New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


royal friends recap English travelling wellbeing TDE story New South Wales ACF research visualisation leadership work mates cold infographic brisbane Merry Christmas infographics average sydneysider challenge transport belief housing trends baby boomers Australian Communities Trends financial future tuesday clothing greatness perth student collaborative socialising ABS FPA high school cancelling plans communicate unemployment presentations workplace culture not for profit shbc ACF17 the hills Sydney Hills Business Chamber collaboration ashley fell social analysis Australia Day 2017 training optus annual income census pharmacies global generations focus group church students budget urban taskforce define insights Christmas presents grandparents Gen X house prices financial fears work professional services aussie culture national wealth study know the times FOMO infographic wall divorce rate teleworking Western Australia hills shire property economy workplace mateship identity curiosity manly CBD 2017 in the media entrepreneur Australian demographics ACF2017 train suburb social research slideshare norwest 2015 conferences baby names volunteers rent holiday social commentary learner criminal Australian Trends anzac financial dreams generation alpha future of shopping rental stress local community national crime rates Word Up australian alpha year 7 VIC typical australian NT public speaking mortgage business index census fail baby name trends shopping relational quote wage high density report christianity apartments aged care children Scouts social trends debt Royals royal influence demographic transformations future plans daily telegraph omnibus social researchers megatrends social commentator Aussies sustainable participants conference speaker healthy future future of work sector wide study Macquarie University owning a home young people millenials Kiwi Do It Yourself princess charlotte future-proof coffee faux-cilising narcissism domestic 24 million post rationalism Social Trend school satisfaction Tasmania Queensland: QLD christian Duchess of Cambridge SMSF TED house price rise teaching hornsby brands online shopping conference presentation sydneysiders Netflix low density rise of local professional poor mccrindle tea workforce wealth and income DESTEL trend mining boom not-for-profit 2012 suburban living 23 million affordability Aussie forum national private wealth rule keeper gold coast sydney hills media activity crows nest wealth distribution NBRS Hills Shire Council waverton wages sydneycity spend land of the middle class sydney metro Australia street baby name mentor pharmacy speakers micro environmental scanning workshop home owner showreel resilience Northern Territory cica NBRS Architecture brand victoria public holiday Australian Census Kirsten Brewer pyrmont event generations screenage NFP event mover and shaker cloudy days teach focus groups social issues medicine generational trends eliane toys weather lalor park urban living publication Real Estate Institute of Victoria faith Financial Planning Association Andrew Duffin education personal growth celebration ipswich house Australian community trends sun parenting forecasting list cancelling event high density living learn community generation cancel plans product ultimo internet supply and demand bondi salary bureau poker master population map food authenticity mccrindle in the media community event trends of 2017 charity employers rising house prices entrepreneurs of today christmas baby Love McCrindle Speakers Christmas lunch office opening tea research pack sector acf15 travel millionth keynote emerging generations the average aussie wolloomooloo career Sydney keynote speaker culturally diverse long weekend the hills shire university Northern Beaches media commentary population World Water Day men mccrindle education sector staying in rain educhat youth Geoff Brailey Generation X Australian Dream tv families life suburbs trends Adelaide baby names australia report Australian Families office space "know the times" South Australia trend tuesday schools Charlotte priorities blaxland organisations youth unemployment ethnography city New Zealand litter world youth day SA social lives Channel 7 facts schools students interactive social life townhouses shifts government renting work-life professional presenters year 12 cultural diversity dream demographic ACF 2016 commuters gender social impact DIY census 2016 woolworths 1994 dare to dream ageing office media release vegetarian Research Executive Australian Population System's Architect media family professional speaker selfie socialites global market research business hello fresh technology deloitte goal 2013 TED talk NEETs ideas google for education group session Australian schools thought leadership results resource 1980 sports video SRE moderators guide survey Territory panel engagement optimistic capital cities Financial Planning Association of Australia finance faux-cilise going out click housing market mythbusting summer apartment Skilling wedding skills James Ward events economic social enquiry REIV National Conference offenders paying to work sydney event Christchurch purpose volunteering data local communities financial independence etiquette eliane miles bus motivate data visualisation baby name predictions researcher baby names report demographer unaffordable speaker breakfast huffington post gen alpha optus my business awards Canberra wealth and income distribution Research Director VET sector sunny days Births Deaths tertiary education environment future of education mythbusters small business newspaper moreton bay staff cooking Wodonga commute analysis area social shifts storytelling equip 1968 changing face of sydney state communication statistics volunteer holidays growth sentiments cost marrickville household learning styles seasons aged care puzzle world qualitative research energy grave decision consumerism teacher micro apartments social change housing future proof the changing face of ACT social researcher Australia Day Northern beaches Event educated demographic trends population growth survey design contiki Engineering Manager entertainment hills happiness innovative potts point non profit urban Hornsby Shire Council meals divorce chairty EFF renter of the future sector wide REIV Conference brand experience 2020 average Australian investment cultural diveristy Education Future Forum marketing Australian Bureau of Statistics Valentine’s Day households australia PSI tattoos insight Caregiver ferry New Zeland new office speakers pack personalities tips cash dreaming teachers GPO goals education research couple global financial crisis property price WA the australian dream cartodb public speaker property market average aussie sydney speaker urban living index impact culture repayments group research CPI 10 years Generation Y Melbourne dessert jobs IT Specialists data analyst Australian Home vegemite communications Tuesday Trends Vocational education google education future 2014 Gen Y sydneysider demographics relevant employment growing population social education future report home population milestone australian communities trends report Wellington investor innovation neutral bay marriages social media networking village The Daily Edition Crime Rates jobs of the future visualisation emerging technologies builders intern Work place house price winter blues mccrindle research outsourcing cost of living university degree keynote speaker Financial Planning Week society leader Real Estate baby boom 2016 census results January 26th The ABC of XYZ Population Clock women investing JOMO weekly earnings Mark McCrindle mobile SMART future proofing hopes Northern Beaches Christian School royal family visual parents hobart affordable twentyseventeen Australian communities graphs research data conference 2016 news young australians snapshot demography tableau online society trends easy rider mother's day darwin housing affordability 24,000,000 crime program middle class child care rich Res Vis overcast politics school students royal baby friendship internship earnings australians staying home more February 16 financial data organisational culture NSW real Tuesday Trend internships winter income Christmas season safe Bathburst award winner prince george trades meetings car Channel Seven HSC entrepreneurial housing growth community engagement consumer fears stay home census results earn in depth interviews trends of 2016 father's day religion Queensland sunburnt country gen z proactive living stats #censusfail names census data generation Z leadership workshop earning ageing population language local emerging trends ashley mckenzie award fresh high density apartments debate wealth marriage 2016 census states buildings shopping centre residents nfp millennials presentation TEDx daily commute case study the great screenage Sydney easter trends analyst VET engage futurist new york times thrive school customer lifestyle cars Wagga Wagga research report monarchy responsive 1975 business performance shopper's pick digital Myth communities learning Assistant Store Manager forecast research services change kate middleton retirement australian communities forum water follow Australians home ownership careers increasing densification professional development menai ease of travel geomapping balance logan TAS experience faux-ciliser australian social research spirituality 40 million capital city