New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

royal family Australian Home marriages 23 million Gen X narcissism Wodonga Love social researchers village toys children domestic careers infographic unemployment daily telegraph young australians education future report 2016 buildings English educated hobart moreton bay house price rise work mates communicate megatrends resilience mentor staff global financial crisis analysis SA population milestone real economy 10 years cars product conferences optus workforce social enquiry jobs environmental scanning career rain REIV Conference investor cooking visualisation shopping Australian communities relevant property market workshop 24,000,000 identity mobile thrive Northern Territory sustainable rich 24 million world typical australian trend parents financial future long weekend data analyst System's Architect hills shire millennials Deaths clothing New South Wales mortgage thought leadership office teacher the changing face of eliane miles aussie culture housing trends group urban living index life McCrindle Speakers communications local communities vegemite Crime Rates school satisfaction qualitative research mythbusters data visualisation baby wealth and income distribution women home owner poor generation manly Wellington sunburnt country gold coast TDE royal influence Queensland in the media gender christianity 1968 states millionth event retirement visual trends analyst households social lives winter blues etiquette researcher New Zealand litter marrickville organisations faux-cilise Financial Planning Association of Australia online shopping digital rise of local paying to work transport plans meals marketing aged care 2014 community engagement mccrindle tea Tasmania entrepreneurs of today baby names increasing densification sector investing personalities change student wage sydneycity meetings child care NSW future of education cloudy days learner EFF post rationalism goals experience social Northern beaches Event fears demographic transformations volunteers food land of the middle class baby boom finance proactive Financial Planning Association school students faux-ciliser hello fresh builders follow australian communities forum bureau future-proof Duchess of Cambridge Geoff Brailey energy growth community event schools students Scouts equip program sydney event suburbs investment presentations infographic wall tv high density living research data population woolworths snapshot participants property tattoos social life employers wealth distribution Births urban ipswich blaxland SMSF demographer low density Christmas lunch social media weekly earnings school ACF 2016 global study gen z census Aussie professional speaker greatness presentation names entertainment office opening education research commute charity authenticity slideshare high school graphs Population Clock February 16 Myth unaffordable aged care puzzle keynote speaker perth trends of 2017 workplace dare to dream Kirsten Brewer Christmas presents spend World Water Day moderators guide engage research pack JOMO not for profit affordability case study waverton eliane Gen Y focus group politics google for education victoria national crime rates Res Vis easy rider Australian demographics residents consumer demographic trends Queensland: QLD emerging trends Do It Yourself forum conference curiosity capital cities friends optimistic cartodb ABS baby name predictions young people ageing social commentary cancelling plans google easter REIV National Conference house prices cost brand innovative summer social change new office Generation Y offenders Melbourne customer society trends Merry Christmas office space growing population Aussies world youth day house price poker master priorities australians staying home more media activity geomapping shbc The ABC of XYZ emerging technologies panel social researcher storytelling shifts youth social trends Australian Bureau of Statistics entrepreneurial mccrindle work-life generations housing growth household survey annual income South Australia TAS social commentator organisational culture Australian Communities Trends survey design australia DESTEL small business IT Specialists home "know the times" deloitte CBD Hornsby Shire Council Research Executive home ownership goal parenting social analysis conference speaker statistics conference presentation cancelling event social research apartment Sydney keynote speaker non profit gen alpha new york times pharmacies Social Trend brands personal growth list internship Adelaide dream VIC cultural diversity social impact income twentyseventeen HSC 1980 Western Australia NT Australian Census speakers Christmas season holidays collaboration seasons sports Netflix rising house prices university tuesday brand experience logan forecasting Financial Planning Week families future award royal baby suburban living research shopper's pick cash futurist wages Christchurch australian communities trends report jobs of the future alpha students fresh generational trends housing affordability newspaper sunny days grandparents city results earnings ageing population DIY language networking emerging generations leadership workshop group session wedding pharmacy Tuesday Trends culture baby name socialising prince george internet university degree dessert keynote sector wide study year 7 financial dreams anzac balance 40 million resource wealth sun mccrindle in the media consumerism learning renter of the future Australian schools optus my business awards teach earning media commentary mother's day leadership lalor park norwest princess charlotte Mark McCrindle population growth responsive living facts crime brisbane couple cost of living communities hopes men Tuesday Trend leader religion budget collaborative publication church cancel plans mover and shaker market research professional divorce employment global generations coffee renting potts point Australia Day 2017 teleworking January 26th forecast skills christmas debt kate middleton future proof rental stress events relational generation Z stay home FPA FOMO owning a home environment pyrmont educhat quote know the times ethnography huffington post Caregiver 1994 baby boomers faux-cilising water video GPO Charlotte financial 2012 innovation stats darwin generation alpha outsourcing media tertiary education nfp cold demographic Northern Beaches Christian School research services Wagga Wagga financial independence urban living overcast Real Estate high density crows nest wealth and income challenge business index demographics entrepreneur vegetarian socialites celebration Territory mythbusting education future rule keeper schools The Daily Edition online social shifts state 2013 salary Australians data Australian Families divorce rate Engineering Manager economic ideas sydneysiders medicine earn WA business community supply and demand youth unemployment trends of 2016 suburb middle class Generation X area friendship father's day staying in mccrindle research ACF going out bondi engagement trends millenials teaching research visualisation ashley fell property price urban taskforce daily commute insight Sydney define Australian Trends not-for-profit ACT the australian dream Bathburst NEETs weather national private wealth society affordable Education Future Forum 2015 Canberra neutral bay public holiday motivate wolloomooloo average aussie New Zeland healthy future happiness click learning styles education mining boom baby name trends trend tuesday communication australian social research PSI insights professional development housing townhouses interactive government wellbeing monarchy in depth interviews acf15 winter Royals internships population map tableau mateship ultimo national wealth future of work future proofing Channel Seven capital city menai sentiments debate hornsby year 12 repayments marriage criminal teachers focus groups 2020 Channel 7 holiday Australia Day Real Estate Institute of Victoria safe public speaking workplace culture sector wide report sydney speaker Word Up education sector Australian Dream royal intern ashley mckenzie family dreaming housing market ease of travel omnibus tea Kiwi training media release 1975 news 2017 Valentine’s Day work house tips recap Assistant Store Manager learn high density apartments selfie technology Northern Beaches lifestyle local rent

Archive