2016 Australian Communities Forum Recap

Tuesday, October 18, 2016

Last Thursday, McCrindle Research and R2L&Associates were proud to present the Sydney Australian Communities Forum (ACF) at Customs House in Sydney. The ACF featured 15 brilliant speakers and 4 jam-packed sessions.

 

We began the day with tea and coffee on arrival before kicking off our first session, which focused on the research results from the Australian Communities Trends Report into Australia's not-for-profit sector. Before we launched into the findings we received a warm welcome from the honourable Catherine Cusack MLC, Parliamentary secretary to the Premier of NSW, and Professor Kerryn Phelps AM, Deputy Lord Mayor on behalf of our principal event sponsor, the City of Sydney.


SESSION 1 - introduction

Mark McCrindle opened Session 1 with an introduction to Australia's generational landscape and gave a snapshot of the key factors influencing Australian communities and some surprising findings from the just-completed Australian Communities Report. Mark provided an overview of giving in Australia, indicating that 4 in 5 Australians give financially to charities / not-for-profits, and that 1 in 4 give at least once a month.


McCrindle Team Leader of Analytics, Annie Phillips continued to share about the quantitative insights from the research, identifying the top 7 causes Australians support (Children's charities, medical research, animal welfare, disaster response in Australia, disability, homelessness and mental health), the 5 charity essentials and the top communication channels. Annie also provided an explanation of the Net Promotor Score (29) and Net Culture Score (21) for the sector, which were both very high.


Sophie Rention, Research Executive at McCrindle then communicated some of the key qualitative findings from the Australian Communities Trends Report. Sophie highlighted the key blockers (e.g. complex giving process) and enablers (e.g. personal connection) to charitable giving for Australians, as well as the next steps for charities including creating multi-tiered levels of engagement, community building, effective communication of results and fun and engaging experiences. 


We then heard from John Rose, principal at R2L&Associates about what this research means for community organisations and how they can best respond to the findings. In his insights and applications John reminded our delegates that in the midst of changes in the marketplace, trust and relevance is essential. John then presented 5 key issues for charities to keep in mind when engaging with the ever-changing supporter which included aligning, defining, communicating, engaging and leading.

Each of our delegates also received a copy of The Australian Communities Trends Infographic which contains the top line findings from the national study into Australian giving and how charities can engage.

 

SESSION 2 - keynotes

After a networking break over morning tea Eliane Miles, Research Director at McCrindle shared an engaging keynote presentation on Leading teams and managing change in transformative times. In the post linear, post literate and post logical workforce, Eliane reminded us that to engage and inspire our workplaces we need to ensure a culture of contribution, challenge and celebration within our teams. To attract and retain, to lead and inspire, we need to cultivate authenticity. 


Our next keynote, Josh Hawkins emphasised the importance of creativity in social media and marketing campaigns. Josh showed us that creative and fun campaigns are the ones that get cut through. Josh also inspired us to be authentic with our marketing and leadership to under 30's. Through humour, engaging videos and key takeaways, Josh's presentation reminded us that when you "Give someone a task you'll get what you ask for". But when you "Give them a vision you'll get more than you could ever ask for". 


Our final keynote speaker before lunch was Ivan Motley, found of .id The Population Experts. Specialising in using data to inform decisions and shape the future, Ivan and his team talked us through how analytics can shape the quality of education, housing, health, the environment and education. Using some practical case studies, the id. team showed us why we should be using local data to understand our communities, and how information and data can help transform communities.


SESSION 3 - streams

Stream 1: Understanding Australian Communities

In this stream Geoff Brailey, Research Executive at McCrindle began by giving an overview of the next generation of volunteers and donors, and tips on how to engage and motivate them. This was followed by Nic Bolto who encouraged us to do the hard work as leaders and how to effectively implement insights in organisations. Our last stream speaker for this session was James Ward, a Director at NBRS Architecture who showed us, through a case study, how understanding spaces and building communities can help to improve people's lives.

Stream 2: Engaging Australian Communities

In Stream 2, McCrindle Team Leader of Communications Ashley McKenzie began this session by giving practical tips and insights on how to communicate complex data in message saturated times. Following on was Salvation Army officer Bryce Davies who shared how The Salvation Army build community in areas of social challenge by creating communities focused on respect, encouragement and belonging. Our final stream 2 speaker Greg Low, co-founder of R2L&Associates gave us five essentials to make your next marketing or fundraising campaign thrive.


SESSION 4

Following afternoon tea and some great networking, we gathered back together to hear from our last two speakers, Caitlin Barrett from Love Mercy and Andy Gourley from Red Frogs. 


