Top Baby Names Revealed

Wednesday, May 25, 2016

Around 1 in 10 Australian babies last year were given one of the Top 10 baby names; a total of 28,640 out of the total Australian annual births of 298,200. There were 2,283 boys named Oliver and 1,737 girls named Charlotte last year.

Charlotte takes top spot after Olivia’s 3 year reign

Charlotte, with 1,737 occurrences is the top girl baby name in Australia for 2015, taking the top spot from Olivia which is now in 2nd place.

Olivia was the most popular girls’ name in 2014 but has now fallen behind by 67 occurrences.

Charlotte was the most popular baby girls’ name in almost every state while Olivia was top in VIC and WA.

Oliver most popular in the states but Jack more popular in the territories

Keeping the top spot from 2014 is Oliver, the top boy baby name in Australia for 2015 having overtaken Jack and William which were 1st in 2011 and 2012 respectively.

Oliver was the top boys’ name in all 6 states (NSW, VIC, QLD, SA, WA, TAS) while Jack was the top boy baby name in the Northern Territory.

There were 421 more instances of Oliver than William, an increase on the margin of 191 from 2014. In 2015, there were 2,283 boys named Oliver, 1,862 named William and 1,802 named Jack which is a decrease for both William and Jack on 2014.

Top 10 Girl's name trends and insights

Most of the top 10 girls’ names from 2014 have held on to a top 10 ranking in 2015 except for Ruby which has slipped out of the top 10 down to 13th place. In Ruby’s place, Grace has reached top 10 status. Charlotte, Amelia, Sophia and Chloe all improved on their 2014 ranking with Olivia, Mia, Emily, Sophie and Ruby being the ones which have dropped. Ava was the only name to retain the same ranking.

Top 10 Boy’s name trends and insights

Oliver remains to be the top boy baby name of 2015, holding this position strongly since 2014. 9 out of the top 10 boys’ names held onto their top 10 ranking with Alexander falling out of the top 10 to 15th place, with Lachlan (rank 10th) taking his spot. While none of top 4 names changed positions, Jackson dropped from 5th to 7th and Thomas, James and Ethan increased their rank within the top 10 names.

7 new boy’s and 9 new girls’ names enter the top 100

The names Spencer, Jesse, Arlo, Harley, Darcy, Jett and Lewis have entered the list for the boys’ at the expense of Bailey, Mitchell, David, Aaron, John, Phoenix and Anthony.

As for the girls; Aurora, Billie, Eve, Daisy, Aisha, Leah, Gabriella, Maryam and Maggie have entered the top 100 with; Lexi, Jade, Indie, Pippa, Amelie, Amber, Elise, Natalie and Lacey dropping out of the list.

George and Charlotte; A royal influence

The original category of celebrities – the royals – have not only captured the loyalty and affections of modern Australians but continue to significantly influence their choice in baby names.

The birth of the Royal Princess in May 2014 (Charlotte Elizabeth Diana) has also contributed to the royal baby name trend. Like George’s rank, which increased from 71st in 2012 to 36th in 2015, in 2015 we saw the name Charlotte gain 1st position, taking the top spot from Olivia in 2014.

Download Baby Names Australia 2016. 

Click here to download the full report.

McCrindle in the Media

Wednesday, February 10, 2016

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. From demographic analysis and future forecasts, to communication of key research findings and the identification of social trends, at McCrindle we are passionate about communicating insights in clear, accessible and useable ways.

Here are some of the most recent media pieces our research and team have been cited in:

Millenials found to be far more likely to quit work than other generations

“Millenials are a multi-career generation, moving from one job to another and from one job to further study or an overseas job. Mobility defines them,” he said.
“They’re a more educated cohort, they’re more tech-resourced. Even when they’re happy in a job they’re passive job hunters because they’re so well networked. People are approaching them on LinkedIn and they want to be future proofed.”
“They are looking for belonging and leading and shaping things. They want to be successful so if employers are empowering and involving them they will stay longer. A pay increase is a short-term fix but in the long term it’s all about engagement.”

Buyers Swap 'Traditional Aussie Dream' For High Density Apartments

McCrinde Research social demographer Mark McCrindle concedes many foreign buyers are getting into the market, but said the lift in demand was also due to more Australian singles, couples and families opting for apartments.

Australia's booming population was underpinning the shift, he said, by pushing up demand for property of which apartments were an affordable type. "In less than 2 weeks we hit the 24 million mark and that's an increase of a million people in just around three years, so it's pretty significant growth," he told The Huffington Post Australia.

Inside Sydney’s homes of the future: A city of cities as homes get smaller and taller

McCrinde Research social demographer Mark McCrindle says Sydney's residential landscape will be forced to change to cope with the population growth, with multi-use residential developments the way of the future and a move away from CBD workplaces.

