The Millennial Workforce; Creating Culture Purpose and Impact

Thursday, June 08, 2017

Recently our Head of Communications Ashley Fell delivered a presentation titled, The Millennial Workforce; Creating Culture, Purpose and Impact at a range of conferences. From a state-wide aged care conference through to a Millennials marketing event.

Also known as Generation Y, Millennials are born between 1980 and 1994. They are those who lived their formative years or began their careers in the new Millennium.

Millennials seek leadership involvement and career opportunities rather than job security and a stable work environment. What is important to this generation of emerging workers is CPI - Culture, Purpose and Impact.

Culture

Millennials thrive on a healthy workplace culture. In addition to training, varied job content, an accessible management style and work/life balance, is a workplace culture and sense of community. Workplace cultures that are fun, inviting, inclusive and provide a sense of community are highly valued by a generation who are delaying traditional life markers, such as getting married and starting a family.

Purpose

In addition to an engaging workplace culture Millennials are seeking places of employment where they resonate with the values and purpose of the organisation. If the culture is the ‘how’, the purpose is the ‘why’.

Millennials are seeking a higher order than previous generations. When looking for a job, it is about more than just survival and security (remuneration, employment conditions, superannuation, worker entitlements, role description, tenure and job security).

The social aspects – such as opportunities for collaboration, social events, co-working spaces and team building – are even more important. 

What Millennials consider most important when looking for a job are the ‘higher-order drivers’, such as the triple bottom line (people, profit and planet), volunteer days, organisational values, corporate giving programs, career pathways, further study, training and personal development.

Impact

In addition to culture and purpose, Millennials are looking for an organisation where they can have an impact. Millennials want to contribute to something bigger than themselves. They want to be challenged in their work, make a contribution and celebrate the wins.

As different sectors seeks to attract, recruit and retain this emerging generation of employees, remember that Millennials are looking for an engaging workplace, inspiring values which connect with their own, and employment opportunities where they can make a difference. In short they are looking for Culture, Purpose and Impact.


ABOUT ASHLEY FELL

Ashley Fell is a social researcher, TEDx speaker and Head of Communications at the internationally recognised McCrindle. As a trends analyst she understands the need to communicate with the emerging generations to effectively engage them. 

From her experience in managing media relations, social media platforms and content creation, Ashley advises on how to achieve cut through in message-saturated times. 

From generational change to the impact of technology, key demographic transformations to social trends, Ashley delivers research based presentations dealing with global and national trends.

DOWNLOAD ASHLEY'S SPEAKERS PACK HERE

To find out more, check a date or make an enquiry, please get in touch:

P: 02 8824 3422

E: info@mccrindle.com.au








Research Launch Event at NSW Parliament House

Tuesday, June 06, 2017
Eliane Miles at the launch with (L to R) Bishop Peter Ingham, Education Minister Rob Stokes, The Hon Paul Green, Shadow Minister Jihad Dib and Murray Norman.

The NSW Government recently released the independent review of Special Religious Education (SRE). In response, McCrindle was commissioned to review the findings and summarise the key data into this SRE in Schools visual summary.

As part of this process, Research Director Eliane Miles was delighted to speak last Tuesday night at NSW Parliament House to launch these findings. The other speakers who addressed the attendees, who included representatives from most of the major providers of SRE across all faiths, were the Education Minister Rob Stokes, Shadow Minister Jihad Dib, and host of the event, The Hon Paul Green MLC.

Eliane Miles

Eliane Miles
Education Minister Rob Stokes
The Hon. Paul Green MP

The Review highlighted how SRE contributes to students’ understanding of their cultural heritage and is an avenue for their spiritual care. Further, it noted that the work of SRE teachers builds tolerance in schools, promotes multiculturalism, contributes to a well-rounded education, and connects schools with their local community.

In addressing the gathering, Mr Stokes, said, “It is wonderful that we have in our schools an understanding that humans are made up of three parts, mind, body and spirit, and we need to provide sustenance to each part of what makes us fully human. SRE has a very important role to fulfil in our schools.”