Caitlin Barrett, CEO of the Love Mercy Foundation kicked off our afternoon session by telling us the engaging story of how Love Mercy was founded after Australian Olympian met Ugandan Olympian and former child soldier Julius Achon. After sharing the vision and mission of Love Mercy, Caitlin shared how they engage the community through telling personal stories, the importance of finding the right audience for the right story and telling the right details to provide an experience.  


Our last speaker for the day was Andy Gourley, founder and director of Red Frogs Australia. After having founded Red Frogs in 1997, Red Frogs is now the largest support network in Australia for Schoolies, festivals and universities. Through the use of engaging stories and hard-hitting realities, Andy effectively communicated how Red Frogs was founded and the crucial role they play in safeguarding vulnerable young people at events like Schoolies and festivals.  



We would like to thank all of our speakers and delegates for making the 2016 Australian Communities Forum a fantastic event. A big thank you to our sponsors, The City of Sydney, Pro Bono Australia, Hope 103.2 and ConnectingUp as well for your support in making this event happen.

Mentoring the Next Generations

Wednesday, September 21, 2016


Teachers, employers and parents want to see younger people reach their potential, however the problem is that the pathway to productivity and living a life of high capacity and great quality is not a straight line for Gen Y and Gen Z’s. In an era of increasing change, greater complexity and global mega-trends these younger generations need mentors to grow them, guide them and give them the feedback they need to develop and mature.

At McCrindle we know these younger generations and we believe in their potential to achieve greatness. Managers, CEO’s, team leaders, teachers and parents have a unique opportunity to mentor these younger generations through formal and informal conversations. Gen Y and Z’s are keen be mentored. That means they want to be listened to, not lectured at, encouraged and asked open-ended questions that help their decision making process.

The goal of mentoring young people is to expand their values and worldview, strengthen their character and enlarge their personal and professional capacity. These younger generations desire opportunities for personal growth through a friendly and supportive partnership.

Mentors and leaders in society today have an opportunity to shape these younger generations. The challenge mentors often face is around how to turn general conversations into character and skill development.

7 Developmental Areas mentors need to cover

PRIORITIES: Help these generations focus amongst digital distractions

RESILIENCE: Highlight their current experience and strengths to provide assurance in anxious moments

AUTHENTICITY: Showcase the benefits of community in and above digital connectivity

INSIGHT: Provide greater vision to make wise life decisions

ENERGY: Encourage decisiveness to remove blockers, overcome obstacles and move forward

BALANCE: Teach them how to say a positive 'no' in a busy ‘yes’ work/life culture, to maintain a healthy lifestyle

GREATNESS: Inspire the best in these young people as they move through the transitional stages of life.


Geoff Brailey speaking on this topic at the Australian Communities Forum 2016

Understanding the next generation of volunteers and donors

A specific area of focus in the 2016 Australian Communities Report is analysis of volunteers and supporters aged under 30 and in this session, Geoff Brailey, Research Executive at McCrindle Research, will share the findings as well as give practical insights on engaging young people in community organisations and developing the leadership capacity of the next generation of staff and volunteers.

