McCrindle in the Media

Thursday, August 25, 2016

As Australia’s leading social researchers, we regularly assist our clients in identifying newsworthy angles in their research to help communicate the insights effectively with the broader public. Our senior research team at McCrindle are actively involved in media commentary, and the communication of key research findings. At McCrindle we are passionate about communicating insights in clear, accessible and useable ways.

Our recent research commissioned by the Financial Planning Association found that one in two of us dream more about our future now than we did five years ago. Check out our latest media activity that we have been cited in just in time for Financial Planning Week (August 22 - 28).


Eliane Miles is a social researcher, trends analyst and Director of Research at the internationally recognised McCrindle. As a data analyst she understands the power of big data to inform strategic direction. Managing research across multiple sectors and locations, she is well positioned to understand the mega trends transforming the workplace, household and consumer landscapes. Her expertise is in telling the story embedded in the data and communicating the insights in visual and practical ways.

From the key demographic transformations such as population growth and the ageing workforce to social trends such as changing household structures and emerging lifestyle expectations, from generational change to the impact of technology, Eliane delivers research based presentations dealing with the big global and national trends.

With academic qualifications in community engagement and postgraduate studies in international development and global health, Eliane brings robust, research-based content to her engaging presentations and consulting. As a social researcher, she has been interviewed on these topics on prominent television programs such as National Nine News and Today, as well as on radio and in online media.


To have Eliane present at your next event, please feel free to get in touch via email to or call through to 02 8824 3422

Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


emerging technologies study career future proof collaboration housing growth schools Melbourne ashley mckenzie low density house price rise Netflix social media McCrindle Speakers ABS Crime Rates brand PSI Sydney keynote speaker student analysis growth selfie baby names tertiary education survey community event tableau tv winter states school satisfaction Wodonga meals Tuesday Trend hornsby cost trend moreton bay land of the middle class housing affordability infographic wall Australian Trends national private wealth cancelling plans professional development work mates program dream workplace 2015 children investment capital cities faux-cilising leadership university degree communications thrive debt group interactive DESTEL participants hopes alpha employers workplace culture skills future vegemite ACT collaborative office educated 1980 unaffordable results education research stats generation statistics ease of travel property real future-proof mortgage the australian dream Queensland: QLD global 1994 ethnography school students tattoos data sector wide study wealth friends communities TDE students brands ACF Love housing market crime politics mining boom neutral bay Territory hills shire SMSF bureau event rich shifts public holiday unemployment victoria mccrindle in the media visualisation change households coffee ageing population community consumerism goals nfp sydney speaker house price FOMO 2020 australians staying home more training mover and shaker investing Australian schools New South Wales urban taskforce cost of living marriages divorce rate Real Estate Institute of Victoria NSW Sydney trends of 2016 middle class social researcher church Wellington relational happiness year 7 networking thought leadership wealth and income ageing mythbusters baby rule keeper manly greatness survey design population map global financial crisis Research Executive Australian demographics easy rider gen z home ownership winter blues entrepreneurs of today pharmacy goal dare to dream Australians emerging generations Adelaide internships easter recap research data capital city wage ipswich medicine market research small business wealth distribution in the media workshop media news forecasting list moderators guide earn 2012 urban living index FPA aged care personal growth budget gold coast 24 million suburbs report organisational culture holiday Do It Yourself high density apartments Northern beaches Event grandparents year 12 potts point learner Births financial dreams research business city Geoff Brailey fears trends personalities 10 years gender twentyseventeen Australian Dream culture Real Estate mythbusting teaching brand experience Financial Planning Association of Australia norwest cultural diversity water not-for-profit visual annual income define optus my business awards typical australian engagement urban living conferences teleworking Australian Bureau of Statistics anzac Queensland social shifts 2013 entertainment English house prices finance System's Architect logan learn sydney event ultimo Royals criminal spend australian communities trends report Kiwi lalor park young australians population milestone rent work-life Bathburst futurist social impact apartment household weekly earnings World Water Day education sector Northern Territory going out Kirsten Brewer owning a home perth "know the times" IT Specialists Wagga Wagga suburb optus marketing financial independence forum hobart REIV Conference child care sunny days Duchess of Cambridge new york times panel Australian Communities Trends sector wide poor technology Valentine’s Day Generation Y social life ashley fell teachers baby boom office space commute consumer high school cloudy days wolloomooloo schools students Population Clock google salary Caregiver royal curiosity royal family financial future work society aged care puzzle Tasmania housing trends innovative Charlotte 2016 New Zeland community engagement online shopping click generation alpha Merry Christmas future proofing education future report Australian Families Channel 7 post rationalism divorce ACF 2016 bondi princess charlotte townhouses eliane miles award Christmas season SA meetings media activity 1975 NEETs mother's day vegetarian Financial Planning Week ideas online leader litter social research demographics learning TAS researcher couple focus group Christchurch parents builders lifestyle conference presentation WA Education Future Forum acf15 sunburnt country balance generations men women in depth interviews intern youth challenge plans income weather 23 million google for education census education future snapshot father's day woolworths cancel plans Australian Census workforce generational trends environment storytelling village 2014 local communities high density living JOMO shbc social trends forecast research pack Engineering Manager etiquette product mccrindle tea Canberra customer cold speakers menai motivate keynote Australia Day 2017 mentor charity home sector sydneycity energy life 24,000,000 toys pharmacies group session Word Up innovation clothing trend tuesday business index Social Trend national wealth graphs professional speaker rising house prices rise of local NT trends of 2017 VIC South Australia infographic housing conference CBD darwin The Daily Edition authenticity keynote speaker demographic transformations wages digital insight families Mark McCrindle non profit demographic January 26th economy office opening australia blaxland school celebration millennials mobile Assistant Store Manager waverton identity relevant media commentary EFF generation Z urban facts baby name trends domestic house baby boomers financial Western Australia increasing densification the changing face of 2017 property market high density poker master GPO demographic trends geomapping christianity marriage population growth parenting social commentary australian social research kate middleton cash DIY focus groups retirement local supply and demand world youth day learning styles 40 million sentiments Tuesday Trends Myth not for profit world REIV National Conference social commentator video research visualisation organisations seasons socialites sports Christmas presents trends analyst Northern Beaches Christian School future of work social change earnings buildings language residents sydneysiders area case study educhat fresh leadership workshop gen alpha prince george Australian communities experience shopping religion research services social enquiry internet employment faux-cilise property price Scouts Res Vis renter of the future staff megatrends affordability demographer presentations names deloitte social analysis priorities data analyst millenials family daily commute know the times Hornsby Shire Council baby name sustainable food conference speaker staying in February 16 eliane earning responsive presentation entrepreneurial suburban living jobs of the future entrepreneur growing population friendship Northern Beaches university rain tuesday average aussie teacher long weekend new office cancelling event events cartodb communicate population stay home mccrindle research young people internship Gen Y outsourcing social lives cars careers hello fresh equip affordable jobs Australian Home Aussie quote tea monarchy australian communities forum offenders holidays economic government daily telegraph society trends huffington post brisbane state crows nest national crime rates summer royal influence emerging trends narcissism slideshare New Zealand engage mccrindle social researchers data visualisation professional baby name predictions Financial Planning Association Aussies marrickville communication Generation X wealth and income distribution mateship optimistic global generations cooking paying to work rental stress royal baby volunteers wedding media release public speaking youth unemployment publication HSC environmental scanning Gen X debate future of education renting resource repayments proactive tips christmas teach socialising omnibus investor healthy future qualitative research overcast faux-ciliser Channel Seven newspaper dessert The ABC of XYZ transport social millionth follow Australia Day living home owner wellbeing Deaths safe shopper's pick pyrmont insights education sun aussie culture Christmas lunch dreaming 1968 resilience