Mr Dib expressed strong bipartisan support for the value of SRE. Mr Dib said, “[The review] was not at any point in time thinking how to do away with it, but rather, how we actually improve it.” In thanking SRE teachers and providers, Mr Dib went on to articulate the importance of ensuring, “Every single student should have an opportunity – for at least one hour in a week – to reflect about the person that they are and the way that they can actually better themselves.”

Most striking amongst the research presented by Eliane Miles was the levels of satisfaction regarding SRE from schools and parents. The research showed that of the 780,600 students that attend the 2,152 government schools in NSW (with SRE taught in 87% of these schools), 84% of parents are satisfied or mostly satisfied with their student’s learning experiences in SRE and 96% of principals agree or mostly agree that their school has a good working relationship with SRE providers.

Micro Apartments: Could this be a tiny solution to a big problem?

Friday, June 02, 2017


Micro-apartments are a new wave of affordable housing that is close to the city, and makes use of every square-centimetre of space.

In Sydney there is more demand for homes than there is supply and that is a key factor of what is driving the house prices up. Could micro apartments be the tiny solution to one, very big problem?

Micro apartment are attracting young people, Generation Y, to moving into the city. But they are also attracting the down-sizing Baby Boomers, who are moving from the 'emty nest' house in the suburbs, downsizing into apartment living.

Social Researcher, Mark McCrindle, says with a rapidly growing population and the housing demand far out-weighing demand, we need to follow in the footsteps of the world’s global cities and embrace a more compact style of living.

The future suburbs will be the vertical communities, not the horizontal ones that we used to know.

Sydney has just hit the 5 million mark and it’s going to add 2 million people in the next 20 years. Melbourne is going to do the same. Each of these cities will add a Perth to their population by 2037.

Watch the full segment on micro apartments here

About Mark McCrindle

Mark McCrindle is a social researcher with an international following. He is recognised as a leader in tracking emerging issues and researching social trends. As an award-winning social researcher and an engaging public speaker, Mark has appeared across many television networks and other media. He is a best-selling author, an influential thought leader, TEDx speaker and Principal of McCrindle Research. His advisory, communications and research company, McCrindle, count among its clients more than 100 of Australia’s largest companies and leading international brands.

Visit Mark's website here.

Melbourne’s population growth and the challenges for cemeteries

Thursday, May 18, 2017


Australia’s population is growing. We are currently experiencing a baby boom, with births exceeding 300,000 a year. But we are also ageing. 30 years ago, the over 65s made up just 11% of our population. Today they make up 15% of our population, and in a decades time this cohort will make up 18% of our population.

Australia’s growing and ageing population means that the increase in deaths is growing even faster than the population growth rate. Within a decade there will be 100,000 more deaths in Australia each year (232,000) than we had each year, just a decade ago (132,000).

Melbourne is currently the fastest growing city in Australia with a population growth rate of 1.9%. By the middle of this century it will overtake Sydney to be Australia’s largest city when it will also be the city with the highest annual deaths. A decade ago, Melbourne saw around 25,000 deaths per year but in a decade this number will be almost 45,000 each year- a massive increase.

When it comes to arranging a funeral, our research shows that cost is the biggest influencer – even above religion, culture and family traditions. That is why 2 in 3 Australians now have a preference for cremations, but 1 in 3 are still be opting for burial. So even with the increasing trend towards cremations, there will still be more people being buried in 10 years’ time than we had 10 years ago.

References: Deaths Australia (ABS), McCrindle Research Deaths and Funerals in Australia

About Ashley Fell

Ashley Fell is a social researcher, trends analyst and Team Leader of Communications at the internationally recognised McCrindle. From her experience in managing media relations, social media platforms, content creation and event management, Ashley is well positioned to advise how to achieve cut-through in these message-saturated times. Her expertise is in training and equipping leaders and teams on how to communicate across generational barriers.

With academic qualifications in communications and experience in leading the communications strategy at McCrindle, Ashley brings robust, research-based content to her engaging presentations and consulting.


To have Ashley speak at your next event, feel free to contact Kimberley Linco on 02 8824 3422 or kim@mccrindle.com.au.