“We’re essentially going to be a city of cities, with not everyone working in the CBD,” Mark explains. “People will work in the suburbs, in business parks, and we will have second, third and fourth CBD areas where you work, live and play all within the locale.”

Why money is a big issue for Australian retirees in 2016

Social researcher Mark McCrindle said financial instability was an enemy of retirees. After the GFC a lot of people had to change their retirement plans and expectations because so much was wiped off,” he said.

Falling house prices in several states were adding uncertainty to retirees looking to downsize, Mr McCrindle said, while there were social impacts caused by children failing to leave the nest. “Retirees can’t quite make their own independent decisions because they still have adult children living at home.”


According to Optus’ Renter of the Future report out today, three out of ten renting households consider themselves as “choice renters” who are not buying into the great Australian property dream. And when it comes to choice renters, they are three times more likely to be tech savvy.
The report, which was conducted by McCrindle Research shows that 2016 will see a new generation of tech-savvy renters who favour a lifestyle fuelled by freedom, flexibility and choice.
“We wanted to understand the renter and find out who they are. Demographically they’re got punch, geographically they’re got punch and as we’ve found from this technologically they’re amongst the earliest adopters,” said Mark McCrindle, social demographer.

Today's trends are coming at us faster than ever and have a life cycle that is shorter than we've ever seen before. Trends are increasingly global -- and with that, they're bigger, better, and faster.

From a generation who can track, monitor, record and analyse their every moment, to work that is increasingly being done in non-traditional places, here are some trends to watch in 2016.


Sydney: One City, 300 Cultures

Friday, January 15, 2016

Sydney, a city which will soon reach 5 million people, is Australia’s most culturally diverse capital with over 2 in 5 Sydneysiders born overseas. Over half of all Sydney’s population have both parents being born overseas and over 40% speak a language other than English.

According the Australian Bureau of Statistics Census data, Sydney is comprised of people from over 220 countries and significant sub-regions, with over 240 different languages spoken and residents identifying with almost 300 different ancestries.

So which areas of Sydney are the most diverse, and what suburbs have the strongest connections to various cultures?


Explore Sydney in all its cultural diversity below, where you are able to select any country, language and ancestry and see where people with those characteristics choose to call home within Sydney, or simply click on your area on our McCrindle Tableau map to reveal your area’s profile!


