New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


faux-ciliser cost post rationalism manly increasing densification responsive education future presentations skills relational life food toys infographic wall aged care Social Trend hills shire friendship the australian dream New South Wales coffee young people The Daily Edition interactive growth residents water public speaking economic career entrepreneurs of today follow cash pharmacy royal church Adelaide gen alpha Australian Communities Trends healthy future census 2016 crime family new york times FPA outsourcing motivate research visualisation recap budget Scouts wage environment debate #censusfail 1994 Assistant Store Manager video typical australian generations Christchurch buildings internet women panel trend tuesday equip cancelling plans household small business millennials Financial Planning Association of Australia spend young australians renting graphs baby name local communities internships shopping culturally diverse System's Architect engage jobs commute students geomapping media release celebration staying in work mates norwest stay home population workshop January 26th social researcher sydney hills social research optimistic consumerism safe socialites social media contiki public speaker workplace culture Netflix village resource social enquiry Mark McCrindle learning 2014 education sector insight emerging generations insights EFF research pack marriages SA product transport medicine Love survey design sydneycity global suburb urban living earn school satisfaction storytelling 2016 census results population growth housing trends speakers Northern beaches Event entrepreneurial personal growth teach shopper's pick define travelling communication not-for-profit names Royals summer baby Australian communities government DESTEL community etiquette high school litter online shopping millenials Channel Seven debt leadership housing suburban living list affordable Christmas lunch narcissism generation Z group trends baby name trends brand experience February 16 award winner proactive mother's day dessert monarchy social commentary language culture emerging trends Kirsten Brewer Geoff Brailey travel domestic rise of local census university schools winter blues generation alpha mortgage training faux-cilising office space builders Real Estate Charlotte financial future school students REIV National Conference mccrindle research participants social presentation data friends supply and demand rent state NT authenticity Tasmania results 2015 apartment property price states sector Real Estate Institute of Victoria national crime rates youth unemployment future of education mateship thought leadership sydneysiders google wealth vegemite happiness future couple South Australia renter of the future the hills shire Duchess of Cambridge Caregiver repayments entrepreneur Deaths Wodonga moderators guide hello fresh tips royal influence social shifts DIY father's day thrive social analysis Australian Dream earnings mining boom high density ACF shbc going out world christianity sustainable cold pyrmont christian darwin New Zealand demographic transformations The ABC of XYZ visualisation TAS world youth day infographic cars mobile bus housing market families poker master balance professional divorce rate ipswich Wellington home ownership energy alpha IT Specialists personalities bureau eliane miles experience lifestyle rain demographic trends forecasting future proofing seasons survey case study relevant facts learn wealth and income 1980 event Sydney sydney speaker investment social commentator capital city clothing rich VIC 2016 census learning styles know the times media commentary rule keeper program dreaming marrickville analysis business Australian Trends australia income commuters Crime Rates keynote speaker potts point victoria changing face of sydney sentiments ageing cost of living sector wide environmental scanning SMSF data visualisation wages events poor blaxland investing curiosity "know the times" keynote huffington post population milestone baby name predictions daily telegraph cancelling event focus groups selfie Births new office forum youth generational trends australians staying home more annual income digital prince george omnibus dream Res Vis politics Australia Day 2017 suburbs forecast gen z education research teachers ultimo resilience Australian Census 10 years national wealth community event meals baby boom ageing population sector wide study child care innovative growing population Queensland bondi house price rise overcast menai baby names intern area office opening news waverton REIV Conference greatness not for profit Northern Beaches trend home owner housing growth entertainment population map conference millionth conference speaker investor 40 million Wagga Wagga the average aussie high density apartments ferry royal baby award parenting optus my business awards Do It Yourself communications owning a home Myth market research aged care puzzle 1975 in the media HSC financial mccrindle tea consumer crows nest Tuesday Trends ACF 2016 non profit leader work 24,000,000 divorce social impact Generation Y tuesday men hopes demographic average aussie capital cities sports aussie culture teacher tertiary education organisational culture group session trends of 2016 innovation Australian schools Australian Families grandparents social trends economy cooking research services 2017 tea Aussies wedding optus affordability Kiwi households Bathburst 2013 woolworths brisbane religion Sydney keynote speaker holiday Financial Planning Week meetings leadership workshop goal university degree tableau employment futurist fears staff financial dreams Merry Christmas royal family workplace urban rising house prices learner ideas holidays change Research Executive sunny days Hornsby Shire Council emerging technologies teleworking car land of the middle class the hills future of work networking winter newspaper NEETs online snapshot global generations Australian Home social lives future proof anzac engagement local Australians mover and shaker unaffordable charity marriage social researchers low density townhouses conferences World Water Day technology children cultural diversity lalor park plans Australia Day hobart schools students researcher neutral bay trends of 2017 story English school Financial Planning Association tattoos educated property market conference presentation nfp cancel plans paying to work home teaching click research data qualitative research hornsby weather earning long weekend GPO megatrends internship 2016 society kate middleton dare to dream publication employers wolloomooloo Education Future Forum McCrindle Speakers social life 2020 house prices work-life organisations trends analyst volunteers data analyst offenders property statistics Melbourne unemployment cloudy days ethnography retirement australian social research 23 million pharmacies deloitte wealth distribution Christmas presents census results CBD brands cartodb priorities ashley mckenzie housing affordability national private wealth fresh Australian Bureau of Statistics collaboration professional speaker gender finance ABS marketing demographer Gen X twentyseventeen city wealth and income distribution acf15 the changing face of house real education global financial crisis visual mentor PSI Northern Territory communities christmas mccrindle in the media sydney event society trends high density living house price FOMO challenge Territory middle class socialising social issues sunburnt country stats parents Canberra princess charlotte goals Generation X living mythbusters gold coast slideshare JOMO google for education weekly earnings ease of travel australian communities forum student Australian demographics Christmas season educhat focus group salary NSW jobs of the future office New Zeland sun train Gen Y media Word Up Queensland: QLD report sydney metro census fail TDE workforce WA logan Western Australia Tuesday Trend professional development Valentine’s Day easter quote customer criminal rental stress study urban living index Channel 7 easy rider Engineering Manager Northern Beaches Christian School vegetarian generation Aussie eliane ACT ashley fell financial fears urban taskforce 24 million identity media activity faux-cilise 2012 1968 wellbeing year 7 Population Clock public holiday education future report collaborative shifts research moreton bay daily commute community engagement mccrindle mythbusting brand social change professional services perth business index tv future-proof baby boomers in depth interviews year 12 demographics australian communities trends report financial independence careers communicate