Changing Face of Sydney Transport

Wednesday, April 19, 2017

From high above, aerial images show Sydney un-earthed. These before and after images detail the changing face of Sydney’s suburbs. Major progress is being made on key Sydney infrastructure projects as the city prepares for ongoing population growth.

 Before After 

Sydney’s growing population

Sydney reached 5 million at the end of June 2016. While it took almost 30 years (1971 – 2000) for Sydney's population to increase from 3 million to 4 million people, it took only another 16 years to reach its next million. 

Growing by 83,000 people every 12 months (at 1.7%, above the national average of 1.4%), the city needs infrastructure to keep pace with this population growth.

NSW projections show that NSW will grow to 9.9 million people by 2036. Sydney is two-thirds of this number, so will reach 6.5 million in the next 20 years, and 8 million by 2050.

How we commute to work in Sydney

Almost 2 in 3 Australian commuters get to work by private car (65.5%, up from 65.3% 5 years ago) with just 1 in 10 relying on public transport. The 2011 Census showed that 58% of Sydneysiders commute to work by car, 9% by train, 5% by bus, and a further 4% walked. 

Social researcher Eliane Miles notes, "Sydney-siders are spending a significant amount of time moving each day. While the average work trip for a Sydneysider is around 35 minutes, for many Sydneysiders the journey to work takes much longer. Commuters in Sydney's outer suburbs are often spending five times this length (up to 2.5 hours) per trip each way. Sydney is investing more in infrastructure than other world cities of comparable population size, and it is critical that investment in both roads and public transport options continues." 

You can watch the full story on Nine News here


About Eliane Miles

Eliane Miles is a social researcher, trends analyst and Director of Research at the internationally recognised McCrindle. As a data analyst she understands the power of big data to inform strategic direction. Managing research across multiple sectors and locations, she is well positioned to understand the megatrends transforming the workplace, household and consumer landscapes. Her expertise is in telling the story embedded in the data and communicating the insights in visual and practical ways.

From the key demographic transformations such as population growth to social trends such as changing household structures, to generational change and the impact of technology, Eliane delivers research based presentations dealing with the big global and national trends.

To have Eliane speak at your next event, feel free to contact Kimberley Linco on 02 8824 3422 or kim@mccrindle.com.au.

Download Eliane’s professional speakers pack here

The future of meetings and events

Tuesday, February 28, 2017

As our McCrindle Speakers are regular contributors to meetings and events around Australia, it was our privilege to conduct research for the Melbourne Convention Bureau’s 25-year anniversary of the Asia-Pacific Incentives and Meetings Expo (AIME), into the mega trends affecting the future of meetings, and for Mark McCrindle to present the findings at the event.

The aim of the research was to understand how the global meetings industry is changing, through the influences of social trends, new technology and changing attendee expectations.

Findings from the full research report include the following:

  • Conference attendees are increasingly socially responsible, tech savvy and time poor
  • Attendees are looking for collaboration and networking, not just information
  • Meetings provide a place for human interaction, experiential learning and valuable professional investment
  • Customisation of the program structure and event experience is key
  • Augmented virtual reality and artificial intelligence transform the event experience
  • Ideas around venue design for the next generation.

DOWNLOAD THE FULL REPORT HERE

Some of the key research findings are outlined in The Future of meetings; 25 years of change infographic:


ABOUT MCCRINDLE SPEAKERS


At McCrindle, our team of professional speakers are in demand for their ability to clearly communicate the insights in engaging ways. Presenting at a variety of national and international events including keynote addresses at conferences, onsite professional development workshops and strategy briefings for senior leaders, the McCrindle speakers are recognised as leaders in tracking emerging issues, researching social trends, and are regarded as expert social researchers, futurists and story tellers.

To make an inquiry, please feel free to get in touch via email, or on 02 8824 3422.

External Trends Impacting the NFP Sector in 2017

Wednesday, February 22, 2017

The year 2017 has begun in an environment of perplexed global sentiment. From Brexit to the election of President Trump, the last 9 months have been far from a smooth ride on the world stage, showing a trend towards growing isolationism and increasing uncertainty.

