Qualitative Research; 5 tips for running group sessions

Monday, October 31, 2016


At McCrindle we run all kinds of qualitative research from in depth interviews, co-creation groups, ethnographic interviews and of course focus groups. Here are some tips for when you are running any kind of group session.

Make sure the questions flow

When writing the questions for the moderator’s guide, order the questions so that they take participants on a logical and sequential journey through the different topics you are exploring. Keep the most important questions at the start of each section in case you run out of time.

Come prepared and organised

Make sure the experience gets off to a good start by being organised and bringing everything you need and everything you think you might need. A focus group checklist helps to make sure that important items are not forgotten.

Start the way you want to finish

It is important to remember that you (as the moderator) set the tone for the group and create the ‘vibe’ you want. Try and make some light hearted comments at the start of the group and ask each person to introduce themselves to make participants feel comfortable.

Mix it up

The standard focus group length of 90 minutes can feel like a long time when it is limited to group discussion. Try using post it notes to get participant’s quick thoughts on topics, use a whiteboard for brainstorming and electronic voting technology to break up the discussion.

Keep calm and just listen

Participants are going to feel more comfortable if the moderator seems relaxed and in control. They can tell and appreciate when you are listening to them and giving them your full attention. Use your body language, hand gestures and encouraging words to show that you value and are interested in their opinions.



To find out more about the qualitative research we conduct, click on our updated research pack below or head to mccrindle.com.au