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


bureau 1994 teachers 10 years entertainment consumerism storytelling summer grandparents spirituality proactive fears marrickville infographic wall wolloomooloo February 16 education public speaker WA group aged care puzzle megatrends thought leadership education future educhat social commentary qualitative research award Education Future Forum social change women socialites research services house nfp belief social shifts happiness in depth interviews twentyseventeen census professional services Christmas presents cloudy days cost of living emerging technologies mother's day cancel plans Christmas lunch Wellington criminal environment leadership workshop shopper's pick workforce online social issues hobart world youth day visual ease of travel the changing face of jobs of the future royal family growing population ashley fell cash Financial Planning Association victoria research visualisation quote NSW wellbeing business performance Adelaide education research trend mythbusters easy rider names menai ACF social impact pharmacy millennials learning focus group pyrmont the hills shire community engagement study media activity goals investor Real Estate Institute of Victoria social lives dessert teaching conference speaker click authenticity internships renter of the future religion Royals online shopping urban living Births crime Australian Home tableau wealth residents learning styles VET sector suburban living DIY australia World Water Day mccrindle tea analysis waverton winter australian communities forum networking Andrew Duffin educated innovative cooking research data google for education faux-cilising non profit clothing employers baby boomers Australians moreton bay HSC house price rise urban budget curiosity gold coast SMSF vegetarian ipswich VIC lalor park earnings earn culture etiquette demographic education sector social enquiry woolworths housing hopes global generations marketing media release survey design Wagga Wagga young people city high school area 1975 financial independence product leadership communities facts in the media Geoff Brailey daily telegraph retirement CBD Northern Beaches rising house prices trends of 2016 Generation Y christian South Australia typical australian digital future-proof visualisation wealth and income distribution suburb divorce rate 2015 repayments Australian Trends trend tuesday middle class darwin resource Tasmania builders Australian Dream sector wide social commentator baby name interactive Skilling townhouses equip christmas renting overcast insights families young australians Queensland Generation X ACT dream grave decision shopping university degree society trends sunburnt country 24,000,000 community event bus Western Australia social life financial future small business seasons sydney hills environmental scanning NBRS Architecture mentor REIV National Conference results millenials bondi child care annual income social researcher faux-cilise Work place #censusfail PSI research panel the australian dream participants James Ward royal Real Estate Queensland: QLD hello fresh aged care safe poor focus groups The Daily Edition professional speaker eliane 40 million tuesday public speaking census fail entrepreneurs of today learner social researchers intern debt brand experience national wealth ageing population brisbane sunny days Channel Seven entrepreneurial Macquarie University events Wodonga state VET communications meetings marriage commute sentiments conference salary conference presentation Do It Yourself presentation affordable mover and shaker national crime rates investing priorities ageing household Hills Shire Council 1980 culturally diverse population emerging generations SMART learn Crime Rates children Kiwi greatness future proofing stats ferry forecast January 26th buildings Australian schools school global tips gen alpha rental stress demographer train teach urban living index slideshare challenge average aussie new york times tattoos holidays stay home Mark McCrindle NBRS baby boom forecasting sydneycity rise of local Res Vis parents celebration blaxland social media Channel 7 unemployment Financial Planning Association of Australia keynote EFF change 1968 meals housing growth vegemite generation post rationalism home sector TDE New Zeland the average aussie dreaming offenders motivate huffington post ultimo media commentary infographic story the hills acf15 spend breakfast wedding responsive mining boom language teacher staying in property narcissism logan sydney speaker contiki organisations debate Northern beaches Event going out family Caregiver work schools world census 2016 collaborative national private wealth rent media demographic trends trends capital cities friendship shifts not for profit baby names australia report Australian Census 2016 census results future of work Sydney speakers commuters event optus my business awards outsourcing presentations mateship SA Merry Christmas internship futurist perth Engineering Manager financial dreams publication staff Hornsby Shire Council Australian Bureau of Statistics careers deloitte group session neutral bay Financial Planning Week sydney metro housing affordability Netflix keynote speaker The ABC of XYZ mccrindle research brands land of the middle class "know the times" System's Architect social analysis Canberra income office space engage year 12 NT 2017 easter snapshot social trends 2014 jobs global financial crisis Australian demographics case study FPA Territory Gen Y trades IT Specialists ABS professional development apartment sustainable parenting coffee economy demographics real data analyst generations rain mccrindle news hornsby weekly earnings future australian social research mccrindle in the media career resilience hills shire population milestone royal baby financial fears skills water business index English schools students investment supply and demand low density holiday long weekend population growth sun professional christianity relational Australian Population Sydney keynote speaker increasing densification selfie rich prince george capital city workshop balance baby name predictions society norwest paying to work 2016 census 2016 omnibus communication high density living Aussies healthy future tv forum economic emerging trends property market census results internet local social cancelling plans Australian Families graphs cost winter blues suburbs litter innovation communicate Australian communities TAS generation Z experience students home owner high density apartments leader Australia Day 2017 dare to dream future proof Population Clock life changing face of sydney plans travel Melbourne men office future of education Research Executive sector wide study sydneysiders property price research pack households year 7 earning monarchy work-life church McCrindle Speakers faux-ciliser mobile alpha 2013 couple recap house price NEETs weather conferences teleworking data housing market home ownership statistics program goal engagement customer unaffordable entrepreneur trends of 2017 24 million consumer growth optus Aussie student cultural diversity employment REIV Conference know the times youth crows nest financial aussie culture local communities urban taskforce business house prices education future report Deaths pharmacies Myth personal growth wealth distribution data visualisation poker master population map Love charity 2012 researcher optimistic trends analyst transport australian communities trends report father's day ideas ethnography community workplace Assistant Store Manager cartodb baby lifestyle report states market research wages university survey cars kate middleton training daily commute brand generational trends anzac ashley mckenzie ACF 2016 rule keeper thrive Christmas season fresh finance define Word Up google eliane miles Christchurch Australia Day gender Vocational education office opening work mates 2020 Sydney Hills Business Chamber mortgage Bathburst identity 23 million school students shbc Tuesday Trends friends insight manly australians staying home more village social research gen z potts point baby name trends New Zealand Northern Beaches Christian School follow Charlotte workplace culture millionth tea award winner Kirsten Brewer housing trends faith owning a home sports Gen X list Social Trend New South Wales princess charlotte collaboration volunteers domestic generation alpha personalities high density sydney event food video wage new office divorce research report baby names youth unemployment royal influence Northern Territory mythbusting energy Valentine’s Day demographic transformations affordability school satisfaction relevant public holiday technology toys moderators guide FOMO newspaper cold GPO geomapping cancelling event DESTEL Tuesday Trend baby names report government politics marriages Scouts tertiary education Australian Communities Trends not-for-profit organisational culture living wealth and income medicine car socialising Duchess of Cambridge JOMO travelling