At the national level, for most advanced economies, this uncertainty has bred an increase in nationalism, and a move away from globalisation. In Australia, our response – in part fuelled by our strong work ethic and historic undercurrent – makes us all just want to ‘get on with it’ and get the job done.

For the not for profit sector, this means working hard at strategic initiatives, managing external risk, and taking bold initiatives to engage donors. Our conversations with the NFP sector at this time of year often involves developing strategic brand tracking to measure public engagement, or testing specific brand assets to develop powerful advertising campaigns.

Yet, before delving into the tools of marketing and communications, it is critical that NFPs grasp the trends and undercurrents taking place in the external environment, particularly those that impact donor giving. Here are three trends we feel are critical for the NFP sector to grapple with in 2017:

1. Charity saturation and the need for brand differentiation

According to JBWere’s Cause Report (2016), Australia has 56,894 NFP organisation, one NFP for every 422 individuals. The number of not for profit organisations has doubled every 20 years over the last 60 years – and despite cancelling and closure of some charities by the ACNC, there are still around 10 new charities established every business day.

2. Overall decline in public giving necessitating new fundraising initiatives

Charitable giving has been lower in Australia in 2016 than in years prior. The NAB Charitable Giving Index indicates that national giving is down, by a decrease of 0.3% growth in the 12 months leading up to Aug 2016. This compares to 5.1% growth a year earlier. While there has been resilience in the Australian economy during this time, consumers are more cautious than before, reflected by these figures.

3. Younger generations giving less and seeking experiential engagement

60% of Australian donors agree that charities will face a more difficult future as younger generations don’t seem to volunteer in an ongoing way or give as much as the generations before them (McCrindle Australian Communities Trends Report, 2016). NAB data shows that those aged 15 to 24 give just $135 on average, annually, to charities, compared to those over 65 who give $452 on average.

BEHIND THE TRENDS

A number of these trends are explained by a rise in the cost of living across Australia. Take Sydney housing as a case example of the growing cost of living pressures. In 1975, Sydney house prices were just 5x average annual earnings. By 1995 they had risen to 6x average annual earnings, but today – when taking the average annual salary of $80,000 per year and the median house price of well over $1 million – the average house price is 13x the cost of an average annual full-time salary.

Australian donors are finding it more difficult to give, and to give regularly. As the traditional, dependable, regular donor shrinks as a proportion of all donors, new types of donors are emerging –brand responders and opportunity givers.

ENGAGING AD-HOC DONORS


Brand responders and opportunity givers donate sporadically, in an ad-hoc way. These types of donors are still more likely to give to a single charity or cause than to multiple causes, and have a strong preference for a particularly cause or charity.

Through speaking with more than a dozen NFP experts, 54 donors face to face, and surveying 1,500 Australians, we have identified four key next steps for the charitable sector to take into account in 2017:

1. Develop Multi-Tiered Levels of Engagement

Donors want to be involved with charities, but on their own terms. Rather than fixed contracts, they desire flexible giving and varied involvement. The demand for personalisation is growing as donors expect charity engagement suited to their age and life stage.

2. Build Communities for Social Impact

Australian donors desire to be part of a community of activists that bring about social change. They want to be involved in something bigger than themselves, knowing that together they can make a difference. This is not just ‘clicktivism’, which is seen merely as a form of virtue signalling through web-based activist organisations. Globally, networks like Avaaz.org and Change.org have created opportunities for real-life engagement of social issues, facilitated first through online platforms.

3. Communicate Results in Real-Time

Donors want real-time results and transparent reporting of admin costs. Platforms such as GiveDirectly.org now enable donors to give directly to an individual living in extreme poverty via mobile giving. KIVA, a lending platform facilitating crowd-sourced micro loans across the globe, displays the giving of loans in real-time via an interactive world map. When donors have this type of visibility, trust and engagement follow.