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

NBRS cancelling plans baby the hills shire engagement gen z media activity The ABC of XYZ #censusfail retirement teaching rain overcast group sydney metro tertiary education office opening presentation thought leadership collaborative Do It Yourself easter high school brands mobile high density apartments supply and demand mining boom Wodonga Northern beaches Event crime google for education apartment education future stats average sydneysider apartments communication domestic real education ageing professional services google Crime Rates trend tuesday Love VIC 2012 urban taskforce gender going out water survey quote breakfast entertainment cancel plans gold coast analysis 2017 train teleworking public holiday purpose national private wealth award innovative potts point cash Gen X equip state shopper's pick capital cities children staying in low density environment Work place 2013 men litter coffee area 40 million social issues learn Vocational education dream grandparents financial dreams eliane miles transport keynote World Water Day poor christian shifts social lives social trends moderators guide 1968 mateship social impact acf15 DESTEL ultimo woolworths researcher family baby name predictions debt travel Channel 7 VET sector communications product living mentor bondi leadership workshop national crime rates Kiwi collaboration Northern Beaches financial future royal baby 2014 manly society changing face of sydney royal ethnography wages slideshare media commentary FOMO housing trends socialising Sydney Hills Business Chamber speakers pack rental stress professional development new york times responsive dessert cars future of shopping Andrew Duffin rule keeper professional presenters insights not for profit group session child care Skilling Christmas presents generational trends vegetarian social life research data workforce Caregiver social commentary relevant Australian schools typical australian home ownership average aussie house price village Australians social researchers annual income demographer 2016 SMART clothing future proof aged care year 7 growth Aussies community engagement social research tableau in depth interviews greatness internet FPA states Tuesday Trends ferry huffington post January 26th university degree System's Architect demographics Aussie charity spend cultural diveristy Mark McCrindle new office employers brand experience internships jobs Deaths Australian Families work mates social change financial independence hills menai census data suburb young people know the times mythbusters local community sports global financial crisis Australian Communities Trends NEETs McCrindle Speakers SMSF Assistant Store Manager social media showreel cost pharmacy forum staff Financial Planning Association of Australia digital etiquette father's day Hills Shire Council local GPO future of work high density living grave decision hobart fresh organisational culture office space faux-cilise research services Tuesday Trend unemployment future-proof Australia Day 2017 NSW cloudy days personalities rising house prices future goals Queensland Engineering Manager balance ashley mckenzie proactive storytelling study summer Sydney keynote speaker youth unemployment car housing global generations mortgage language millionth income follow wellbeing owning a home faux-ciliser mythbusting not-for-profit townhouses wage wealth and income distribution world home owner learning styles names online research visualisation list conferences demography the changing face of shopping tips social analysis community event daily commute local communities small business Western Australia work innovation schools students hills shire marriages Real Estate Institute of Victoria budget customer trends Sydney housing growth thrive princess charlotte wealth unaffordable logan healthy future resource TAS australia Merry Christmas property divorce rate life school geomapping students schools trades cartodb teach Channel Seven 1975 entrepreneurial Christmas lunch results vegemite faux-cilising house dreaming tuesday event 24,000,000 Queensland: QLD cica marrickville office ACT leader house prices cultural diversity society trends research report media release Valentine’s Day couple survey design infographic optimistic Word Up holidays teachers friends marriage 2016 census repayments entrepreneurs of today politics australians staying home more public speaker visual rise of local Australian Population South Australia infographics happiness waverton emerging generations spirituality investor census results the hills sydney speaker safe ashley fell tattoos sydneycity generation Z sunburnt country Canberra household mother's day authenticity English volunteers cost of living TDE hello fresh Northern Beaches Christian School future proofing ipswich growing population population parents socialites snapshot VET motivate student challenge lifestyle Real Estate finance contiki Financial Planning Week news families Australia Day Tasmania aussie culture business performance skills CBD research wealth distribution celebration investing Macquarie University priorities Northern Territory sector darwin Australian Bureau of Statistics The Daily Edition the average aussie generation alpha ACF 2016 Generation X trend consumer eliane brisbane Australian communities media insight paying to work data sydneysider speaker sunny days sydney event Wagga Wagga ideas parenting intern holiday work-life norwest mccrindle research Generation Y Social Trend Netflix long weekend social enquiry Australia street economic Australian demographics baby names census fail Christmas season narcissism school satisfaction micro DIY megatrends millennials lalor park perth education sector interactive New Zealand cancelling event Myth Hornsby Shire Council selfie christmas click Australian Trends global marketing Christchurch define mccrindle tea environmental scanning learner culture demographic trends change daily telegraph high density sun social alpha career households social researcher baby names report australian communities forum wealth and income Charlotte census forecast shbc stay home neutral bay hornsby wedding ABS business bus demographic transformations baby name trends SA educhat winter australian social research capital city urban winter blues increasing densification friendship workshop emerging technologies buildings workplace population milestone renter of the future Australian Dream baby boomers 24 million travelling emerging trends goal Wellington video affordable ageing population housing affordability world youth day identity community personal growth social shifts 2016 census results millenials speakers leadership home panel rent keynote speaker 2015 sydney hills tea report trends of 2017 events forecasting educated public speaking data visualisation CPI trends analyst statistics "know the times" Australian Home sustainable australian communities trends report communities Gen Y education research professional speaker Research Director February 16 optus my business awards NBRS Architecture mccrindle in the media royal family hopes social commentator qualitative research earn crows nest curiosity census 2016 baby name divorce mccrindle visualisation facts Adelaide James Ward monarchy pharmacies moreton bay 10 years cold financial fears research pack networking Births culturally diverse REIV Conference land of the middle class relational program resilience toys earnings screenage sentiments housing market shopping centre residents infographic wall twentyseventeen seasons middle class blaxland young australians population growth New South Wales criminal 1980 energy story education future report jobs of the future demographic Scouts teacher Research Executive focus group impact school students debate data analyst meals SRE ease of travel Geoff Brailey urban living faith generations future of education pyrmont focus groups Res Vis the great screenage deloitte in the media easy rider affordability training food IT Specialists conference presentation EFF weather meetings youth church property market offenders builders employment micro apartments post rationalism commuters fears Population Clock anzac gen alpha non profit sector wide consumerism christianity baby names australia report Melbourne 23 million weekly earnings presentations mover and shaker national wealth futurist suburban living population map belief nfp JOMO average Australian economy Bathburst sector wide study Australian Census conference workplace culture university Duchess of Cambridge award winner house price rise royal influence recap religion entrepreneur online shopping poker master internship Financial Planning Association REIV National Conference business index newspaper sydneysiders renting brand PSI urban living index bureau year 12 graphs learning commute earning ACF careers government investment Territory engage women medicine generation WA case study victoria suburbs optus HSC wolloomooloo participants prince george experience salary communicate city property price cooking Royals omnibus financial New Zeland dare to dream tv baby boom NT publication aged care puzzle conference speaker 2020 Kirsten Brewer 1994 technology organisations the australian dream kate middleton professional rich market research trends of 2016 outsourcing plans Education Future Forum

Archive