Myth Busting and Fact Checking – Analysis of 5 statements on Australia’s Demographics

Wednesday, January 27, 2016

We've set out to do some myth-busting on Australian demographics just in time for Australia Day. From the "land of the long weekend" to "Australia as the sunburnt country", social researcher, Mark McCrindle reveals the facts on Australian demographics.

There are more New Zealanders living in Australia than in wellington

In 2014, 617,000 New Zealand born individuals were recorded to be living in Australia. New Zealand’s 3 largest cities by population are Auckland with over 1.4 million, Wellington (398,300) and Christchurch (381, 800). Therefore, there are far more New Zealanders that call Australia home than Wellington or Christchurch home.

Yet at the same time, 62,712 Australian-born individuals lived in New Zealand with approximately 20,000 Australian-born individuals living in Auckland.

In the month of April 2015, there was a net inflow of 100 migrants from Australia to New Zealand. This was the first month that NZ experienced a net gain of individuals from Australia since 1991.

Even though the growth of New Zealanders living in Australia has slowed, there are indeed more New Zealanders living in Australia than the entire populations of Wellington and Christchurch.

Australia, the land of the long weekend

While Australia is sometimes called the land of the long weekend, the number of public holidays in Australia still falls well behind many other countries around the world. India, has 21 public holidays a year, ranking them the country with the most public holidays. This is followed by South-East Asian countries which average between 11 and 15 public holidays a year. On the other end of the spectrum, the UK, Spain and Canada only have 8 public holidays a year. Furthermore, under Australian workplace law, full time employees are granted 20 annual leave days per year, while workers in Germany, France, Italy and Spain, Sweden, Denmark and Finland are given 30 days of leave.

In most years, Australia has 3 long weekends (Easter Monday, Labour day and Queens birthday), and while there are other countries with more holidays and annual leave, it is certainly part of our national culture that Australians make the most of these long weekend holidays offered throughout the year.

Australia as the ‘sunburnt country’

A ‘Sunburnt Country’ might be categorised by a hot and dry climate. While Australia has gained its reputation as the sunburnt country from the famous poem “My Country”, how does it fair among the other countries around the world?

With a scale from 1 to 11 for UV levels, Sydney has an average UV level of 6.2 over the year while Darwin has the highest average level of 10.75. On the other side of the world, cities like Los Angeles also recorded average UV levels of 6.3, but Paris only registered an average UV level of 3.5 over the year.

From 2011-15, Australia averaged 534mm of rainfall, but the US and UK recorded 715 and 1,220 mm of rainfall respectively.

Australia definitely has mid to high UV levels and a national rainfall far below most other developed nations. Therefore, the poetic term of Australia as the sunburnt country can be validated.

Do half of all marriages end up in divorce in Australia?

As of 2014, the number of marriages in Australia (121,197) was 9% more than the number of marriages 10 years ago. This accounted for a rate of 5.2 marriages per 1000 individuals however, over the same decade, the number of divorces in 2014 (46,498) declined by 4% since 1994, with only 2.0 divorces per 1000 individuals.

Therefore, the current divorce rate is just 38.4% of the current marriage rate and the divorce rate is falling faster than the marriage rate. Additionally, the length of those marriages that end is increasing, with the median duration to divorce being extended to 12 years compared to just 10.9-years in 1994.

Consequently, based on this analysis, it is not the case that half of all marriages end in divorce, but based on comparing national marriage and divorce rates, it can be estimated that around 1 in 3 marriages will end in divorce.  

Australia is a small business nation

The Australian Bureau of Statistics defines small businesses as those that employ between 5 and 19 people, and generally a term that encompasses micro-businesses, which employ between 1-4 people and non-employing businesses.

As of June 2014, 61% of all Australian businesses are non employing businesses. Of the employing businesses, 27% are microbusinesses, 10% are small businesses (5-19 employees), almost 2% are medium businesses (20-199 employees) and just under 1% are large businesses (200 or more).

Therefore, small businesses (including micro and non-employers) account for 98% of all actively trading businesses in Australia, there are almost 2.1 million of these small or micro enterprises, so Australia is indeed a small business nation. 


