New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

kate middleton non profit rising house prices communicate winter Bathburst researcher teach debate study marriages millionth social analysis PSI mccrindle research affordable government Australian demographics christmas apartments generation Z events mover and shaker research proactive wage social commentator 1968 teleworking collaborative public speaking deloitte in the media faux-cilise hills shire the hills cultural diversity office professional investor #censusfail SMART aged care puzzle baby names EFF baby names report household conference women ACF 2016 affordability millenials CBD public holiday Australian communities Australian schools video ideas 2016 census results Skilling TED house survey design vegetarian young people average sydneysider cultural diveristy focus group Melbourne data australian communities forum media commentary friends World Water Day NSW Sydney keynote speaker Canberra social research sunny days Christmas presents church volunteers ACT the australian dream easter finance leader micro apartments salary panel tea Australian Bureau of Statistics demographics Australian Census growing population names New Zealand earn dessert TEDx australian social research Australian Population census results NBRS Architecture New Zeland baby boom socialising population growth social researchers digital work mates online Financial Planning Association of Australia Queensland forecasting Australia Day global student conferences cartodb wealth middle class data visualisation ashley fell mortgage balance in depth interviews trend Northern Beaches 2016 perth lalor park Northern Territory ageing population google religion school students 2015 insight norwest future of education Valentine’s Day community Sydney outsourcing story wealth and income distribution entrepreneur goal crime speakers pack cost university Northern beaches Event educhat trend tuesday innovation builders eliane miles schools victoria urban grandparents trends analyst census data brands children know the times engagement community event renting future of shopping program Australia street going out offenders food local communities Res Vis leadership TAS networking brisbane Australians Australian Communities Trends optus organisations toys urban taskforce 2014 SRE snapshot safe hello fresh employers brand Aussies clothing survey qualitative research sentiments national wealth students weather culturally diverse "know the times" VET acf15 Kiwi consumer huffington post Financial Planning Association NT learner keynote entrepreneurial conference presentation FOMO professional presenters forecast culture demographic media activity Do It Yourself friendship fresh ABS hobart city population Territory 1975 alpha rental stress small business award keynote speaker post rationalism celebration twentyseventeen apartment daily commute vegemite mccrindle in the media poker master coffee identity retirement census 2016 australian communities trends report energy politics education future report Tasmania 24 million 10 years faux-ciliser 2013 pyrmont social life TED talk owning a home urban living house price Assistant Store Manager FPA work REIV Conference monarchy Generation Y divorce lifestyle rain stay home not for profit travelling follow staff contiki Channel Seven unemployment REIV National Conference university degree future the great screenage organisational culture research data pharmacies prince george future proof global generations Real Estate Institute of Victoria gen z manly Vocational education GPO Royals generation Western Australia media bus sydney event mccrindle healthy future statistics national crime rates home ownership darwin learn education sector equip education environment budget emerging generations SA Research Director trends of 2016 plans presentations business performance census village Births potts point income social Australian Trends Australia Day 2017 pharmacy winter blues home owner neutral bay Generation X careers baby name trends newspaper life office opening millennials royal family goals Northern Beaches Christian School property price charity Macquarie University authenticity faux-cilising wealth and income summer 2017 Aussie social trends new office IT Specialists 2012 young australians 1980 hopes gold coast royal influence investing optimistic meetings mythbusters collaboration society shifts demographic trends Adelaide mobile high school mentor fears train learning styles social shifts entertainment sports living future-proof teacher sydneysider year 7 greatness census fail Word Up megatrends demography Australian Families DIY intern quote insights annual income parents group innovative gen alpha commuters sector workshop travel rise of local 23 million research report business index breakfast shopping centre financial thrive moreton bay internship crows nest marriage baby name paying to work couple faith futurist rule keeper professional speaker royal graphs work-life Queensland: QLD high density apartments mother's day state society trends suburb capital cities aussie culture child care Christmas lunch engage housing The Daily Edition responsive financial future educated ageing DESTEL Australian Home debt baby name predictions housing trends demographer omnibus trades sydney metro Research Executive Deaths Wodonga ease of travel aged care demographic transformations shopping economic geomapping ultimo Geoff Brailey internet households rent overcast results supply and demand mining boom christianity new york times WA sector wide resilience selfie slideshare thought leadership sydneysiders social researcher Hills Shire Council investment Tuesday Trend define staying in schools students JOMO house prices national private wealth townhouses speakers micro suburbs property waverton anzac consumerism cost of living recap English repayments area workplace culture future of work car local increasing densification TDE research visualisation public speaker Christchurch shopper's pick the average aussie Caregiver financial dreams royal baby social change financial independence challenge moderators guide mateship social issues Gen Y Merry Christmas click publication meals media release report 1994 land of the middle class financial fears buildings weekly earnings purpose relevant cash wealth distribution families teaching eliane ethnography tuesday long weekend motivate domestic Engineering Manager etiquette language sydney hills research services forum NBRS cancelling event The ABC of XYZ world teachers population milestone ipswich sydney speaker socialites tv ferry office space litter cold skills wolloomooloo nfp family menai market research social enquiry baby names australia report changing face of sydney Tuesday Trends youth unemployment analysis seasons global financial crisis emerging technologies property market shbc showreel Duchess of Cambridge Channel 7 news happiness environmental scanning product business screenage daily telegraph christian year 12 princess charlotte parenting tattoos generations marrickville spirituality population map Australian Dream infographic wall cancelling plans wages transport personalities spend Wagga Wagga participants online shopping dare to dream urban living index generation alpha curiosity the hills shire cars australians staying home more cica Financial Planning Week men Charlotte learning NEETs cloudy days Kirsten Brewer low density data analyst Wellington System's Architect housing growth belief social lives unaffordable medicine Hornsby Shire Council economy Mark McCrindle Netflix communication easy rider experience Christmas season South Australia customer google for education visual education future list facts suburban living 2016 census jobs school satisfaction James Ward high density living rich residents impact resource CPI trends communications workforce emerging trends ACF generational trends typical australian visualisation Population Clock bondi research pack New South Wales speaker Education Future Forum bureau case study leadership workshop personal growth infographic priorities Social Trend baby earnings wellbeing training internships career dreaming divorce rate sunburnt country community engagement professional development father's day SMSF Love future proofing Crime Rates 2020 storytelling tertiary education baby boomers local community australia holiday Real Estate school not-for-profit Sydney Hills Business Chamber mccrindle tea Andrew Duffin world youth day VET sector social commentary wedding renter of the future sector wide study stats hills technology trends of 2017 ashley mckenzie Work place event housing affordability holidays logan award winner home the changing face of commute woolworths change sydneycity conference speaker cancel plans infographics February 16 social impact employment growth tips states dream communities social media entrepreneurs of today brand experience sustainable housing market cooking water earning education research poor hornsby gender jobs of the future workplace sun Gen X criminal HSC 24,000,000 Myth grave decision January 26th focus groups McCrindle Speakers Scouts mythbusting marketing real average Australian interactive presentation tableau optus my business awards group session 40 million VIC narcissism capital city high density house price rise youth blaxland average aussie professional services relational

Archive