile VIC Work place SRE Cobbitty-Leppington brand educated 1994 ABS Australian demographics cica speajer vegemite environmental scanning housing affordability Northern Beaches Christian School high density living publication capital cities innovation Tasmania innovative shopper's pick digital employers cars tuesday Valentine’s Day slideshare unemployment population cultural diversity woolworths finance mccrindle tea sports house price townhouses housing trends 2016 narcissism wedding teacher What is food insecurity? new york times Wodonga infographic global travel Tuesday Trend TAS poor aussie culture conference social life Northern Beaches politics debt cold year 12 growth priorities SA renting potts point google changing face of sydney owning a home visual "know the times" long weekend Territory daily commute events trends gig christian neutral bay volunteer social commentator car demography selfie Duchess of Cambridge royal family financial fears baby names report storytelling professional speaker Kirsten Brewer financial future office work sustainable domestic purpose IT Specialists australian communities forum survey design engagement Channel Seven entrepreneurial rule keeper low density personal growth internships Deaths collaboration ageing father's day youth Research Executive focus group trend friends darwin participants property social enquiry shbc NFP event Christmas lunch media release ACF 2016 Myth twentyseventeen Geoff Brailey leadership workshop baby name trends home ownership proactive bondi speakers online shopping staying in land of the middle class sun community curiosity social analysis jobs of the future social researcher dreaming Wagga Wagga Mount Annan-Currant Hill Jura Australia huffington post church speakers pack alpha easy rider real eliane builders Australian Bureau of Statistics staff repayments #censusfail resilience hills shire TED keynote speaker culturally diverse lifestyle faux-ciliser families middle class Hills Shire Council parents demographics experience grave decision house financial dreams case study environment teachers communication Real Estate office space Australian Communities Trends story stats collaborative live the dream royal baby Channel 7 volunteers local communities etiquette high density apartments emerging generations affordable home 2017 baby names australia report mccrindle research mentor nfp care support 1980 small business public speaker school students Vocational education sentiments trades cash community engagement cost of living pyrmont housing market

Archive