ABOUT MARK MCCRINDLE

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


DOWNLOAD MARK'S SPEAKING PACK HERE

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

2015 typical australian spend career wage public speaker organisational culture rise of local HSC optus my business awards ideas real greatness women teach quote wellbeing clothing easter high density living pharmacies mentor woolworths religion Assistant Store Manager IT Specialists consumer community christmas long weekend suburb conference speaker communications owning a home 2016 census results safe ageing population trends analyst twentyseventeen EFF 2020 princess charlotte demographics professional Australian Trends housing trends faux-cilise know the times infographic wall ABS aged care trends of 2017 domestic moreton bay intern social researchers children middle class Australians visual manly property price thrive teleworking cars social impact waverton Real Estate Institute of Victoria city lifestyle post rationalism education future report Tasmania 2016 census Births technology conferences workforce online shopping sydney metro forecast Myth social lives South Australia home ownership equip sydney hills skills hello fresh financial fears anzac curiosity local ACF Australian Home millenials sustainable trend tuesday builders FOMO #censusfail engage Northern beaches Event English wealth distribution conference presentation google for education leader baby name high density faux-cilising optus change couple seasons New Zealand average aussie public speaking rent Crime Rates potts point Northern Beaches Christian School office learner responsive ashley mckenzie REIV Conference millennials data goal vegemite coffee affordability media activity Gen X travelling crime social issues personalities Research Executive population Financial Planning Association demographer CBD crows nest sentiments cartodb event Australian demographics socialising Engineering Manager Northern Beaches investment faux-ciliser collaborative Res Vis tea commute gen alpha global financial crisis urban living authenticity new york times leadership workshop Do It Yourself royal baby name trends analysis social enquiry speakers TAS non profit experience marriage census 2016 Australian schools Financial Planning Week February 16 sector wide study year 12 work-life Generation Y salary global generations internship millionth transport university deloitte snapshot budget parenting PSI 10 years earnings generational trends society Christmas lunch future-proof rising house prices student debt national crime rates local communities Christmas presents trends mccrindle in the media keynote click collaboration gender australian communities forum mining boom social analysis australian social research moderators guide cloudy days retirement recap paying to work etiquette Population Clock future australia google Tuesday Trend workplace office opening daily commute leadership news hornsby house Kiwi motivate weekly earnings sunny days Channel 7 church summer customer marrickville baby wealth cost of living future proof bondi area NSW holiday 2012 medicine January 26th mccrindle tea prince george stats not-for-profit wealth and income distribution Mark McCrindle educhat entrepreneurial year 7 shopping social commentary new office events digital ipswich government baby names storytelling presentation statistics property trends of 2016 energy schools students balance ACT suburban living debate unemployment growing population volunteers communication priorities royal influence JOMO demographic mover and shaker Deaths food professional services DIY narcissism WA Charlotte media Queensland: QLD 1994 Australian communities Tuesday Trends education future commuters data visualisation socialites australians staying home more focus groups menai community event Australia Day 2017 social research wealth and income sydneycity group session university degree Real Estate careers TDE Western Australia presentations video language future of education organisations ageing housing affordability winter economy winter blues 24 million hopes renting work mates geomapping SMSF stay home travel economic Scouts megatrends 1968 Canberra living Geoff Brailey Australian Bureau of Statistics Gen Y culturally diverse Bathburst ease of travel research services Sydney keynote speaker village public holiday cancel plans society trends selfie Merry Christmas brand experience culture nfp NT employers investing future proofing urban taskforce office space cultural diversity internet facts wages annual income mythbusting renter of the future Australia Day not for profit house price professional speaker marriages Netflix eliane environment communities thought leadership goals social shifts proactive workplace culture bureau research pack neutral bay victoria pharmacy charity ferry townhouses generations mother's day litter survey young australians 40 million hills shire Australian Census research data wolloomooloo urban school New Zeland households business index household challenge Melbourne blaxland brisbane brand finance education sector mythbusters innovation the changing face of child care follow mccrindle training affordable capital cities jobs of the future housing conference 23 million tuesday school students families mobile 24,000,000 report social media ACF 2016 aged care puzzle friendship communicate entrepreneurs of today business identity data analyst educated study poker master buildings media release trend Christchurch cancelling plans suburbs mateship NEETs the average aussie healthy future slideshare education research men income in depth interviews baby boom rich social researcher earning the australian dream cash entertainment holidays high density apartments property market students group learning styles consumerism cooking bus interactive infographic rule keeper national private wealth world System's Architect census results sydney event capital city mccrindle research meetings politics investor generation Z logan world youth day australian communities trends report emerging generations tattoos tableau learning earn divorce Adelaide small business list panel resource education forum ultimo qualitative research changing face of sydney survey design teachers monarchy aussie culture learn marketing home focus group Royals daily telegraph grandparents baby name predictions product relevant young people entrepreneur lalor park financial future research sports shopper's pick increasing densification shbc fresh case study Education Future Forum father's day christianity staying in youth unemployment innovative cold DESTEL award winner Northern Territory results employment demographic transformations criminal state futurist 1980 Christmas season story offenders VIC ethnography newspaper Wagga Wagga relational residents pyrmont research visualisation dessert jobs the hills shire ashley fell generation alpha vegetarian online sector Channel Seven financial dreams contiki professional development optimistic Australian Dream Queensland FPA water rain states kate middleton Territory keynote speaker shifts youth personal growth schools sunburnt country eliane miles program low density Australian Families omnibus social huffington post population milestone sydney speaker participants sun demographic trends apartment 2013 darwin life Social Trend acf15 school satisfaction urban living index sector wide high school friends rental stress tertiary education Australian Communities Trends Love market research housing market unaffordable staff visualisation Hornsby Shire Council GPO work perth financial The Daily Edition hobart Caregiver poor meals mortgage New South Wales home owner fears Aussie names social change growth award environmental scanning census fail dreaming insights social life Sydney the hills social trends tips cancelling event royal baby financial independence gen z Wodonga resilience 1975 World Water Day celebration future of work christian insight 2017 weather census Wellington family The ABC of XYZ social commentator REIV National Conference easy rider gold coast Duchess of Cambridge parents population growth in the media house prices generation community engagement SA define emerging technologies population map graphs car researcher housing growth norwest McCrindle Speakers going out outsourcing internships workshop happiness dream Financial Planning Association of Australia alpha royal family engagement supply and demand sydneysiders baby boomers cost Kirsten Brewer Aussies 2016 media commentary wedding 2014 dare to dream Word Up land of the middle class train divorce rate repayments toys global Generation X brands teaching Valentine’s Day plans national wealth overcast emerging trends tv publication forecasting house price rise networking "know the times" teacher

Archive