Myth Busting and Fact Checking – Analysis of 5 statements on Australia’s Demographics

Wednesday, January 27, 2016

We've set out to do some myth-busting on Australian demographics just in time for Australia Day. From the "land of the long weekend" to "Australia as the sunburnt country", social researcher, Mark McCrindle reveals the facts on Australian demographics.

There are more New Zealanders living in Australia than in wellington

In 2014, 617,000 New Zealand born individuals were recorded to be living in Australia. New Zealand’s 3 largest cities by population are Auckland with over 1.4 million, Wellington (398,300) and Christchurch (381, 800). Therefore, there are far more New Zealanders that call Australia home than Wellington or Christchurch home.

Yet at the same time, 62,712 Australian-born individuals lived in New Zealand with approximately 20,000 Australian-born individuals living in Auckland.

In the month of April 2015, there was a net inflow of 100 migrants from Australia to New Zealand. This was the first month that NZ experienced a net gain of individuals from Australia since 1991.

Even though the growth of New Zealanders living in Australia has slowed, there are indeed more New Zealanders living in Australia than the entire populations of Wellington and Christchurch.

Australia, the land of the long weekend

While Australia is sometimes called the land of the long weekend, the number of public holidays in Australia still falls well behind many other countries around the world. India, has 21 public holidays a year, ranking them the country with the most public holidays. This is followed by South-East Asian countries which average between 11 and 15 public holidays a year. On the other end of the spectrum, the UK, Spain and Canada only have 8 public holidays a year. Furthermore, under Australian workplace law, full time employees are granted 20 annual leave days per year, while workers in Germany, France, Italy and Spain, Sweden, Denmark and Finland are given 30 days of leave.

In most years, Australia has 3 long weekends (Easter Monday, Labour day and Queens birthday), and while there are other countries with more holidays and annual leave, it is certainly part of our national culture that Australians make the most of these long weekend holidays offered throughout the year.

Australia as the ‘sunburnt country’

A ‘Sunburnt Country’ might be categorised by a hot and dry climate. While Australia has gained its reputation as the sunburnt country from the famous poem “My Country”, how does it fair among the other countries around the world?

With a scale from 1 to 11 for UV levels, Sydney has an average UV level of 6.2 over the year while Darwin has the highest average level of 10.75. On the other side of the world, cities like Los Angeles also recorded average UV levels of 6.3, but Paris only registered an average UV level of 3.5 over the year.

From 2011-15, Australia averaged 534mm of rainfall, but the US and UK recorded 715 and 1,220 mm of rainfall respectively.

Australia definitely has mid to high UV levels and a national rainfall far below most other developed nations. Therefore, the poetic term of Australia as the sunburnt country can be validated.

Do half of all marriages end up in divorce in Australia?

As of 2014, the number of marriages in Australia (121,197) was 9% more than the number of marriages 10 years ago. This accounted for a rate of 5.2 marriages per 1000 individuals however, over the same decade, the number of divorces in 2014 (46,498) declined by 4% since 1994, with only 2.0 divorces per 1000 individuals.

Therefore, the current divorce rate is just 38.4% of the current marriage rate and the divorce rate is falling faster than the marriage rate. Additionally, the length of those marriages that end is increasing, with the median duration to divorce being extended to 12 years compared to just 10.9-years in 1994.

Consequently, based on this analysis, it is not the case that half of all marriages end in divorce, but based on comparing national marriage and divorce rates, it can be estimated that around 1 in 3 marriages will end in divorce.  

Australia is a small business nation

The Australian Bureau of Statistics defines small businesses as those that employ between 5 and 19 people, and generally a term that encompasses micro-businesses, which employ between 1-4 people and non-employing businesses.

As of June 2014, 61% of all Australian businesses are non employing businesses. Of the employing businesses, 27% are microbusinesses, 10% are small businesses (5-19 employees), almost 2% are medium businesses (20-199 employees) and just under 1% are large businesses (200 or more).

Therefore, small businesses (including micro and non-employers) account for 98% of all actively trading businesses in Australia, there are almost 2.1 million of these small or micro enterprises, so Australia is indeed a small business nation. 