4. Create Fun and Engaging Experiences

The donor of the future is looking for participation and memories created through experiences. Nearly half (46%) of 18-29 year-old Australian donors have volunteered for a charity (compared to 31% of 30+ donors), and they are looking to do so in new, fresh ways. This is not just contained to events and a physical presence at sporting events or music festivals. Many young donors (1 in 4 of those aged 18-29, compared to just 11% of 30+ year-old donors) prefer the creative challenge of conducting their own fundraising events, providing them with the opportunity to harness their unique gifts and talents for a great cause.

-Eliane Miles

FOR MORE INFORMATION

For more information on Australian Donors, see the Australian Communities Trends Report Infographic.

Connect with us if you would like more information on environmental scanning for strategic forecasting.

ABOUT ELIANE MILES

Eliane Miles is a social researcher, trends analyst and Director of Research at the internationally recognised McCrindle. As a data analyst she understands the power of big data to inform strategic direction. Managing research across multiple sectors and locations, she is well positioned to understand the mega trends transforming the workplace, household and consumer landscapes. Her expertise is in telling the story embedded in the data and communicating the insights in visual and practical ways. Download Eliane's professional speaking pack here.

To inquire about Eliane presenting at your next event, please feel free to get in touch.

How to teach Gen Z to be Collaborative, Innovative and Responsive

Monday, February 06, 2017

When I was eight years old, my third-grade teacher, Ms. Calov, taught me to be an inquisitive learner. Through her contagious enthusiasm, she turned me from an ordinary kid who did only what was required, to a perceptive student who asked for more projects and always connected what I learned to the world around me.

The kinds of soft skills I learned from Ms. Calov are increasingly important for Gen Z, the generation cohort after millennials. To be prepared for the jobs of today and tomorrow, these students need to be collaborative, innovative and responsive to their environment. Here's a look at how today's teachers are fostering curiosity, creativity and other skills in their students, with help from technology.

- Mark McCrindle

Encouraging collaboration

School is no longer just a place to learn math, science and writing. It’s a place to learn interpersonal skills that will never become outdated—like how to collaborate, resolve conflict, clearly communicate ideas and teach others. Technology can encourage this kind of interaction. For example, since Gen Z is the first digital-native generation, teachers are asking students for help using technology and to show their peers how to use new tools. Students are working on group projects when they’re in separate physical locations, developing their ability to communicate through written feedback and explain the thinking behind their suggestions.

Encourage lifelong learning and innovative thinking

Teachers today are encouraging students to have a love of learning and adopt an entrepreneurial mindset, so they can adapt to new careers and industries. The average employee tenure in the U.S. is 4.2 years, a decline from 4.6 years two years prior. In Australia, we’re experiencing a similar effect where employees are staying in jobs for a shorter duration—the Australian average is three years. This means Gen Z will have 17 different jobs in their life, and they’ll need to continue to learn new skills and how to use new tools as they progress in their careers. By designing learning tasks that have a real-world application, teachers are engaging their students as problem finders and problem solvers—roles that are crucial in any job.

Foster an adaptive mindset that’s ready for change

As the economy shifts and new jobs like VR engineers and cognitive computer analysts emerge, the next generation will need to be able to learn quickly and connect the dots between related topics. To teach these skills, many teachers are “flipping” learning —asking students to reflect on global issues and synthesize information from videos, podcasts and written material, instead of simply assigning a chapter in a textbook.

Six decades later, I still remember Ms. Calov. Her inspiration reminds me of a Mother Teresa quote: “I alone cannot change the world, but I can cast a stone across the waters to create many ripples.” Ms. Calov created many ripples by fostering a love of learning and empowering a community of learners. But with technology, every teacher can teach students lifelong skills to carry them through their careers.

Learn more by watching Mark’s recorded talk from Education on Air.

The Education Future Forum Recap

Wednesday, November 30, 2016

Last Friday it was our pleasure to co-host the Education Future Forum with the Sydney Centre for Innovation in Learning (SCIL) at Northern Beaches Christian School. Bringing together the best of McCrindle’s research and analytics with SCIL’s hands-on experience and innovation, the Education Future Forum was an opportunity for educational leaders and practitioners to engage in the dialogue around the future needs, trends and directions in education.