PURCHASE YOUR EARLY BIRD TICKET TODAY


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

lalor park celebration housing growth etiquette dessert divorce rate intern brands megatrends engagement newspaper business young australians baby name trends future proofing mythbusting perth Northern Territory Christchurch analysis area australian communities forum education criminal student PSI water debate long weekend friendship future of work not-for-profit research visualisation recap mentor growing population small business financial future brand experience teach vegetarian GPO men career hobart tuesday global mining boom cold huffington post Crime Rates weekly earnings workforce aged care unemployment Northern beaches Event Generation Y world youth day mother's day futurist hornsby conference presentation employment year 7 2014 population kate middleton Financial Planning Week new office forum work-life education research offenders Christmas season in the media organisational culture February 16 Wodonga baby boomers year 12 ashley fell rain culture university degree educhat millionth cancelling plans litter urban taskforce Real Estate innovative monarchy royal family authenticity government report easy rider entertainment brand workshop sydney speaker spend customer nfp Do It Yourself pharmacy tv skills Western Australia social lives Merry Christmas wages learn food cash business index case study infographic wall owning a home faux-cilise 1975 anzac property market financial independence generation know the times national private wealth high density living middle class daily telegraph census mccrindle schools change victoria work Bathburst bureau poor learner sustainable cars christmas professional speaker leadership staying in millennials Charlotte wedding winter jobs apartment sector wide study ABS media release careers slideshare office opening investment housing affordability social analysis sector wide educated income city average aussie conferences research data mythbusters family fresh baby names social researchers world Financial Planning Association of Australia national wealth household acf15 seasons social research results population growth Education Future Forum Hornsby Shire Council low density Australian Census DIY market research salary aussie culture repayments insight potts point house focus groups English CBD omnibus Queensland: QLD energy tattoos Gen X medicine education sector Australian Dream environment priorities high density apartments Myth wolloomooloo baby name predictions sentiments trend tuesday finance social researcher internet environmental scanning fears personal growth sunny days townhouses trends analyst demographic transformations cancelling event 1980 event Caregiver Aussie quote communication google home ownership ease of travel state sports school Mark McCrindle Adelaide clothing research services community mccrindle research builders forecast New Zealand prince george keynote program social change hopes dreaming REIV National Conference public holiday work mates Tuesday Trend researcher Geoff Brailey going out Word Up in depth interviews entrepreneurial curiosity survey relevant marriages conference speaker resilience shbc darwin investing brisbane faux-ciliser volunteers TAS schools students neutral bay DESTEL visual life youth unemployment cooking SA deloitte Generation X cost of living professional population map click tips eliane HSC challenge Res Vis meals publication Australia Day 2017 wealth and income distribution parents crime South Australia cartodb workplace culture relational staff ethnography ashley mckenzie property Kirsten Brewer sun innovation vegemite jobs of the future online shopping marketing demographer consumer transport VIC suburbs entrepreneurs of today financial rule keeper shopper's pick weather collaborative Valentine’s Day teleworking Australia Day Population Clock rising house prices internship January 26th Northern Beaches Christian School trend resource 23 million infographic 24,000,000 experience school satisfaction Aussies property price crows nest urban living index FPA Australian Communities Trends investor product coffee ideas NSW define thought leadership keynote speaker emerging technologies mccrindle in the media marrickville New South Wales digital earning norwest data gender sector child care village speakers Australian schools World Water Day divorce wealth and income australian communities trends report proactive learning styles politics Australian Trends real society trends local rental stress generation Z social ageing population wealth pyrmont online earn EFF New Zeland urban living waverton teaching eliane miles house prices qualitative research affordable faux-cilising social trends Kiwi community engagement economic marriage poker master System's Architect 2020 friends house price rise paying to work media commentary 40 million follow training australians staying home more Queensland housing market Wagga Wagga sydneycity Northern Beaches safe national crime rates learning holidays leader public speaking ultimo rich Royals youth domestic Births Real Estate Institute of Victoria home owner panel collaboration Sydney keynote speaker education future FOMO generational trends buildings affordability social commentator data analyst presentation urban Duchess of Cambridge mortgage ACF 2016 tea Wellington sydney event alpha focus group Financial Planning Association children presentations residents housing trends 2013 The Daily Edition selfie media economy Sydney stats hills shire generation alpha capital cities blaxland women outsourcing Research Executive forecasting group global financial crisis names rent princess charlotte non profit Gen Y australian social research meetings study teachers annual income future proof global generations rise of local wellbeing religion trends of 2017 moreton bay education future report Channel 7 NEETs suburb not for profit unaffordable Australians mateship optus my business awards capital city future-proof cost equip socialites holiday suburban living new york times shopping wealth distribution communications gen alpha professional development baby boom facts Social Trend the changing face of list socialising future of education visualisation Channel Seven trends networking Territory Deaths university statistics summer winter blues young people parenting 2016 data visualisation leadership workshop 1968 emerging generations Scouts cloudy days Assistant Store Manager "know the times" high school families couple retirement goal communicate the australian dream states gold coast award menai society research pack healthy future JOMO Australian communities baby Engineering Manager budget students dream mobile royal influence technology financial dreams interactive group session home Christmas lunch ACF church NT baby name demographic trends increasing densification stay home overcast daily commute house price Canberra ACT growth 2017 sunburnt country motivate workplace mover and shaker australia wage toys 24 million snapshot survey design gen z millenials geomapping population milestone SMSF housing tertiary education father's day storytelling events Australian demographics emerging trends renting balance responsive supply and demand identity generations Tasmania consumerism social media local communities communities Melbourne Netflix post rationalism ageing organisations thrive 2015 happiness entrepreneur christianity teacher land of the middle class cancel plans manly Christmas presents social impact goals bondi google for education typical australian moderators guide IT Specialists charity dare to dream ipswich TDE living royal demographic graphs Australian Home demographics Tuesday Trends greatness engage school students social commentary 1994 REIV Conference personalities office mccrindle tea logan easter trends of 2016 debt plans high density cultural diversity optimistic conference pharmacies news lifestyle Love social enquiry 10 years commute earnings The ABC of XYZ office space language Australian Families renter of the future hello fresh community event future social life WA 2012 internships McCrindle Speakers research optus woolworths twentyseventeen video participants royal baby Australian Bureau of Statistics insights aged care puzzle sydneysiders tableau employers social shifts grandparents shifts narcissism media activity households

Archive