Live the Dream: Research into Australians living a successful life

Monday, August 21, 2017

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) again this year to conduct new research into the regrets, dreams, and attitudes to matters of money and life across generations, genders and geographies.

The new research shows almost one in four Australians (23%) believe they are ‘definitely’ or ‘mostly’ living the dream. These enviably content people are nearly three times more likely to seek the advice of a financial planner (24%) than those who describe themselves as not yet living the dream (9%).

Not everyone is 'living the dream'

Not everyone is content, however. The research also shows 80 per cent of working-age Australians are stressed about money and finances, with 1 in 4 indicating acute stress levels. 

Gen X and Gen Y are the most stressed about money and finance, and are the generation most likely to struggle with planning. Half of Gen Y (53%) finds planning their life very/somewhat hard. Two in five Gen X Australians feel the same way (44%), while Baby Boomers are the most likely to find planning easy to do (25%).

Owning a home is no longer a dominant Australian dream – slipping to a distant fourth place in the dream stakes. Most of the measures Australians attribute to “living the dream” in 2017 are linked to personal finance. While 57% believe living the dream means having the lifestyle of their choice, a similar proportion (54%) believe it means having financial freedom and independence. 

“The great Australian dream once meant home ownership, and the security which came from this, but these once-dominant goals have been replaced with lifestyle and financial freedom aspirations” stated Social Researcher, Mark McCrindle.

“Money is not the sole enabler to ‘living the dream” as Generation Y are much more likely than the wealthier Generation X to state that they are living the dream. However a lack of money and high debt are the biggest blockers for the 3 in 4 Australians who are not currently living their dreams.”

Australia’s four financial action personalities

Four distinct personality types are identified in the national data based on people’s ability to dream and act on their plans. The results are summarised in the infographic below:

About McCrindle 

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Feel free to Contact us to find out more about our research services.

McCrindle in the Media

Thursday, August 25, 2016

As Australia’s leading social researchers, we regularly assist our clients in identifying newsworthy angles in their research to help communicate the insights effectively with the broader public. Our senior research team at McCrindle are actively involved in media commentary, and the communication of key research findings. At McCrindle we are passionate about communicating insights in clear, accessible and useable ways.

Our recent research commissioned by the Financial Planning Association found that one in two of us dream more about our future now than we did five years ago. Check out our latest media activity that we have been cited in just in time for Financial Planning Week (August 22 - 28).

ABOUT ELIANE MILES

Eliane Miles is a social researcher, trends analyst and Director of Research at the internationally recognised McCrindle. As a data analyst she understands the power of big data to inform strategic direction. Managing research across multiple sectors and locations, she is well positioned to understand the mega trends transforming the workplace, household and consumer landscapes. Her expertise is in telling the story embedded in the data and communicating the insights in visual and practical ways.

From the key demographic transformations such as population growth and the ageing workforce to social trends such as changing household structures and emerging lifestyle expectations, from generational change to the impact of technology, Eliane delivers research based presentations dealing with the big global and national trends.

With academic qualifications in community engagement and postgraduate studies in international development and global health, Eliane brings robust, research-based content to her engaging presentations and consulting. As a social researcher, she has been interviewed on these topics on prominent television programs such as National Nine News and Today, as well as on radio and in online media.

DOWNLOAD ELIANE'S SPEAKERS PACK HERE

To have Eliane present at your next event, please feel free to get in touch via email to kim@mccrindle.com.au or call through to 02 8824 3422

Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

VET Gen Y geomapping change tips going out twentyseventeen careers survey youth unemployment middle class New South Wales crime daily commute environmental scanning affordability royal baby Education Future Forum train economy rise of local English ultimo work ipswich eliane couple google finance baby boom life offenders population milestone demographics public speaker Australian Dream teleworking education future report Royals infographic social commentary eliane miles IT Specialists REIV National Conference Australia Day January 26th communicate rich media commentary apartment qualitative research divorce rate keynote census results renter of the future community event ashley mckenzie sentiments debt Vocational education spirituality sydney speaker budget results paying to work selfie earn cost of living criminal 2017 learning food trends of 2016 cica volunteering data VET sector social researchers visualisation forecast learning styles travel TEDx Australian Population group session gig economy moderators guide city tattoos market research 10 years marrickville bus social researcher entrepreneur christian census fail names royal influence millionth money Social Trend potts point nfp forum curiosity responsive 2016 donate demography omnibus seasons event FOMO goal plans trends analyst easy rider university huffington post baby name trends future collaborative home pyrmont charity Queensland: QLD facts VIC house price rise holidays insights internet living social change internship educhat goals intern family acf15 mentor victoria poker master christmas technology high density ashley fell employers property price culture new york times baby names australia report relational gen z wages school students gender baby names report NBRS Architecture divorce Caregiver men house winter logan fears SMSF wellbeing DIY perth cultural diversity census 2016 sector wide gen alpha salary households HSC CPI friendship Canberra shbc dessert Western Australia interactive communities mobile overcast cartodb future of shopping housing affordability cancelling plans learner workshop small business household daily telegraph financial planning office opening showreel pharmacies property market dreams rental stress national wealth 24,000,000 Hornsby Shire Council cloudy days baby name predictions tertiary education summer Financial Planning Association of Australia South Australia Births 1975 local community generations millenials public holiday faux-ciliser suburb business index non profit Love buildings toys language media priorities product weather sunny days sydney metro Deaths Channel Seven Financial Planning Week growing population brands Mark McCrindle organisational culture social research the hills shire mythbusting Queensland cooking wealth distribution the changing face of WA donation not for profit panel university degree resource relevant data conference presentations stay home futurist giving focus group contiki infographics wolloomooloo bureau rain DESTEL brisbane residents social enquiry year 12 ethnography 1968 politics video digital prince george google for education personal growth social lives school satisfaction Assistant Store Manager workforce sunburnt country education baby boomers NFP event entrepreneurs of today award winner System's Architect Melbourne ACF 2016 new office marketing demographic trends income medicine manly average aussie mateship energy engagement emerging generations lalor park rule keeper teachers experience average Australian Territory sports population future proofing investing program skills tea rent networking earnings culturally diverse Andrew Duffin menai friends deloitte royal dare to dream students Kiwi domestic future-proof Scouts shifts townhouses know the times meals work mates Australian demographics millennials tableau growth land of the middle class youth wealth and income mortgage post rationalism mining boom teach social life Real Estate Institute of Victoria shopping centre participants parents education future population growth national private wealth royal family Generation X grandparents wedding norwest social issues 24 million home ownership events mccrindle Tuesday Trends 2014 Res Vis Wodonga not-for-profit economic changing face of sydney society staying in 40 million consumerism high density apartments mccrindle research media activity analysis Channel 7 training bondi purpose Do It Yourself EFF brand experience capital city teacher meetings choice workers in the media cancelling event focus groups parenting wealth inequality thrive ageing Adelaide car Wellington Sydney keynote speaker apartments generation JOMO Valentine’s Day conference presentation Australian Families faux-cilise learn builders study data visualisation statistics in depth interviews Tuesday Trend spend researcher aussie culture innovation consumer social analysis entertainment earning data analyst list hello fresh community engagement chairty ACF17 young australians business holiday Christmas lunch volunteer hills shire annual income speaker housing wealth monarchy socialising women Charlotte the australian dream volunteering visual professional development marriage hills mover and shaker sydney event Population Clock typical australian #censusfail average sydneysider housing market leadership equip snapshot professional The Daily Edition generation alpha world youth day employment property gig conference speaker Australian Communities Trends professional services happiness trend stats long weekend litter ABS australian communities forum low density Aussie forecasting cost Australian Bureau of Statistics optimistic global financial crisis Australian community trends Christmas season research pack leader church social impact the hills hopes ageing population schools students outsourcing cultural diveristy megatrends demographer GPO financial independence casual baby tuesday commuters 2013 faith optus my business awards winter blues unemployment not for profit research australian social research survey design communication social commentator the great screenage aged care tv educated child care ACT micro apartments education sector research services investment SA world financial dreams NT owning a home anzac future proof healthy future newspaper Kirsten Brewer australian real estate NEETs clothing commute urban SMART hornsby jobs 2012 entrepreneurial group sydneysider Northern Territory innovative sustainable "know the times" 2016 census results community media release moreton bay identity lifestyle education research cold Northern beaches Event brand society trends research data Word Up World Water Day presentation affordable The ABC of XYZ increasing densification challenge engage belief insight proactive children infographic wall unaffordable gold coast emerging trends TED talk religion narcissism pharmacy population map aged care puzzle news neutral bay trends financial future sydneysiders suburbs state career leadership workshop baby names Aussies vegemite micro 2015 travelling Australia street emerging technologies fresh TAS Real Estate wage February 16 young people Bathburst workplace TDE school future of work 2016 census high density living cars social dreaming demographic transformations Sydney Duchess of Cambridge easter Australian Trends christianity workplace culture year 7 princess charlotte sydneycity debate marriages Research Director teaching Work place speakers slideshare office suburban living report renting dream follow research urban living index mother's day families Engineering Manager australia trend tuesday business performance care support live the dream greatness home owner global Tasmania REIV Conference house prices local investor click personalities ACF area supply and demand Australians Australian Census Macquarie University CBD etiquette quote sector wide study australian communities trends report demographic house price Myth blaxland sun professional speaker research report generation Z baby name Hills Shire Council waverton impact PSI states government hobart repayments sector research visualisation alpha social trends future of education coffee Skilling online staff define social media mccrindle tea public speaking Sydney Hills Business Chamber housing growth publication capital cities Northern Beaches Christian School collaboration environment financial thought leadership census australian community trends report recap vegetarian social shifts case study generational trends ideas safe optus wealth and income distribution 2020 Christchurch socialites jobs of the future weekly earnings charities the average aussie urban living conferences celebration Australian schools Northern Beaches census data 1980 Netflix national crime rates story McCrindle Speakers authenticity trades Geoff Brailey cash schools financial fears urban taskforce volunteers balance australian local communities poor award shopping Australian communities communications australians staying home more Merry Christmas mccrindle in the media resilience James Ward SRE Research Executive work-life TED Crime Rates housing trends New Zeland storytelling crows nest cancel plans father's day Australian Home real Australia Day 2017 speakers pack graphs Generation Y breakfast sydney hills ACF2017 ferry office space darwin FPA Wagga Wagga high school kate middleton village shopper's pick ease of travel ACT Report woolworths customer trends of 2017 water faux-cilising grave decision 1994 Christmas presents NBRS Gen X keynote speaker internships screenage retirement student rising house prices motivate 23 million NSW Financial Planning Association global generations professional presenters mythbusters organisations New Zealand online shopping transport

Archive