New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

equip future of work household leader keynote New South Wales skills 10 years Australians year 12 cars workplace culture Royals supply and demand property market Myth EFF the changing face of shopping Australian Census rent Kiwi Australian Home Christmas lunch long weekend suburban living rule keeper bureau networking cancelling plans Wodonga millenials residents growing population brands Generation Y cancelling event parents Australian Trends innovative annual income menai social media family population growth Word Up national wealth spend youth city medicine Queensland leadership debate travelling bondi teach change goal optus my business awards culture forum young people greatness trend tuesday teachers entrepreneurial Births salary community university australia engagement Gen Y state crime collaboration moderators guide NEETs litter New Zeland home owner social shifts employers tuesday teleworking report sustainable program cartodb socialites high density curiosity mortgage renting emerging trends demographer criminal school satisfaction Caregiver cold The ABC of XYZ going out sentiments house twentyseventeen charity royal influence speakers investing online shopping learning future proofing presentation religion happiness perth celebration sector wide study monarchy South Australia Real Estate entertainment area conferences the australian dream investment vegetarian IT Specialists baby name trends Christmas presents builders Australian Dream FOMO coffee infographic wall Assistant Store Manager food father's day workplace ACF Territory trends of 2016 research visualisation water 40 million social researchers eliane mining boom priorities forecast workforce careers graphs conference speaker housing affordability Charlotte research social enquiry social trends Sydney keynote speaker brisbane cloudy days motivate census narcissism responsive ethnography local communities sydney event January 26th data define new office insight men personalities Australia Day 2017 moreton bay generation Z education future income trend victoria forecasting Deaths click jobs New Zealand tea education sector conference trends of 2017 princess charlotte vegemite internships recap professional development 2012 Northern Beaches australian social research world learn meetings child care innovation goals baby name engage Channel Seven Christmas season earn optimistic qualitative research staff daily commute community engagement dreaming unemployment waverton housing world youth day sun experience mythbusters high density living travel event communications staying in Res Vis jobs of the future thought leadership mentor office space children CBD aussie culture christmas home ownership cost conference presentation work mates demographic entrepreneurs of today australian communities trends report housing market owning a home ACF 2016 award interactive quote professional speaker social thrive 24,000,000 life middle class ipswich internship professional generation environment generational trends wage social lives daily telegraph ease of travel group mccrindle research storytelling media release home village wealth Duchess of Cambridge overcast shifts house price rise megatrends poker master internet optus SA sunburnt country aged care contiki christianity Australia Day Population Clock high density apartments financial dreams financial fears market research ideas DESTEL dare to dream woolworths mccrindle in the media nfp national private wealth faux-ciliser JOMO emerging technologies social research housing trends pyrmont economic capital city families proactive World Water Day population milestone easter Australian Families Australian Communities Trends growth rise of local panel ACT parenting university degree budget baby boomers fresh demographic transformations norwest organisational culture holidays cooking brand Sydney 1994 Tuesday Trends generation alpha mover and shaker education friends pharmacies keynote speaker emerging generations communities System's Architect Australian communities English Merry Christmas education future report paying to work work-life schools 1975 gen alpha divorce rate low density REIV National Conference urban taskforce Geoff Brailey non profit leadership workshop research services teaching office opening The Daily Edition land of the middle class urban living researcher names product Tuesday Trend fears mythbusting population etiquette PSI volunteers politics social analysis transport divorce TDE social commentary media activity Kirsten Brewer google for education lalor park anzac suburbs sector millionth business index church omnibus australian communities forum summer future proof sector wide winter blues know the times affordability results Generation X average aussie retirement rich meals Western Australia education research Adelaide visual young australians Channel 7 neutral bay australians staying home more Scouts resilience baby future-proof offenders study geomapping demographics SMSF case study darwin media poor wealth distribution small business Australian schools Real Estate Institute of Victoria tips sports winter plans shbc ultimo affordable blaxland focus groups hopes finance tv Bathburst February 16 community event statistics REIV Conference Northern Territory work training gender lifestyle shopper's pick hobart communicate learner media commentary high school consumer investor economy Australian demographics VIC living Aussies technology gen z McCrindle Speakers wolloomooloo mateship employment baby names in depth interviews 2017 GPO organisations stay home royal 2020 rain research pack friendship video Melbourne Financial Planning Association of Australia cash students year 7 infographic property price ageing population society financial future national crime rates future 1968 increasing densification marketing dessert list resource millennials 24 million mobile cultural diversity society trends mccrindle tea Queensland: QLD presentations post rationalism pharmacy ashley fell healthy future language NSW wealth and income distribution digital dream earnings financial independence survey design identity challenge suburb Canberra crows nest potts point Financial Planning Week mccrindle entrepreneur ashley mckenzie weekly earnings Engineering Manager safe FPA hills shire sunny days 2016 outsourcing Crime Rates events demographic trends wages google energy Wagga Wagga townhouses tattoos states career Education Future Forum selfie apartment ageing rental stress tableau seasons hello fresh Tasmania Do It Yourself marriages cancel plans brand experience financial publication authenticity futurist research data follow Christchurch global generations business socialising property domestic trends analyst wedding workshop not for profit Wellington capital cities rising house prices online faux-cilise alpha survey news real global financial crisis baby boom 2015 social change sydneycity earning Love collaborative 1980 "know the times" mother's day facts trends weather WA typical australian local DIY HSC generations Mark McCrindle eliane miles customer sydneysiders future of education toys marrickville baby name predictions Gen X public speaking educhat wealth and income data visualisation royal family snapshot Hornsby Shire Council deloitte social life housing growth clothing manly school students social commentator tertiary education 23 million participants group session kate middleton social researcher new york times Research Executive relevant consumerism focus group social issues house prices teacher 2014 student analysis holiday schools students environmental scanning royal baby 2013 faux-cilising data analyst marriage social impact government Financial Planning Association renter of the future easy rider communication visualisation learning styles prince george urban living index not-for-profit women Aussie slideshare Northern Beaches Christian School intern TAS stats in the media grandparents couple households NT unaffordable repayments public holiday debt house price educated Netflix Valentine’s Day wellbeing insights school aged care puzzle acf15 office balance commute newspaper cost of living buildings Social Trend logan relational Northern beaches Event youth unemployment personal growth Australian Bureau of Statistics urban hornsby huffington post global ABS gold coast sydney speaker population map

Archive