ABOUT MARK MCCRINDLE

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


DOWNLOAD MARK'S SPEAKING PACK HERE

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

spend story sunburnt country wellbeing aged care puzzle gen alpha government teleworking DIY Australian Families suburban living marriage office opening South Australia Netflix SMART Australia Day 10 years define salary finance Queensland NBRS generation shopping centre google nfp emerging technologies System's Architect rain bondi Sydney 24,000,000 sydneycity Financial Planning Association sentiments residents relational faux-ciliser 2016 Sydney Hills Business Chamber language school media Australian Population charity 24 million poker master event travel easter average aussie Western Australia career dreaming survey design crime brand Deaths social change transport census customer toys local communities HSC keynote global financial crisis Christmas lunch easy rider non profit group etiquette intern McCrindle Speakers cultural diveristy pharmacy ethnography qualitative research FOMO shifts Do It Yourself daily telegraph generational trends slideshare land of the middle class 2015 Aussie speakers pack pharmacies middle class statistics brisbane Macquarie University kate middleton infographic school satisfaction New Zeland wages mythbusters Channel 7 religion visualisation VET 2014 average Australian shbc investment staff Duchess of Cambridge cartodb REIV Conference society trends ABS baby name educated Sydney keynote speaker home owner social trends housing growth cloudy days Real Estate eliane Assistant Store Manager social researchers Australian Census collaborative debt news rental stress tv organisations owning a home potts point divorce rate speaker ipswich urban friendship hello fresh social Charlotte long weekend norwest generation Z Channel Seven selfie Vocational education workforce insight keynote speaker snapshot Hills Shire Council shopping research researcher not for profit Social Trend mortgage DESTEL Tuesday Trends couple VET sector grave decision ashley fell IT Specialists moderators guide small business unemployment outsourcing income goal housing market social life global generations careers vegemite cancelling event public holiday Christmas presents future proof daily commute townhouses infographics trends analyst australian communities forum Australian Communities Trends the australian dream mateship logan huffington post data analyst mccrindle in the media alpha the average aussie social media cancel plans tea professional census results volunteers winter 1975 Northern Beaches group session suburb CBD experience bureau motivate REIV National Conference video national crime rates rule keeper millionth cooking volunteering data newspaper domestic consumerism ACT Kirsten Brewer church commuters Royals 2016 census results conference presentation sector equip leadership hopes office Population Clock responsive going out education future anzac learning SRE forecasting social lives car crows nest retirement census data Australia Day 2017 ease of travel urban taskforce apartments visual medicine resilience curiosity generations Merry Christmas media commentary Australian Dream FPA social commentator demographer investor faux-cilise data ageing population megatrends teacher social enquiry housing wealth and income trend tuesday challenge culturally diverse food child care budget Queensland: QLD entrepreneurial cultural diversity local wage national private wealth global holiday urban living index faith tableau future cash weather stats employment Australia street communicate royal influence product social analysis winter blues resource research report children Australian Home 1968 chairty program coffee sun families Gen X narcissism vegetarian 2012 ACF 2016 Tuesday Trend marriages growth water TEDx sydney hills earnings earning analysis optus hobart investing social issues Wellington woolworths award winner grandparents TED talk meals cica ACF17 baby year 7 ferry focus groups James Ward trends follow #censusfail dessert high density The Daily Edition Northern beaches Event Valentine’s Day states property business women entrepreneurs of today WA aussie culture internet earn baby boomers ACF2017 online shopping impact home ageing tips trends of 2016 2013 mentor new office Melbourne millenials NEETs rent parenting teach baby names australia report 2020 mother's day SA schools rich university degree village Geoff Brailey workshop NSW study affordable learn volunteer baby boom offenders community engagement mining boom learner identity World Water Day 40 million house prices Christchurch population map mccrindle research jobs of the future personalities census fail jobs australian innovation clothing population growth fresh neutral bay English Mark McCrindle survey forum Research Director stay home australians staying home more home ownership ideas seasons Myth sector wide study case study hills shire apartment tattoos royal baby names education future report urban living christmas infographic wall city the changing face of menai dare to dream Births plans New South Wales debate students Word Up high density apartments report storytelling manly micro community event Territory New Zealand celebration social impact public speaking Skilling student thought leadership workplace Tasmania life future of shopping meetings brands lifestyle employers research services the hills shire names households economy Australian demographics results sports belief screenage recap demographic trends capital city repayments media release high density living future proofing in the media wealth and income distribution population milestone typical australian royal family princess charlotte staying in cars real state Bathburst financial fears cancelling plans organisational culture 23 million blaxland criminal poor tertiary education eliane miles overcast property market national wealth suburbs changing face of sydney community annual income Generation X society shopper's pick train professional development commute affordability unaffordable low density australian communities trends report future of work contiki sunny days men holidays acf15 conference EFF spirituality presentations NBRS Architecture education sector workplace culture hills sydney metro mover and shaker wealth distribution Wagga Wagga personal growth conference speaker sustainable entrepreneur insights baby name predictions Australian Bureau of Statistics trades 1994 living greatness prince george educhat research visualisation average sydneysider gender proactive research pack focus group sydneysiders year 12 Scouts teaching ACF showreel internships house price rise housing trends Caregiver marketing area travelling faux-cilising innovative high school victoria cost of living Res Vis demography speakers interactive fears NFP event economic work mates social commentary summer mccrindle tea communities events panel sydney event family not-for-profit google for education Financial Planning Association of Australia market research business index supply and demand wolloomooloo list hornsby world youth day research data technology pyrmont energy the hills "know the times" business performance Australian Trends builders Adelaide darwin marrickville happiness award Australian schools schools students publication Australian community trends leader mythbusting futurist baby name trends in depth interviews 2017 professional services sydneysider wedding Aussies dream NT baby names report TED Crime Rates data visualisation rising house prices youth unemployment brand experience Northern Territory monarchy socialites 1980 breakfast engagement Wodonga networking Kiwi ashley mckenzie geomapping safe collaboration mobile australia increasing densification relevant education research purpose wealth young australians christian tuesday emerging trends communications financial dreams perth GPO school students generation alpha local community TAS house price australian social research know the times cold public speaker JOMO Canberra demographic transformations cost financial independence house TDE teachers entertainment change micro apartments environmental scanning young people twentyseventeen bus trends of 2017 online conferences rise of local Christmas season culture financial future paying to work January 26th trend new york times Northern Beaches Christian School optus my business awards christianity mccrindle emerging generations February 16 leadership workshop aged care moreton bay environment Real Estate Institute of Victoria social shifts friends Generation Y social research click royal baby property price forecast skills millennials office space priorities gold coast engage renting deloitte graphs demographics growing population sydney speaker The ABC of XYZ 2016 census learning styles population professional speaker waverton buildings work-life communication Australians university politics training optimistic PSI quote goals Hornsby Shire Council father's day financial participants socialising youth weekly earnings CPI consumer parents professional presenters the great screenage healthy future facts Research Executive Gen Y ultimo presentation gen z omnibus Work place internship capital cities Andrew Duffin divorce renter of the future world Engineering Manager thrive sector wide SMSF Love demographic education social researcher housing affordability litter digital post rationalism Australian communities VIC work future-proof authenticity media activity household lalor park Education Future Forum balance census 2016 Financial Planning Week future of education

Archive