After a warm welcome from our MC Geoff Brailey, Ashley Fell, Team Leader of Communications and Mark McCrindle, Research Principal at McCrindle opened the event and shared some of the trends impacting Schools in Australia. They also delved into the results showcased from new research on the education sector with a niche focus on the future of education. The research explores the trends, themes and influential factors that relate to the future of education in Australia and is available to access here

Stephen Harris, Principal at Northern Beaches Christian School (and Founding Director of SCIL) and Anne Knock from SCIL Leadership took our attendees through the strategy behind creative, collaborative and innovative schooling. Our delegates were also privileged to be taken on a tour around Northern Beaches Christian School to admire the facilities and 21st Century learning methods applied there.



We were also pleased to hear from two guest speakers – James Dalziel, Research Fellow for The Excellence Centre at Pacific Hills Christian School who facilitated a session on Faith, Schools and Young People and featured on our panel. It was also a pleasure to hear from Greg McDermott, Endurance Triathlete and Motivational Speaker, who closed the forum by inspiring us all to be more active and as a result be a role-model for our students and young people to look up to.

A big thank you to all of our delegates who made the day a fantastic event for leaders in the education sector!

The Education Future Report

At McCrindle, we have a passion for helping schools and tertiary institutions thrive in today’s changing times. The education sector sits at the very heart of our diverse Australian communities and is also at the cross-roads of today’s biggest trends – dealing with massive technological change and engaging with the youngest generations.

21st Century students are being shaped in different times and have different characteristics, expectations, and communication styles – therefore engaging effectively with today’s students and their families requires new strategies, solutions, and approaches.

The Education Future Report provides an overview of the current and future trends impacting the Education Sector. It provides a snapshot of the landscape that primary and secondary schools in Australia operate, and shares insights from areas scoped through the research including technology, generational transitions in staffing and leadership roles within the education sector, pedagogical styles, physical learning spaces, social licence, needs of students of the future and broader demographic shifts across Australian communities.

The report is available to download here.

Education Future Report Study 2017

Education institutions across Australia are invited to participate in a national research study on the future of the education sector.

This inaugural longitudinal study by McCrindle in partnership with the Sydney Centre for Innovation in Learning will deliver a comprehensive, research-based analysis of the education landscape now and towards 2020. It will provide participating organisations with a picture of the current and emerging needs of their students, staff, and parents, all benchmarked against the broader sector.

Participants will receive their specific data, the benchmarking data as well as the overall insights published in the Education Future Report. They will also receive complimentary invitations to attend the Education Future Forum in late 2017, where the results of the study will be published in the form of the Education Future Report and presented at the event. For more information please contact Geoff Brailey (geoff@mccrindle.com.au).

FOR MORE INFORMATION ON THE STUDY PLEASE CLICK HERE

McCrindle Speakers for Professional Development Days

Our McCrindle Speakers team are regularly engaged to deliver Professional Development sessions for school leaders and teachers internationally and across every state and territory in Australia. We hold seminars for students on future-proofing careers, for parents on parenting the i-Gen, for teachers on the future of education and engaging with today's students, and for boards and executives on understanding the trends and recruiting, training and retaining today's new generations of staff.

For more information on our education PD sessions or research, please contact us at info@mccrindle.com.au or on 02 8824 3422.

McCrindle Research Pack Update

Wednesday, October 26, 2016

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate, and to assist them in identifying and responding to the key trends.

Our forecasts identify trends, our strategy informs decisions, and our research futureproofs organisations. In our most recent Research Pack you can find out information on what we do and how we do it. The pack provides an outline of our research focus, tools, output, solutions and research rooms. Additionally, the pack also includes information on our research-based communication services including media commentary and our McCrindle Speakers team, as well as an overview of our clients and case studies.

To find out more about what we do and the services we offer, check out our most recent Research Pack!

Contact us

If you have any research or speaking enquiries, please feel free to get in contact us via:

E: info@mccrindle.com.au

P: 02 8824 3422

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Generation X social enquiry Financial Planning Association of Australia deloitte property market increasing densification program group Christmas season high density apartments bondi not-for-profit keynote speaker

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